세계의 첨단운전보조시스템(ADAS) 시장 규모는 2024년 349억 3,000만 달러에서 2031년 737억 4,000만 달러에 달할 것으로 예상되며, 2024년부터 2031년까지 연평균 10.80%의 성장률을 보일 것으로 예상됩니다. 특정 운전 작업을 자동화, 적응, 강화하여 운전자의 안전과 편의성을 향상시키기 위해 자동차에 탑재되는 기술입니다. ADAS는 사고를 줄이고 교통 안전을 향상시키기 위해 승용차, 상용 트럭, 자율 주행 개발에 널리 사용되고 있으며, 적응형 크루즈 컨트롤, 차선 유지 지원, 자동 긴급 제동, 주차 지원 등의 기능을 포함합니다.
ADAS의 미래는 낙관적이며, AI, 센서 기술, V2X(Vehicle-to-Everything) 커넥티비티의 발전으로 완전 자율 주행 차량과 보다 스마트하고 안전한 도로로의 전환이 가속화될 것입니다.
세계 첨단운전자보조시스템(ADAS) 시장을 형성하는 주요 시장 역학:
주요 시장 성장 촉진요인
교통안전에 대한 관심 증가:
교통안전에 대한 관심 증가: 전 세계적으로 교통사고가 증가하면서 자동차의 안전성을 향상시키는 ADAS 기술의 사용이 장려되고 있습니다.2023년 12월에 발표된 세계보건기구(WHO)의 '세계 교통안전 현황 보고서 2023'에 따르면, 매년 교통사고로 인한 사망자 수는 약 119만 명에 달할 전망입니다. 119만 명에 달할 전망입니다. 조사에 따르면 교통사고로 인한 사망은 5세에서 29세 사이의 어린이와 젊은 성인의 주요 사망 원인입니다. 이러한 끔찍한 수치에 따라 많은 국가에서 자동차에 ADAS 기술 사용을 법제화하고 있습니다.
AI와 머신러닝의 발전:
AI와 ML 기술의 급속한 발전은 ADAS의 능력을 향상시키고 더 효율적이고 신뢰할 수 있는 ADAS의 능력을 향상시키고 있습니다. 미국자동차기술협회(SAE)가 2024년 3월에 발표한 논문에 따르면, ADAS에 AI를 활용하면 지난 2년간 물체 식별 정확도가 30% 향상되고 오감지율이 25% 감소했습니다. 또한, 2023년 45%에서 2026년에는 70% 이상의 신차에 AI가 탑재된 ADAS 기능이 탑재될 것으로 예측했습니다.
정부 규제에 따른 ADAS 기능 요구
자동차에 특정 ADAS 기능 탑재를 의무화하는 엄격한 정부 규제가 시장 확대에 힘을 실어주고 있습니다. 미국 도로교통안전국(NHTSA)은 2024년 1월, 2025년 9월까지 미국에서 판매되는 모든 신형 승용차에 자동 긴급 제동 시스템을 장착해야 한다고 발표했으며, NHTSA는 이 규제가 2050년까지 36만 건의 사고를 줄이고 최소 988명의 사망자를 줄일 것으로 예상했습니다. 최소 988명의 사망자를 줄일 수 있을 것으로 예측했습니다.
소비자 의식과 수요의 향상:
자동차 안전 기능에 대한 소비자의 지식이 증가함에 따라 ADAS 장착 차량에 대한 수요가 증가하고 있으며, J.D. Power가 2023년 12월에 실시한 세계 소비자 조사에 따르면, 자동차 구매자의 68%가 ADAS 기능을 구매 결정에 있어 중요한 요소로 간주하고 있으며, 이는 2021년 54%에서 증가한 수치입니다.%에서 상승했습니다. 또한, 응답자의 79%는 안전 기능이 강화된 자동차에 더 많은 비용을 지불할 의향이 있는 것으로 나타났습니다. 이러한 소비자 선호도 증가로 인해 자동차 제조업체들은 모든 가격대의 차량에 ADAS 기술을 더 많이 탑재하고 있습니다.
