세계의 웹 컨텐츠 관리(WCM) 시장(-2029년) : 제품 유형별(컨텐츠 관리(AI 이미지 생성, AI 음성 생성), 디지털 자산 관리, 컨텐츠 마케팅, 웹사이트 개발), 아키텍처별(결합, 분리, 하이브리드)
Web Content Management (WCM) Market by Product Type (Content Management (AI image generation, AI voice generation), Digital Asset Management, Content Marketing, Website Development), Architecture (Coupled, Decoupled, Hybrid) - Global Forecast to 2029
웹 컨텐츠 관리(WCM) 시장 규모는 2024년 106억 5,000만 달러에서 예측 기간 동안 18.6%의 CAGR을 기록하며 2029년에는 249억 7,000만 달러 규모로 성장할 것으로 예상됩니다.
CRM, 애널리틱스 등 디지털 툴과의 통합 수요 증가, 효율적인 관리 솔루션을 필요로 하는 디지털 컨텐츠 제작량 증가, 소셜 미디어 플랫폼이 중요한 마케팅 채널로 자리 잡으면서 효과적인 컨텐츠 배포의 필요성 등 등으로 인해 동 시장의 성장이 예상됩니다. 반면, 사전 설계된 템플릿이 창의성과 독창성을 저해할 가능성, 컨텐츠 관리 기능을 제한할 수 있는 데이터 보호에 대한 우려 증가, 향후 유연성과 확장성을 제한할 수 있는 특정 벤더에 대한 의존성 등이 시장 성장의 걸림돌로 작용할 수 있습니다.
| 조사 범위 |
| 조사 대상 연도 |
2019-2029년 |
| 기준 연도 |
2023년 |
| 예측 기간 |
2024-2029년 |
| 단위 |
달러 |
| 부문별 |
제품 유형별, 전개 방식별, 아키텍처별, 최종사용자별 |
| 대상 지역 |
북미, 유럽, 아시아태평양, 중동 및 아프리카, 라틴아메리카 |
"방대한 비정형 데이터 관리와 디지털 컨텐츠 솔루션을 통한 환자 참여도 향상에 대한 니즈"
헬스케어 및 생명과학 분야의 최종사용자 시장은 업계에서 생성되는 방대한 비정형 데이터를 처리할 수 있는 효율적인 컨텐츠 관리 솔루션에 대한 수요가 증가함에 따라 급성장하고 있습니다. 헬스케어 기업들은 환자 기록, 연구 데이터, 교육 자료, 규제 문서 등 방대한 양의 디지털 컨텐츠를 생성하고 관리하기 위해 강력한 WCM 솔루션이 필수적입니다. 이러한 솔루션은 간소화된 컨텐츠 워크플로우를 촉진하고, 의료진 간의 협업을 강화하며, 엄격한 규제 준수를 보장합니다. 또한, 환자 참여와 경험 향상에 중점을 둔 의료 서비스 제공자는 WCM 시스템을 활용하여 여러 디지털 채널을 통해 환자에게 개인화된 컨텐츠와 리소스를 제공하고 있습니다.
"강력한 디지털 솔루션에 대한 수요로 인해 엔터프라이즈 부문이 시장을 주도"
예측 기간 동안 엔터프라이즈 부문은 여러 채널에서 방대한 양의 디지털 컨텐츠를 관리해야 하기 때문에 가장 큰 시장 점유율을 차지할 것으로 예상됩니다. 기업들은 다양한 디지털 툴과의 원활한 통합, 팀 간 협업 강화, 일관된 브랜딩 유지를 위해 강력한 웹 컨텐츠 관리 솔루션이 필요합니다. 데이터 기반 의사결정과 개인화된 고객 경험에 대한 관심이 높아짐에 따라 고급 웹 컨텐츠 관리 시스템에 대한 수요가 더욱 증가하여 기업이 컨텐츠를 효율적으로 관리, 배포 및 분석하여 궁극적으로 기업의 성장과 경쟁 우위를 확보할 수 있도록 지원할 것입니다.
"아시아태평양은 E-Commerce와 인터넷 보급률 상승에 힘입어 급성장, 북미는 시장 규모 1위"
아시아태평양은 E-Commerce 플랫폼의 부상, 중소기업의 디지털 마케팅 투자 증가, 디지털 컨텐츠 소비를 수용하는 젊은 층의 증가로 인해 급격한 성장이 예상됩니다. 인도, 중국 등의 국가에서는 인터넷 사용자가 크게 증가하면서 현지화된 컨텐츠 관리 솔루션에 대한 수요가 증가하고 있습니다. 한편, 북미는 주요 기술 기업의 집적, 고급 분석에 대한 높은 지출, 클라우드 기반 웹 컨텐츠 관리 시스템의 견고한 인프라를 통해 다양한 디지털 채널을 원활하게 통합할 수 있어 가장 큰 시장 점유율을 유지하고 있습니다.
세계 웹 컨텐츠 관리(WCM) 시장을 조사했으며, 시장 개요, 시장 성장에 영향을 미치는 각종 영향요인 분석, 기술·특허 동향, 규제 환경, 사례 연구, 시장 규모 추정 및 예측, 각 부문별·지역별·주요 국가별 상세 분석, 경쟁 구도, 주요 기업 개요 등의 정보를 정리하여 전해드립니다.
