한글목차

웹 컨텐츠 관리 시장은 2023년부터 2028년까지 연평균 30.9%의 성장률로 2023-2028년 270억 3,130만 달러 규모로 성장할 것으로 예상됩니다. 웹 컨텐츠 관리 시장에 대한 전반적인 분석, 시장 규모와 예측, 동향, 성장 촉진요인, 과제, 약 25개 벤더에 대한 벤더 분석 등의 정보를 전해드립니다.

현재 시장 시나리오, 최신 동향 및 촉진요인, 전체 시장 환경에 대한 최신 분석을 제공합니다. 시장은 기업의 웹 컨텐츠의 양과 종류 증가, 디지털 마케팅에 대한 투자 증가, 클라우드 기반 및 오픈 소스 wcm 솔루션의 보급이 시장을 주도하고 있습니다.

이 보고서는 향후 몇 년간 웹 컨텐츠 관리 시장의 성장을 촉진할 주요 요인 중 하나로 개인화에 대한 관심이 높아지는 것을 꼽았습니다. 또한, 헤드리스 CMS와 AI 기반 WCM의 채택이 증가하고 있는 것도 시장의 큰 수요로 이어질 것으로 보입니다.

목차

제1장 주요 요약

• 시장 개요

제2장 시장 상황

• 시장 생태계
• 시장의 특징
• 밸류체인 분석

제3장 시장 규모 평가

• 시장 정의
• 시장 부문 분석
• 시장 규모 2023년
• 시장 전망 2023-2028년

제4장 시장 규모 실적

• 웹 컨텐츠 관리 세계 시장 2018-2022년
• 최종사용자별 부문 분석 2018-2022년
• 지역별 부문 분석 2018-2022년
• 국가별 부문 분석 2018-2022년

제5장 Five Forces 분석

• Five Forces 요약
• 구매자의 교섭력
• 공급 기업의 교섭력
• 신규 참여업체의 위협
• 대체품의 위협
• 경쟁의 위협
• 시장 상황

제6장 시장 세분화 : 최종사용자별

• 시장 세분화
• 비교 : 최종사용자별
• 소매 : 시장 규모와 예측 2023-2028년
• 미디어와 통신 : 시장 규모와 예측 2023-2028년
• BFSI : 시장 규모와 예측 2023-2028년
• 제조업 : 시장 규모와 예측 2023-2028년
• 기타 : 시장 규모와 예측 2023-2028년
• 최종사용자별 시장 기회

제7장 고객 상황

• 고객 상황 개요

제8장 지역별 상황

• 지역별 세분화
• 지역별 비교
• 북미 : 시장 규모와 예측 2023-2028년
• 유럽 : 시장 규모와 예측 2023-2028년
• 아시아태평양 : 시장 규모와 예측 2023-2028년
• 남미 : 시장 규모와 예측 2023-2028년
• 중동 및 아프리카 : 시장 규모와 예측 2023-2028년
• 미국 : 시장 규모와 예측 2023-2028년
• 중국 : 시장 규모와 예측 2023-2028년
• 캐나다 : 시장 규모와 예측 2023-2028년
• 독일 : 시장 규모와 예측 2023-2028년
• 영국 : 시장 규모와 예측 2023-2028년
• 지역 상황별 시장 기회

제9장 촉진요인, 과제, 기회, 억제요인

• 시장 성장 촉진요인
• 시장 과제
• 성장 촉진요인과 과제의 영향
• 시장 기회·억제요인

제10장 경쟁 상황

• 개요
• 경쟁 상황
• 혼란 상황
• 업계 리스크

제11장 경쟁 분석

• 기업 개요
• 기업의 시장 포지셔닝
• Acquia Inc.
• Adobe Inc.
• BloomReach Inc.
• Enonic AS
• International Business Machines Corp.
• Optimizely Inc.
• Oracle Corp.
• Progress Software Corp.
• Sitecore Holding II AS
• WPEngine Inc.

