헤드 마운트 디스플레이(HMD) 시장, 2024-2031년
HMD 개발에 대한 주요 기업의 투자 증가, COVID-19로 인한 AR 및 VR 기술 수용 확대, 저가형 HMD의 가용성, 기술 개발 및 디지털화 확대. 이처럼 HMD 개발에 대한 대기업의 투자 증가는 시장 규모의 급격한 성장으로 이어져 2024년에는 436억 4,000만 달러를 넘어 2031년에는 4,890억 달러의 평가액에 달합니다.
저가형 HMD는 저렴한 가격과 유연성으로 인해 개발도상국 및 소규모 산업에서 널리 보급되고 있습니다. 따라서 저가형 HMD는 신흥 국가에서 인기를 끌고 있으며, 2024-2031년 38.90%의 연평균 복합 성장률(CAGR)로 시장이 성장할 것으로 예상됩니다.
헤드마운트 디스플레이 시장 정의/개요
헤드마운트 디스플레이는 사용자의 시야에 직접 시각 정보를 표시하도록 설계된 웨어러블 기기입니다. 안경이나 헬멧처럼 머리에 착용하는 디스플레이 장비로 구성되어 증강현실(AR) 및 가상현실(VR) 경험을 제공합니다. 디지털 정보를 현실 세계에 중첩하거나(AR), 완전히 몰입할 수 있는 디지털 환경을 만들어(VR) 엔터테인먼트, 교육, 전문적 용도로 활용할 수 있습니다.
몰입형 경험은 실제와 같은 환경을 조성하고 사용자의 참여를 높이는 방식으로 제공되며, VR 경험을 제공할 수 있게 되면서 인터랙티브 스토리텔링에서 가상 투어 및 라이브 이벤트에 이르기까지 엔터테인먼트 선택의 폭이 넓어졌습니다. 보다 몰입감 있고 현실적인 경험을 원하는 소비자의 요구가 높아지면서 게임 애호가 및 엔터테인먼트 애호가들에게 HMD의 중요성이 높아져 시장 확대의 원동력이 되고 있습니다.
AR과 VR 기술을 통합하는 산업에는 게임, 헬스케어, 자동차 등 다양한 분야에서 AR과 VR 기술의 사용이 증가하면서 HMD 수요가 증가하고 있습니다. 따라서 이러한 용도에 HMD를 사용하는 것은 이러한 기술이 제공하는 몰입감과 인터랙티비티로 인해 매우 중요해지고 있습니다. 의료 분야에서는 AR과 VR이 의료 교육, 모의 수술, 환자 치료에 사용되고 있으며, HMD는 이 기술의 중심이 되고 있습니다. 마찬가지로 AR은 헤드업 디스플레이 및 가상 쇼룸으로, VR은 가상 프로토타이핑으로 설계에 적용되고 있습니다. 이처럼 AR과 VR은 다양한 분야에 적용되고 있으며, 이에 따라 장비에 대한 수요도 증가하고 있습니다.
게임 및 엔터테인먼트 분야의 확장은 특히 게임을 더 잘 보려는 욕구가 항상 존재하는 게임에서 비주얼에 대한 높은 수요를 불러 일으켰으며, HMD의 사용은 컨텐츠를 제공하고 게이머와 엔터테이너에게 실제 시청 경험을 제공하는 개인적이고 매력적인 방법을 소개하므로 더욱 유행하고 있습니다. HMD는 기업이 완전한 몰입감을 원하는 VR 게임에 인기가 있으므로 특정 유형의 HMD가 등장했습니다. 그러나 최근에는 엔터테인먼트 업계에서도 가상 콘서트, 영화, 이벤트에 HMD를 사용하기 시작하면서 이 헤드셋의 용도와 사용 범위가 넓어지고 있습니다.