목차
제1장 소개
제2장 조사 방법
제3장 주요 요약
제4장 주요 인사이트
제5장 시장 개요와 업계 동향
- 시장 역학
- 웹 컨텐츠 관리 : 진화
- 공급망 분석
- 생태계 분석
- 사례 연구 분석
- 규제 상황
- 특허 분석
- 기술 분석
- 가격 분석
- 투자와 자금 조달 시나리오
- Porter's Five Forces 분석
- 고객의 사업에 영향을 미치는 동향/디스럽션
- 주요 회의와 이벤트
- 주요 이해관계자와 구입 기준
- 웹 컨텐츠 관리 시장의 AI의 영향
제6장 웹 컨텐츠 관리(WCM) 시장 : 제품 유형별
- 컨텐츠 관리
- 컨텐츠 제작
- 컨텐츠 협업
- 컨텐츠 거버넌스
- 컨텐츠 분석
- 컨텐츠 전송
- 디지털 자산 관리
- 개인화와 타겟팅
- 컨텐츠 마케팅
- 검색 엔진 최적화(SEO) 추천
- 웹사이트 멤버쉽
- 컨텐츠 전략 작성
- AI 컨텐츠 번역
- 웹사이트 개발·관리
- AI를 활용한 웹사이트 개발
- 테마와 플러그인 제어
- 웹사이트 대시보드
- 워크플로우 관리
- 기타
제7장 웹 컨텐츠 관리(WCM) 시장 : 전개 방식별
제8장 웹 컨텐츠 관리(WCM) 시장 : 아키텍처별
제9장 웹 컨텐츠 관리(WCM) 시장 : 최종사용자별
- 기업
- 미디어 및 엔터테인먼트
- 소매·E-Commerce
- 소프트웨어·기술
- 헬스케어 및 생명과학
- BFSI
- 여행·호스피탈리티
- 정부
- 교육
- 기타
- 개인
제10장 웹 컨텐츠 관리(WCM) 시장 : 지역별
- 북미
- 시장 성장 촉진요인
- 거시경제 전망
- 미국
- 캐나다
- 유럽
- 시장 성장 촉진요인
- 거시경제 전망
- 영국
- 프랑스
- 독일
- 이탈리아
- 스페인
- 기타
- 아시아태평양
- 시장 성장 촉진요인
- 거시경제 전망
- 중국
- 인도
- 일본
- 한국
- ASEAN 국가
- 기타
- 중동 및 아프리카
- 시장 성장 촉진요인
- 거시경제 전망
- 중동
- 아프리카
- 라틴아메리카
- 시장 성장 촉진요인
- 거시경제 전망
- 브라질
- 멕시코
- 아르헨티나
- 기타
제11장 경쟁 구도
- 개요
- 주요 진출 기업 전략/강점
- 매출 분석
- 시장 점유율 분석
- 제품 비교
- 기업 평가 매트릭스 : 주요 기업
- 기업 평가 매트릭스 : 스타트업/중소기업
- 경쟁 시나리오
- 기업 평가와 재무 지표
제12장 기업 개요
- 주요 기업
- ADOBE
- MICROSOFT
- ORACLE
- OPENTEXT
- RWS
- PROGRESS
- UPLAND SOFTWARE
- YEXT
- HUBSPOT
- HCL TECHNOLOGIES
- 기타 기업
- CANVA
- OPENAI
- LUMEN TECHNOLOGIES
- SITECORE
- ACQUIA
- AUTOMATTIC
- OPTIMIZELY
- BLOOMREACH
- WEBFLOW
- 스타트업/SME
- CONTENTFUL
- PANTHEON
- CONTENTSTACK
- BYNDER
- KENTICO
- STORYBLOK
- HYGRAPH
- STRAPI
- AMPLIENCE
- SITEGLIDE
- SOLODEV
- GX SOFTWARE
- AGILITY
- SYNTHESIA
- ENONIC
- SQUIZ
- CROWNPEAK
- BRIGHTSPOT
- COREMEDIA
- KONTENT.AI
- ZESTY.IO
- MAGNOLIA
- DOTCMS
- DYNAMICWEB
- SANITY
제13장 인접 시장과 관련 시장
제14장 부록
KSM
The web content management market is projected to grow from USD 10.65 billion in 2024 to USD 24.97 billion in 2029, at a CAGR of 18.6% during the forecast period. The market is anticipated to grow due to the growing need for integration with digital tools like CRM and analytics, the rising volume of digital content creation demanding efficient management solutions, and the necessity for effective content distribution across social media platforms as they become vital marketing channels. However, the market also faces restraints, including the potential for pre-designed templates to hinder creativity and originality, growing concerns regarding data protection that may limit content management functionalities, and reliance on specific vendors that can restrict future flexibility and scalability.
| Scope of the Report |
|---|
| Years Considered for the Study | 2019-2029 |
| Base Year | 2023 |
| Forecast Period | 2024-2029 |
| Units Considered | USD (Billion) |
| Segments | By Product type, By Deployment Mode, By Architecture, By End User. |
| Regions covered | North America, Europe, Asia Pacific, Middle East & Africa, Latin America |
"Need to manage vast unstructured data and improve patient engagement through digital content solutions"
The healthcare and life sciences end user segment market is set for rapid growth driven by the increasing demand for efficient content management solutions to handle the vast amounts of unstructured data generated within the industry. As healthcare organizations create and manage extensive digital content, including patient records, research data, educational materials, and regulatory documentation, the need for robust WCM solutions becomes critical. These solutions facilitate streamlined content workflows, enhance collaboration among healthcare professionals, and ensure compliance with stringent regulations. Additionally, with the focus on improving patient engagement and experience, healthcare providers are leveraging WCM systems to deliver personalized content and resources to patients across multiple digital channels.
