건강상의 이점과 문화적 의미를 배경으로 한 차의 광범위한 소비는 세계 시장의 주요 동향이 되었습니다. 차는 항산화 작용이 높게 평가되고, 특히 녹차나 허브차는 건강 지향의 소비자에게 인기가 있습니다. 이러한 웰빙과 면역력 향상 음료에 대한 관심 증가는 차 수요를 급증시켜 시장은 2023년 607억 달러를 돌파하였고, 2031년에는 912억 8,000만 달러의 평가액에 이를 것으로 예측됩니다.
소비자가 천연 성분의 프리미엄 제품을 선호하기 때문에 유기차와 스페셜티 차로의 전환이 시장 성장을 더욱 촉진하고 있습니다. 게다가, 빨리 마실 수 있는 차의 인기가 높아지고 있는 것, 차 기반의 음료 등의 혁신이 시장의 확대를 강화하고 있습니다. 이와 같이 소비자의 기호의 진화와 제품의 혁신이 2024년부터 2031년까지 CAGR 5.77%로 차 시장을 견인할 것으로 예상됩니다.
차 시장 정의 및 개요
차는 홍차, 녹차, 우롱차, 백차, 허브차, 스페셜티 등 다양한 유형의 차의 생산, 유통, 소비를 포괄하는 세계의 산업을 말합니다. 차는 세계적으로 가장 널리 마시는 음료 중 하나이며, 그 다용도, 건강 효과, 문화적 의의가 평가되고 있습니다. 루스 리프, 티백, 인스턴트 파우더, 레이디 투 음료 등 다양한 형태로 제공됩니다.
차는 그 상쾌한 맛과 에너지를 높이는 특성으로 일반 가정, 호텔, 카페, 레스토랑 등에서 마실 수 있습니다. 전통적인 소비에서는 항산화 작용이 있는 화장품과 스킨케어 제품, 건강 보충제, 아이스 티와 차 맛의 간식 과자, 음식과 같은 과자류와 식품에 대한 이용이 증가하고 있습니다.
건강 지향의 고조, 유기농이나 허브차에 대한 소비자의 기호, 레이디 투 드링크 티와 같은 기술 혁신이 견인역이 되어 차는 꾸준히 성장할 것으로 예상됩니다. 지속가능하고 환경친화적인 패키지에 대한 수요 증가와 전자상거래 채널 확대는 시장의 미래를 더욱 형성할 것으로 보입니다. 인도나 중국과 같은 신흥 시장에서의 인기가 높아짐에 따라, 차 업계는 새로운 블렌드, 기능성 차, 건강 지향 제품으로 진화해 나갈 것으로 예측됩니다.
건강 지향 증가는 소비자의 건강 지향과 건강한 라이프 스타일의 선택이 점점 우선시되고 차 시장의 성장을 크게 뒷받침하고 있습니다. 차는 스트레스를 줄이고 소화를 좋게하고 체중 감량을 돕고 면역력을 높이는 등 자연적인 건강 효과가 널리 인정되고 있습니다. 녹차에는 산화방지제가 풍부하고 만성질환의 위험을 줄이는데 도움이 되는 반면 카모마일과 페퍼민트와 같은 허브티는 진정효과가 있는 것으로 알려져 있습니다.
유로모니터 인터내셔널에 따르면 세계의 프리미엄 차 시장은 2021년부터 2026년까지 연평균 복합 성장률(CAGR) 5.7%로 성장할 것으로 예상됩니다. 영국차 인퓨전스 협회의 보고에 의하면, 영국에서는 특수차가 차 시장 전체의 금액의 60%를 차지하고 있지만, 수량에서는 45%에 지나지 않습니다.
설탕 소비와 설탕이 들어간 청량음료수의 유해성에 대한 우려가 높아지는 가운데, 많은 소비자가 저칼로리, 논카페인의 허브티로 옮겨가고 있습니다. 해독차와 수면과 소화를 촉진하는 기능성 차도 건강 지향 소비자에게 어필하고 인기를 모으고 있습니다. 팬데믹(세계적 대유행)은 이 동향을 더욱 강화해 사람들은 면역력과 정신적 건강을 높이는 음료를 요구하게 되었습니다. 이러한 소비자 행동의 변화는 신흥국 시장에 한하지 않고 인도나 중국과 같은 신흥 경제 국가에서도 건강 지향 차 소비가 증가하고 있습니다.
기후 변화는 차 재배에 필수적인 성장 조건을 방해함으로써 차 시장에 큰 영향을 미칩니다. 온도 변화, 불규칙한 강우, 가뭄 및 습도 상승은 작물의 수확량에 영향을 미치고 풍미를 변화시키고 차잎의 품질을 저하시킵니다. 인도, 스리랑카, 케냐 등 전통적으로 차 재배가 활발한 지역에서는 예측 불가능한 날씨 패턴에 휩쓸려 생산이 불안정해지고 있습니다. 계속되는 열파 및 과도한 비는 식물의 질병과 해충의 발생을 증가시켜 농부를 더욱 어렵게 만듭니다.
