세계 버블티 시장 규모는 2024년 28억 달러에 달했습니다. 향후 IMARC Group은 이 시장이 2033년까지 50억 2,000만 달러에 달할 것으로 예상하며, 2025년부터 2033년까지 6.13%의 CAGR을 기록할 것으로 예측하고 있습니다. 2024년 현재, 아시아태평양이 시장을 독점하고 있습니다. 전 세계적인 인기 상승, 가처분 소득 증가, 급속한 도시화는 시장에 밝은 전망을 가져다주고 있습니다. 최근 건강을 중시하는 소비자들은 천연 재료를 선호하고, 혁신적인 맛과 매력적인 패키지는 젊은 층을 끌어들이고 있습니다. 프랜차이즈 확대, 카페 문화, 소셜 미디어의 영향력도 시장 성장에 크게 기여하고 있습니다.
소매 체인의 확장은 전 세계 버블티 시장을 크게 성장시키고 있습니다. 중국에서는 차 산업이 크게 성장하고 있으며, 사천성 등은 2023년 전체 생산액이 1,200억 위안을 넘어 전년 대비 10% 이상 성장할 것으로 보고하고 있습니다. 마찬가지로 구이저우성의 차 생산량은 46만 9,000톤, 생산액은 643억 8,000만 위안에 달했습니다. 이러한 성장은 미국에서도 마찬가지로 2022년 차 수입액은 5억 8천만 달러에 달할 것으로 예상되며, 30년 전의 1억 3,100만 달러에서 거의 4배에 달할 것으로 예상됩니다. 버블티 전문점 및 프랜차이즈가 급증하면서 버블티를 보다 친숙하게 만들고, 다양한 소비자 취향에 부응하며 시장 확대에 박차를 가하고 있습니다. 이러한 추세는 산업의 성장과 혁신을 소개하는 제15회 후난성 차 산업 박람회와 같은 차 관련 행사 및 박람회의 증가로 인해 더욱 촉진되고 있습니다.
미국의 버블티 시장은 몇 가지 요인에 의해 확대되고 있습니다. 홍차 소비량은 여전히 높으며, 1억 5,900만 명 이상의 미국인이 매일 홍차를 마십니다. 2021년 미국인들은 약 39억 갤런의 홍차를 소비할 것이며, 그 중 84%를 홍차가 차지할 것입니다. 소매 및 외식업의 매출도 증가 추세에 있습니다. 2024년 11월 매출액은 7,246억 달러로 전월 대비 0.7%, 2023년 11월 대비 3.8% 증가했습니다. 또한, 미국의 식품 수입도 증가하고 있습니다. 2023년 미국은 5억 8천만 달러 상당의 홍차를 수입할 것으로 예상되며, 이는 30년 전 수입량의 거의 4배에 달합니다. 이러한 추세는 소비자층의 확대와 다양한 차 제품에 대한 접근성 향상으로 미국 버블티 시장의 확대에 기여하고 있습니다.
협업과 소셜 미디어의 영향력 증가
소셜 미디어 플랫폼과 인플루언서의 협업이 시장 성장에 큰 힘을 보태고 있습니다. 화려한 열화를 소개하는 눈길을 끄는 사진과 영상은 젊은 층을 중심으로 폭넓은 시청자를 끌어들이고 있습니다. 인스타그램, 틱톡, 유튜브 등의 플랫폼에서 버블티를 홍보하는 인플루언서들이 트렌드를 만들어내며 소비자들의 관심을 높이고 있습니다. 2023년 10월, CoCo Fresh Tea &Juice와 블리자드 엔터테인먼트가 협업하여 여러 국가의 디아블로 IV 팬들에게 짜릿한 경험을 제공했습니다. 이번 전례 없는 콜라보레이션을 통해 테마에 맞는 음료, 한정 굿즈, 게임 내 혜택이 제공되었습니다. CoCo는 디아블로 IV에서 영감을 받은 두 가지 새로운 맛, 프로즌 오브와 릴리스 어드보케이트(Frozen Orb)를 출시했습니다. 이러한 협업은 브랜드 인지도와 참여도를 높이고, 버블티를 클램핑을 통해 공유 가능한 경험으로 바꾸고, 나아가 전 세계 시장 성장에 크게 기여하고 있습니다.