"Enterprise segment set to lead web content management market driven by demand for robust digital solutions"
The Enterprise segment is set to capture the largest market share of web content management market during the forecast period due to its extensive need for managing vast amounts of digital content across multiple channels. Enterprises require robust web content management solutions to ensure seamless integration with various digital tools, enhance collaboration among teams, and maintain consistent branding. The increasing focus on data-driven decision-making and personalized customer experiences further drives the demand for advanced web content management systems, allowing enterprises to efficiently manage, distribute, and analyze content, ultimately supporting their growth and competitive advantage.
"Asia Pacific's rapid web content management growth fueled by e-commerce and Increasing internet penetration, while North America leads in market size"
The Asia Pacific region is expected to be the fastest growing market for web content management due to the rise of e-commerce platforms, increased investment in digital marketing by SMEs, and a youthful demographic that embraces digital content consumption. Countries like India and China are experiencing significant growth in internet users, driving demand for localized content management solutions. Conversely, North America maintains the largest market share due to the concentration of major technology companies, high spending on advanced analytics, and robust infrastructure for cloud-based web content management systems, facilitating seamless integration across various digital channels.
Breakdown of primaries
In-depth interviews were conducted with Chief Executive Officers (CEOs), innovation and technology directors, system integrators, and executives from various key organizations operating in the Web content management market.
- By Company: Tier I - 34%, Tier II - 43%, and Tier III - 23%
- By Designation: C-Level Executives - 50%, D-Level Executives - 30%, and others - 20%
- By Region: North America - 30%, Europe - 30%, Asia Pacific - 25%, Middle East & Africa - 10%, and Latin America - 5%
The report includes the study of key players offering web content management products which include Adobe (US), OpenText (Canada), Microsoft (US), Oracle (US), Automattic (US), RWS (UK), Progress (US), OpenAI (US), Canva (US), Upland Software (US), Yext (US), HubSpot (US), HCL Technologies (India), Sitecore (US), Acquia (US), Optimizely (US), Bloomreach (US), Lumen Technologies (US), Contentful (Germany), Pantheon (US), ContentStack (US), WebFlow (US), Bynder (Netherlands), Kentico (Czech Republic), Storyblok (Austria), Hygraph (Germany), Strapi (France), Amplience (UK), SiteGlide (UK), Solodev (US), GX Software (Netherlands), Agility (Canada), Synthesia (US), Enonic (Norway), Squiz (Australia), Crownpeak (US), Brightspot (US), Coremedia (Germany), Kontent.ai (Czech Republic), Zesty.io (US), Magnolia (Switzerland), dotCMS (US), Dynamicweb (Denmark), Sanity (US).
Research coverage
This research report categorizes the web content management market by product type (content management, digital asset management (DAM), personalization & targeting, content marketing, website development & management, workflow management and other product types), by deployment mode (cloud and on-premise), by architecture (coupled, decoupled, headless and hybrid), by end user (enterprise and individuals), end user by enterprise (media & entertainment , retail & eCommerce , software & technology, healthcare & life sciences , BFSI, travel & hospitality, government, education and others [manufacturing, transportation & logistics, telecommunication]), and by region (North America, Europe, Asia Pacific, Middle East & Africa, and Latin America). The scope of the report covers detailed information regarding the major factors, such as drivers, restraints, challenges, and opportunities, influencing the growth of the web content management market. A detailed analysis of the key industry players has been done to provide insights into their business overview of products; key strategies; contracts, partnerships, agreements, new product & service launches, mergers and acquisitions, and recent developments associated with the web content management market. Competitive analysis of upcoming startups in the web content management market ecosystem is covered in this report.
Key Benefits of Buying the Report
The report would provide the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall web content management market and its subsegments. It would help stakeholders understand the competitive landscape and gain more insights better to position their business and plan suitable go-to-market strategies. It also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.
The report provides insights on the following pointers:
- Analysis of key drivers (Growing demand for personalized content, Omnichannel Marketing drives the demand for unified content management across multiple channels and AI to enhance content management with automation), restraints (Interoperability issue due to data integration and complexity of managing large-scale implementations), opportunities (Increasing shift toward cloud-based SaaS content, management system and the shift towards interactive content to boosts user engagement and experience), and challenges (Migration of data into new formats from multiple systems, user permissions and security challenges the market growth).
- Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the web content management market.
- Market Development: Comprehensive information about lucrative markets - the report analyses the web content management market across varied regions.
- Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the web content management market.
- Competitive Assessment: In-depth assessment of market shares, growth strategies and service offerings of leading players like Adobe (US), OpenText (Canada), Microsoft (US), Oracle (US), Automattic (US), RWS (UK), Progress (US), OpenAI (US), Canva (US), Upland Software (US), Yext (US), HubSpot (US), HCL Technologies (India), Sitecore (US), Acquia (US), Optimizely (US), Bloomreach (US), Lumen Technologies (US), Contentful (Germany), Pantheon (US), ContentStack (US), WebFlow (US), Bynder (Netherlands), Kentico (Czech Republic), Storyblok (Austria), Hygraph (Germany), Strapi (France), Amplience (UK), SiteGlide (UK), Solodev (US), GX Software (Netherlands), Agility (Canada), Synthesia (US), Enonic (Norway), Squiz (Australia), Crownpeak (US), Brightspot (US), Coremedia (Germany), Kontent.ai (Czech Republic), Zesty.io (US), Magnolia (Switzerland), dotCMS (US), Dynamicweb (Denmark), Sanity (US) among others in the Web content management market. The report also helps stakeholders understand the pulse of the Web content management market and provides them with information on key market drivers, restraints, challenges, and opportunities.
