세계의 자동차 텔레매틱스 시장 규모는 2024년에 124억 2,000만 달러로 평가되며, 2026-2032년에 17.20%의 CAGR로 성장하며, 2032년에는 442억 2,000만 달러에 달할 것으로 예측됩니다.
자동차 텔레매틱스는 통신과 정보 기술을 자동차에 통합하는 것을 말합니다.
자동차와 원격지의 컴퓨터나 서버 간에 데이터를 무선으로 전송합니다. 이 기술을 통해 실시간 모니터링, 제어, 통신이 가능합니다.
텔레매틱스 시스템은 차량의 상태를 모니터링하고 잠재적인 문제를 감지할 수 있으며, 사전 유지보수가 가능하여 다운타임을 줄일 수 있습니다.
사고나 고장이 발생하면 텔레매틱스 시스템은 자동으로 응급 서비스에 통보하고 위치 정보, 차량 세부 정보, 탑승자 상태 등 중요한 정보를 제공할 수 있습니다.
텔레매틱스 시스템은 도난 차량의 위치를 파악하여 회수 가능성을 높이고 도난을 억제하는 데 도움이 됩니다.
텔레매틱스 시스템은 차량의 위치, 연료 소비량, 운전자의 행동을 추적하여 운영 관리자가 업무를 최적화할 수 있도록 돕습니다.
보험사들은 텔레매틱스를 활용해 운전자의 실제 운전 습관에 따라 보험료를 책정하는 이용 기반 보험을 제공합니다.
세계 자동차 텔레매틱스 시장을 형성하는 주요 시장 역학은 다음과 같습니다.
차량 관리 및 최적화에 대한 관심 증가: 자동차 텔레매틱스 시장의 또 다른 중요한 촉진요인은 차량 관리 및 최적화에 대한 관심이 증가하고 있다는 점입니다. 미국 노동 통계청 조사에 따르면 미국 상용차량은 2020-2022년 7.2% 증가하여 1,150만 대에 달할 것으로 예측됩니다. Verizon Connect와 GeoTab과 같은 기업은 텔레매틱스 데이터를 활용하여 효율성을 높이고, 비용을 절감하며, 운전자의 안전을 향상시키는 첨단 차량 관리 솔루션을 제공함으로써 이러한 추세를 활용하고 있습니다.
자동차 안전 및 보안에 대한 수요 증가: 전 세계 정부가 교통안전 강화를 위해 더 엄격한 규제를 도입함에 따라 자동차 제조업체들은 차량의 성능과 운전자의 행동을 모니터링할 수 있는 첨단 텔레매틱스 시스템을 개발하고 있습니다. 미국 고속도로교통안전국(NHTSA)에 따르면 2021년 자동차 사고로 인한 사망자 수는 4,260명에 달할 것으로 예상되며, 안전 대책 개선이 시급한 것으로 나타났습니다.
커넥티드 차량 기술 채택 확대: 소비자들이 스마트 기능이 탑재된 자동차에 대한 수요가 증가함에 따라 자동차 제조업체들은 텔레매틱스 시스템을 통합하고 연결성과 기능성을 강화하고 있습니다. 미국 교통부의 보고서에 따르면 2024년 미국에서 판매되는 신차의 약 80%가 커넥티비티 기능을 탑재할 것으로 예측됩니다.
효율적인 운송 시스템: 자동차 텔레매틱스가 차량 관리 및 물류 최적화를 위한 솔루션을 제공함에 따라 효율적인 운송 시스템의 추진도 시장 성장의 원동력이 되고 있습니다. 미국 연방교통안전국(FMCSA)은 텔레매틱스 도입으로 경로 계획 및 차량 추적이 개선되어 운영 비용을 최대 20%까지 절감할 수 있다고 밝혔습니다.
주요 과제
데이터 프라이버시 및 보안: 데이터 프라이버시 및 보안에 대한 우려는 큰 장애물입니다. 텔레매틱스 시스템은 기밀성이 높은 차량 및 운전자 데이터를 수집하고 전송하므로 무단 액세스로부터 보호할 수 있는지에 대한 의문이 제기됩니다.