제12장 부록

영문목차

The web content management market is forecasted to grow by USD 27031.3 million during 2023-2028, accelerating at a CAGR of 30.9% during the forecast period. The report on the web content management market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increase in volume and variety of enterprises web content, increased investments in digital marketing, and cloud-based and open-source wcm solutions gaining traction.

Technavio's web content management market is segmented as below:

By End-user

• Retail
• Media and telecom
• BFSI
• Manufacturing
• Others

By Geographical Landscape

• North America
• Europe
• APAC
• South America
• Middle East and Africa

This study identifies the increasing focus on personalization as one of the prime reasons driving the web content management market growth during the next few years. Also, rising adoption of headless cms and ai-enabled wcm will lead to sizable demand in the market.

The report on the web content management market covers the following areas:

• Web content management market sizing
• Web content management market forecast
• Web content management market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading web content management market vendors that include Acquia Inc., Adobe Inc., BloomReach Inc., CoreMedia GmbH, Crownpeak Technology Inc., DNN Corp., Enonic AS, e-Spirit Inc., International Business Machines Corp., Kentico Group, Magnolia International Ltd., OpenText Corp., Optimizely Inc., Oracle Corp., Progress Software Corp., RWS Holdings PLC, Sitecore Holding II AS, Squiz group, Umbraco AS, and WPEngine Inc.. Also, the web content management market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market By Geographical Landscape
  • Executive Summary - Chart on Market Segmentation by End-user
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market
• 2.2 Market characteristics
  • Market characteristics analysis
• 2.3 Value chain analysis
  • Value Chain Analysis

3 Market Sizing

• 3.1 Market definition
  • Offerings of companies included in the market definition
• 3.2 Market segment analysis
  • Market segments
• 3.3 Market size 2023
• 3.4 Market outlook: Forecast for 2023-2028
  • Chart on Global - Market size and forecast 2023-2028 ($ million)
  • Data Table on Global - Market size and forecast 2023-2028 ($ million)
  • Chart on Global Market: Year-over-year growth 2023-2028 (%)
  • Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

• 4.1 Global Web Content Management Market 2018 - 2022
  • Historic Market Size - Data Table on Global Web Content Management Market 2018 - 2022 ($ million)
• 4.2 End-user segment analysis 2018 - 2022
  • Historic Market Size - End-user Segment 2018 - 2022 ($ million)
• 4.3 Geography segment analysis 2018 - 2022
  • Historic Market Size - Geography Segment 2018 - 2022 ($ million)
• 4.4 Country segment analysis 2018 - 2022
  • Historic Market Size - Country Segment 2018 - 2022 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary
  • Five forces analysis - Comparison between 2023 and 2028
• 5.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2023 and 2028
• 5.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2023 and 2028
• 5.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2023 and 2028
• 5.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2023 and 2028
• 5.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2023 and 2028
• 5.7 Market condition
  • Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by End-user

• 6.1 Market segments
  • Chart on End-user - Market share 2023-2028 (%)
  • Data Table on End-user - Market share 2023-2028 (%)
• 6.2 Comparison by End-user
  • Chart on Comparison by End-user
  • Data Table on Comparison by End-user
• 6.3 Retail - Market size and forecast 2023-2028
  • Chart on Retail - Market size and forecast 2023-2028 ($ million)
  • Data Table on Retail - Market size and forecast 2023-2028 ($ million)
  • Chart on Retail - Year-over-year growth 2023-2028 (%)
  • Data Table on Retail - Year-over-year growth 2023-2028 (%)
• 6.4 Media and telecom - Market size and forecast 2023-2028
  • Chart on Media and telecom - Market size and forecast 2023-2028 ($ million)
  • Data Table on Media and telecom - Market size and forecast 2023-2028 ($ million)
  • Chart on Media and telecom - Year-over-year growth 2023-2028 (%)
  • Data Table on Media and telecom - Year-over-year growth 2023-2028 (%)
• 6.5 BFSI - Market size and forecast 2023-2028
  • Chart on BFSI - Market size and forecast 2023-2028 ($ million)
  • Data Table on BFSI - Market size and forecast 2023-2028 ($ million)
  • Chart on BFSI - Year-over-year growth 2023-2028 (%)
  • Data Table on BFSI - Year-over-year growth 2023-2028 (%)
• 6.6 Manufacturing - Market size and forecast 2023-2028
  • Chart on Manufacturing - Market size and forecast 2023-2028 ($ million)
  • Data Table on Manufacturing - Market size and forecast 2023-2028 ($ million)
  • Chart on Manufacturing - Year-over-year growth 2023-2028 (%)
  • Data Table on Manufacturing - Year-over-year growth 2023-2028 (%)
• 6.7 Others - Market size and forecast 2023-2028
  • Chart on Others - Market size and forecast 2023-2028 ($ million)
  • Data Table on Others - Market size and forecast 2023-2028 ($ million)
  • Chart on Others - Year-over-year growth 2023-2028 (%)
  • Data Table on Others - Year-over-year growth 2023-2028 (%)
• 6.8 Market opportunity by End-user
  • Market opportunity by End-user ($ million)
  • Data Table on Market opportunity by End-user ($ million)

