세계의 가미유 시장 규모는 2023년에 585억 달러로 평가되었고, 예측 기간(2025-2032년) CAGR은 6.9%로, 2024년 625억 4,000만 달러에서 2032년에는 1,066억 5,000만 달러로 성장할 전망입니다.
세계 가미유 시장은 바로 마실 수 있고 영양가가 높으며 기호성이 높은 음료에 대한 소비자의 선호도 변화에 힘입어 꾸준한 성장세를 보이고 있습니다. 이 시장은 어린이, 밀레니얼 세대, 건강 지향적인 소비자들 사이에서 기능성 유제품에 대한 수요가 증가함에 따라 혜택을 누리고 있습니다. 비타민과 미네랄이 풍부하고 매력적인 미각적 특성을 지닌 가향 우유는 탄산 청량음료와 기존 우유를 대체할 수 있는 편리한 음료로 큰 호응을 얻고 있습니다. 과일 블렌드, 커피, 이국적인 지역 한정판과 같은 맛의 혁신은 고급 포장 솔루션과 함께 도시 및 농촌 시장 전체에서 소비자층을 확대하고 있습니다. 또한, 콜드체인 물류 및 소매 유통망에 대한 유제품 기업의 투자가 증가하고 있으며, 특히 신흥 경제권에서 제품 접근성이 향상되고 있습니다. 유당불내증 환자 및 채식주의자를 위한 식물성 향료 우유 대체품도 지속적으로 발전하고 있습니다. 전반적으로 라이프스타일의 변화, 가처분 소득 증가, 브랜드 중심의 마케팅 전략에 의해 형성된 시장은 세계 기업와 지역 기업 모두에게 역동적인 시장으로 변모하고 있습니다.
Global Flavored Milk Market size was valued at USD 58.5 billion in 2023 and is poised to grow from USD 62.54 billion in 2024 to USD 106.65 billion by 2032, growing at a CAGR of 6.9% during the forecast period (2025-2032).
The Global Flavored Milk Market is experiencing steady growth, driven by evolving consumer preferences for ready-to-drink, nutritious, and indulgent beverages. This market benefits from the rising demand for functional dairy products among children, millennials, and health-conscious consumers. Flavored milk, enriched with vitamins, minerals, and appealing taste profiles, has gained significant traction as a convenient alternative to carbonated soft drinks and traditional milk. Innovation in flavors, such as fruit blends, coffee, and exotic regional variants, along with premium packaging solutions, is expanding the consumer base across urban and rural markets. In addition, increasing investments by dairy companies in cold chain logistics and retail distribution networks are enhancing product accessibility, especially in emerging economies. Plant-based flavored milk alternatives are also making headway, catering to lactose-intolerant and vegan populations. Overall, the market is shaped by shifting lifestyles, rising disposable incomes, and brand-led marketing strategies, making it a dynamic space for both global and regional players.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Flavored Milk market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Flavored Milk Market Segments Analysis
Global Flavored Milk Market is segmented by Flavor type, Packaging, Distribution channel and region. Based on Flavor type, the market is segmented into Chocolate, Vanilla, Butterscotch, Coconut, Strawberry, Coffee, Hazelnut and Others. Based on Packaging, the market is segmented into Paper-Based Packaging, Plastic Packaging, Glass Packaging and Metal Packaging. Based on Distribution channel, the market is segmented into Store based and Non-store based. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Driver of the Global Flavored Milk Market
The global flavored milk market is being significantly driven by consumers' rising preference for beverages that combine great taste with nutritional value. Enriched with vital nutrients like calcium, vitamin D, and proteins, flavored milk serves as an appealing choice, particularly among children and young adults who seek healthier options compared to sugary carbonated drinks. Its convenience for on-the-go consumption makes it a fitting match for today's fast-paced lifestyles. Additionally, the enduring perception of milk as a wholesome and reliable beverage enhances the appeal of its flavored variants, further fueling their popularity in the market.
Restraints in the Global Flavored Milk Market
A significant challenge confronting the global flavored milk market is the rising awareness regarding the detrimental health impacts of added sugars. Health organizations and governments worldwide are advocating for lower sugar consumption, which has led to criticism of flavored milk products for their elevated sugar content. As a result, parents and health-conscious consumers are increasingly reluctant to purchase these beverages, driven by concerns over obesity in children, diabetes, and other health complications associated with high sugar intake. Consequently, manufacturers face growing pressure to innovate and create lower-sugar or sugar-free alternatives that still deliver enjoyable flavors to meet consumer demands.
Market Trends of the Global Flavored Milk Market
The Global Flavored Milk market is witnessing a significant shift towards functional and fortified options, driven by evolving consumer preferences for both taste and health benefits. As health-conscious customers increasingly prioritize nutritional value, manufacturers are innovating with flavored milk products that incorporate probiotics for gut health, fortified calcium for bone strength, and essential vitamins like B12 and D to combat deficiencies. This trend is particularly resonating with fitness enthusiasts and health-oriented parents, allowing flavored milk to reposition itself as a desirable functional beverage. As a result, the flavored milk segment is poised for robust growth, reflecting a broader dietary shift toward nutritious indulgence.