높은 설비 투자: 텔레매틱스 하드웨어와 소프트웨어의 초기 투자비용이 높기 때문에 일부 소비자와 차량 운영업체는 이 기술을 채택하기 어렵습니다.
기술적 복잡성: 텔레매틱스 시스템을 다양한 차량 부품과 통합하고 원활한 연결성을 보장하는 것은 기술적으로 복잡하고 시간이 많이 소요될 수 있습니다.
제한된 소비자 채택: 텔레매틱스는 많은 장점을 가지고 있지만, 소비자의 인지도와 채택률은 연령, 소득, 기술 문해력 등의 요인에 따라 달라질 수 있습니다.
주요 동향
고급 분석의 통합: 자동차 텔레매틱스 시스템에 고급 분석이 통합되면서 차량 관리의 데이터 활용 방식이 변화하고 있습니다. 미국 에너지부의 2024년 보고서에 따르면 텔레매틱스를 활용한 예지보전을 통해 유지보수 비용을 최대 30%까지 절감할 수 있다고 합니다. 보쉬와 콘티넨탈과 같은 업계 선도 기업은 차량 성능 및 운전자 행동에 대한 인사이트를 제공하는 분석 기반 플랫폼을 개발하고 있습니다.
첨단운전자보조시스템(ADAS) 통합: 미국 고속도로교통안전국(NHTSA)의 보고에 따르면 ADAS 기능의 도입으로 미국에서는 연간 100만 건 이상의 사고를 예방할 수 있다고 합니다. 테슬라, 아우디 등 주요 제조업체들은 ADAS에 텔레매틱스를 접목하여 차선 유지 지원, 어댑티브 크루즈 컨트롤, 자동 주차 등의 기능을 제공합니다.
서비스형 모빌리티(MaaS)의 부상: 서비스형 모빌리티(MaaS) 개념은 자동차 텔레매틱스 시장에서 지지를 받고 있으며, 소비자가 교통수단을 이용하는 방식을 재구성하고 있습니다. 미국 교통부에 따르면 도시화와 공유 모빌리티 솔루션에 대한 소비자의 선호도 변화로 인해 MaaS 시장은 2032년까지 3,000억 달러 규모에 달할 것으로 예측됩니다. 우버(Uber)나 리프트(Lyft)와 같은 기업은 텔레매틱스를 활용하여 차량 공유 서비스를 최적화하고, 차량 가용성 및 교통 상황에 대한 데이터를 실시간으로 제공합니다.
환경 지속가능성에 대한 관심: 자동차 제조업체들이 탄소 배출량 감축을 목표로 하고 있는 가운데, 자동차 텔레매틱스 분야에서도 환경 지속가능성에 대한 관심이 높아지고 있습니다. 미국 환경보호청(EPA)은 2032년까지 자동차의 온실가스 배출량을 50% 감축하겠다는 야심찬 목표를 세웠습니다. 포드와 제너럴 모터스(GM)와 같은 자동차 제조업체들은 텔레매틱스를 활용하여 차량 배출량을 모니터링하고, 실시간 진단과 성능 추적을 통해 연비를 개선하고 있습니다.
Automotive Telematics Market size was valued at USD 12.42 Billion in 2024 and is projected to reach USD 44.22 Billion by 2032, growing at a CAGR of 17.20% from 2026 to 2032.
Automotive telematics is the integration of telecommunications and information technology in vehicles.
It involves the wireless transmission of data between a vehicle and a remote computer or server. This technology allows for real-time monitoring, control, and communication capabilities.
Telematics systems can monitor vehicle health and detect potential issues, allowing for proactive maintenance and reducing downtime.
In case of an accident or breakdown, telematics systems can automatically alert emergency services, providing critical information such as location, vehicle details, and occupant status.
Telematics systems can help locate stolen vehicles, increasing the chances of recovery and deterring theft.
Telematics systems help fleet managers optimize operations by tracking vehicle location, fuel consumption, and driver behavior.
Insurance companies use telematics to offer usage-based insurance, where premiums are based on the driver's actual driving habits.