이러한 과제에 맞서기 위해 차 생산자는 몇 가지 전략을 채택하고 있습니다. 기온이 낮고 강우 패턴이 안정된 고지로 재배를 전환하고 있습니다. 또한 가혹한 환경에도 견딜 수 있는 기후 변화에 강한 차수의 품종 개발에도 힘을 쏟고 있습니다. 절수 기술과 농업 숲과 같은 지속 가능한 농법은 차 생산으로 인한 환경 영향을 줄이기 위해 수행됩니다. 생산자는 또한 세계의 지속가능성 목표에 따라 이산화탄소 배출량을 줄이기 위해 노력하고 있으며, 기후조건의 변화에도 불구하고 차 산업의 장기적인 생존을 보장합니다.
The widespread consumption of tea, driven by its health benefits and cultural significance, has become a key trend in the global market. Tea is highly valued for its antioxidant properties, with green and herbal teas particularly popular among health-conscious consumers. This growing focus on wellness and immunity-boosting beverages has surged the demand for tea, enabling the market to surpass USD 60.7 Billion in 2023 and reach a valuation of USD 91.28 Billion by 2031.
The shift toward organic and specialty teas has further fueled market growth, as consumers increasingly prefer premium products with natural ingredients. Additionally, the rising popularity of ready-to-drink tea options and innovations such as tea-based beverages have strengthened the market's expansion. Thus, evolving consumer preferences and product innovations are expected to drive the Tea Market at a CAGR of 5.77% from 2024 to 2031.
Tea Market: Definition/ Overview
The tea refers to the global industry that encompasses the production, distribution, and consumption of various types of tea, including black, green, oolong, white, herbal, and specialty teas. Tea is one of the most widely consumed beverages globally, valued for its versatility, health benefits, and cultural significance. It is available in multiple forms, including loose leaves, tea bags, instant powders, and ready-to-drink variants.
Tea is consumed across households, hotels, cafes, and restaurants for its refreshing taste and energy-boosting properties. Traditional consumption, tea is increasingly used in cosmetic and skin care products for its antioxidant properties, health supplements, and confectionery and food products like iced teas, tea-flavored snacks, and beverages.
The tea is expected to grow steadily, driven by rising health consciousness, consumer preferences for organic and herbal teas, and innovations such as ready-to-drink teas. Increasing demand for sustainable and eco-friendly packaging and expanding e-commerce channels will further shape the future of the market. With growing popularity in emerging markets like India and China, the tea industry is projected to evolve with new blends, functional teas, and health-focused products.
Rising health consciousness is significantly driving the growth of the Tea Market as consumers increasingly prioritize wellness and healthy lifestyle choices. Tea is widely recognized for its natural health benefits, such as reducing stress, improving digestion, aiding weight loss, and boosting immunity. Green tea is rich in antioxidants, helping reduce the risk of chronic diseases, while herbal teas like chamomile and peppermint are known for their calming effects.
According to Euromonitor International, the global premium Tea Market is expected to grow at a CAGR of 5.7% from 2021 to 2026. The UK Tea and Infusions Association reports that specialty teas now account for 60% of the total Tea Market value in the UK, despite representing only 45% of the volume.
With growing concerns over sugar consumption and the harmful effects of sugary soft drinks, many consumers are shifting towards low-calorie, caffeine-free herbal teas. Functional teas, such as detox teas and those promoting sleep or digestion, are also gaining traction, appealing to health-conscious individuals. The pandemic further intensified this trend, as people sought beverages that could enhance immunity and mental well-being. This shift in consumer behavior is not limited to developed markets emerging economies like India and China are also witnessing an increase in health-focused tea consumption.
Climate change significantly impacts the Tea Market by disrupting growing conditions essential for tea cultivation. Changes in temperature, erratic rainfall, droughts, and rising humidity levels can affect crop yields, alter flavor profiles, and reduce the quality of tea leaves. Regions traditionally known for tea cultivation, such as India, Sri Lanka, and Kenya, are experiencing unpredictable weather patterns, leading to production uncertainties. Prolonged heat waves or excessive rain can increase the occurrence of plant diseases and pest infestations, further challenging farmers.
To combat these challenges, tea producers are adopting several strategies. They are shifting cultivation to higher altitudes where temperatures are cooler and rainfall patterns are more stable. Research is also focused on developing climate-resilient tea plant varieties that can withstand harsh conditions. Sustainable farming practices, such as water conservation techniques and agroforestry, are being implemented to reduce the environmental impact of tea production. Producers are also engaging in carbon footprint reduction initiatives to align with global sustainability goals, ensuring the long-term viability of the tea industry despite changing climate conditions.