TABLE OF CONTENTS
1 INTRODUCTION
- 1.1 STUDY OBJECTIVES
- 1.2 MARKET DEFINITION
- 1.2.1 INCLUSIONS AND EXCLUSIONS
- 1.3 MARKET SCOPE
- 1.3.1 MARKET SEGMENTATION
- 1.3.2 YEARS CONSIDERED
- 1.4 CURRENCY CONSIDERED
- 1.5 STAKEHOLDERS
- 1.6 SUMMARY OF CHANGES
2 RESEARCH METHODOLOGY
- 2.1 RESEARCH DATA
- 2.1.1 SECONDARY DATA
- 2.1.2 PRIMARY DATA
- 2.1.2.1 Breakup of primary profiles
- 2.1.2.2 Key industry insights
- 2.2 MARKET BREAKUP AND DATA TRIANGULATION
- 2.3 MARKET SIZE ESTIMATION
- 2.3.1 TOP-DOWN APPROACH
- 2.3.2 BOTTOM-UP APPROACH
- 2.4 MARKET FORECAST
- 2.5 RESEARCH ASSUMPTIONS
- 2.6 RESEARCH LIMITATIONS
3 EXECUTIVE SUMMARY
4 PREMIUM INSIGHTS
- 4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN WEB CONTENT MANAGEMENT MARKET
- 4.2 WEB CONTENT MANAGEMENT MARKET, BY TOP 3 ENTERPRISES
- 4.3 WEB CONTENT MANAGEMENT MARKET IN NORTH AMERICA, BY PRODUCT TYPE AND ENTERPRISE
- 4.4 WEB CONTENT MANAGEMENT MARKET, BY REGION
5 MARKET OVERVIEW AND INDUSTRY TRENDS
- 5.1 INTRODUCTION
- 5.2 MARKET DYNAMICS
- 5.2.1 DRIVERS
- 5.2.1.1 Expansion of e-commerce platforms requiring dynamic content delivery
- 5.2.1.2 Rapid growth in video and multimedia content consumption
- 5.2.1.3 Rapid integration of AI and automation
- 5.2.2 RESTRAINTS
- 5.2.2.1 Vendor lock-in concerns due to proprietary CMS solutions
- 5.2.2.2 Complexity of managing large-scale implementations
- 5.2.3 OPPORTUNITIES
- 5.2.3.1 Rising demand for multichannel digital content strategies
- 5.2.3.2 Shift toward interactive content
- 5.2.4 CHALLENGES
- 5.2.4.1 Limited support for emerging content formats and technologies
- 5.2.4.2 Managing user permissions and security
- 5.3 WEB CONTENT MANAGEMENT: EVOLUTION
- 5.4 SUPPLY CHAIN ANALYSIS
- 5.5 ECOSYSTEM ANALYSIS
- 5.5.1 CONTENT MANAGEMENT PROVIDERS
- 5.5.2 DIGITAL ASSET MANAGEMENT PROVIDERS
- 5.5.3 WEBSITE DEVELOPMENT & MANAGEMENT PROVIDERS
- 5.5.4 WORKFLOW MANAGEMENT PROVIDERS
- 5.5.5 TECHNOLOGY PARTNERS
- 5.5.6 END USERS
- 5.6 CASE STUDY ANALYSIS
- 5.6.1 SAVAGE VENTURES TRIPLED CONTENT OUTPUT AND AUDIENCE GROWTH WITH WORDPRESS VIP
- 5.6.2 BURBERRY BOOSTS DIGITAL AGILITY WITH CONTENTSTACK'S HEADLESS CMS
- 5.6.3 AMPLIENCE STREAMLINED LANDMARK GROUP'S CONTENT, SPEEDING UP UPDATES SIGNIFICANTLY
- 5.6.4 VANGUARD BOOSTS EFFICIENCY, PERSONALIZATION, AND ENGAGEMENT WITH ADOBE CMS
- 5.6.5 PEP TRANSFORMED DIGITAL ASSET MANAGEMENT WITH OPENTEXT FOR STREAMLINED WORKFLOWS
- 5.7 REGULATORY LANDSCAPE
- 5.7.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
- 5.7.2 REGULATIONS, BY REGION
- 5.7.2.1 North America
- 5.7.2.1.1 California Consumer Privacy Act (CCPA) (US)
- 5.7.2.1.2 Federal Trade Commission (FTC), 1914 (US)
- 5.7.2.1.3 Personal Information Protection and Electronic Documents Act (PIPEDA) (Canada)
- 5.7.2.2 Europe
- 5.7.2.2.1 General Data Protection Regulation (GDPR) (Europe)
- 5.7.2.2.2 Digital Services Act (DSA)
- 5.7.2.3 Asia Pacific
- 5.7.2.3.1 Digital Security Law (DSL) (China)
- 5.7.2.3.2 Personal Information Protection Law (PIPL) (China)
- 5.7.2.3.3 Digital Personal Data Protection Act 2023 (DPDPA) (India)
- 5.7.2.3.4 Act on the Protection of Personal Information (APPI) (Japan)
- 5.7.2.3.5 Personal Data Protection Act 2012 (PDPA) (Singapore)
- 5.7.2.4 Middle East & Africa
- 5.7.2.4.1 Data handling, privacy, and security framework for WCM systems (UAE)
- 5.7.2.4.2 Personal Data Protection Law & Generative Artificial Intelligence Guidelines (KSA)
- 5.7.2.5 Latin America
- 5.7.2.5.1 General Data Protection Law (Brazil)
- 5.7.2.5.2 Federal Law on Protection of Personal Data (Mexico)
