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세계의 녹차 시장 보고서(2025년)
Green Tea Global Market Report 2025
상품코드 : 1805439
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

녹차 시장 규모는 향후 수년간 강력한 성장이 예상됩니다. 2029년에는 CAGR 5.5%로 성장할 전망이며, 188억 3,000만 달러로 성장이 예측됩니다. 예측 기간의 성장은 전자상거래 성장, 지속가능성에 대한 소비자 선호, 홍차 관광 증가, 고령화 인구 수요 증가, 정부 지원책에 기인합니다. 예측 기간 주요 동향으로는 기능성 녹차, 프리미엄화, 편의성 및 레디 투 드링크, 퓨전 맛, 클린 라벨 제품 등이 있습니다.

향후 5년간의 성장률 5.5%라고 하는 예측은 이 시장에 관한 전회 예측으로부터 변경은 없습니다. 이 감소는 주로 미국과 타국가 간 관세의 영향 때문입니다. 이것은 일본산의 고급 말차 및 센차를 보다 비싸게 만들어, 건강 지향의 소비자에게 영향을 주는 것으로, 미국에 직접적인 영향을 줄 가능성이 높습니다. 이 영향은 또한 상호 관세와 무역 긴장 증가 및 제한으로 인한 세계 경제와 무역에 대한 악영향으로 더욱 광범위하게 적용될 것으로 보입니다.

건강한 식품을 선택하는 소비자 동향 증가가 녹차 시장을 견인할 것으로 예측됩니다. 건강한 식품 선택은 전반적인 건강을 촉진하고 건강을 지원하며 최적의 신체 기능을 위해 필수 영양소를 제공하는 식품을 선택하고 소비하는 것입니다. 녹차는 음료 또는 영양 보충제로 섭취되는지 여부에 관계없이 정신적 각성을 높이고 소화기계의 불쾌감 및 두통을 완화하고 체중 감량 노력을 지원할 수 있습니다. 예를 들어 식품, 음료, 농업업계가 지원하는 미국의 비영리단체, 국제식품정보협의회에 따르면 2022년 5월에는 미국인의 약 52%가 클린이팅(16%), 마인드프 루이팅(14%), 칼로리 계산(13%), 식물성 옵션(12%)을 포함한 식사 또는 식사 패턴을 실천하고 있으며, 2021년 39%에서 크게 증가했습니다. 이러한 건강한 선택으로의 변화는 녹차 시장의 성장을 가속하고 있습니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향 및 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁 및 관세, 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석 및 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별 및 국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도 및 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹 및 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문 및 전략

제36장 부록

AJY
영문 목차

영문목차

Green tea is a variety of tea produced from the leaves and buds of the Camellia sinensis plant, distinguished by its unique processing method that avoids the extensive withering and oxidation stages seen in the production of oolong and black teas. Traditionally, green tea has been employed to enhance heart health, regulate body temperature and blood sugar levels, support digestion, and enhance cognitive functions.

The primary product types of green tea encompass green tea bags, green tea instant mixes, iced green tea, loose leaf, capsules, and other variations. Green tea bags are pre-measured pouches containing green tea leaves, designed for convenient and straightforward brewing. They are available in both organic and conventional categories, featuring flavored and unflavored options. Distribution channels for green tea products include supermarkets, hypermarkets, specialty stores, convenience stores, online platforms, and various other retail outlets.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid implementation of U.S. tariffs and the resulting trade tensions in spring 2025 are having a notable impact on the food and beverage sector. Rising costs for imported ingredients such as olive oil, cheese, and tropical fruits are pressuring food manufacturers to either reformulate their products or absorb reduced profit margins. Beverage producers are similarly affected, with tariffs on aluminum cans driving up packaging costs. Meanwhile, retaliatory tariffs on U.S. agricultural exports like soybeans and pork are disrupting farm-to-processor supply chains. In response, companies are adjusting recipes, increasing local sourcing, and using commodity hedging strategies to manage price volatility.

The green tea market research report is one of a series of new reports from The Business Research Company that provides green tea market statistics, including green tea industry global market size, regional shares, competitors with green tea market share, detailed green tea market segments, market trends, and opportunities, and any further data you may need to thrive in the green tea industry. This green tea market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The green tea market size has grown strongly in recent years. It will grow from $14.48 billion in 2024 to $15.21 billion in 2025 at a compound annual growth rate (CAGR) of 5.0%. The growth in the historic period can be attributed to increased awareness of the health benefits, globalization, high prevalence of lifestyle related health conditions, tea plantation expansions, growing adoption of green tea.