건강 지향으로의 전환
최근 소비자들은 건강에 대한 관심이 높아지면서 저당, 유기농 원료를 사용한 버블티에 대한 수요가 증가하고 있습니다. 이러한 추세는 자연과 건강 지향적인 제품을 선호하는 음료업계의 광범위한 변화를 반영합니다. 예를 들어, 뉴욕에 본사를 둔 신생 기업 BUBLUV, Inc.는 BUBLUV 버블티를 출시했습니다. 9.5oz 한 병당 당분은 1g 미만, 칼로리는 50kcal. 타피오카 펄은 타피오카 전분과 곤약으로 만들어졌으며, 설탕을 첨가하지 않았습니다. 루스리프티로 추출하고 천연 감미료로 단맛을 더해 은은한 단맛과 상큼한 맛을 느낄 수 있습니다. 버블티샵은 저칼로리 감미료, 신선한 과일, 유기농 차 등을 제공하여 이 시장 부문에 대응하고 있습니다. 이러한 변화는 건강을 중시하는 소비자들에게 어필할 뿐만 아니라 버블티를 다른 달콤한 음료의 대체품으로 포지셔닝하여 시장 저변을 더욱 확대하는 데 도움이 되고 있습니다.
버블티 DIY 키트의 등장
버블티 DIY 키트와 택배 서비스에 대한 관심이 높아지고 있습니다. DIY 키트를 사용하면 좋아하는 버블티 음료를 집에서 재현할 수 있습니다. 예를 들어, 뉴질랜드에 본사를 둔 DIY 버블티 by Avalanche는 가정용 버블티 키트를 출시하여 대중에게 큰 호응을 얻고 있습니다. 타로, 흑설탕, 딸기 등 다양한 맛으로 구성된 이 키트는 소셜 미디어, 특히 틱톡(TikTok)의 바이럴 영상 덕분에 인기를 끌었습니다. Avalanche는 이 키트를 곧 뉴질랜드의 슈퍼마켓에서 출시할 예정으로, 팬들 사이에서 기대가 높아지고 있습니다. 저렴한 가격에 인스타그래머블한 키트는 빠른 성공에 기여하고 있습니다. 한편, 택배 서비스를 이용하면 매장에 가지 않고도 버블티를 쉽게 접할 수 있습니다. 이러한 추세는 특히 COVID-19 사태로 인해 더욱 증폭되어 더 많은 사람들이 좋아하는 음료를 편리하고 안전하게 즐길 수 있는 방법을 찾고 있습니다.
The global bubble tea market size was valued at USD 2.8 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 5.02 Billion by 2033, exhibiting a CAGR of 6.13% from 2025-2033. Asia Pacific currently dominates the market in 2024. Rising global popularity, increase in disposable incomes and the rapid urbanization is creating a positive outlook for the market. Health-conscious consumers nowadays favor natural ingredients, while innovative flavors and attractive packaging attract younger demographics. Expanding franchises, cafe culture and social media influence also contribute significantly to the market growth.
The expansion of retail chains has significantly boosted the global bubble tea market. In China, the tea industry has experienced substantial growth, with provinces like Sichuan reporting a comprehensive output value exceeding 120 billion yuan in 2023, marking a year-on-year increase of over 10%. Similarly, Guizhou's tea output reached 469,000 metric tons, contributing to an output value of 64.38 billion yuan. This growth is mirrored in the United States, where tea imports were valued at $508 million in 2022, nearly quadrupling from $131 million three decades earlier. The proliferation of bubble tea outlets and franchises has made the beverage more accessible, catering to diverse consumer preferences and driving market expansion. This trend is further supported by the increasing number of tea-related events and expos, such as the 15th Hunan Tea Industry Expo, which showcases the industry's growth and innovation.
