소프트웨어 자산관리 시장 규모는 2024년에 22억 6,000만 달러로 평가되며, 2024-2031년의 CAGR은 18.23%로 성장하며, 2031년에는 86억 3,000만 달러에 달할 것으로 예측됩니다. 각 분야에서 클라우드 기술 채택과 디지털 혁신 프로젝트가 확대됨에 따라 소프트웨어 소비를 최적화하고 비용을 절감하는 SAM 솔루션에 대한 수요가 증가하고 있습니다. 또한 사이버 보안 및 데이터 프라이버시 규정의 중요성이 강조되고 있는 것도 중요한 역할을 하고 있으며, SAM 기술은 기업이 라이선스가 없는 소프트웨어와 관련된 위험을 줄이고 올바른 라이선스 사용을 보장하는 데 도움이 되므로 2024-2031년 연평균 18.6%의 성장률을 나타낼 것으로 예상됩니다. 연평균 약 18.23% 성장할 것으로 예상됩니다.
소프트웨어 자산관리 시장 정의/개요
소프트웨어 자산관리(SAM)는 조직의 소프트웨어 라이선스 및 사용량을 관리, 추적 및 최적화하여 벤더 컴플라이언스를 준수하고 비용을 최소화하는 프로세스로, SAM 툴을 통해 기업은 소프트웨어 획득을 자동화하고, 소프트웨어 사용량을 모니터링하고, 라이선스 준수 및 자산 최적화에 대한 인사이트을 제공함으로써 무면허 소프트웨어와 관련된 법적 문제를 방지할 수 있습니다. SAM의 미래 전망은 인공지능(AI)과 자동화가 발전함에 따라 특히 클라우드 및 하이브리드 구성에서 더욱 확대될 것으로 예상되며, 복잡한 소프트웨어 시스템을 더욱 정확하게 추적하고, 소프트웨어 사용 현황을 모니터링하고, 라이선스 컴플라이언스 및 자산 최적화에 대한 인사이트을 제공한다, 복잡한 소프트웨어 시스템을 보다 정확하게 추적할 수 있게 될 것으로 예상됩니다. 소프트웨어 라이선스 계약이 확대됨에 따라 SAM 솔루션은 기업 전반의 비용 관리, 규제 준수 및 사이버 보안을 위해 점점 더 중요해질 것입니다.
사이버 보안과 데이터 프라이버시 요구사항에 대한 관심이 높아지면서 소프트웨어 자산관리(SAM) 시장이 크게 성장하고 있습니다. 2024년 4월에 발표된 Gartner의 추정에 따르면 2024년 정보 보안 및 위험 관리 기술에 대한 전 세계 지출은 2024년에 1, 883억 달러에 달할 것으로 예상됩니다. 883억 달러에 달하고, 2023년 대비 16% 증가할 것으로 예상됩니다. 이러한 사이버 보안 투자의 급증은 SAM 시장에 직접적인 영향을 미치고 있습니다. 조직은 보안 위험을 방지하고 규정 준수를 보장하기 위해 소프트웨어 자산을 보다 엄격하게 관리하기 위해 노력하고 있습니다.
예를 들어 국제표준화기구(ISO)는 2023년 11월 정보 보안 관리 규정을 업데이트하여 기업이 소프트웨어 라이선스 및 컴플라이언스 상황을 정확하게 기록하는 것이 중요하다고 강조했습니다. 이에 따라 기업은 보안 관리를 통합하고, 컴플라이언스 점검을 자동화하고, 불법 소프트웨어 사용과 관련된 위험을 줄일 수 있는 SAM 솔루션에 투자하고 있습니다.
소프트웨어 환경의 복잡성은 소프트웨어 자산관리(SAM) 분야의 확장에 큰 걸림돌이 되고 있습니다. 기업이 온프레미스, 클라우드 기반, 하이브리드 소프트웨어 솔루션을 혼합하여 사용함에 따라 라이선스 추적 및 관리가 더욱 복잡해지고 있습니다. 이러한 복잡성은 종종 더 강력한 SAM 기술을 필요로 하지만, 일부 기업은 이를 도입하거나 적절하게 채택하는 데 어려움을 겪기도 합니다. 예를 들어 구독 기반 모델, 멀티 클라우드 아키텍처, SaaS(Software as a Service) 솔루션의 등장은 컴플라이언스, 사용량 추적 및 최적화를 복잡하게 만들고, 기존 IT 시스템과의 통합 문제를 야기할 수 있습니다. 기업이 이러한 복잡한 문제를 제대로 처리하지 못하면 SAM 툴의 활용도가 떨어질 수 있습니다.