주요 과제
ADAS 부품의 높은 비용 :
ADAS 기술의 개발 및 통합에는 복잡한 센서, 카메라, 레이더, 소프트웨어가 필요하기 때문에 차량 제조 비용이 크게 증가합니다. 이 때문에 ADAS 기능은 프리미엄 차량에서는 쉽게 사용할 수 있는 반면, 중저가 차량에서는 수용이 제한되어 대중 시장으로의 침투를 방해하고 있습니다.
기술의 복잡성 및 통합성:
ADAS 시스템은 여러 센서, 소프트웨어, 차량 제어 시스템 간의 원활한 협업을 필요로 합니다. 이러한 구성 요소 간의 안정적인 통신을 보장하는 것은 어렵고, 사소한 결함도 심각한 안전 위험을 초래할 수 있기 때문에 제조업체가 시스템의 신뢰성과 견고성을 확보하는 것은 쉽지 않습니다.
규제 및 표준화 문제:
ADAS 기술은 지역마다 다른 규제 프레임워크의 영향을 받기 쉽습니다. 세계 표준화가 이루어지지 않았기 때문에 자동차 제조업체는 다양한 안전 표준과 인증 프로세스를 준수해야 하며, 이는 여러 시장에서 ADAS 기술의 개발 및 대중적 수용을 지연시키는 문제가 있습니다.
소비자 인식과 신뢰도:
많은 소비자들이 ADAS의 능력과 한계에 대해 아직 잘 알지 못하기 때문에 이러한 장치를 오용하거나 과도하게 신뢰하는 경우가 많습니다. 부분 자율주행 시스템에 대한 소비자의 신뢰를 구축하고 운전자에게 적절한 사용법을 교육하는 것은 ADAS 기능의 채택과 안전에 영향을 미치는 중요한 과제입니다.
주요 동향 :
인공지능(AI)과 머신러닝(ML)의 통합:
인공지능과 머신러닝은 시스템의 정확성과 의사결정을 향상시키기 위해 ADAS에 빠르게 활용되고 있습니다. 이러한 기술을 통해 차량은 센서, 카메라, 레이더의 데이터를 실시간으로 처리할 수 있어 물체 인식, 도로 상황 예측 및 적응형 대응이 가능해져 자동 긴급 제동 및 차선 유지와 같은 기능이 향상됩니다.
반자율주행차와 자율주행차의 성장:
레벨 2에서 레벨 4까지의 자율 주행 기능의 발전이 ADAS 비즈니스를 주도하고 있습니다. 자동차 제조업체들은 적응형 크루즈 컨트롤, 차선 변경, 교통 체증 지원과 같은 ADAS 기술을 개선하여 보다 안전하고 핸즈프리한 운전 경험을 위한 길을 열어 완전한 자율 주행 차량에 점점 더 가까워지고 있습니다.
레이더 및 LiDAR 기술 사용 증가:
레이더와 LiDAR는 ADAS의 중요한 구성 요소로 부상하고 있으며, 정확한 물체 식별, 거리 측정, 악천후에서의 성능 향상을 제공합니다. 이러한 센서의 비용이 낮아짐에 따라 주류 자동차의 사용이 확대되고 ADAS가 더 높은 안전성과 자동화를 달성할 수 있는 잠재력이 커지고 있습니다.
Global Advanced Driver Assistance Systems (ADAS) Market size was valued at USD 34.93 Billion in 2024 and is projected to reach USD 73.74 Billion by 2031 , growing at a CAGR of 10.80% from 2024 to 2031. Advanced Driver Assistance Systems (ADAS) are technologies that are integrated into vehicles to enhance driver safety and convenience by automating, adapting, or enhancing certain driving tasks. These systems include features like adaptive cruise control, lane-keeping assistance, automatic emergency braking, and parking assistance. ADAS is widely used in passenger vehicles, commercial trucks, and autonomous driving development to reduce accidents and improve road safety.
The future of ADAS looks optimistic, with advances in AI, sensor technology, and vehicle-to-everything (V2X) connectivity likely to accelerate the transition to fully autonomous vehicles and smarter, safer roadways.