- 5.8 PATENT ANALYSIS
- 5.8.1 METHODOLOGY
- 5.8.2 PATENTS FILED, BY DOCUMENT TYPE
- 5.8.3 INNOVATION AND PATENT APPLICATIONS
- 5.9 TECHNOLOGY ANALYSIS
- 5.9.1 KEY TECHNOLOGIES
- 5.9.1.1 AI & ML
- 5.9.1.2 NLP
- 5.9.1.3 CDNs
- 5.9.2 COMPLEMENTARY TECHNOLOGIES
- 5.9.2.1 Big data analytics
- 5.9.2.2 Cloud computing
- 5.9.2.3 IoT
- 5.9.3 ADJACENT TECHNOLOGIES
- 5.9.3.1 Cybersecurity
- 5.9.3.2 Blockchain
- 5.10 PRICING ANALYSIS
- 5.10.1 PRICING TREND OF KEY PLAYERS, BY PRODUCT TYPE
- 5.10.2 INDICATIVE PRICING ANALYSIS OF WEB CONTENT MANAGEMENT, BY END USER
- 5.11 INVESTMENT AND FUNDING SCENARIO
- 5.12 PORTER'S FIVE FORCES ANALYSIS
- 5.12.1 THREAT OF NEW ENTRANTS
- 5.12.2 THREAT OF SUBSTITUTES
- 5.12.3 BARGAINING POWER OF SUPPLIERS
- 5.12.4 BARGAINING POWER OF BUYERS
- 5.12.5 INTENSITY OF COMPETITIVE RIVALRY
- 5.13 TRENDS/DISRUPTIONS IMPACTING CUSTOMER BUSINESS
- 5.14 KEY CONFERENCES AND EVENTS, 2025-2026
- 5.15 KEY STAKEHOLDERS AND BUYING CRITERIA
- 5.15.1 KEY STAKEHOLDERS IN BUYING PROCESS
- 5.15.2 BUYING CRITERIA
- 5.16 IMPACT OF AI ON WEB CONTENT MANAGEMENT MARKET
- 5.16.1 TOP USE CASES AND MARKET POTENTIAL
- 5.16.2 CONTENT CREATION AND PERSONALIZATION
- 5.16.3 SEARCH ENGINE OPTIMIZATION
- 5.16.4 REAL-TIME ANALYTICS AND OPTIMIZATION
- 5.16.5 AUTOMATED CONTENT TAGGING AND CLASSIFICATION
- 5.16.6 CONTENT CURATION AND RECOMMENDATION
- 5.16.7 IMAGE AND VIDEO MANAGEMENT
- 5.16.7.1 Traditional to AI-enhanced web content management roadmap
6 WEB CONTENT MANAGEMENT MARKET, BY PRODUCT TYPE
- 6.1 INTRODUCTION
- 6.1.1 PRODUCT TYPE: WEB CONTENT MANAGEMENT MARKET DRIVERS
- 6.2 CONTENT MANAGEMENT
- 6.2.1 RISING ADOPTION OF AI IN CONTENT CREATION AND MANAGEMENT
- 6.2.2 CONTENT CREATION
- 6.2.2.1 AI text generation
- 6.2.2.2 AI image generation
- 6.2.2.3 AI voice generation
- 6.2.2.4 AI video generation
- 6.2.3 CONTENT COLLABORATION
- 6.2.4 CONTENT GOVERNANCE
- 6.2.5 CONTENT ANALYTICS
- 6.2.6 CONTENT DELIVERY
- 6.3 DIGITAL ASSET MANAGEMENT
- 6.3.1 PROVIDING CENTRALIZED ORGANIZATION AND RETRIEVAL OF DIGITAL ASSETS
- 6.3.2 DOCUMENT MANAGEMENT
- 6.3.3 VERSION CONTROL & MANAGEMENT
- 6.3.4 ACCESS CONTROL
- 6.4 PERSONALIZATION & TARGETING
- 6.4.1 INCREASING PERSONALIZED CONTENT TO ENHANCE CUSTOMER EXPERIENCE
- 6.5 CONTENT MARKETING
- 6.5.1 NEED FOR CONSISTENT BRAND MESSAGING ACROSS MULTIPLE DIGITAL CHANNELS
- 6.5.2 SEARCH ENGINE OPTIMIZATION (SEO) RECOMMENDATIONS
- 6.5.2.1 Search and indexing management
- 6.5.3 WEBSITE MEMBERSHIPS
- 6.5.4 CONTENT STRATEGY CREATION
- 6.5.5 AI CONTENT TRANSLATION
- 6.6 WEBSITE DEVELOPMENT & MANAGEMENT
- 6.6.1 DEMAND FOR SEAMLESS USER EXPERIENCES AND OPTIMIZED WEBSITE PERFORMANCE
- 6.6.2 AI-POWERED WEBSITE DEVELOPMENT
- 6.6.3 THEME AND PLUGIN CONTROL
- 6.6.4 WEBSITE DASHBOARDS
- 6.7 WORKFLOW MANAGEMENT
- 6.7.1 STREAMLINED COLLABORATION AND EFFICIENT CONTENT APPROVAL PROCESSES ACROSS TEAMS
- 6.8 OTHERS
7 WEB CONTENT MANAGEMENT MARKET, BY DEPLOYMENT MODE
- 7.1 INTRODUCTION
- 7.1.1 DEPLOYMENT MODE: WEB CONTENT MANAGEMENT MARKET DRIVERS
- 7.2 CLOUD
- 7.2.1 SCALABILITY AND FLEXIBILITY TO ADAPT TO CHANGING BUSINESS NEEDS AND TRAFFIC
- 7.3 ON-PREMISES
- 7.3.1 ENHANCED DATA SECURITY AND CONTROL OVER CONTENT INFRASTRUCTURE
8 WEB CONTENT MANAGEMENT MARKET, BY ARCHITECTURE
- 8.1 INTRODUCTION
- 8.1.1 ARCHITECTURE: WEB CONTENT MANAGEMENT MARKET DRIVERS
- 8.2 COUPLED
- 8.2.1 USER-FRIENDLY INTERFACES AND QUICK IMPLEMENTATION BOOST COUPLED ARCHITECTURE ADOPTION
- 8.3 DECOUPLED
- 8.3.1 ENABLING FLEXIBLE OMNICHANNEL DELIVERY FOR ENHANCED USER EXPERIENCES
- 8.4 HEADLESS
