맛있고 편리한 유제품에 대한 소비자 니즈가 증가하면서 향이 첨가된 우유에 대한 수요가 증가하고 있습니다. 도시화의 진전과 바쁜 라이프스타일은 RTD 음료에 대한 수요를 증가시켜 2024년 시장 규모는 586억 달러에 달할 것이며 2031년에는 약 905억 달러에 달할 것으로 예상됩니다.
이 외에도 슈퍼마켓, 대형마트, 온라인 소매 채널의 성장으로 인해 더 많은 사람들이 가미유를 쉽게 접할 수 있게 되면서 2024년부터 2031년까지 연평균 5.6%의 시장 성장률을 기록할 것으로 예상됩니다.
가미유 시장 정의/개요
가미유는 일반 우유에 향료, 감미료, 때로는 첨가물을 첨가하여 만든 우유 음료입니다. 초콜릿, 딸기, 바닐라, 이국적인 맛 등 다양한 맛의 우유를 맛볼 수 있습니다. 이 제품은 바로 마실 수 있는 병, 종이팩, 우유에 섞어 마실 수 있는 분말 등 다양한 형태로 판매되고 있습니다. 가미유는 필수 비타민과 미네랄을 포함한 일반 우유의 영양학적 이점은 그대로 유지하면서, 특히 어린이와 젊은 층에게 더 매력적인 맛을 제공합니다.
맛이 첨가된 우유는 상쾌한 음료로 어린이, 청소년, 성인들에게 인기가 높습니다. 영양가 높은 간식이나 식사 대용으로도 많이 이용되며, 편리한 에너지 공급원과 필수 영양소를 제공합니다. 학교, 카페, 패스트푸드 체인점에서는 종종 음료 옵션 중 하나로 가미유를 제공하기도 합니다. 또한, 향이 첨가된 우유는 스무디, 디저트, 과자 등의 요리에도 사용되어 맛과 영양을 더하는 데에도 사용됩니다.
이동 중 간식 및 편의 식품의 인기가 높아지면서 시장 성장의 원동력이 되고 있으며, FDA는 2019년부터 2023년까지 편의점을 통한 가미유 판매가 12% 증가할 것이라고 보고했습니다. 미국 노동 통계청은 2018년부터 2023년까지 가향 우유 음료의 가정 외 소비가 15% 증가할 것으로 예상했습니다. 이러한 소비자 행동의 변화는 포장과 제품 포뮬러의 혁신으로 이어지고 있습니다. 2024년 1월 다농은 혁신적인 맛과 패키지로 RTD 가미유 포트폴리오를 확장할 계획을 발표했으며, 2024년 2월에는 코카-콜라사의 페어라이프 브랜드가 자동판매기 및 편의점용으로 설계된 새로운 보존 가능한 가미유 제품 라인 새로운 라인을 출시했습니다.
신흥국 시장의 가처분 소득 증가가 소비를 촉진하고 있습니다. 인도 통계청은 2020년부터 2024년까지 가미유 매출이 25% 증가할 것으로 예상했습니다. 중국 국가통계국은 2019년부터 2023년까지 향이 첨가된 우유를 포함한 유제품에 대한 1인당 지출이 30% 증가할 것이라고 보고했습니다. 이러한 성장은 국내외 업체들의 대규모 투자를 불러일으키고 있으며, 2024년 2월, Amur는 2, 3선 도시의 수요 급증에 대응하기 위해 가미유 생산능력을 두 배로 늘리겠다는 전략을 밝혔습니다. 한편, 폰테라는 2024년 5월 중국 본토 전역에서 향이 첨가된 우유 제품을 생산 및 판매하기 위해 중국 현지 유제품 회사와의 합작 투자를 발표했습니다.
가미유 시장의 중요한 억제요인 중 하나는 첨가당 및 인공 성분의 건강 영향에 대한 우려가 커지고 있다는 점입니다. 많은 가미유 제품에는 고농도의 설탕이 함유되어 있어 비만, 당뇨병 및 기타 건강 문제를 유발할 수 있습니다. 소비자들의 건강에 대한 관심이 높아짐에 따라 자연적이고 저당분 대체품에 대한 선호도가 높아지고 있습니다. 이러한 소비자의 건강 지향성 변화는 설탕에 의존하여 맛을 내는 기존 가미유 제품에 도전이 될 수 있습니다.
가미유 시장은 식물성 우유, 향이 나는 물, 스포츠 음료 등 다양한 대체 음료와 치열한 경쟁에 직면해 있습니다. 이러한 대체 음료는 종종 더 건강하고 친환경적인 대안으로 판매되고 있으며, 다양한 소비자들, 특히 식이 제한이 있는 소비자들과 비건 및 유당이 없는 제품을 선호하는 소비자들에게 어필하고 있습니다. 소비자들이 음료 선택의 폭을 넓혀가는 가운데, 이러한 대체 음료의 시장 확산은 향이 첨가된 우유의 성장 잠재력을 제한할 수 있습니다.