또한 IT 자원과 지식이 부족한 기업은 끊임없이 변화하는 소프트웨어 환경에 대응할 수 있는 SAM 솔루션 개발에 어려움을 겪을 수 있습니다. 특히 중소기업은 대규모 상황을 가정한 고급 SAM 시스템의 높은 비용과 복잡성으로 인해 어려움을 겪을 수 있습니다. 특히 제조업체가 조직의 광범위한 수요에 대응할 수 있는 확장 가능하고 사용자 친화적인 SAM 시스템을 구축하지 못하면 시장 성장에 걸림돌이 될 수 있습니다. 이러한 문제를 해결하기 위해 SAM 프로바이더는 플랫폼을 단순화하고, 보다 직관적인 솔루션을 제공하며, 복잡해지는 소프트웨어 환경을 관리할 수 있는 다양한 서비스를 제공하는 데 초점을 맞추어야 합니다.
Software Asset Management Market: Definition/ Overview
Software Asset Management (SAM) is the process of managing, tracking, and optimizing an organization's software licenses and usage to ensure vendor compliance and cost minimization. SAM tools enable enterprises to automate software acquisition, monitor software usage, and prevent legal issues associated with unlicensed software by offering insights into license compliance and asset optimization. SAM's future scope is expected to expand as artificial intelligence (AI) and automation progress, allowing for more precise tracking of complex software systems, particularly in cloud and hybrid configurations. As software licensing arrangements expand, SAM solutions will become increasingly important for cost control, regulatory compliance, and cybersecurity across companies.
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The increasing emphasis on cybersecurity and data privacy requirements is driving considerable growth in the Software Asset Management (SAM) market. The growing frequency and sophistication of cyber-attacks, combined with tight data protection rules, has made software asset management an essential component of organizational IT plans. In April 2024, According to a Gartner estimate released, global spending on information security and risk management technologies is expected to reach USD 188.3 Billion in 2024, a 16% increase over 2023. This spike in cybersecurity investments is directly impacting the SAM market. Organizations aim to keep tighter control over their software assets to prevent security risks and assure compliance.
For instance, in November 2023, the International Organization for Standardization (ISO) issued updated rules on information security management, highlighting the importance of enterprises keeping correct records of software licenses and compliance status. This has driven businesses to invest in SAM solutions that can integrate security controls, automate compliance checks, and reduce the risks associated with unauthorized software usage.
The rising complexity of software environments presents a significant obstacle to the expansion of the Software Asset Management (SAM) sector. As enterprises use a combination of on-premises, cloud-based, and hybrid software solutions, tracking and managing licenses becomes more complicated. This complexity frequently necessitates more powerful SAM technologies, which some businesses may struggle to install or properly employ. For example, the rise of subscription-based models, multi-cloud architectures, and SaaS (Software as a Service) solutions complicates compliance, usage tracking, and optimization, potentially creating integration issues with existing IT systems. If firms are unable to properly traverse this complexity, SAM tool usage may suffer.
Furthermore, firms with limited IT resources or knowledge may struggle to develop SAM solutions that can keep up with the ever-changing software landscape. Smaller businesses, in particular, may struggle with the high cost and complexity of sophisticated SAM systems intended for large-scale contexts. This could hinder market growth, particularly if manufacturers are unable to create scalable, user-friendly SAM systems that address a wide range of organizational demands. To address these problems, SAM providers must focus on simplifying their platforms, offering more intuitive solutions, and providing full services to assist organizations in managing their increasingly complex software environments.
Rising demand for solutions is expected to drive considerable growth in the Software Asset Management (SAM) industry. As businesses confront greater issues in managing software assets across cloud, on-premises, and hybrid environments, they are turning to SAM solutions to automate and streamline licensing management, maximize software consumption, and assure compliance. Recently, many SAM providers have integrated AI and machine learning into their solutions to deliver predictive analytics and real-time monitoring, which can considerably improve business decision-making. For instance, in November 2023, Snow Software announced the release of Snow Atlas, an AI-powered SAM solution that lets enterprises track software usage, manage expenditures, and stay compliant across multi-cloud settings. This development emphasizes the growing necessity for novel SAM tools that can handle the complexity of modern IT ecosystems.
In January 2024, the European Union issued stronger standards under the Digital Operational Resilience Act (DORA), requiring more rigorous software management and compliance methods for firms in a variety of industries. These requirements urge enterprises to use strong SAM solutions to avoid legal and financial penalties.
Meanwhile, the services segment is expanding the fastest. As businesses seek expert advice on installing and maintaining SAM practices, the demand for consulting, training, and managed services has increased, particularly with the growing adoption of cloud-based software and changing licensing structures. This trend is being driven by the requirement for tailored support to maximize software assets and maintain compliance.