The key market dynamics that are shaping the global advanced driver assistance systems (ADAS) market include:
Key Market Drivers:
Rising Concerns about Road Safety:
The growing incidence of traffic accidents globally is encouraging the use of ADAS technologies to improve vehicle safety. According to the World Health Organization's Global Status Report on Road Safety 2023, which was published in December 2023, road traffic crashes kill roughly 1.19 million people each year. According to the research, road traffic injuries are the main cause of death among children and young adults aged 5 to 29. In response to these terrible figures, many countries are legislating the use of ADAS technology in vehicles.
Advancements in AI and Machine Learning:
The rapid advancement of AI and ML technologies is improving the capabilities of ADAS, making them more efficient and dependable. According to a March 2024 paper from the Society of Automotive Engineers (SAE), the use of AI in ADAS has resulted in a 30% improvement in object identification accuracy and a 25% reduction in false positives over the last two years. The research also estimates that by 2026, more than 70% of new vehicles would have AI-powered ADAS features, up from 45% in 2023.
Government Regulations Require ADAS Features:
Stringent government rules mandating the incorporation of particular ADAS features in automobiles are propelling market expansion. In the United States, the National Highway Traffic Safety Administration (NHTSA) stated in January 2024 that all new passenger vehicles sold in the country must have automatic emergency braking systems by September 2025. The NHTSA predicts that this regulation will save 360,000 crashes and save at least 988 deaths by 2050.
Increasing Consumer Awareness and Demand:
Increasing customer knowledge about car safety features is increasing demand for ADAS-equipped vehicles. A global consumer poll done by J.D. Power in December 2023 indicated that 68% of car buyers now regard ADAS features to be an important component in their purchasing decisions, up from 54% in 2021. The survey also discovered that 79% of respondents were willing to pay more for vehicles with enhanced safety features. This increased consumer preference is driving automakers to include more ADAS technologies into their vehicles across all pricing points.
Key Challenges:
High Cost of ADAS Components:
The development and integration of ADAS technologies necessitate complex sensors, cameras, radars, and software, which considerably raises vehicle production costs. This makes ADAS capabilities more accessible in premium vehicles while limiting their acceptance in cheap and mid-range vehicles, preventing mass-market penetration.
Technological Complexity and Integration:
ADAS systems necessitate seamless coordination among several sensors, software, and vehicle control systems. Ensuring faultless communication between these components is difficult, and even minor faults can result in serious safety hazards, making it difficult for manufacturers to achieve system reliability and robustness.
Regulatory and Standardization Issues:
ADAS technology are susceptible to changing regulatory frameworks that differ by area. The absence of worldwide standardization presents issues for automakers because they must adhere with various safety standards and certification processes, slowing the development and general acceptance of ADAS technologies across several markets.
Consumer Awareness and Trust:
Many consumers remain unaware of the capabilities and limitations of ADAS, which can lead to misuse or over-reliance on these devices. Building consumer trust in partially autonomous systems and educating drivers on their proper use is a critical challenge that influences the adoption and safety of ADAS capabilities.
Key Trends:
Integration of Artificial Intelligence (AI) and Machine Learning (ML):
Artificial intelligence and machine learning are rapidly being used in ADAS to increase system accuracy and decision-making. These technologies enable vehicles to process data from sensors, cameras, and radars in real time, allowing for better object recognition, prediction of road conditions, and adaptive responses, hence improving features such as autonomous emergency braking and lane maintaining.
Growth of Semi-Autonomous and Autonomous Vehicles:
The advancement of Level 2 to Level 4 autonomous driving capabilities is driving the ADAS business. Automakers are steadily moving closer to completely autonomous vehicles by improving ADAS technologies like adaptive cruise control, automated lane changes, and traffic congestion help, paving the way for safer, hands-free driving experiences.
Increasing Use of Radar and LiDAR Technologies:
Radar and LiDAR are becoming vital components of ADAS, providing precise object identification, distance measurement, and improved performance in severe weather situations. As the cost of these sensors falls, their usage in mainstream automobiles grows, enhancing the potential of ADAS for greater safety and automation.