- 8.4.1 EMPOWERING CONTENT REUSE ACROSS CHANNELS WHILE ALLOWING CUSTOM FRONT-END DEVELOPMENT
- 8.5 HYBRID
- 8.5.1 MAXIMIZING CONTENT MANAGEMENT CAPABILITIES BY COMBINING TRADITIONAL EASE WITH MODERN SCALABILITY
9 WEB CONTENT MANAGEMENT MARKET, BY END USER
- 9.1 INTRODUCTION
- 9.1.1 END USER: WEB CONTENT MANAGEMENT MARKET DRIVERS
- 9.2 ENTERPRISES
- 9.2.1 MEDIA & ENTERTAINMENT
- 9.2.1.1 Seamless content delivery to enhance audience engagement and monetization strategies
- 9.2.1.2 Publishing & news
- 9.2.1.3 Film & video production
- 9.2.1.4 Gaming & interactive media
- 9.2.1.5 Music & audio streaming
- 9.2.1.6 Advertising & marketing agencies
- 9.2.2 RETAIL AND E-COMMERCE
- 9.2.2.1 Personalized shopping experiences driven by dynamic content increase customer loyalty and sales conversions
- 9.2.3 SOFTWARE & TECHNOLOGY
- 9.2.3.1 Agile content management supports rapid product updates and enhances user documentation accessibility
- 9.2.4 HEALTHCARE & LIFE SCIENCES
- 9.2.4.1 WCM solutions help healthcare professionals improve team communication, enhance patient care results, and uphold compliance
- 9.2.5 BFSI
- 9.2.5.1 Enhanced customer service through consistent and up-to-date information across digital channels
- 9.2.6 TRAVEL & HOSPITALITY
- 9.2.6.1 Ensuring content synchronization and accessibility across various touchpoints
- 9.2.7 GOVERNMENT
- 9.2.7.1 Incorporating built-in compliance checks with web content accessibility guidelines
- 9.2.8 EDUCATION
- 9.2.8.1 Empowering educational institutions to build user-friendly websites for diverse audiences
- 9.2.9 OTHER ENTERPRISES
- 9.3 INDIVIDUALS
- 9.3.1 RISE OF PERSONAL BRANDING DRIVES WCM ADOPTION AMONG INDIVIDUAL USERS
10 WEB CONTENT MANAGEMENT MARKET, BY REGION
- 10.1 INTRODUCTION
- 10.2 NORTH AMERICA
- 10.2.1 NORTH AMERICA: WEB CONTENT MANAGEMENT MARKET DRIVERS
- 10.2.2 NORTH AMERICA: MACROECONOMIC OUTLOOK
- 10.2.3 US
- 10.2.3.1 Rising demand for personalized digital experiences with active support for AI evolution
- 10.2.4 CANADA
- 10.2.4.1 Government support and data governance enhance AI adoption in WCM
- 10.3 EUROPE
- 10.3.1 EUROPE: WEB CONTENT MANAGEMENT MARKET DRIVERS
- 10.3.2 EUROPE: MACROECONOMIC OUTLOOK
- 10.3.3 UK
- 10.3.3.1 Businesses prioritize mobile-optimized, user-friendly platforms for seamless content creation and management
- 10.3.4 FRANCE
- 10.3.4.1 "France Num" initiative encourages SMEs to adopt digital tools and WCM solutions to improve competitiveness
- 10.3.5 GERMANY
- 10.3.5.1 Switch to TYPO3 for public sector websites highlights commitment to transparency, innovation, and cost efficiency
- 10.3.6 ITALY
- 10.3.6.1 Increasing focus on AI-driven functionalities to personalize content and analyze user behavior
- 10.3.7 SPAIN
- 10.3.7.1 Digital Agenda 2025 to support digitization of public administration and adoption of advanced digital tools
- 10.3.8 REST OF EUROPE
- 10.4 ASIA PACIFIC
- 10.4.1 ASIA PACIFIC: WEB CONTENT MANAGEMENT MARKET DRIVERS
- 10.4.2 ASIA PACIFIC: MACROECONOMIC OUTLOOK
- 10.4.3 CHINA
- 10.4.3.1 Rapid digital transformation and e-commerce growth to drive WCM adoption
- 10.4.4 INDIA
- 10.4.4.1 Digital infrastructure growth and focus on AI integration to foster market growth
- 10.4.5 JAPAN
- 10.4.5.1 Evolving media consumption and rise in digital marketing to fuel market growth
- 10.4.6 SOUTH KOREA
- 10.4.6.1 Open data initiatives and government policies to drive technological innovation
- 10.4.7 ASEAN
- 10.4.7.1 Increasing support for digital transformation initiatives to drive market
- 10.4.8 REST OF ASIA PACIFIC
- 10.5 MIDDLE EAST & AFRICA