Rising sales through major organizations are projected to drive the Software Asset Management (SAM) market significantly. Large organizations manage huge and complicated IT infrastructures, which can involve thousands of software licenses from numerous vendors and platforms, emphasizing the importance of effective SAM solutions. These enterprises demand powerful tools to automate software tracking, optimize consumption, and assure compliance with licensing agreements, especially as they transition to cloud-based and hybrid solutions. In October 2023, Flexera's announcement to expand its SAM capabilities specifically targeting large enterprises with enhanced multi-cloud management features, allowing businesses to better track software costs and compliance across cloud environments. This shows the increased need for advanced SAM technologies in large organizations, driven by the complexity and scale of their software ecosystems.
However, the small and medium-sized organizations (SMEs) market is the fastest-growing, as more people become aware of the cost savings and efficiency gains offered by SAM solutions, driving adoption. Small and medium-sized enterprises (SMEs) recognize the necessity of successfully managing software assets, particularly as they increase operations and adopt more cloud-based and subscription software models.
Country/Region-wise
The increasing adoption of cloud technologies in North America is likely to drive the Software Asset Management (SAM) industry. As enterprises rapidly shift to cloud-based systems, they face new issues in software licensing and compliance management. The complexity of managing licenses across numerous cloud services and subscription models needs sophisticated SAM solutions to ensure that enterprises maximize software utilization while keeping compliant with vendor agreements. For instance, in February 2024, ServiceNow announced the release of expanded SAM features intended exclusively for cloud applications, giving enterprises access and management over their cloud software assets. This move demonstrates the growing demand for effective SAM solutions that are suited to the unique needs of cloud systems.
In January 2024, the US government issued new rules promoting cloud usage among federal agencies, emphasizing the importance of adequate asset management techniques to maintain compliance with federal procurement regulations. This strategy is expected to result in increasing investment in SAM solutions, particularly among large organizations dealing with the difficulties of cloud licensing and compliance. According to a Gartner analysis published in March 2024, the North American cloud services industry is expected to increase by 25% per year, emphasizing the critical need for enterprises to have effective SAM policies to manage their software assets efficiently. The increased usage of cloud technologies is expected to dramatically increase demand for SAM solutions in North America.
The increased awareness of proper software license management in Asia Pacific is expected to push the Software Asset Management (SAM) industry significantly. As firms in this region become more aware of the financial and legal dangers involved with inappropriate software licensing, there is a trend toward implementing full SAM solutions. The rapid digital transformation of numerous industries, which frequently results in complex licensing arrangements, has highlighted the importance of efficient software asset management. In March 2024, the Asia Pacific Software Association conducted a survey and discovered that 65% of firms were encountering software compliance difficulties, underlining the critical need for robust license management strategies. This growing awareness prompts businesses to invest in SAM solutions that help streamline their software usage and ensure compliance.
For instance, in February 2024, the Australian government implemented a new software compliance framework to improve openness and accountability in software procurement in both the public and commercial sectors. This framework encourages enterprises to improve their software management strategies in order to avoid penalties and assure compliance with licensing agreements.
The competitive landscape of the software asset management (SAM) market is characterized by a diverse mix of established vendors, emerging tech companies, and specialized firms offering tailored solutions. Key trends include the integration of artificial intelligence (AI) and machine learning (ML) to enhance asset tracking, compliance management, and cost optimization. As businesses increasingly adopt cloud-based solutions, vendors are focusing on providing scalable, SaaS-based SAM platforms that offer flexibility and real-time insights. Additionally, partnerships and acquisitions are becoming common as companies aim to expand their capabilities and market presence. The market is highly dynamic, with continuous innovations driven by the rising complexity of software licensing and compliance requirements.
Some of the prominent players operating in the software asset management market include:
Snow Software
Flexera Software
BMC Software
Microsoft
SAP
Ivanti, Aspera
Apptio
BigFix
Zylo
Productive
Veracode
Alfabet (Google Cloud)
HCL Technologies
Wipro
Accenture
Deloitte
KPMG
PwC
In April 2024, IBM launched a new SAM framework developed exclusively for hybrid cloud deployments. This methodology intends to assist enterprises in navigating the intricacies of licensing and compliance for both on-premises and cloud apps, thereby improving overall asset management strategies.
In November 2023, Snow Software released Snow Atlas, an AI-powered SAM platform meant to assist enterprises obtain better visibility into their software assets. The platform employs machine learning algorithms to deliver predictive insights on software consumption, enabling firms to make data-driven decisions.