시장보고서 | 연간정보서비스 | 맞춤형시장조사 | 메일링 | 샘플 요청 목록
자동차 텔레매틱스 시장 규모, 점유율, 산업 분석 보고서 : 솔루션별, 용도별, 차량별, 판매 채널별, 기술별, 지역별 전망 및 예측(2025-2032년)
Global Automotive Telematics Market Size, Share & Industry Analysis Report By Solution, By Application, By Vehicle, By Sales Channel, By Technology, By Regional Outlook and Forecast, 2025 - 2032
상품코드 : 1910729
리서치사 : KBV Research
발행일 : 2026년 01월
페이지 정보 : 영문 608 Pages
 라이선스 & 가격 (부가세 별도)
US $ 3,600 ￦ 5,332,000
PDF (Single User License) help
PDF 보고서를 1명만 이용할 수 있는 라이선스입니다. 텍스트의 Copy & Paste 가능합니다. 인쇄 가능하며 인쇄물의 이용 범위는 PDF 이용 범위와 동일합니다.
US $ 4,320 ￦ 6,398,000
PDF (Multi User License) help
PDF 보고서를 동일 기업의 10명까지 이용할 수 있는 라이선스입니다. 텍스트의 Copy & Paste 가능합니다. 인쇄 가능하며 인쇄물의 이용 범위는 PDF 이용 범위와 동일합니다.
US $ 6,048 ￦ 8,958,000
PDF (Corporate User License) help
PDF 보고서를 동일 기업의 모든 분이 이용할 수 있는 라이선스입니다. 텍스트의 Copy & Paste 가능합니다. 인쇄 가능하며 인쇄물의 이용 범위는 PDF 이용 범위와 동일합니다.


한글목차

세계의 자동차 텔레매틱스 시장 규모는 2032년까지 1,107억 3,000만 달러에 이를 것으로 예측되고, 예측 기간 동안 CAGR 13.7%로 성장할 것으로 전망됩니다.

주요 하이라이트 :

자동차 텔레매틱스는 기본적인 차량 관리 및 GPS 추적에서 현대적 커넥티드 차량의 핵심 컴포넌트로 발전했습니다. 초기 도입은 모니터링, 규정 준수 및 효율성 향상을 위해 정부 차량 및 상업용 차량에 집중되었으나, 자동차 OEM 업체들이 공장 단계에서 텔레매틱스 시스템을 차량에 직접 내장하는 등 기술 발전이 가속화되고 있습니다. EU의 eCall 요구사항과 같은 규제 의무는 연결성을 안전 요건으로 규정함으로써 도입을 더욱 촉진했습니다. 클라우드 플랫폼, 무선 통신, 차량 센서의 발전으로 텔레매틱스 기능은 긴급 서비스, 실시간 내비게이션, 무선 업데이트(OTA), 원격 진단, 예측 유지보수까지 확장되었습니다. 텔레매틱스는 스마트 교통 시스템, 디지털 모빌리티 생태계, 차량 안전을 지원하는 기반 기술로 전환되었습니다.

자동차 텔레매틱스는 산업 전반에 걸친 데이터 기반 비즈니스 모델과 커넥티드 차량 전략을 포함합니다. OEM들은 주로 텔레매틱스 데이터를 활용해 운전자 행동 분석, 사용량 기반 보험, 차량 군 최적화, 전기차 충전 및 배터리 관리, 구독형 커넥티드 서비스 등 부가가치 서비스를 제공합니다. V2X 통신, ADAS, 클라우드 기반 분석, 전기화 등 발전 중인 기술과의 통합은 텔레매틱스를 미래 모빌리티의 핵심 통신 허브로 자리매김하게 했다. 자동화 텔레매틱스 시장의 경쟁 구도는 1차 공급업체, 자동차 제조사, 통신 사업자, 기술 플랫폼이 분석 능력, 연결 품질, 확장성 및 사용자 경험 측면에서 경쟁하며 형성됩니다. 텔레매틱스는 반복적 수익 창출, 고객 참여도 향상, 더 스마트하고 안전한 교통 네트워크 구축을 가능케 하여 자동차 혁신의 핵심 요소로 자리매김했습니다.

KBV Cardinal matrix- 자동차 텔레매틱스 시장 경쟁 분석

KBV Cardinal matrix를 기반으로 한 분석에 따르면 하만 인터내셔널 인더스트리즈(HARMAN International Industries, Inc.)와 버라이즌 커뮤니케이션스(Verizon Communications, Inc.)가 자동차 텔레매틱스 시장의 선두주자입니다. 2025년 3월, 버라이즌 커뮤니케이션즈는 베라 모빌리티와 협력하여 차량 운영자에게 통행료 관리, 위반 사항 처리 및 등록 서비스를 제공하기 시작했습니다. 이 협력을 통해 베라의 규정 준수 솔루션이 버라이즌의 텔레매틱스 플랫폼에 통합되어 연결 기술을 사용하는 상용 차량 차량의 관리 효율성을 높이고 운영 효율성을 향상시킵니다. 덴소, 로버트 보쉬, 콘티넨탈과 같은 기업들은 자동차 텔레매틱스 시장의 주요 혁신 기업들입니다.