The key market dynamics that are shaping the global automotive telematics market include:
Growing Focus on Fleet Management and Optimization: Another significant driver of the automotive telematics market is the growing focus on fleet management and optimization. A study by the U.S. Bureau of Labor Statistics found that the number of commercial vehicles in the U.S. increased by 7.2% between 2020 and 2022, reaching 11.5 million. Companies like Verizon Connect and Geotab are capitalizing on this trend by offering advanced fleet management solutions that leverage telematics data to improve efficiency, reduce costs, and enhance driver safety.
Increasing Demand for Vehicle Safety and Security: Governments worldwide are implementing stricter regulations to enhance road safety, which has led automakers to develop advanced telematics systems that can monitor vehicle performance and driver behavior. According to the National Highway Traffic Safety Administration (NHTSA), there were 42,060 fatalities in motor vehicle crashes in 2021, highlighting the urgent need for improved safety measures.
Growing Adoption of Connected Vehicle Technologies: As consumers increasingly seek vehicles equipped with smart features, automakers are integrating telematics systems to enhance connectivity and functionality. The U.S. Department of Transportation reported that nearly 80% of new vehicles sold in the U.S. in 2024 were equipped with some form of connectivity.
Efficient Transportation Systems: The push for efficient transportation systems also fuels market growth, as automotive telematics provides solutions for fleet management and logistics optimization. The Federal Motor Carrier Safety Administration (FMCSA) noted that the implementation of telematics can reduce operational costs by up to 20% for fleet operators through improved route planning and vehicle tracking.
Key Challenges:
Data Privacy and Security: Concerns over data privacy and security are a major hurdle. Telematics systems collect and transmit sensitive vehicle and driver data, raising questions about its protection from unauthorized access.
High Capital Investment: The initial investment in telematics hardware and software can be high, making it challenging for some consumers and fleet operators to adopt the technology.
Technical Complexity: Integrating telematics systems with various vehicle components and ensuring seamless connectivity can be technically complex and time-consuming.
Limited Consumer Adoption: While telematics offers numerous benefits, consumer awareness and adoption rates may vary depending on factors such as age, income, and technological literacy.
Key Trends
Integration of Advanced Analytics: The integration of advanced analytics into automotive telematics systems is transforming how data is utilized for vehicle management. As per a 2024 report from the U.S. Department of Energy, predictive maintenance powered by telematics can reduce maintenance costs by up to 30%. Industry leaders such as Bosch and Continental are developing analytics-driven platforms that provide insights into vehicle performance and driver behavior.
Integration of Advanced Driver Assistance Systems (ADAS): As reported by the U.S. National Highway Traffic Safety Administration (NHTSA), the implementation of ADAS features could potentially prevent over 1 million crashes annually in the United States. Major manufacturers like Tesla and Audi are incorporating telematics with ADAS to provide features such as lane-keeping assistance, adaptive cruise control, and automated parking.
Rise of Mobility-as-a-Service (MaaS): The concept of Mobility-as-a-Service (MaaS) is gaining traction within the automotive telematics market, reshaping how consumers access transportation. According to the U.S. Department of Transportation, the MaaS market is expected to reach $300 billion by 2032, driven by urbanization and changing consumer preferences for shared mobility solutions. Companies like Uber and Lyft are leveraging telematics to optimize ride-sharing services, providing real-time data on vehicle availability and traffic conditions.
Focus on Environmental Sustainability: There is a growing focus on environmental sustainability within the automotive telematics sector, as manufacturers seek to reduce their carbon footprint. The U.S. Environmental Protection Agency (EPA) has set ambitious targets to cut greenhouse gas emissions from vehicles by 50% by 2032. Automakers such as Ford and General Motors are utilizing telematics to monitor vehicle emissions and improve fuel efficiency through real-time diagnostics and performance tracking.
Here is a more detailed regional analysis of the global automotive telematics market:
Asia-Pacific
The Asia Pacific region has emerged as the dominant force in the global automotive telematics market, driven by rapid technological advancements and increasing consumer demand for connected vehicles.
This growth is particularly evident in countries like China, Japan, and South Korea, where government initiatives and infrastructure development have accelerated the adoption of telematics solutions.