The U.S. bubble tea market is expanding due to several factors. Tea consumption remains high, with over 159 million Americans drinking tea daily. In 2021, Americans consumed nearly 3.9 billion gallons of tea, with black tea accounting for 84% of this consumption. Retail and food services sales have also been on the rise. In November 2024, sales reached $724.6 billion, a 0.7% increase from the previous month and a 3.8% increase from November 2023. Additionally, U.S. food imports have been growing. In 2023, the United States imported $508 million worth of tea, nearly quadrupling the value imported three decades earlier. These trends indicate a growing consumer base and increased accessibility to diverse tea products, contributing to the expansion of the bubble tea market in the United States.
Rise in Collaboration and Social Media Influence
Social media platforms and influencer collaborations are significantly boosting the market growth. Eye-catching photos and videos showcasing colorful degradations attract a wide audience mainly the younger demographic. Influencer promoting bubble tea on platforms like Instagram, tik-tok and YouTube create trends and drive consumer interest. In October 2023, CoCo Fresh Tea & Juice and Blizzard Entertainment collaborated to bring an exhilarating experience to Diablo IV fans in several countries. This unprecedented collaboration offers themed drinks, exclusive merchandise, and in-game benefits. CoCo introduced two new flavors inspired by Diablo IV: Frozen Orb and Lilith Advocate. These collaborations increase the brand visibility and engagement turning bubble tea into a clamping and shareable experience, which, in turn, is contributing significantly to the market growth across the globe.
Shift Towards Healthier Options
Consumers nowadays are increasingly health conscious which drives the demand for bubble tea made with reduced sugar and organic ingredients. This trend reflects broader shift in beverage industry where natural and health-oriented products are favored. For instance, BUBLUV, Inc., a New York based start-up, has launched BUBLUV Bubble Tea, the first ready to drink, served as a boba alternative. It offers less than 1g of sugar and 50 calories per 9.5oz bottle. The tapioca pearls are made of tapioca starch and konjac with no added sugar. The tea is brewed with loose leaf tea and sweetened with all natural sweeteners which results in a lightly sweet and refreshing taste. Bubble tea shops are further offering low calorie sweeteners, fresh fruits and organic teas to cater to this market segment. This shift not only appeals to health-conscious consumers but also helps position bubble tea as a viable alternative to other sugary drinks further expanding its market base.
Rise of DIY Bubble Tea Kits
The rising front towards DIY bubble tea kits and home delivery services is growing as consumers nowadays seek convenience and personalized experiences. DIY kits allow enthusiasts to recreate their favourite bubble tea drinks at home catering to those who enjoy hands-on activities or prefer customization. For instance, New Zealand-based DIY bubble tea by Avalanche introduced their at-home bubble tea kits, which is gaining immense traction among the masses. The kits, featuring flavors like taro, brown sugar, and strawberry, have gained popularity thanks to social media, particularly a viral TikTok video. Avalanche plans to release the kits in New Zealand supermarkets soon, prompting anticipation among fans. The affordable and Instagrammable nature of the kits has contributed to their rapid success. Meanwhile, home delivery services provide easy access to bubble tea without the need to visit a physical store. This trend has been particularly amplified by the COVID-19 pandemic, as more people look for convenient and safe ways to enjoy their favorite beverages.
According to the report, black tea represented the largest segment. Black tea dominates the market accounting for the majority of market share mainly due to its rich flavor, widespread availability and versatility. Black tea's robust taste pairs well with various toppings and flavorings which makes it a popular base for classic and innovative bubble tea recipes. Black tea's health benefits like antioxidants and moderate caffeine content further enhances its appeal. As consumers nowadays continues to seek familiar yet customizable beverages black to remains a staple driving significant market demand and growth in the bubble tea industry.
According to the report, fruit flavor accounted for the largest market share. Fruit flavors command the largest share of the bubble tea market, reflecting consumers' preference for refreshing and vibrant taste experiences. With a wide array of options including strawberry, mango, passion fruit, and lychee, fruit flavors offer a spectrum of sweetness and tanginess to suit diverse palates. Their natural appeal aligns with the growing demand for healthier beverage choices, as fruit flavors often contain less sugar and artificial additives compared to other options. Additionally, fruit-flavored bubble teas are versatile, easily complementing various types of tea bases and toppings, making them a staple in the bubble tea industry's offerings.