목차

제1장 시장 범위와 조사 방법

제2장 시장 개관

제3장 시장 개요

제4장 시장 동향 : 자동차 텔레매틱스 시장

제5장 경쟁 : 자동차 텔레매틱스 시장

제6장 시장 통합 : 자동차 텔레매틱스 시장

제7장 주요 고객 기준 : 자동차 텔레매틱스 시장

제8장 밸류체인 분석 : 자동차 텔레매틱스 시장

제9장 경쟁 분석 : 세계

제10장 제품 라이프사이클 : 자동차 텔레매틱스 시장

제11장 세계의 시장 : 솔루션별

제12장 세계의 시장 : 용도별

제13장 세계의 시장 : 차량별

제14장 세계의 시장 : 판매 채널별

제15장 세계의 시장 : 기술별

제16장 세계의 시장 : 지역별

제17장 기업 프로파일

제18장 성공 요인 : 자동차 텔레매틱스 시장

HBR
영문 목차

영문목차

The Global Automotive Telematics Market size is expected to reach $110.73 billion by 2032, rising at a market growth of 13.7% CAGR during the forecast period.

Key Highlights:

Automotive telematics has developed from basic fleet management and GPS tracking into a core component of modern connected vehicles. Early adoption focused on government vehicles and commercial fleets to enhance monitoring, compliance, and efficiency, but the rapid technological advancements are seen with automotive OEMs embedding telematics systems directly into vehicles at the factory level. Regulatory mandates like the EU's eCall requirement further accelerated adoption by making connectivity a safety requirement. Advancements in cloud platforms, wireless communication, and vehicle sensors expanded telematics capabilities to include emergency services, real-time navigation, over-the-air updates, remote diagnostics, and predictive maintenance. Telematics has transitioned as a foundational technology supporting smart transportation system, digital mobility ecosystems, and vehicle safety.

Automotive telematics includes data-driven business models and connected vehicle strategies across the industry. OEMs largely leverage telematics data to deliver value-added services like driver behaviour analytics, usage-based insurance, fleet optimization, EV charging and battery management, and subscription-based connected services. Integration with developing technologies, including V2X communication, ADAS, cloud-based analytics, and electrification-positioned telematics as a central communication hub for future mobility. The competitive landscape of the automation telematics market is shaped by Tier-1 suppliers, automakers, telecom operators, and technology platforms, competing on analytics, connectivity quality, scalability and user experience. Telematics has become a crucial part of automotive innovation, allowing recurring revenue streams, improved customer engagement, and smarter, safer transportation networks.

The major strategies followed by the market participants are Partnerships as the key developmental strategy to keep pace with the changing demands of end users. For instance, In June, 2024, Continental AG teamed up with Samsara, a fleet management platform to offer integrated, data-driven fleet solutions focused on trailer management. By combining Continental's in-tire sensor data with Samsara's trailer insights, the collaboration aims to improve safety, maintenance, and efficiency. Moreover, In August, 2025, Geotab, Inc. announced the partnership with Mercedes-Benz to integrated telematics solution, enabling direct factory-installed connectivity for fleet vehicles. This partnership unifies EV and ICE vehicle data in MyGeotab, providing real-time tracking, diagnostics, and insights without aftermarket hardware. It streamlines mixed-fleet management, enhances efficiency, and supports most Mercedes-Benz models from 2019 onward.

KBV Cardinal Matrix - Automotive Telematics Market Competition Analysis

Based on the Analysis presented in the KBV Cardinal matrix; HARMAN International Industries, Inc., and Verizon Communications, Inc. are the forerunners in the Automotive Telematics Market. In March, 2025, Verizon Communications, Inc. teamed up with Verra Mobility to offer managed tolling, violations, and registration services to fleet operators. This collaboration integrates Verra's compliance solutions into Verizon's telematics platform, streamlining fleet management and enhancing operational efficiency for commercial vehicle fleets using connected technologies. Companies such as Denso Corporation, Robert Bosch GmbH, and Continental AG are some of the key innovators in Automotive Telematics Market.

COVID 19 Impact Analysis

The COVID-19 pandemic impacted the Automotive Telematics Market by halting vehicle production and sales, as well as disrupting global supply chains. This made it much less likely that telematics systems would be installed in new vehicles. Lockdowns and restrictions on movement led to a sharp decline in vehicle use, which meant that fleet operators, logistics companies, and ride-hailing services didn't require tracking and monitoring solutions immediately. Due to the unstable economy, automakers and fleet owners had to focus on keeping costs low. This meant that investments in connected vehicle technologies and telematics upgrades were put off, especially by small and medium-sized fleet operators. Additionally, problems with research, development, and technology integration hindered the implementation of new ideas. Regulatory delays and postponed vehicle launches also made it harder for the market to grow during the pandemic. Thus, the COVID-19 pandemic had a negative impact on the market.