The green tea segment stands out as rapidly growing in the Tea Market due to its perceived health benefits and rising consumer awareness around wellness. Green tea is rich in antioxidants, particularly catechins, which are associated with improved metabolism, weight loss, and reduced risk of chronic diseases like cardiovascular ailments. The increasing trend of health-conscious lifestyles has driven consumers to replace sugary beverages with healthier alternatives, further boosting green tea's popularity.
The rising prevalence of lifestyle-related disorders, including obesity and diabetes, has accelerated the demand for green tea, as it is often marketed as an aid for managing such conditions. The introduction of innovative flavors and ready-to-drink green tea products has further expanded its appeal, catering to both traditional and modern consumers.
In countries like China, Japan, and India, where tea is deeply rooted in culture, green tea is being embraced not only for health purposes but also as part of daily routines. As awareness of natural and organic products continues to grow, the green tea segment is expected to witness sustained growth, especially in urban markets, contributing significantly to the overall expansion of the Tea Market.
The organic segment in the Tea Market is experiencing significant growth, driven by increasing consumer awareness about health, wellness, and sustainable farming practices. Organic tea is cultivated without the use of synthetic fertilizers, pesticides, or genetically modified organisms (GMOs), making it appealing to health-conscious consumers seeking natural and chemical-free products. Rising concerns about the environmental impact of conventional farming have also motivated consumers to opt for organic options, which promote soil health and biodiversity.
In addition to health benefits, organic tea is gaining popularity due to the global trend toward clean-label and ethically sourced products. Governments and organizations promoting organic certification programs further boost the credibility and demand for organic tea. The surge in organic food consumption, particularly in developed regions like North America and Europe, is also playing a key role in expanding this segment.
The higher production costs and premium pricing associated with organic tea can pose challenges. Nevertheless, as consumers continue prioritizing sustainability and well-being, the organic tea segment is expected to witness steady growth, contributing to the overall expansion of the Tea Market.
The Asia Pacific region stands out as dominant in the Tea Market, driven by consumers increasingly seeking healthier and more sustainable beverage options. There is a noticeable shift towards organic and premium tea products, driven by growing health consciousness among consumers. This trend has resulted in higher demand for specialty teas, including green, herbal, and wellness-infused blends that promise various health benefits. The younger generation is more inclined toward unique flavors and innovative tea experiences, such as ready-to-drink teas and tea-based beverages. This shift is prompting manufacturers to diversify their offerings and cater to evolving tastes. Sustainability concerns are driving consumers to favor brands that prioritize eco-friendly packaging and ethical sourcing practices, further reshaping the competitive landscape.
Market players are responding by investing in sustainable farming practices and transparent supply chains. This adaptation not only meets consumer demands but also helps brands differentiate themselves in a crowded market. The Asia Pacific Tea Market is witnessing a transformative phase, where health and sustainability are becoming pivotal factors in shaping purchasing decisions.
North America is anticipated to experience the fastest growth in the Tea Market during the forecast period, driven by various trends that reflect changing consumer preferences and lifestyles. According to the Tea Association of the USA, on any given day, over 159 million Americans are drinking tea. The U.S. Department of Agriculture reports that per capita tea consumption in the United States has increased by 26% since 2000. The U.S. Census Bureau reports that e-commerce sales of food and beverage products, including tea, grew by 27% in 2020 compared to the previous year. The increasing awareness of the health benefits associated with tea consumption. Many consumers are shifting toward healthier beverage options, and teas like green and herbal varieties are particularly appealing due to their antioxidant properties and potential health benefits, including improved digestion and reduced risk of chronic diseases.
The rising popularity of specialty and premium teas. Consumers are becoming more adventurous in their tastes, seeking unique flavors and high-quality products. This shift has led to the emergence of artisanal tea brands and blends, catering to discerning consumers who prioritize quality over quantity.
The competitive landscape of the Tea Market is dynamic and constantly evolving. New players are entering the market, and existing players are investing in research and development to maintain their competitive edge. The market is characterized by intense competition, rapid technological advancements, and a growing demand for innovative and efficient solutions.
The organizations are focusing on innovating their product line to serve the vast population in diverse regions. Some of the prominent players operating in the Tea Market include Unilever PLC, Hain Celestial Group, Inc., Nestle S.A., Tata Consumer Products Limited, Associated British Foods plc, Barry's Tea, Bigelow, Inc., The Republic of Tea, Inc., McLeod Russel India Limited, ITO EN, LTD.
Tea Latest Developments
In November 2022, Dabur India Limited announced the launch of Dabur Vedic Tea, a premium black tea that included 30+ ayurvedic herbs aimed at promoting health benefits and boosting immunity. The product featured herbs such as Tulsi, Ginger, Cardamom, and others.
In November 2022, Tata Consumer Products announced the launch of Tetley Green Tea with Tulsi flavor, expanding their green tea portfolio. This green tea was designed to boost immunity and was high in vitamin C.