According to the report, liquid represented the largest segment. The liquid segment stands as the leading category in the bubble tea market, encompassing a diverse range of tea bases, fruit juices, and milk options. This segment's dominance is attributed to its foundational role in creating the beverage's flavor profile and consistency. Tea bases like black, green, or oolong tea provide the beverage's primary flavor, while fruit juices and milk add depth and creaminess. As consumers seek customized and flavorful options, the liquid segment continues to drive innovation and growth in the bubble tea industry.
According to the report, Asia Pacific represents the largest regional market for bubble tea. Asia Pacific asserts dominance in bubble tea market commanding the largest share due to its cultural roots and widespread popularity. Originating in Taiwan, bubble tea has a deep-seated tradition in the region fostering a strong consumer base and thriving market ecosystems. Countries like Taiwan, China, South Korea and Japan exhibit robust demand for bubble tea driven by blend of tradition, innovation and evolving consumer preferences. Due to the rising preference of bubble tea across the region companies are opening their franchisees across the region in order to expand their consumer base. For instance, CoCo Fresh Tea & Juice plans to expand its franchise model across the Asia Pacific region following increasing demand for bubble tea in the area. The company, which currently operates over 5,000 stores globally, aims to use its successful Filipino franchise model as a template for further expansion. With strong demand observed in countries like Singapore, CoCo Fresh Tea & Juice is looking to capitalize on the growing popularity of bubble tea in the region. With a rich tapestry of flavors, textures, and experiences, Asia Pacific continues to set the pace for the global bubble tea industry's growth and expansion.
North America Keyword Market Analysis
The bubble tea market in North America is experiencing significant growth, driven by several key factors. A notable increase in consumer demand for tea and coffee-based beverages, particularly among the working population, has been observed. This trend is supported by the availability of various flavors tailored to changing consumer preferences, as well as the introduction of low-calorie and zero-fat options by innovative manufacturers. The market's growth is also driven by the growing popularity of Asian food and beverage culture, especially among younger consumers seeking customizable and authentic drink experiences. The diversification of product offerings, including innovative flavors and toppings, has enhanced consumer interest. Besides this, the expansion of specialty beverage and cafes has bolstered the market reach for bubble tea.
United States Bubble Tea Market Analysis
Growing cultural influence, changing consumer preference, and rising demand for functional beverages have propelled the business of bubble tea in the US. According to an industrial report, the drink's popularity has grown particularly among the young age group of 18-34 years old, who accounted for over 60% of sales in the United States. This trend has been significantly facilitated by Asian-Americans, who now comprise about 7% of the population, introducing and bringing local chains and family-owned businesses into the popular culture of bubble tea. Its flexibility enables a customer to select from a diverse menu of teas, flavors, tapioca pearl toppings, and sweetness levels. Other trends of consumption in order to reduce weight, in line with being healthy, encourage the selection of low-calorie and fruit-flavored bubble teas and favor sugar-free and plant-based formulations. Retail operations, such as Boba Guys, Gong Cha, and Kung Fu Tea, have expanded substantially; Kung Fu Tea has now expanded to over 300 US stores. Social media platforms play a great role in the increase in the demand for bubble tea; one can see hashtags such as #BubbleTea reaching millions of entries. Convenience and accessibility in the increased availability of RTD in retail stores boost more market growth.
Europe Bubble Tea Market Analysis
Multicultural metropolitan centers have increased in numbers; consumers are increasingly aware of Asian drinks and the healthy indulgence culture, which contribute to the expansion of the bubble tea market in Europe. The young population of this region is accepting the beverage quickly. According to the European Commission for the year 2020, some 73.6 million persons of the total population of the EU, stood at 447.3 million, between the age bracket of 15 and 29. Bubble tea shops and kiosks have sprouted everywhere in big cities: London, Paris, Berlin. Europe's demand for unique and personalized food experiences is well met by the appeal of exotic flavors such as matcha, taro, and lychee, and customizability. The vegan and plant-based movement has also influenced the market as consumers increasingly opt for oat and almond milk versions. Independent cafes are still performing well, but major chains like Bubbleology and Mooboo are expanding rapidly. More health-conscious Europeans are demanding fruit-based bubble teas and organic ingredients, which is further expanding the range of products. With its introduction at festivals and pop-up events, visibility and acceptance of bubble tea have increased, and thus growth in the region has been steady.
