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Software Asset Management Market Size, Share & Trends Analysis Report By Offering (Software (License Management, Contract Management), Services), By Enterprise Size, By Deployment, By Vertical, By Region, And Segment Forecasts, 2024 - 2030
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Software Asset Management Market Trends

The global Software Asset Management (SAM) market size was estimated at USD 3.14 billion in 2023 and is projected to grow at a CAGR of 16.2% from 2024 to 2030. The growth is driven by the increasing complexity of software management, regulatory compliance requirements, and the need for cost optimization. The rise in cloud adoption and digital transformation initiatives also fuels demand for SAM tools, which help businesses manage hybrid environments and optimize software investments. Additionally, SAM solutions play a vital role in risk management by ensuring software is up-to-date and secure, reducing the risk of cyberattacks. As organizations continue to expand their software portfolios, the demand for effective SAM solutions will grow.

The proliferation of software audits, the shift towards remote work, and the integration of SAM solutions with IT Service Management (ITSM) tools drive the growth of the SAM market. The increasing need for data-driven decision-making, the expansion of small and medium-sized enterprises (SMEs), and the globalization of multinational corporations are also contributing to the rising demand for SAM solutions. As organizations adopt more software tools across diverse locations and regions, SAM tools are essential for maintaining compliance, optimizing software usage, and improving overall IT governance.

Advancements in artificial intelligence and automation are enhancing the capabilities of SAM tools, making them more effective in license tracking, predictive analytics, and intelligent optimization. The growing focus on sustainability and green IT initiatives is also driving organizations to adopt SAM solutions, which help reduce unnecessary software purchases and minimize energy consumption. Additionally, effective SAM practices are becoming increasingly important for vendor management and negotiation, enabling organizations to secure favorable licensing terms and achieve cost savings.

Global Software Asset Management Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global Software Asset Management (SAM) market report based on offering, enterprise size, deployment, vertical, and region:

Table of Contents

Chapter 1. Methodology and Scope

Chapter 2. Executive Summary

Chapter 3. Market Variables, Trends, and Scope

Chapter 4. SAM Market: Offering Estimates & Trend Analysis

Chapter 5. SAM Market: Enterprse Size Estimates & Trend Analysis

Chapter 6. SAM Market: Deployment Estimates & Trend Analysis

Chapter 7. SAM Market: Vertical Estimates & Trend Analysis

Chapter 8. SAM Market: Regional Estimates & Trend Analysis

Chapter 9. Competitive Landscape

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