세계의 웹 컨텐츠 관리 시장 규모는 2024년에 94억 달러에 달했습니다. 향후 IMARC Group은 2033년에는 308억 달러에 달하며, 2025-2033년에 13.44%의 성장률(CAGR)을 보일 것으로 예측하고 있습니다. 검색엔진최적화(SEO)와 WCM 솔루션의 통합이 진행되고 있다는 점, 여러 비즈니스에서 자동화 수요가 확대되고 있다는 점, 정보기술(IT) 산업이 부상하고 있다는 점 등이 시장 성장을 가속하는 주요 요인으로 작용하고 있습니다.
동영상 기반 컨텐츠로의 전환 증가
웹 컨텐츠 관리 시장을 크게 견인하고 있는 것은 동영상 기반 컨텐츠로의 전환이 가속화되고 있다는 점입니다. 동영상 컨텐츠는 시청자를 끌어들이고 시각적으로 설득력 있는 방식으로 정보를 전달하는 효과가 있으며, 점점 더 인기를 끌고 있습니다. 예를 들어 Social Shepherd가 발표한 기사에 따르면 2022년에는 30억 명의 인터넷 사용자가 동영상 컨텐츠를 이용했을 것으로 추정됩니다. 마찬가지로 2024년 1월 Web FX가 발표한 또 다른 기사에 따르면 이메일 구독자의 54%가 동영상 컨텐츠가 포함된 이메일을 선호한다고 합니다. 또한 소비자의 72%가 동영상으로 상품과 서비스에 대한 정보를 얻는 것을 선호하는 것으로 나타났습니다. WCM 플랫폼은 사용자의 취향을 충족시키고 참여 지표를 높이기 위해 동영상을 포함한 다양한 컨텐츠 형식에 대응할 수 있도록 적응하고 있습니다. 이러한 요인들이 웹 컨텐츠 관리 시장의 매출을 끌어올리고 있습니다.
스마트폰 사용자 증가
스마트폰 사용자 증가는 웹 컨텐츠 관리 시장의 성장을 가속하는 중요한 요인 중 하나입니다. 예를 들어 Statista에 따르면 2024-2029년 사이 전 세계 스마트폰 사용자 수는 15억 명(30.6% 증가)이 증가할 것으로 예상했습니다. 스마트폰 사용자 수는 2029년 64억 명에 달하고, 새로운 정점을 찍을 것으로 예측됩니다. 스마트폰 사용자들은 이동 중에도 웹사이트에 접속하여 컨텐츠를 소비하므로 빠른 로딩 속도와 모바일 친화적인 컨텐츠를 제공하는 WCM 솔루션에 대한 수요가 증가하고 있습니다. 또한 모바일 친화적인 웹사이트가 모바일 검색 결과에서 높은 순위를 차지하므로 기업은 WCM 플랫폼을 통해 컨텐츠를 최적화하고 모바일 사용자 경험을 향상시켜야 합니다. 이러한 요인들이 웹 컨텐츠 관리 시장 점유율을 더욱 높이고 있습니다.
기술 발전
기술의 발전은 웹 컨텐츠 관리 시장의 성장을 크게 촉진하고 있습니다. AI 툴은 데이터 인사이트와 사용자 인터랙션을 기반으로 텍스트, 이미지, 동영상을 생성하여 컨텐츠 제작을 지원하고, 컨텐츠의 연관성과 생산 효율성을 높입니다. 또한 AI 알고리즘은 사용자의 행동과 취향을 분석하여 개인화된 컨텐츠 추천과 경험을 제공함으로써 사용자 참여와 전환율을 향상시킵니다. 예를 들어 2023년 10월, 마케팅 자원 관리 및 디지털 자산관리 솔루션 기업 Aprimo는 제품 라인의 모든 측면에 인공지능을 통합했습니다. 이 회사는 개인의 취향과 행동에 따라 고도로 개인화된 컨텐츠를 제안하고, 고객 참여를 강화하는 최첨단 기능들을 발표했습니다. 이러한 요인들은 웹 컨텐츠 관리 시장 예측에 긍정적인 영향을 미치고 있습니다.
The global web content management market size reached USD 9.4 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 30.8 Billion by 2033, exhibiting a growth rate (CAGR) of 13.44% during 2025-2033. The growing integration of search engine optimization (SEO) with WCM solutions, the widespread demand for automation across multiple businesses, and the emerging information technology (IT) industry, represent some of the key factors driving the market growth.