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Here is a more detailed regional analysis of the global advanced driver assistance systems (ADAS) market:
Europe:
Europe has established some of the world's most strict car safety rules, which has accelerated the adoption of ADAS technologies throughout the area. In March 2024, According to the European Commission's report on road safety, which was published, the EU wants to cut road deaths and serious injuries by 50% by 2030. To meet this aim, all new vehicles sold in the EU must include enhanced safety features, such as emergency braking and intelligent speed assistance, beginning in July 2024. According to the European Transport Safety Council (ETSC), these improvements could save up to 25,000 lives and at least 140,000 serious injuries by 2038, based on estimations from April 2024.
High Adoption Rate of Premium Vehicles are widely adopted in Europe, and they are typically come with enhanced ADAS features. In February 2024, The European Automobile Manufacturers' Association (ACEA) announced that premium vehicle sales in Europe increased to 25.3% of total passenger car registrations in 2023, up from 24.1% in 2022.
Asia Pacific:
The Asia-Pacific area is rapidly urbanizing, resulting in increasing traffic congestion and a higher risk of accidents. This condition is increasing the demand for ADAS technologies that improve road safety and traffic management. According to the United Nations Economic and Social Commission for Asia and the Pacific (UNESCAP), Asia Pacific's urban population is projected to increase from 2.3 billion in 2019 to 3.5 billion by 2050. This reflects a rise from 55% to 68% of the total population residing in urban areas. The resulting traffic congestion is encouraging governments and consumers to adopt ADAS technologies for safer and more efficient mobility.
As disposable incomes rise and knowledge of vehicle safety grows, Asian Pacific customers are more likely to invest in cars with ADAS capabilities. A Deloitte survey done in 2021 in multiple Asian countries found that 73% of consumers in China, 70% in Japan, and 76% in South Korea choose sophisticated safety features when purchasing a new vehicle. This increased consumer preference is prompting automakers to include more ADAS technologies into their vehicles, boosting regional market growth.
The Global Advanced Driver Assistance Systems (ADAS) Market is segmented on the basis of By Vehicle Type, By System Type, By Component Type and Geography.
Based on Vehicle Type, the Global Advanced Driver Assistance Systems (ADAS) Market is segmented into Light Commercial Vehicle, Passenger Car and Heavy Commercial Vehicle. The passenger car market dominates because to the widespread adoption of safety and automation technologies in personal vehicles, which is driven by rising customer demand for safer driving experiences. However, the light commercial vehicle category is expanding at the quickest rate, as fleet operators and logistics organizations invest in ADAS technologies to increase driver safety, minimize accidents, and maximize fuel efficiency.
Based on System Type, the Global Advanced Driver Assistance Systems (ADAS) Market is segmented into Blind Spot Detection, Adaptive Cruise Control, Park Assist, Lane Departure Warning System, Autonomous Emergency Braking, Forward Collision Warning, Head-Up Display, E-Call System, Intelligent Headlights, Forward Collision Warning, and Tire Pressure Monitoring. Adaptive cruise control is the most popular system type due to its broad use in both high-end and mid-range automobiles, providing convenience and safety by automatically reducing the vehicle's speed. However, autonomous emergency braking is the fastest-growing system, driven by regulatory obligations and rising consumer demand for increased safety features to prevent crashes and improve road safety across a wide range of vehicle classes.
Based on Component Type, the Global Advanced Driver Assistance Systems (ADAS) Market is segmented into Camera, LIDAR, Sensors, Radar. Radar is the most used component type because of its critical role in providing precise object recognition and distance measurement in a variety of weather situations, making it widely employed in adaptive cruise control and collision prevention systems. However, LiDAR is the fastest-growing component, driven by advances in autonomous driving technology and rising need for high-resolution 3D mapping to improve vehicle perception and safety.
Based on the Geography, the Global Advanced Driver Assistance Systems (ADAS) Market are classified into North America, Europe, Asia Pacific, and Rest of World. Europe is the dominant region due to strict safety rules, widespread acceptance of modern safety features, and a well-established automotive sector that prioritizes innovation. However, Asia Pacific is the fastest-growing area, driven by increased vehicle production, rising disposable incomes, and rising demand for advanced safety technology in emerging economies such as China and India.
Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.