세계의 디지털 자산 관리(DAM) 소프트웨어 시장 보고서(2025년)
Digital Asset Management (DAM) Software Global Market Report 2025
상품코드 : 1686051
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 200 Pages
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한글목차

디지털 자산 관리(DAM) 소프트웨어 시장 규모는 향후 수년간 급성장할 것으로 전망됩니다. 2029년에는 CAGR 11.0%로 95억 달러로 성장할 것으로 예상됩니다. 예측 기간의 성장은 디지털 컨텐츠 증가, 자동화 및 연결 장치 상승, 클라우드 기반 DAM 솔루션 채택 증가, 전자상거래 및 디지털 마케팅 성장, 인터넷 서비스 보급률 증가 등으로 인한 것입니다. 예측기간의 주요 동향으로는 기술의 진보, 클라우드 기반의 엔터프라이즈 서비스와 솔루션의 채용, 인공지능(Al)과 머신러닝 기능의 이용, IoT 기술의 출현 등이 있습니다.

디지털 컨텐츠 소비의 급증은 당분간의 디지털 자산 관리 소프트웨어 시장의 성장을 견인할 전망입니다. 인터넷의 접근성 향상으로 인해 개인이 정보, 엔터테인먼트 및 커뮤니케이션 채널에 원활하게 액세스할 수 있게 되었다는 배경이 있습니다. 중앙 집중식 리포지토리 역할을 하는 DAM 소프트웨어는 디지털 정보의 저장, 분류 및 검색을 용이하게 하여 조직의 효율성과 생산성을 향상시킵니다. 2021년부터 2022년까지 46억 2,000만 명에 달하고, 10.1%의 성장률을 보였으며, 2021년에는 4억 2,400만 명이 새롭게 소셜 미디어 플랫폼에 참가했습니다.

디지털 자산 관리 소프트웨어 시장의 주요 기업은 제품의 인텔리전스와 자동화 기능을 강화하기 위해 인공지능(AI) 기술의 활용에 주력하고 있습니다. Cloudinary Ltd.는 2023년 9월 중소기업(SMB)을 위해 맞춤화된 디지털 자산 관리 솔루션 그룹 Cloudinary Nexus를 발표했습니다. Nexus는 스튜디오, 일반 AI, 컬렉션, 자동 태그 지정 및 스마트 검색 기능을 포함한 고급 AI 기능을 통합하여 이러한 기능을 통해 사용자는 메타데이터 태그 지정 및 파일 최적화와 같은 중요한 작업을 자동화하여 자산 준비, 협업 및 정리 프로세스를 간소화할 수 있습니다. Nexus는 중소기업의 디지털 자산의 전반적인 관리 및 접근성을 향상시키고, 업무 효율성을 높이고, 비즈니스 성장을 가속할 것을 목표로 하고 있습니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 - 금리, 인플레이션, 지정학, 코로나, 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별, 국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문, 전략

제36장 부록

SHW
영문 목차

영문목차

Digital asset management (DAM) software is a technological solution designed to assist organizations in efficiently storing, centralizing, organizing, and managing their digital files and assets across different teams. It plays a crucial role in streamlining digital asset management processes, improving content organization and accessibility, and fostering collaboration among teams.

The primary deployment options for digital asset management (DAM) software are on-premise and cloud-based (Software as a Service). On-premise deployment involves installing and running the software on servers and hardware located within the organization's premises or data center. This software is applicable to organizations of various sizes, ranging from large enterprises to small and medium-sized enterprises (SMEs), and caters to diverse industries such as media and entertainment, banking, financial services, and insurance (BFSI), government, healthcare, retail, manufacturing, among others.

The digital asset management software market research report is one of a series of new reports from The Business Research Company that provides digital asset management software market statistics, including digital asset management software industry global market size, regional shares, competitors with a digital asset management software market share, detailed digital asset management software market segments, market trends and opportunities, and any further data you may need to thrive in the digital asset management software industry. This digital asset management software market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The digital asset management (DAM) software market size has grown rapidly in recent years. It will grow from $5.56 billion in 2024 to $6.27 billion in 2025 at a compound annual growth rate (CAGR) of 12.9%. The growth in the historic period can be attributed to the growth in emphasis on improving the digital experience of customers, increased number of digital assets, increased adoption of the collaborative digital workflow, increased demand for video content, increased investments and focus on digital marketing.

The digital asset management (DAM) software market size is expected to see rapid growth in the next few years. It will grow to $9.5 billion in 2029 at a compound annual growth rate (CAGR) of 11.0%. The growth in the forecast period can be attributed to rise in digital content, rising automation and connected devices, increasing adoption of cloud-based DAM solutions, growth in e-commerce and digital marketing, increase in penetration of Internet services. Major trends in the forecast period include advancement in technologies, adoption of cloud-based enterprise services and solutions, use of artificial intelligence (Al) and machine learning capabilities, emergence of IoT technology.