Increasing Shift Towards Video-Based Content
The rising shift towards video-based content is significantly driving the web content management market. Video content has become increasingly popular due to its effectiveness in engaging audiences and conveying information in a visually compelling manner. For instance, according to an article published by Social Shepherd, in 2022, an estimated three billion internet users consumed video content. Similarly, according to another article published by Web FX, in January 2024, 54% of email subscribers prefer emails with video content. Also, 72% of consumers prefer to learn about products and services through video. WCM platforms are adapting to accommodate diverse content formats, including videos, to meet user preferences and enhance engagement metrics. These factors are bolstering the web content management market revenue.
Rising Number of Smartphone Users
The rising usage of smartphones is one of the significant factors driving the growth in the web content management market. For instance, according to Statista, between 2024 and 2029, the global number of smartphone users was expected to increase by 1.5 billion (+30.6%). The smartphone user base was expected to reach 6.4 billion, marking a new peak in 2029. Smartphone users access websites and consume content on the go, driving the demand for WCM solutions that deliver fast-loading, mobile-friendly content. Moreover, mobile-friendly websites rank higher in mobile search results, prompting organizations to optimize their content and enhance mobile user experience through WCM platforms. These factors are further contributing to the web content management market share.
Technological Advancements
Technological advancements are prominently driving the growth of the web content management market. AI tools assist in content creation by generating text, images, and videos based on data insights and user interactions, enhancing content relevance and production efficiency. Moreover, AI algorithms analyze user behavior and preferences to deliver personalized content recommendations and experiences, improving user engagement and conversion rates. For instance, in October 2023, Aprimo, a marketing resource management and digital asset management solutions company, incorporated artificial intelligence into every aspect of its product line. The business launched several cutting-edge features to enhance customer engagement through highly personalized content suggestions, tailored to individual preferences and behaviors. These factors are positively influencing the web content management market forecast.
Services represented the largest segment
According to the web content management market outlook, organizations seek expertise in assessing their content management needs, defining requirements, and formulating strategies for WCM implementations. WCM vendors offer consulting services to help organizations assess their needs, define requirements, and plan WCM implementations. For instance, in March 2023, Newgen Software, a low code-based digital transformation provider launched Newgen OmniDocs Contextual Content services Platform that integrates with Salesforce Sales Cloud, allowing user to manage, control, share, and utilize organizational unit.
Cloud-based accounted for the largest market share
According to the web content management market overview, cloud-based WCM platforms provide scalable resources that can easily accommodate fluctuating website traffic and content demands. Organizations can scale up or down resources based on their needs without the constraints of physical infrastructure. Moreover, they offer accessibility from anywhere with an internet connection, facilitating remote work and collaboration among dispersed teams.
Large enterprises represented the largest segment
Large enterprises often have extensive and diverse digital presence across multiple regions and languages, requiring robust WCM solutions to manage complex content and user interactions. Moreover, websites of large enterprises typically experience high traffic volumes, necessitating scalable WCM platforms capable of handling large amounts of concurrent users and content updates.
Media and entertainment hold the leading position in the market
Media and entertainment companies produce and distribute diverse multimedia content, including videos, images, articles, and interactive experiences. WCM systems tailored for media enable efficient management, storage, and delivery of such content across multiple channels. Moreover, WCM platforms in media prioritize delivering seamless and engaging user experiences across websites, mobile apps, and digital platforms. Personalization features help tailor content recommendations and interactions based on user preferences and behaviors. For instance, in April 2024, FilmLight, known for its grading system Baselight, launched Nara, a content management system that gives media professionals, including post-production facilities and VFX firms, instant access to material from anywhere in the world, easing workflows, collaboration, and review procedures. Similarly, in October 2023, CoreMedia, a web content management (WCM) business, launched a new solution specifically designed for the media and entertainment industries. The CoreMedia Solution, for media and entertainment purposes, is a comprehensive WCM solution that enables broadcasters, publishers, and media portal providers to design and provide highly optimized and contextual online experiences for their target consumers.
North America accounts for the largest market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for web content management.
According to the web content management market statistics, some of the factors driving the North America web content management market included the growing smartphone users, continual technological advancements, intensive business competition, etc. Many businesses across various industries in the region are undergoing digital transformation efforts. This includes upgrading their websites and digital platforms to enhance customer experience, improve operational efficiency, and stay competitive in the digital age. For instance, according to Statista, approximately 60% of small and medium-sized business owners in the United States intend to invest in a new website or update an existing one. Moreover, there is an increasing demand for personalized user experiences across digital channels. Web content management play a crucial role in enabling organizations to deliver targeted content and personalized recommendations based on user behavior and preferences.