Asia Pacific Bubble Tea Market Analysis
Owing to drivers such as increased urbanization, innovation, and cultural appropriateness, the market remains largely led by Asia-Pacific, where the origin of bubble tea was found. Owing to exports of its tapioca pearls and tea extracts into many countries, Taiwan, where bubble tea was invented, remains at the forefront in flavor and preparation techniques. Thanks to the fast-growing Chinese middle class and their fondness for modern drinks, there are reportedly more than 50,000 tea stalls across the country selling famous brands such as Hey Tea and Nayuki. In addition, 1.5 billion cups of bubble tea are sold in Taiwan each year, as per an industry report. Other factors contributing to the rapid growth of this drink are its affordability and reach into Southeast Asia, mainly to Thailand, Malaysia, and Indonesia. With regards to regional flavors, the availability of its region flavor like gula melaka and pandan helps boost its regional appeal further. Meanwhile, with improved delivery services provided through entities like GrabFood and Foodpanda, constant demand on its supply is also kept at bay by making sure bubble tea becomes more reachable to busy streets.
Latin America Bubble Tea Market Analysis
The bubble tea business in Latin America is driven by the rising disposable incomes, the impact of Asian culture, and a growing taste for novel beverages. Nations such as Brazil and Mexico, with their huge metropolitan populations, are major contributors to the regional demand, accounting for about 70%, as per industry report. The younger generation finds the unique texture and flavor options particularly appealing. Data from the Pan American Health Organisation indicate that there are more young people than ever before in the Americas, numbering about 237 million, aged between 10 and 24 years old. The figure is estimated to decline to 230 million by 2030. Partnerships with regional ingredients, like tropical fruits, for instance, guava and passionfruit, assist the market by complying with local tastes. In addition, bubble tea is made more widely known and consumed due to the increasing number of Asian eateries and cafes.
Middle East and Africa Bubble Tea Market Analysis
The market for bubble tea in the Middle East and Africa is driven by tourism, urbanisation, and the uptake of international culinary trends. The UAE is the region leader, accounting for more than half of demand because of its vibrant cafe culture and diversified expatriate community. Gen Z and millennials are especially fond of bubble tea because of its uniqueness and Instagram-friendly appeal. To accommodate local tastes, the Middle Eastern flavors like rose and saffron feature in the bubble tea offers. The influx of international bubble tea firms, such as Dubai and Riyadh, has increased availability and contributed to increased growth in the industry.
The competitive landscape of the bubble tea market is characterized by a mix of established brands and emerging players vying for market share. Leading global chains such as Fanale Drinks, Fokus Inc, Huey-Yuhe Enterprise Co. Ltd., Kung Fu Tea, Lollicup USA Inc., Quickly Chapel Hill, Sharetea, Troika J C Inc and Kung Fu Tea compete alongside regional favorites and local tea shops. Intense competition drives innovation in flavor offerings, packaging, and customer experience, with brands constantly seeking to differentiate themselves through unique selling propositions and marketing strategies. For instance, in 2022, Kung Fu Tea launched a new app to make ordering bubble tea easier than ever. The app features a redesigned menu that allows users to customize their drinks, an order ahead option, and a loyalty program. Users can also receive product recommendations and exclusive deals. The app, created with Blue Label Labs, aims to provide a seamless user experience and is the first step in Kung Fu Tea's digital transformation. Kung Fu Tea is known for its made-to-order beverages and currently has over 300 locations in the U.S. and abroad. This dynamic environment fosters creativity and diversity, enriching the bubble tea market with a wide range of options to cater to diverse consumer preferences and tastes.