특히 신흥시장에서는 소비자의 가격 민감도가 향료우유 시장을 억제하는 요인으로 작용할 수 있습니다. 향이 첨가된 우유는 일반 우유에 비해 프리미엄 제품으로 인식되는 경우가 많기 때문에 가격에 민감한 소비자들이 이용하기 어려울 수 있습니다. 인플레이션, 가처분 소득의 변화, 경기 침체와 같은 경제적 요인은 가미유를 포함한 비필수품인 음료 및 식품에 대한 소비자의 지출에 더 많은 영향을 미칠 수 있습니다. 또한, 우유 및 향료와 같은 원재료 비용의 변동은 제조업체의 가격 책정 및 수익성에 영향을 미쳐 시장 성장에 어려움을 초래할 수 있습니다.
Rising consumer demand for tasty and convenient dairy options is propelling the adoption of flavored milk. Growing urbanization and busy lifestyles increase the demand for ready-to-drink beverages is driving the market size to surpass USD 58.6 Billion in 2024 to reach a valuation of aroundUSD 90.5 Billion by 2031.
In addition to this, the growth of supermarkets, hypermarkets, and online retail channels makes flavored milk more accessible to a wider audience is enabling the market grow at aCAGR of 5.6 % from 2024 to 2031.
Flavored Milk Market: Definition/ Overview
Flavored milk is a dairy beverage made by adding flavorings, sweeteners, and sometimes additional ingredients to regular milk. It comes in various flavors such as chocolate, strawberry, vanilla, and more exotic options. This product is available in different forms, including ready-to-drink bottles, cartons, and powders that can be mixed with milk. Flavored milk retains the nutritional benefits of regular milk, including essential vitamins and minerals, while providing a more appealing taste, particularly for children and young adults.
Flavored milk is widely consumed as a refreshing beverage and is popular among children, teenagers, and adults. It is often used as a nutritious snack or meal replacement, providing a convenient source of energy and essential nutrients. Schools, cafes, and fast-food chains frequently offer flavored milk as part of their beverage options. Additionally, flavored milk is used in culinary applications, such as in smoothies, desserts, and baking, where it adds both flavor and nutritional value.
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Growing popularity of on-the-go snacking and convenience foods fuels market growth. The FDA reported a 12% increase in flavored milk sales through convenience stores from 2019-2023. The U.S. Bureau of Labor Statistics noted a 15% rise in out-of-home consumption of flavored dairy beverages between 2018-2023. This shift in consumer behavior has led to innovations in packaging and product formulations. Danone announced plans in January 2024 to expand its RTD flavored milk portfolio with innovative flavors and packaging. In February 2024, Coca-Cola's Fairlife brand launched a new line of shelf-stable flavored milk products designed for vending machines and convenience stores.
Increasing disposable income in developing markets boosts consumption. The Indian Ministry of Statistics noted a 25% rise in flavored milk sales from 2020-2024. China's National Bureau of Statistics reported a 30% increase in per capita spending on dairy products, including flavored milk, between 2019-2023. This growth has attracted significant investment from both local and international players. In February 2024, Amul revealed its strategy to double its flavored milk production capacity in response to surging demand in tier 2 and 3 cities. Meanwhile, Fonterra announced a joint venture with a local Chinese dairy company in May 2024 to produce and distribute flavored milk products across mainland China.
One of the significant restraints in the flavored milk market is the growing concern over the health implications of added sugars and artificial ingredients. Many flavored milk products contain high levels of sugar, which can contribute to obesity, diabetes, and other health issues. As consumers become more health-conscious, there is an increasing preference for natural and low-sugar alternatives. This shift in consumer perception towards healthier options poses a challenge for traditional flavored milk products that rely on sugar for taste.
The flavored milk market faces stiff competition from a variety of alternative beverages, including plant-based milks, flavored waters, and sports drinks. These alternatives are often marketed as healthier or more environmentally friendly options, appealing to a broad range of consumers, especially those with dietary restrictions or preferences for vegan and lactose-free products. The proliferation of these alternatives in the market can limit the growth potential for flavored milk, as consumers diversify their beverage choices.
Price sensitivity among consumers, particularly in emerging markets, can also act as a restraint for the flavored milk market. Flavored milk is often perceived as a premium product compared to regular milk, which can make it less accessible to price-sensitive consumers. Economic factors such as inflation, changes in disposable income, and economic downturns can further impact consumer spending on non-essential food and beverage items, including flavored milk. Additionally, fluctuations in raw material costs, such as milk and flavoring agents, can affect pricing and profitability for manufacturers, posing a challenge to market growth.