The green tea market size is expected to see strong growth in the next few years. It will grow to " $18.83 billion in 2029 at a compound annual growth rate (CAGR) of 5.5%. The growth in the forecast period can be attributed to e-commerce growth, consumer preference for sustainability, rising tea tourism, increasing demand from an aging population, supportive government initiatives. Major trends in the forecast period include functional green teas, premiumization, convenience and ready-to-drink, fusion flavors, clean label products.

The forecast of 5.5% growth over the next five years remains unchanged from the previous projection for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. This is likely to directly affect the US by making premium matcha and sencha from Japan more expensive, affecting health-conscious consumers.The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The growing consumer trend toward healthy food choices is expected to drive the green tea market. Healthy food choices involve selecting and consuming foods that promote overall wellness, support good health, and provide essential nutrients for optimal bodily functions. Green tea, whether consumed as a beverage or dietary supplement, may boost mental alertness, relieve digestive discomfort and headaches, and support weight loss efforts. For example, in May 2022, according to the International Food Information Council, a U.S.-based non-profit organization backed by the food, beverage, and agricultural industries, about 52% of Americans adhered to a diet or eating pattern that included clean eating (16%), mindful eating (14%), calorie counting (13%), and plant-based options (12%) in 2022, up significantly from 39% in 2021. This shift toward healthier choices is fueling growth in the green tea market.

Leading companies in the green tea market are focusing on developing plant-based and vegan products, such as plant-based energy drinks, to offer healthier options and maximize market profits. Plant-based energy drinks are beverages derived from botanical sources, providing a natural, sustainable alternative to traditional energy drinks and often featuring plant extracts and functional ingredients like green tea. For instance, in May 2024, Lipton, a Netherlands-based consumer goods manufacturer including tea, launched a reformulated line of green tea bags. The updated blends aim to deliver smooth fruit flavor notes with functional benefits from naturally occurring flavonoids. Varieties in the new lineup include the brand's signature blend, decaffeinated green tea, peach green tea, lemon green tea, and honey ginger green tea.

In May 2022, Florida Food Products, an innovator and producer of natural and clean-label ingredients, acquired T-Bev, Inc., for an undisclosed amount. This strategic acquisition is expected to extend the Florida Food Products platform into nutraceutical ingredients while reinforcing its position in value-added, natural tea products. T-Bev Inc., a US-based manufacturer and distributor of natural and organic caffeine and functional botanical extracts, including green tea, plays a vital role in enhancing Florida Food Products' capabilities in catering to the growing demand for health-conscious and natural ingredients.

Major companies operating in the green tea market report are Unilever Group, Associated British Foods PLC, Ito En Ltd., Bombay Burmah Trading Corporation Limited, Kirin Beverage Company, Tata Consumer Product Limited, Twinings, Bigelow Tea, The Bigelow Tea Company, Pukka Herbs, Dilmah Ceylon Tea Company PLC, Yogi Tea, Organic India, Vahdam Teas, Celestial Seasonings, Republic of Tea, Mighty Leaf Tea, Tetley, Shangri-la Tea, Stash Tea

Asia Pacific was the largest region in the green tea market in 2024. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the green tea market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the green tea market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain

The green tea market consists of sales of green tea-infused skincare items, green tea-flavored snacks, green tea extracts, green tea-infused beverages, and green tea supplements. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Green Tea Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on green tea market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for green tea ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The green tea market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Green Tea Market Characteristics

3. Green Tea Market Trends And Strategies

4. Green Tea Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Green Tea Growth Analysis And Strategic Analysis Framework

6. Green Tea Market Segmentation

7. Green Tea Market Regional And Country Analysis

8. Asia-Pacific Green Tea Market

9. China Green Tea Market

10. India Green Tea Market

11. Japan Green Tea Market

12. Australia Green Tea Market

13. Indonesia Green Tea Market

14. South Korea Green Tea Market

15. Western Europe Green Tea Market

16. UK Green Tea Market

17. Germany Green Tea Market

18. France Green Tea Market

19. Italy Green Tea Market

20. Spain Green Tea Market

21. Eastern Europe Green Tea Market

22. Russia Green Tea Market

23. North America Green Tea Market

24. USA Green Tea Market

25. Canada Green Tea Market

26. South America Green Tea Market

27. Brazil Green Tea Market

28. Middle East Green Tea Market

29. Africa Green Tea Market

30. Green Tea Market Competitive Landscape And Company Profiles

31. Green Tea Market Other Major And Innovative Companies

32. Global Green Tea Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Green Tea Market

34. Recent Developments In The Green Tea Market

35. Green Tea Market High Potential Countries, Segments and Strategies

36. Appendix

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