The surge in digital content consumption is poised to drive the growth of the digital asset management software market in the foreseeable future. Digital content encompasses various forms of media or data stored in digital formats, including images, videos, audio files, documents, and more. This increase in digital content is propelled by the widespread adoption of digital devices and the enhanced accessibility of the Internet, enabling individuals to access information, entertainment, and communication channels seamlessly. Digital asset management (DAM) software emerges as a crucial solution to manage the burgeoning volumes of digital assets effectively. Acting as a centralized repository, DAM software facilitates the storage, categorization, and retrieval of digital information, thereby enhancing organizational efficiency and productivity. For instance, according to DataReportal in January 2022, the global count of active social media users reached 4.62 billion, indicating a growth rate of 10.1% between 2021 and 2022, with 424 million new users joining social media platforms during 2021. This exponential growth in digital content consumption underscores the escalating demand for robust digital asset management solutions.

Key players in the digital asset management software market are concentrating on harnessing artificial intelligence (AI) technologies to enhance product intelligence and automation capabilities. AI-powered digital asset management solutions leverage artificial intelligence algorithms to automate and optimize the management of an organization's digital assets effectively. For example, in September 2023, Cloudinary Ltd., a leading SaaS technology company based in the United States, introduced Cloudinary Nexus, a suite of digital asset management solutions tailored for small and medium-sized businesses (SMBs). Cloudinary Nexus integrates advanced AI capabilities, including studio, generative AI, collections, auto-tagging, and smart search functionalities. These features empower users to streamline asset preparation, collaboration, and organization processes by automating critical tasks such as metadata tagging and file optimization. Cloudinary Nexus aims to elevate the overall management and accessibility of digital assets for SMBs, enhancing operational efficiency and driving business growth.

In August 2023, Canto Software, a leading digital asset management solutions provider headquartered in the US, finalized the acquisition of MerlinOne Inc. for an undisclosed sum. This strategic merger combines Canto's robust digital asset management platform with MerlinOne's cutting-edge AI technology, reinforcing its position as a leader in the digital asset management sector. With this move, Canto aims to expand into new markets, exceed growth targets, and empower customers to efficiently manage their extensive digital collections. MerlinOne Inc., also based in the US, specializes in providing a digital asset management (DAM) solution designed to centralize marketing assets and streamline asset management processes.

Major companies operating in the digital asset management (DAM) software market are Oracle Corporation, Cognizant, Adobe Inc., OpenText Corporation, Image Relay Inc., Acquia Inc., Bynder LLC, Cloudinary Ltd., Aprimo LLC, CELUM, IntelligenceBank, pCloud International AG, Filecamp AG, Oomnitza Inc., Canto Inc., WoodWing, Brandfolder Inc., Pimcore, MediaBeacon Inc., Censhare India Private Limited, Libris Systems Ltd., Bright Interactive Limited, Hyper CMS Content Management Solutions GmbH

North America was the largest region in the digital asset management software market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the digital asset management (dam) software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the digital asset management (dam) software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The digital asset management (DAM) software market includes revenues earned by entities by providing services, such as version control, access control, workflow automation, collaboration tools. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Digital Asset Management (DAM) Software Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on digital asset management (dam) software market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for digital asset management (dam) software ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The digital asset management (dam) software market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Scope

Table of Contents

1. Executive Summary

2. Digital Asset Management (DAM) Software Market Characteristics

3. Digital Asset Management (DAM) Software Market Trends And Strategies

4. Digital Asset Management (DAM) Software Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Covid And Recovery On The Market

5. Global Digital Asset Management (DAM) Software Growth Analysis And Strategic Analysis Framework

6. Digital Asset Management (DAM) Software Market Segmentation

7. Digital Asset Management (DAM) Software Market Regional And Country Analysis

8. Asia-Pacific Digital Asset Management (DAM) Software Market

9. China Digital Asset Management (DAM) Software Market

10. India Digital Asset Management (DAM) Software Market

11. Japan Digital Asset Management (DAM) Software Market

12. Australia Digital Asset Management (DAM) Software Market

13. Indonesia Digital Asset Management (DAM) Software Market

14. South Korea Digital Asset Management (DAM) Software Market

15. Western Europe Digital Asset Management (DAM) Software Market

16. UK Digital Asset Management (DAM) Software Market

17. Germany Digital Asset Management (DAM) Software Market

18. France Digital Asset Management (DAM) Software Market

19. Italy Digital Asset Management (DAM) Software Market

20. Spain Digital Asset Management (DAM) Software Market

21. Eastern Europe Digital Asset Management (DAM) Software Market

22. Russia Digital Asset Management (DAM) Software Market

23. North America Digital Asset Management (DAM) Software Market

24. USA Digital Asset Management (DAM) Software Market

25. Canada Digital Asset Management (DAM) Software Market

26. South America Digital Asset Management (DAM) Software Market

27. Brazil Digital Asset Management (DAM) Software Market

28. Middle East Digital Asset Management (DAM) Software Market

29. Africa Digital Asset Management (DAM) Software Market

30. Digital Asset Management (DAM) Software Market Competitive Landscape And Company Profiles

31. Digital Asset Management (DAM) Software Market Other Major And Innovative Companies

32. Global Digital Asset Management (DAM) Software Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Digital Asset Management (DAM) Software Market

34. Recent Developments In The Digital Asset Management (DAM) Software Market

35. Digital Asset Management (DAM) Software Market High Potential Countries, Segments and Strategies

36. Appendix

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