- 10.5.1 MIDDLE EAST & AFRICA: WEB CONTENT MANAGEMENT MARKET DRIVERS
- 10.5.2 MIDDLE EAST & AFRICA: MACROECONOMIC OUTLOOK
- 10.5.3 MIDDLE EAST
- 10.5.3.1 Saudi Arabia
- 10.5.3.1.1 SDAIA to advance data-based governance by introducing projects combining AI and advanced analytics in public services
- 10.5.3.2 UAE
- 10.5.3.2.1 Launch of "Zero Bureaucracy" program to simplify administrative processes and improve citizen access to services
- 10.5.3.3 Turkey
- 10.5.3.3.1 Government push to enhance digital infrastructure to drive market
- 10.5.3.4 Qatar
- 10.5.3.4.1 Focus of "Qatar e-Government 2020 Strategy" on modernizing government websites and services to drive market
- 10.5.3.5 Rest of Middle East
- 10.5.4 AFRICA
- 10.5.4.1 Rapid digitalization and increasing internet penetration to drive market
- 10.6 LATIN AMERICA
- 10.6.1 LATIN AMERICA: WEB CONTENT MANAGEMENT MARKET DRIVERS
- 10.6.2 LATIN AMERICA: MACROECONOMIC OUTLOOK
- 10.6.3 BRAZIL
- 10.6.3.1 Government initiatives like E-Digital Strategy to promote digital inclusion to drive market
- 10.6.4 MEXICO
- 10.6.4.1 Government initiatives toward technological advancements to boost market growth
- 10.6.5 ARGENTINA
- 10.6.5.1 Government initiatives like Digital Agenda 2030 to improve digital literacy and access to technology to drive market
- 10.6.6 REST OF LATIN AMERICA
11 COMPETITIVE LANDSCAPE
- 11.1 OVERVIEW
- 11.2 KEY PLAYER STRATEGIES/RIGHT TO WIN, 2022-2024
- 11.3 REVENUE ANALYSIS, 2019-2023
- 11.4 MARKET SHARE ANALYSIS, 2023
- 11.4.1 MARKET RANKING ANALYSIS
- 11.5 PRODUCT COMPARISON
- 11.5.1 ADOBE (ADOBE EXPERIENCE MANAGER)
- 11.5.2 MICROSOFT (MICROSOFT SHAREPOINT)
- 11.5.3 ORACLE (ORACLE CONTENT MANAGEMENT)
- 11.5.4 OPENTEXT (OPENTEXT TEAMSITE)
- 11.5.5 RWS (RWS TRIDION)
- 11.5.6 PROGRESS (PROGRESS SITEFINITY)
- 11.6 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2023
- 11.6.1 STARS
- 11.6.2 EMERGING LEADERS
- 11.6.3 PERVASIVE PLAYERS
- 11.6.4 PARTICIPANTS
- 11.6.5 COMPANY FOOTPRINT: KEY PLAYERS, 2023
- 11.6.5.1 Company footprint
- 11.6.5.2 Region footprint
- 11.6.5.3 Product type footprint
- 11.6.5.4 Architecture footprint
- 11.6.5.5 Enterprise end user footprint
- 11.7 COMPANY EVALUATION MATRIX: STARTUPS/SMES, 2023
- 11.7.1 PROGRESSIVE COMPANIES
- 11.7.2 RESPONSIVE COMPANIES
- 11.7.3 DYNAMIC COMPANIES
- 11.7.4 STARTING BLOCKS
- 11.7.5 COMPETITIVE BENCHMARKING: STARTUPS/SMES, 2023
- 11.7.5.1 Detailed list of key startups/SMEs
- 11.7.5.2 Competitive benchmarking of key startups/SMEs
- 11.8 COMPETITIVE SCENARIO
- 11.8.1 PRODUCT LAUNCHES AND ENHANCEMENTS
- 11.8.2 DEALS
- 11.9 COMPANY VALUATION AND FINANCIAL METRICS, 2024
12 COMPANY PROFILES
- 12.1 INTRODUCTION
- 12.2 MAJOR PLAYERS
- 12.2.1 ADOBE
- 12.2.1.1 Business overview
- 12.2.1.2 Products/Solutions/Services offered
- 12.2.1.3 Recent developments
- 12.2.1.3.1 Product launches and enhancements
- 12.2.1.3.2 Deals
- 12.2.1.4 MnM view
- 12.2.1.4.1 Key strengths
- 12.2.1.4.2 Strategic choices
- 12.2.1.4.3 Weaknesses and competitive threats
- 12.2.2 MICROSOFT
- 12.2.2.1 Business overview
- 12.2.2.2 Products/Solutions/Services offered
- 12.2.2.3 Recent developments
- 12.2.2.3.1 Product launches and enhancements
- 12.2.2.3.2 Deals
- 12.2.2.4 MnM view
- 12.2.2.4.1 Key strengths
- 12.2.2.4.2 Strategic choices
- 12.2.2.4.3 Weaknesses and competitive threats
- 12.2.3 ORACLE
- 12.2.3.1 Business overview
- 12.2.3.2 Products/Solutions/Services offered
- 12.2.3.3 Recent developments
- 12.2.3.3.1 Product launches and enhancements
- 12.2.3.3.2 Deals
- 12.2.3.4 MnM view
- 12.2.3.4.1 Key strengths
- 12.2.3.4.2 Strategic choices
- 12.2.3.4.3 Weaknesses and competitive threats
- 12.2.4 OPENTEXT
- 12.2.4.1 Business overview
- 12.2.4.2 Products/Solutions/Services offered
- 12.2.4.3 Recent developments
- 12.2.4.3.1 Product launches and enhancements
- 12.2.4.3.2 Deals
- 12.2.4.4 MnM view
- 12.2.4.4.1 Key strengths
- 12.2.4.4.2 Strategic choices
- 12.2.4.4.3 Weaknesses and competitive threats
- 12.2.5 RWS
- 12.2.5.1 Business overview
- 12.2.5.2 Products/Solutions/Services offered
- 12.2.5.3 Recent developments
- 12.2.5.3.1 Product launches and enhancements
- 12.2.5.3.2 Deals
- 12.2.5.4 MnM view
- 12.2.5.4.1 Key strengths
- 12.2.5.4.2 Strategic choices
- 12.2.5.4.3 Weaknesses and competitive threats
- 12.2.6 PROGRESS
- 12.2.6.1 Business overview
- 12.2.6.2 Products/Solutions/Services offered
- 12.2.6.3 Recent developments
- 12.2.6.3.1 Product launches and enhancements
- 12.2.6.3.2 Deals
- 12.2.7 UPLAND SOFTWARE
- 12.2.7.1 Business overview
- 12.2.7.2 Products/Solutions/Services offered
- 12.2.7.3 Recent developments
- 12.2.7.3.1 Product launches and enhancements
- 12.2.7.3.2 Deals
- 12.2.8 YEXT
- 12.2.8.1 Business overview
- 12.2.8.2 Products/Solutions/Services offered
- 12.2.8.3 Recent developments
- 12.2.8.3.1 Product launches and enhancements
- 12.2.8.3.2 Deals
- 12.2.9 HUBSPOT
- 12.2.9.1 Business overview
- 12.2.9.2 Products/Solutions/Services offered
- 12.2.9.3 Recent developments
- 12.2.9.3.1 Product launches and enhancements
- 12.2.9.3.2 Deals
- 12.2.10 HCL TECHNOLOGIES
- 12.2.10.1 Business overview
- 12.2.10.2 Products/Solutions/Services offered
- 12.2.10.3 Recent developments
- 12.3 OTHER PLAYERS
- 12.3.1 CANVA
- 12.3.2 OPENAI
- 12.3.3 LUMEN TECHNOLOGIES
- 12.3.4 SITECORE
- 12.3.5 ACQUIA
- 12.3.6 AUTOMATTIC
- 12.3.7 OPTIMIZELY
- 12.3.8 BLOOMREACH
- 12.3.9 WEBFLOW
- 12.4 STARTUPS/SMES
- 12.4.1 CONTENTFUL
- 12.4.2 PANTHEON
- 12.4.3 CONTENTSTACK
- 12.4.4 BYNDER
- 12.4.5 KENTICO
- 12.4.6 STORYBLOK
- 12.4.7 HYGRAPH
- 12.4.8 STRAPI
- 12.4.9 AMPLIENCE
- 12.4.10 SITEGLIDE
- 12.4.11 SOLODEV
- 12.4.12 GX SOFTWARE
- 12.4.13 AGILITY
- 12.4.14 SYNTHESIA
- 12.4.15 ENONIC
- 12.4.16 SQUIZ
- 12.4.17 CROWNPEAK
- 12.4.18 BRIGHTSPOT
- 12.4.19 COREMEDIA
- 12.4.20 KONTENT.AI
- 12.4.21 ZESTY.IO
- 12.4.22 MAGNOLIA
- 12.4.23 DOTCMS
- 12.4.24 DYNAMICWEB
- 12.4.25 SANITY
13 ADJACENT AND RELATED MARKETS
- 13.1 ADJACENT AND RELATED MARKETS
- 13.1.1 INTRODUCTION
- 13.1.2 ENTERPRISE CONTENT MANAGEMENT MARKET - GLOBAL FORECAST 2029
- 13.1.2.1 Market definition
- 13.1.2.2 Market overview
- 13.1.2.2.1 Enterprise content management market, by offering
- 13.1.2.2.2 Enterprise content management market, by business function
- 13.1.2.2.3 Enterprise content management market, by organization size
- 13.1.2.2.4 Enterprise content management market, by vertical
- 13.1.2.2.5 Enterprise content management market, by region
- 13.1.3 MOBILE APPS AND WEB ANALYTICS MARKET - GLOBAL FORECAST TO 2027
- 13.1.3.1 Market definition
- 13.1.3.2 Market overview
- 13.1.3.2.1 Mobile apps and web analytics market, by component
- 13.1.3.2.2 Mobile apps and web analytics market, by deployment mode
- 13.1.3.2.3 Mobile apps and web analytics market, by organization size
- 13.1.3.2.4 Mobile apps and web analytics market, by application
- 13.1.3.2.5 Mobile apps and web analytics market, by vertical
- 13.1.3.2.6 Mobile apps and web analytics market, by region
14 APPENDIX
- 14.1 DISCUSSION GUIDE
- 14.2 KNOWLEDGESTORE: MARKETSANDMARKETS SUBSCRIPTION PORTAL
- 14.3 CUSTOMIZATION OPTIONS
- 14.4 RELATED REPORTS
- 14.5 AUTHOR DETAILS