Market Share Analysis

Vehicle Outlook

Based on Vehicle, the market is segmented into Passenger, and Commercial. The commercial segment registered 24% revenue share in the automotive telematics market in 2024. The commercial vehicle segment plays an important role in the automotive telematics market by focusing on operational efficiency, safety, and cost optimization. Telematics solutions are widely used in commercial vehicles for fleet management, vehicle tracking, fuel monitoring, route optimization, and driver behavior analysis. Logistics, transportation, construction, and public service operators rely on telematics to improve productivity and reduce downtime.

Sales Channel Outlook

Based on Sales Channel, the market is segmented into OEM, and Aftermarket. The aftermarket segment recorded 36% revenue share in the automotive telematics market in 2024. The aftermarket segment plays a vital role in expanding automotive telematics adoption beyond factory-installed systems. Aftermarket solutions enable vehicle owners and fleet operators to retrofit telematics capabilities into existing vehicles. These solutions are widely used for fleet management, vehicle tracking, driver behavior monitoring, and security applications. Flexibility, lower upfront costs, and ease of installation make aftermarket telematics attractive across passenger and commercial vehicles.

Technology Outlook

Based on Technology, the market is segmented into Embedded, and Tethered. The tethered segment acquired 22% revenue share in the automotive telematics market in 2024. The tethered segment plays an important role in the automotive telematics market by leveraging external devices, typically smartphones, to enable connectivity. This technology offers flexibility and cost advantages, making it attractive for consumers and fleet operators seeking telematics functionality without full hardware integration. Tethered solutions support applications such as navigation, infotainment, real-time traffic updates, and basic vehicle diagnostics.

Regional Outlook

Region-wise, the automotive telematics market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Asia Pacific segment gained 40% revenue share in the automotive telematics market in 2024. The automation telematics market is anticipated to witness substantial growth in the North America and Europe regions. The market is driven by strong OEM integration, high vehicle connectivity penetration, and supportive regulatory frameworks. In North America, the telematics adoption is propelled by usage-based insurance programs, large commercial fleets, subscription-based connected services, and advanced driver assistance systems (ADAS). Large consumer acceptance of premium digital features, along with widespread 4G/5G connectivity, supports continued innovation in remote diagnostics, predictive maintenance, and infotainment services. Moreover, Europe market is largely influenced by regulatory mandates like the EU's eCall system, which has standardized safety telematics across new vehicles. Also, Europe's emphasis on sustainability, electric mobility, and emission monitoring has spurred the integration of telematics into smart transportation systems, EV management, and cross-border fleet operations.

In the Asia Pacific and LAMEA region, the automotive telematics market is predicted to grow at a prominent rate. This is because of increasing disposable incomes, expanding vehicle production, and rapid digital infrastructure development across India, China, Japan, and South Korea. OEMs in the region are largely embedding telematics as standard features to support safety, navigation, and EV battery management and connected mobility services, while government-backed smart city and smart transport initiatives are accelerating adoption. Furthermore, the LAMEA automotive telematics market is growing rapidly, driven by logistics optimization, fleet management, and urban mobility needs. Nations such as Mexico, Brazil, Saudi Arabia, and the UAE are experiencing the deployment of telematics for public transport, commercial vehicles, and smart infrastructure projects, thereby leading to market growth.

Market Competition and Attributes

The market for fire trucks has grown highly competitive because of government buying processes, rules, and long replacement cycles. Price isn't the only thing that matters in competition; customization, reliability, following safety rules, and after-sales support are also important. Product differentiation is affected by the terrain, the level of risk, and the way things work in a certain area. Long-term service contracts, local assembly, and technological integration are other things that help define competitive positioning in both global and regional markets.

Recent Strategies Deployed in the Market

List of Key Companies Profiled

Global Automotive Telematics Market Report Segmentation

By Solution

By Application

By Vehicle

By Sales Channel

By Technology

By Geography

Table of Contents

Chapter 1. Market Scope & Methodology

Chapter 2. Market at a Glance

Chapter 3. Market Overview

Chapter 4. Market Trends - Automotive Telematics Market

Chapter 5. State of Competition - Automotive Telematics Market

Chapter 6. Market Consolidation - Automotive Telematics Market

Chapter 7. Key Customer Criteria - Automotive Telematics Market

Chapter 8. Value Chain Analysis of Automotive Telematics Market

Chapter 9. Competition Analysis - Global

Chapter 10. Product Life Cycle - Automotive Telematics Market

Chapter 11. Global Automotive Telematics Market by Solution

Chapter 12. Global Automotive Telematics Market by Application

Chapter 13. Global Automotive Telematics Market by Vehicle

Chapter 14. Global Automotive Telematics Market by Sales Channel

Chapter 15. Global Automotive Telematics Market by Technology

Chapter 16. Global Automotive Telematics Market by Region

Chapter 17. Company Profiles

Chapter 18. Winning Imperatives of Automotive Telematics Market

(주)글로벌인포메이션 02-2025-2992 kr-info@giikorea.co.kr
ⓒ Copyright Global Information, Inc. All rights reserved.
PC버전 보기