7 Customer Landscape

• 7.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

8 Geographic Landscape

• 8.1 Geographic segmentation
  • Chart on Market share By Geographical Landscape 2023-2028 (%)
  • Data Table on Market share By Geographical Landscape 2023-2028 (%)
• 8.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison
• 8.3 North America - Market size and forecast 2023-2028
  • Chart on North America - Market size and forecast 2023-2028 ($ million)
  • Data Table on North America - Market size and forecast 2023-2028 ($ million)
  • Chart on North America - Year-over-year growth 2023-2028 (%)
  • Data Table on North America - Year-over-year growth 2023-2028 (%)
• 8.4 Europe - Market size and forecast 2023-2028
  • Chart on Europe - Market size and forecast 2023-2028 ($ million)
  • Data Table on Europe - Market size and forecast 2023-2028 ($ million)
  • Chart on Europe - Year-over-year growth 2023-2028 (%)
  • Data Table on Europe - Year-over-year growth 2023-2028 (%)
• 8.5 APAC - Market size and forecast 2023-2028
  • Chart on APAC - Market size and forecast 2023-2028 ($ million)
  • Data Table on APAC - Market size and forecast 2023-2028 ($ million)
  • Chart on APAC - Year-over-year growth 2023-2028 (%)
  • Data Table on APAC - Year-over-year growth 2023-2028 (%)
• 8.6 South America - Market size and forecast 2023-2028
  • Chart on South America - Market size and forecast 2023-2028 ($ million)
  • Data Table on South America - Market size and forecast 2023-2028 ($ million)
  • Chart on South America - Year-over-year growth 2023-2028 (%)
  • Data Table on South America - Year-over-year growth 2023-2028 (%)
• 8.7 Middle East and Africa - Market size and forecast 2023-2028
  • Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
  • Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
  • Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
  • Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• 8.8 US - Market size and forecast 2023-2028
  • Chart on US - Market size and forecast 2023-2028 ($ million)
  • Data Table on US - Market size and forecast 2023-2028 ($ million)
  • Chart on US - Year-over-year growth 2023-2028 (%)
  • Data Table on US - Year-over-year growth 2023-2028 (%)
• 8.9 China - Market size and forecast 2023-2028
  • Chart on China - Market size and forecast 2023-2028 ($ million)
  • Data Table on China - Market size and forecast 2023-2028 ($ million)
  • Chart on China - Year-over-year growth 2023-2028 (%)
  • Data Table on China - Year-over-year growth 2023-2028 (%)
• 8.10 Canada - Market size and forecast 2023-2028
  • Chart on Canada - Market size and forecast 2023-2028 ($ million)
  • Data Table on Canada - Market size and forecast 2023-2028 ($ million)
  • Chart on Canada - Year-over-year growth 2023-2028 (%)
  • Data Table on Canada - Year-over-year growth 2023-2028 (%)
• 8.11 Germany - Market size and forecast 2023-2028
  • Chart on Germany - Market size and forecast 2023-2028 ($ million)
  • Data Table on Germany - Market size and forecast 2023-2028 ($ million)
  • Chart on Germany - Year-over-year growth 2023-2028 (%)
  • Data Table on Germany - Year-over-year growth 2023-2028 (%)
• 8.12 UK - Market size and forecast 2023-2028
  • Chart on UK - Market size and forecast 2023-2028 ($ million)
  • Data Table on UK - Market size and forecast 2023-2028 ($ million)
  • Chart on UK - Year-over-year growth 2023-2028 (%)
  • Data Table on UK - Year-over-year growth 2023-2028 (%)
• 8.13 Market opportunity By Geographical Landscape
  • Market opportunity By Geographical Landscape ($ million)
  • Data Tables on Market opportunity By Geographical Landscape ($ million)