Fresh flavored milk is projected to hold significant market share due to perceived health benefits and superior taste. According to the USDA, sales of fresh flavored milk increased by 22% from 2019 to 2023, outpacing shelf-stable alternatives. An FDA consumer survey in 2022 revealed that 68% of respondents preferred fresh flavored milk over UHT options. This trend has prompted major players to invest heavily in cold chain infrastructure and local production facilities. In January 2024, Dean Foods announced a USD 100 Million investment to expand its fresh flavored milk production capacity across five states. Simultaneously, Organic Valley launched a new line of grass-fed fresh flavored milk in March 2024, targeting health-conscious consumers.
The rise of premium and artisanal fresh flavored milk products is driving market growth. The U.S. Bureau of Labor Statistics reported a 35% increase in consumer spending on premium dairy products, including fresh flavored milk, between 2020 and 2024. Local and regional dairies have capitalized on this trend, with the number of small-scale producers of fresh flavored milk growing by 15% from 2021 to 2023, according to the American Dairy Association. In response to this shift, Danone acquired three regional fresh milk brands in April 2024 to strengthen its position in the premium segment. Meanwhile, Kroger expanded its Simple Truth organic fresh flavored milk line with four new flavors in May 2024.
Supermarkets and hypermarkets are the primary distribution channels for flavored milk products holding major share in the market. According to the U.S. Census Bureau's Annual Retail Trade Survey, these retail formats accounted for 62% of flavored milk sales in 2023, up from 54% in 2019. The USDA reported that the average shelf space allocated to flavored milk in supermarkets increased by 15% between 2020 and 2024. This dominance is driven by factors such as wide product variety, competitive pricing, and convenient shopping experiences. In response to this trend, Walmart announced in February 2024 a partnership with major dairy producers to expand its flavored milk offerings by 30% across all stores. Similarly, Kroger launched an exclusive line of premium flavored milk products in April 2024, available only in their supermarkets and hypermarkets.
The rise of private label flavored milk products in supermarkets and hypermarkets is fueling market growth. Nielsen data showed that private label flavored milk sales in these retail formats grew by 28% from 2021 to 2023, outpacing branded products. The Food Marketing Institute reported that 72% of consumers purchased private label dairy products, including flavored milk, from supermarkets in 2023, up from 63% in 2020. This shift has prompted retailers to invest heavily in product development and marketing of their own brands. In March 2024, Target expanded its Good & Gather flavored milk line with six new flavors and improved formulations. Costco's Kirkland Signature brand introduced a range of organic flavored milk options in May 2024, available exclusively in their warehouse stores.
The Asia Pacific region dominating the market for flavored milk. According to the Food and Agriculture Organization (FAO), the region accounted for 45% of global flavored milk consumption in 2023, up from 38% in 2019. China's National Bureau of Statistics reported a 32% increase in flavored milk sales between 2020 and 2024. This growth is driven by rising disposable incomes, urbanization, and changing dietary habits. In response to this trend, Nestle announced in March 2024 a USD 500 Million investment to expand its flavored milk production capacity across five countries in the Asia Pacific region. Similarly, Fonterra launched a new range of premium flavored milk products tailored for Asian consumers in April 2024.
India has become a key player in the Asia Pacific flavored milk market. The Indian Ministry of Food Processing Industries reported that the country's flavored milk market grew at a CAGR of 24% from 2019 to 2023. According to the National Dairy Development Board, flavored milk consumption in India increased by 38% between 2020 and 2024. This growth is attributed to increasing health awareness and the popularity of value-added dairy products. In February 2024, Amul announced plans to double its flavored milk production capacity in India by 2026. Meanwhile, Mother Dairy introduced a new line of functional flavored milk products enriched with ayurvedic ingredients in May 2024, targeting health-conscious consumers.
North America's flavored milk market has shown significant growth in recent years. According to the USDA, flavored milk consumption in the U.S. increased by 15% between 2020 and 2024. Statistics Canada reported a 12% rise in flavored milk sales across Canada from 2021 to 2023. This growth is driven by increasing health consciousness and demand for convenient, nutritious beverages. In response to this trend, Dean Foods launched a new line of protein-enriched flavored milk in February 2024, targeting fitness enthusiasts. Similarly, Dairy Farmers of America introduced a range of lactose-free flavored milk options in April 2024, catering to the growing lactose-intolerant consumer base.
Innovation in flavors and formulations is fueling market expansion in North America. The FDA reported a 25% increase in new flavored milk product registrations from 2022 to 2024. A survey by the National Dairy Council found that 58% of American consumers were interested in trying unique flavored milk varieties in 2023. This consumer demand has led to the introduction of novel flavors and functional additives. In March 2024, Fairlife announced the launch of a limited-edition series of dessert-inspired flavored milk, including tiramisu and banoffee pie variants. Organic Valley rolled out a line of adaptogen-infused flavored milk in May 2024, targeting the wellness-focused consumer segment.
The flavored milk market is a dynamic and competitive space, characterized by a diverse range of players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions, and political support.
The organizations are focusing on innovating their product line to serve the vast population in diverse regions. Some of the prominent players operating in the flavored milk market include: