한글목차

세계의 소프트웨어 자산 관리 시장 규모는 2023년 31억 4,000만 달러에서 2031년 106억 2,000만 달러에 달할 것으로 예상되며, 2024-2031년 예측 기간 동안 연평균 16.45%의 성장률을 보일 것으로 예상됩니다. 세계 소프트웨어 자산 관리 시장의 주요 성장 촉진요인 중 하나입니다. 재정적 압박이 가중되면서 기업들은 특히 경제적 불확실성 속에서 기술 지출을 정당화하고 가치를 창출하기 위해 노력하고 있습니다. 가장 일반적인 비용 절감 분야 중 하나는 소프트웨어 라이선스로, 많은 조직에서 가시성과 관리가 제대로 이루어지지 않고 있습니다. 조직은 최적화를 통해 소프트웨어 라이선스 장애를 24%까지 줄일 수 있습니다. 또한, 여러 공급업체와의 계약 관리의 번거로움도 기업들이 컴플라이언스와 비용 효율성을 보장하는 외부 지원 및 소프트웨어 자산 관리 솔루션으로 눈을 돌리는 또 다른 요인으로 작용하고 있습니다.

예를 들어, Snow Software, Inc.는 2023년 6월 IT 자산 관리 및 재무 업무를 강화하기 위해 설계된 최초의 생성형 AI 비서인 Snow Copilot을 발표했습니다. 데이터 인사이트와 자연어 응답을 제공합니다.

디지털 전환이 세계 소프트웨어 자산 관리 시장을 주도

세계 소프트웨어 자산 관리 시장은 디지털 시대의 변화를 맞이하고 있습니다. AI와 생성형 AI의 발전으로 인해 전 세계 디지털 전환에 대한 지출은 2027년까지 4조 달러에 달할 것으로 예측됩니다. 그 결과, 특히 AI와 같은 디지털 기술에 지속적으로 많은 투자를 하는 조직은 관리해야 할 소프트웨어 자산이 더욱 복잡해집니다. 이러한 디지털 전환에 대한 지출 증가는 전체 정보 통신 기술 투자의 3분의 2를 차지할 것으로 예상되며, 고성능 소프트웨어 자산 관리 솔루션의 중요성을 강조하고 있습니다. 복잡한 기술 변화와 소프트웨어 자산 관리 시장의 수요로 인해 빠르게 변화하는 IT 환경의 특성을 잘 활용하면서 소프트웨어 투자를 적절히 관리 및 최적화하고 컴플라이언스를 유지하며 비용을 관리할 수 있는 솔루션이 필수적입니다.

예를 들어, 2023년 11월 Inoapps Limited는 Oracle의 새로운 소프트웨어 자산 관리 프로그램에 인증된 최초의 세계 파트너가 되어 정기적인 소프트웨어 라이선스 검토, 감사 면제 가능성, 계약과 실제 사용 현황을 일치시키는 선견지명적 관리 기능을 제공합니다.

사이버 보안에 대한 관심 증가로 소프트웨어 자산 관리 시장 규모 확대 촉진

사이버 범죄의 증가로 인해 소프트웨어 자산 관리 솔루션의 필요성이 증가하고 있으며, Ivanti, Inc.의 조사 보고서에 따르면, 73%의 경영진이 보안 예산을 늘린 것으로 나타나 조직 전반에서 사이버 보안에 대한 관심이 높아지고 있음을 알 수 있습니다. 리더의 91%가 첨단 소프트웨어 자산 관리 솔루션과 통합된 보안 조치를 구축하기 위해서는 사이버 보안 리더십이 필요하다고 응답했기 때문입니다. 이는 클라우드 환경, 데이터 및 ID에 대한 위협적인 위협으로부터 보호할 수 있도록 하는 것입니다. 이사회가 사이버 보안 결정에 관여하게 되면서 컴플라이언스를 모니터링하고 단점을 완화하기 위해 효과적인 자산 관리의 필요성이 더욱 중요해지고 있습니다. 우수한 소프트웨어 자산 관리를 통해 조직은 IT와 보안 활동을 통합하여 보호와 효율성을 전반적으로 향상시킬 수 있습니다.

예를 들어, USU Software AG는 2024년 6월 프랑스 스마트 홈오토메이션 기업을 위해 SAP SE 라이선스를 최적화하여 정확한 사용 데이터와 시뮬레이션을 통해 소프트웨어 자산 관리를 강화하고 프레임워크 계약을 재협상하는 데 도움을 주었습니다.

이 보고서는 세계 소프트웨어 자산 관리 시장에 대해 조사 분석했으며, 시장 규모와 예측, 시장 역학, 주요 기업 현황과 전망 등을 제공합니다.

목차

제1장 프로젝트 범위와 정의

제2장 조사 방법

제3장 주요 요약

제4장 고객의 소리

• 제품과 시장 정보
• 브랜드 인지 방식
• 구입 결정에서 고려되는 요소
• 프라이버시와 규제 고려

제5장 세계의 소프트웨어 자산 관리 시장 전망(2017-2031년)

• 시장 규모 분석과 예측
  • 금액
• 시장 점유율 분석과 예측
  • 구성요소별
  • 전개 방식별
  • 기업 규모별
  • 산업별
  • 지역별
  • 시장 점유율 분석 : 기업별(금액)(상위 5개사와 기타 - 2023년)
• 시장 맵 분석(2023년)
  • 구성요소별
  • 전개 방식별
  • 기업 규모별
  • 최종사용자별
  • 지역별

제6장 북미의 소프트웨어 자산 관리 시장 전망(2017-2031년)

• 시장 규모 분석과 예측
  • 금액
• 시장 점유율 분석과 예측
  • 구성요소별
  • 전개 방식별
  • 기업 규모별
  • 산업별
  • 점유율 : 국가별
• 각국의 시장 평가
  • 미국
  • 캐나다
  • 멕시코

제7장 유럽의 소프트웨어 자산 관리 시장 전망(2017-2031년)

• 독일
• 프랑스
• 이탈리아
• 영국
• 러시아
• 네덜란드
• 스페인
• 터키
• 폴란드

제8장 아시아태평양의 소프트웨어 자산 관리 시장 전망(2017-2031년)

• 인도
• 중국
• 일본
• 호주
• 베트남
• 한국
• 인도네시아
• 필리핀

제9장 남미의 소프트웨어 자산 관리 시장 전망(2017-2031년)

• 브라질
• 아르헨티나

제10장 중동 및 아프리카의 소프트웨어 자산 관리 시장 전망(2017-2031년)

• 사우디아라비아
• 아랍에미리트
• 남아프리카공화국

제11장 밸류체인 분석

제12장 Porter's Five Forces 분석

제13장 PESTLE 분석

제14장 시장 역학

• 시장 성장 촉진요인
• 시장 과제

제15장 시장 동향과 발전

제16장 사례 연구

제17장 경쟁 상황

• 시장 리더 상위 5개사 경쟁 매트릭스
• 상위 5개사 SWOT 분석
• 주요 기업 상위 10개사 상황
  • Freshworks Inc.
  • IBM Corporation
  • Ivanti, Inc.
  • Microsoft Corporation
  • Oracle Corporation
  • SAP SE
  • ServiceNow, Inc.
  • SolarWinds Corporation
  • USU Software AG
  • Zoho Corporation

제18장 전략적 추천

제19장 당사 소개와 면책사항

영문목차

Global software asset management market is projected to witness a CAGR of 16.45% during the forecast period 2024-2031, growing from USD 3.14 billion in 2023 to USD 10.62 billion in 2031. The paramount emphasis on IT cost optimization is one of the major factors driving growth of the global software asset management market. In the face of growing financial pressures, businesses are looking to justify and extract value from technology spending, especially during economic uncertainty. One of the most common areas for potential savings is software license, where many organizations lack visibility and control. Organizations can reduce software license obstacles by 24% through optimization. It comes with the added complication of managing multiple vendors and contracts, which is another driver for organizations turning toward external support and software asset management solution, providing the guarantee of compliance and cost effectiveness.

For instance, in June 2023, Snow Software, Inc. introduced Snow Copilot, its first generative artificial intelligence assistant, designed to enhance IT asset management and financial operations. It offers advanced data insights and natural language responses developed in Snow Labs.

Digital Transformation to Drive Global Software Asset Management Market

The global software asset management market is undergoing a transformation in the digital age. The global spending on digital shift has been forecasted to reach USD 4 trillion by 2027, driven by advancement in artificial intelligence and Generative AI. This results in organizations have more complex software assets to manage, particularly as they continue to invest heavily in digital technologies such as AI. This increase in digital transformation expenditure is projected to represent two-third of all information and communication technology investments, thus underscoring the importance for high performance software asset management solutions. Solutions are essential to adequately manage and optimize software investments, maintain compliance, control costs while navigating through rapidly changing IT landscape characteristics, driven by complex technological changes and software asset management market demands.

For instance, in November 2023, Inoapps Limited becomes the first global partner accredited in Oracle's new Software Asset Management Program, offering regular software license reviews, potential audit exemptions, and proactive management to align contracts with actual usage.

Growing Cybersecurity Concerns to Promote the Software Asset Management Market Size

The increasing incidence of cybercrime has encouraged the need for software asset management solutions. The research report from Ivanti, Inc. stated that 73% of executives are boosting security budgets to deeply indicate the increased focus on cyber-security across organizations. Nevertheless, it is indeed a strategic asset, since 91% of leaders believe cybersecurity leadership should be part of establishing security measures that ate integrated with advanced software asset management solutions. This consists of safeguarding threatening challenges against cloud environments, data, and identity. The need for effective asset management have become crucial to monitor compliance and alleviate shortcomings as boards get more involved in cybersecurity decisions. Good software asset management can enable organizations to align IT and security efforts, thereby improving protection and efficiency across the board.

For instance, in June 2024, USU Software AG optimized SAP SE licenses for a French smart home automation firm, enhancing Software Asset Management with precise usage data and simulations, aiding in the renegotiation of its framework agreement.

Government Initiatives Acting as a Catalyst

The role of governments is critical in spending revenue in the software asset management market as they make efforts to draft standards and regulations for increased compliance and efficiency. Governments help to drive the creation of frameworks and tools that simplify software licensing terms and automate regulatory compliance such as ISO/IEC 19770-1, 2, and 3. This compliance is guaranteed by the standards that companies must adhere to for managing their software assets, leading to wide range of demands from all types and sizes in software asset management solutions. Moreover, government policies supporting the transparency and quality of software procurement practices encourage organizations to adopt efficient asset management solutions which are expected to contribute significantly towards software asset management market growth.

For instance, in May 2024, the Real Property Policy Division enhances federal real estate management by supporting compliance with Executive Order 13327, improving asset tracking, and overseeing the Federal Real Property Profile Management System.

BFSI Sector Leading in Software Asset Management Market

The global software asset management market is being led by the Banking, Financial Services and Insurance (BFSI) sector due to considerable investments in this area to improve better management of software. The digital banking market is set to expand from USD 8.2 billion in 2021 to USD 13.9 billion by 2026, growing at 11.3% annually. Managing these assets effectively is crucial to streamline operation and optimize cost, especially as investment grows in various software tools such as customer relationship management system, collaboration platforms, and compliance enforcement solution. Proper maintenance ensures that these tools help maintain customer relationships, safeguard information and enforce compliance. This drives demand for advanced solutions managing software asset management across sectors.

North America Dominates Software Asset Management Market Share

North America software asset management market share is expected to be characterized by major advancements and investments in 2024. Leading technology firms such as IBM Corp. and Microsoft Corp. have enriched the software asset management tools with advanced automation capabilities and predictive analytics for license management functions. Industry benchmarks are redefined with new announcements from the software asset management institute and IT asset management council certification programs. These efforts highlight North America's commitment to optimizing software investments and adapting to evolving compliance requirements, positioning the region as a global leader in software asset management.

For instance, in July 2024, ServiceNow Inc. unveiled its Washington, D.C. platform release, introducing new features for intelligent automation, Sales and Order Management, and Platform Analytics, aimed at accelerating enterprise transformation and reducing costs.

Future Market Scenario (2024 - 2031F)

The software asset management market may witness expansion on all advanced automation tools, introducing new abilities through the elimination of manual tracking and compliance tasks for further efficiencies in software asset management process.

Artificial intelligence, predictive analytics, and intelligent recommendation of software asset management for license optimization and forecasting service is expected to growth of market in the forecast period.

Cloud-based software asset management utilization strategy will become more complicated as cloud adoption expands with the need for cost and compliance management tools.

Global and regional regulations will change, forcing organizations to continuously update their software asset management practices to comply with the new standards.

Key Players Landscape and Outlook

Major software asset management market players are responding to the challenge by providing solutions that are integrating the management of SaaS with the traditional software asset management offerings. The software asset management market opportunity is on the rise due to an increasing demand for effective management of decentralized software acquisition and improved optimization of SaaS expenditure. The software asset management market will expand further as more businesses are moving towards cloud-based models, highlighting the importance of asset management across all software environments.

In March 2024, Freshworks Inc. launched a new data center in UAE, powered by Amazon Web Services, enhancing its regional offerings in customer and employee service solutions while ensuring data compliance and performance.

In February 2024, Flexera Software, Inc. completed the acquisition of Snow Software, Inc., expanding its technology asset management and financial operations capabilities. This merger enhances customer insights and management tools for hybrid IT environments.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Executive Summary

4. Voice of Customer

• 4.1. Product and Market Intelligence
• 4.2. Mode of Brand Awareness
• 4.3. Factors Considered in Purchase Decisions
  • 4.3.1. Features and Other Value-Added Service
  • 4.3.2. IT Infrastructure Compatibility
  • 4.3.3. Efficiency of Solutions
  • 4.3.4. After-Sales Support
• 4.4. Consideration of Privacy and Regulations

5. Global Software Asset Management Market Outlook, 2017-2031F

• 5.1. Market Size Analysis & Forecast
  • 5.1.1. By Value
• 5.2. Market Share Analysis & Forecast
  • 5.2.1. By Component
    • 5.2.1.1. Software
      • 5.2.1.1.1. License Management
      • 5.2.1.1.2. Audit and Compliance Management
      • 5.2.1.1.3. Software Discovery, Optimization, and Meeting
      • 5.2.1.1.4. Contract Management
      • 5.2.1.1.5. Configuration Management
      • 5.2.1.1.6. Others
    • 5.2.1.2. Services
      • 5.2.1.2.1. Professional Services
      • 5.2.1.2.2. Managed Services
  • 5.2.2. By Deployment Mode
    • 5.2.2.1. On-premises
    • 5.2.2.2. Cloud-based
  • 5.2.3. By Company Size
    • 5.2.3.1. Large Enterprises (> 1000 employees)
    • 5.2.3.2. Small and Medium Enterprises (< 1000 employees)
  • 5.2.4. By Industry
    • 5.2.4.1. Banking, Financial Services and Insurance (BFSI)
    • 5.2.4.2. Government
    • 5.2.4.3. Retail and E-commerce
    • 5.2.4.4. IT and Telecom
    • 5.2.4.5. Manufacturing
    • 5.2.4.6. Energy and Utilities
    • 5.2.4.7. Healthcare
    • 5.2.4.8. Education
    • 5.2.4.9. Others
  • 5.2.5. By Region
    • 5.2.5.1. North America
    • 5.2.5.2. Europe
    • 5.2.5.3. Asia-Pacific
    • 5.2.5.4. South America
    • 5.2.5.5. Middle East and Africa
  • 5.2.6. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2023)
• 5.3. Market Map Analysis, 2023
  • 5.3.1. By Component
  • 5.3.2. By Deployment Mode
  • 5.3.3. By Company Size
  • 5.3.4. By End-user
  • 5.3.5. By Region

6. North America Software Asset Management Market Outlook, 2017-2031F*

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Component
    • 6.2.1.1. Software
      • 6.2.1.1.1. License Management
      • 6.2.1.1.2. Audit and Compliance Management
      • 6.2.1.1.3. Software Discovery, Optimization, and Meeting
      • 6.2.1.1.4. Contract Management
      • 6.2.1.1.5. Configuration Management
      • 6.2.1.1.6. Others
    • 6.2.1.2. Services
      • 6.2.1.2.1. Professional Services
      • 6.2.1.2.2. Managed Services
  • 6.2.2. By Deployment Mode
    • 6.2.2.1. On-premises
    • 6.2.2.2. Cloud-based
  • 6.2.3. By Company Size
    • 6.2.3.1. Large Enterprises (> 1000 employees)
    • 6.2.3.2. Small and Medium Enterprises (< 1000 employees)
  • 6.2.4. By Industry
    • 6.2.4.1. Banking, Financial Services and Insurance (BFSI)
    • 6.2.4.2. Government
    • 6.2.4.3. Retail and E-commerce
    • 6.2.4.4. IT and Telecom
    • 6.2.4.5. Manufacturing
    • 6.2.4.6. Energy and Utilities
    • 6.2.4.7. Healthcare
    • 6.2.4.8. Education
    • 6.2.4.9. Others
  • 6.2.5. By Country Share
    • 6.2.5.1. United States
    • 6.2.5.2. Canada
    • 6.2.5.3. Mexico
• 6.3. Country Market Assessment
  • 6.3.1. United States Software Asset Management Market Outlook, 2017-2031F*
    • 6.3.1.1. Market Size Analysis & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share Analysis & Forecast
      • 6.3.1.2.1. By Component
        • 6.3.1.2.1.1. Software
        • 6.3.1.2.1.1.1. License Management
        • 6.3.1.2.1.1.2. Audit and Compliance Management
        • 6.3.1.2.1.1.3. Software Discovery, Optimization, and Meeting
        • 6.3.1.2.1.1.4. Contract Management
        • 6.3.1.2.1.1.5. Configuration Management
        • 6.3.1.2.1.1.6. Others
        • 6.3.1.2.1.2. Services
        • 6.3.1.2.1.2.1. Professional Services
        • 6.3.1.2.1.2.2. Managed Services
      • 6.3.1.2.2. By Deployment Mode
        • 6.3.1.2.2.1. On-premises
        • 6.3.1.2.2.2. Cloud-based
      • 6.3.1.2.3. By Company Size
        • 6.3.1.2.3.1. Large Enterprises (> 1000 employees)
        • 6.3.1.2.3.2. Small and Medium Enterprises (< 1000 employees)
      • 6.3.1.2.4. By Industry
        • 6.3.1.2.4.1. Banking, Financial Services and Insurance (BFSI)
        • 6.3.1.2.4.2. Government
        • 6.3.1.2.4.3. Retail and E-commerce
        • 6.3.1.2.4.4. IT and Telecom
        • 6.3.1.2.4.5. Manufacturing
        • 6.3.1.2.4.6. Energy and Utilities
        • 6.3.1.2.4.7. Healthcare
        • 6.3.1.2.4.8. Education
        • 6.3.1.2.4.9. Others
  • 6.3.2. Canada
  • 6.3.3. Mexico

All segments will be provided for all regions and countries covered

7. Europe Software Asset Management Market Outlook, 2017-2031F

• 7.1. Germany
• 7.2. France
• 7.3. Italy
• 7.4. United Kingdom
• 7.5. Russia
• 7.6. Netherlands
• 7.7. Spain
• 7.8. Turkey
• 7.9. Poland

8. Asia-Pacific Software Asset Management Market Outlook, 2017-2031F

• 8.1. India
• 8.2. China
• 8.3. Japan
• 8.4. Australia
• 8.5. Vietnam
• 8.6. South Korea
• 8.7. Indonesia
• 8.8. Philippines

9. South America Software Asset Management Market Outlook, 2017-2031F

• 9.1. Brazil
• 9.2. Argentina

10. Middle East and Africa Software Asset Management Market Outlook, 2017-2031F

• 10.1. Saudi Arabia
• 10.2. UAE
• 10.3. South Africa

11. Value Chain Analysis

12. Porter's Five Forces Analysis

13. PESTLE Analysis

14. Market Dynamics

• 14.1. Market Drivers
• 14.2. Market Challenges

15. Market Trends and Developments

16. Case Studies

17. Competitive Landscape

• 17.1. Competition Matrix of Top 5 Market Leaders
• 17.2. SWOT Analysis for Top 5 Players
• 17.3. Key Players Landscape for Top 10 Market Players
  • 17.3.1. Freshworks Inc.
    • 17.3.1.1. Company Details
    • 17.3.1.2. Key Management Personnel
    • 17.3.1.3. Products and Services
    • 17.3.1.4. Financials (As Reported)
    • 17.3.1.5. Key Market Focus and Geographical Presence
    • 17.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 17.3.2. IBM Corporation
  • 17.3.3. Ivanti, Inc.
  • 17.3.4. Microsoft Corporation
  • 17.3.5. Oracle Corporation
  • 17.3.6. SAP SE
  • 17.3.7. ServiceNow, Inc.
  • 17.3.8. SolarWinds Corporation
  • 17.3.9. USU Software AG
  • 17.3.10. Zoho Corporation

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

18. Strategic Recommendations

19. About Us and Disclaimer