9 Drivers, Challenges, and Opportunity/Restraints

• 9.1 Market drivers
• 9.2 Market challenges
• 9.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2023 and 2028
• 9.4 Market opportunities/restraints

10 Competitive Landscape

• 10.1 Overview
• 10.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 10.3 Landscape disruption
  • Overview on factors of disruption
• 10.4 Industry risks
  • Impact of key risks on business

11 Competitive Analysis

• 11.1 Companies profiled
  • Companies covered
• 11.2 Market positioning of companies
  • Matrix on companies position and classification
• 11.3 Acquia Inc.
  • Acquia Inc. - Overview
  • Acquia Inc. - Product / Service
  • Acquia Inc. - Key news
  • Acquia Inc. - Key offerings
• 11.4 Adobe Inc.
  • Adobe Inc. - Overview
  • Adobe Inc. - Business segments
  • Adobe Inc. - Key news
  • Adobe Inc. - Key offerings
  • Adobe Inc. - Segment focus
• 11.5 BloomReach Inc.
  • BloomReach Inc. - Overview
  • BloomReach Inc. - Product / Service
  • BloomReach Inc. - Key offerings
• 11.6 Enonic AS
  • Enonic AS - Overview
  • Enonic AS - Product / Service
  • Enonic AS - Key offerings
• 11.7 International Business Machines Corp.
  • International Business Machines Corp. - Overview
  • International Business Machines Corp. - Business segments
  • International Business Machines Corp. - Key news
  • International Business Machines Corp. - Key offerings
  • International Business Machines Corp. - Segment focus
• 11.8 Optimizely Inc.
  • Optimizely Inc. - Overview
  • Optimizely Inc. - Product / Service
  • Optimizely Inc. - Key news
  • Optimizely Inc. - Key offerings
• 11.9 Oracle Corp.
  • Oracle Corp. - Overview
  • Oracle Corp. - Business segments
  • Oracle Corp. - Key news
  • Oracle Corp. - Key offerings
  • Oracle Corp. - Segment focus
• 11.10 Progress Software Corp.
  • Progress Software Corp. - Overview
  • Progress Software Corp. - Product / Service
  • Progress Software Corp. - Key news
  • Progress Software Corp. - Key offerings
• 11.11 Sitecore Holding II AS
  • Sitecore Holding II AS - Overview
  • Sitecore Holding II AS - Product / Service
  • Sitecore Holding II AS - Key news
  • Sitecore Holding II AS - Key offerings
• 11.12 WPEngine Inc.
  • WPEngine Inc. - Overview
  • WPEngine Inc. - Product / Service
  • WPEngine Inc. - Key news
  • WPEngine Inc. - Key offerings

12 Appendix

• 12.1 Scope of the report
• 12.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 12.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 12.4 Research methodology
  • Research methodology
• 12.5 Data procurement
  • Information sources
• 12.6 Data validation
  • Data validation
• 12.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 12.8 Data synthesis
  • Data synthesis
• 12.9 360 degree market analysis
  • 360 degree market analysis
• 12.10 List of abbreviations
  • List of abbreviations