According to a recent report by the Chinese Ministry of Industry and Information Technology, the number of connected vehicles in China reached 30 million units by the end of 2024, representing a year-on-year growth of 32.5%.
Major automotive manufacturers and technology companies are capitalizing on this trend by expanding their presence in the region. For instance, on March 15, 2024, Toyota announced a strategic partnership with a leading Chinese telecom provider to enhance its connected car services across the Asia Pacific market.
This collaboration aims to leverage 5G technology and artificial intelligence to improve vehicle safety, efficiency, and user experience.
The Asia Pacific automotive telematics market is expected to maintain its leadership position in the coming years, fueled by ongoing innovations in vehicle connectivity and the increasing integration of Internet of Things (IoT) devices in automobiles.
North America
The North American automotive telematics market is experiencing rapid growth, due to technology companies' increased attention on expanding existing telematics-enabled passenger vehicle systems.
For instance, in February 2022, Zonar Systems, Inc., a technology provider based in the United States, partnered with SRM Technologies Private Ltd. to provide next-generation technology and digital transformation telematics services for light-duty vehicles, thereby increasing vehicle uptime and aftermarket parts sales.
Key players like BASF and Novamont are actively investing in research and development to enhance biopolymer production capabilities, aligning with increasing consumer demand for eco-friendly products.
Companies such as Archer Daniels Midland Co. and DuPont are leading initiatives to develop biodegradable alternatives, responding to the urgent need for sustainable packaging solutions.
This shift not only addresses consumer preferences but also aligns with governmental policies aimed at reducing plastic waste and promoting renewable materials
The Global Automotive Telematics Market is segmented based on Technology, Sales Channel, Application, And Geography.
Based on Technology, the Global Automotive Telematics Market is bifurcated into Embedded, Tethered, and Integrated. The embedded segment is poised to dominate the automotive telematics market. The increasing integration of automotive telematics systems from well-known automakers in both passenger and commercial vehicles is responsible for the segment's high share. However, the tethered segment is growing at a rapid CAGR within the automotive telematics market. Segment growth is being driven by the ease with which phones may be integrated as a modem with the Wi-Fi service and used for navigation via Bluetooth.
Based on Sales Channel, the Global Automotive Telematics Market is bifurcated into Original Equipment Manufacturers (OEM) and aftermarket. The OEM segment is poised to dominate the automotive telematics market. A large share of the market is being driven by automakers' growing focus on incorporating cutting-edge telematics systems into new models to better align them with insurance firms and enhance driver and passenger safety. However, the aftermarket segment is expected to grow at a robust CAGR during the forecast period. The segmental growth is being driven by the simple and quick installation of automobile telematics systems, which save fuel usage, labor costs, and increase vehicle safety.
Based on Application, the Global Automotive Telematics Market is bifurcated into Information & Navigation, Safety & Security, Fleet Management, Insurance Telematics, and Others. The fleet management segment is dominating the global automotive telematics market. Fleet management systems are widely used in the automotive industry because they offer consumers, automakers, and insurance companies efficient and reasonably priced services including GPS car monitoring, driving behavior analysis, fleet alerts, and fuel management. However, the safety and security segment are expected to grow at a robust CAGR during the forecast period. Governments throughout the world are taking action by requiring the integration of safety systems and features in automobiles as a means of addressing the growing road congestion and public safety concerns.
Based on Geography, the Global Automotive Telematics Market is classified into North America, Europe, Asia Pacific, and the Rest of the world. Asia Pacific is substantially dominating the Global Automotive Telematics Market. and is expected to continue its dominance throughout the forecast period driven by rapid technological advancements and increasing consumer demand for connected vehicles. However, the North American automotive telematics market is experiencing rapid growth due to technology companies increasing their attention on expanding the existing telematics-enabled passenger vehicle systems.
The "Global Automotive Telematics Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Ford Motor Company, Toyota Motor Corporation, Mercedes-Benz AG, Volkswagen AG, General Motors Company, BMW Motors, AB Volvo, Hyundai Motor Company, Tata Motors, and Nissan Motor Co., Ltd.
Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.