혁신과 기기 소형화도 HMD 시장을 결정짓는 주요 요인입니다. 해상도, 재생률, 시야율 등 디스플레이 기술의 지속적인 발전은 HMD의 성능에 긍정적인 영향을 미치고 있습니다. 그러나 이러한 발전은 시각적 경험의 전반적인 품질을 향상시킴과 동시에 소비자와 전문가에게 HMD의 매력을 높이고 있습니다. 또한 통합의 발전으로 인해 HMD의 소형화가 진행되어 HMD의 제조, 편안함 및 휴대성이 향상되었습니다. 이는 특히 게임 및 엔터테인먼트용으로 개발된 HMD를 의료, 교육 등 장시간 착용해도 불편함 없이 착용해야 하는 다른 분야에도 적용하는 데에 큰 도움이 됩니다. 소형화, 기술적 솔루션의 개선과 새로운 기회 추구로 HMD 시장은 지속적으로 높은 성장세를 이어갈 것으로 예상됩니다.
높은 초기 비용이 헤드마운트 디스플레이 시장의 성장을 저해하는가?
높은 초기 비용은 헤드 마운트 디스플레이 시장의 성장을 저해합니다. 특히 고화질 화면, 정확한 추적 메커니즘, 편안한 구조 등 최고급 기능을 갖춘 중요하고 정교한 HMD는 많은 비용을 수반합니다. 이러한 비용 요소는 개인 소비자뿐만 아니라 이러한 기술에 투자할 여력이 없는 중소기업 조직에게도 매우 비쌉니다. 소비자 시장에서는 HMD의 높은 가격이 가장 큰 단점 중 하나이며, 기껏해야 가제트나 고급 제품, 혹은 주변 기기로만 여겨지는 제품에 많은 비용을 지출할 의향이 없는 많은 소비자들이 HMD 기술을 구입하고 도입하는 데 드는 비용은 특히 AR 및/또는 VR 용도이 경쟁 우위를 가져다 줄 수 있는 분야에서는 특히 소규모 조직에 큰 장벽이 될 수 있습니다. 특히 시장 다운스트림 분야는 고객 및 기업 고객이 선호하는 저렴한 제품을 수입하기 위해 성장이 억제되고 있기 때문입니다. 결과적으로 HMD와 관련된 높은 고정 비용은 보급을 방해하고 시장 성장을 저해할 수 있습니다.
기기 사용과 관련된 건강 및 안전 문제, 그 위험은 장시간 사용할 때 두드러지며, HMD는 사용자를 가상현실이나 증강현실 환경에 배치하지만 장시간 착용하면 불편하거나 건강에 악영향을 미칠 수 있습니다. 눈의 피로, 두통, 극단적인 경우 멀미 등 사용자들의 불만이 제기되기도 합니다. 이러한 문제는 디스플레이가 눈에 가깝고, 고휘도이며, 가상 환경에서의 시각 정보와 전정 정보의 불일치로 인해 발생하며, HMD 사용에 대한 안전성에 대한 의문이 제기됨에 따라 소비자뿐만 아니라 업계 전문가들도 이 기술을 수용하기 위한 적절한 조치를 취하게 되었습니다. HMD를 장시간 착용해야 하는 병원이나 학교와 같이 혼잡한 장소에서는 이러한 건강상의 문제가 문제가 될 수 있습니다. 인체공학에 대한 관심이 높아지면서 이러한 결과를 없애기 위한 기술의 발전이 요구되고 있습니다.
Head Mounted Display Market - 2024-2031
The increase in investments by major players in HMD development, higher acceptance of AR and VR technologies due to COVID-19, the availability of low-cost HMDs, technological developments, and expanding digitalisation. Thus, the growing investment by major players in HMD development leads to a surge in the growth of market size surpassing USD 43.64 Billion in 2024 to reach a valuation of USD 489 Billion by 2031.
The availability of low-cost HMDs has become more popular in developing countries and small-scale industries due to their affordability, and flexibility. Thus, lost-cost HMDs are gaining popularity in emerging countries enabling the market to grow at a CAGR of 38.90% from 2024 to 2031.
Head Mounted Display Market: Definition/ Overview
Head-mounted display is a wearable device designed to present visual information directly within the user's field of view. It consists of a display unit worn on the head, resembling glasses or a helmet, it offers Augmented Reality (AR) or Virtual Reality (VR) experiences. Digital information can be overlaid onto the real world (AR), or entirely immersive digital environments can be created (VR) for entertainment, training, or professional applications.
Immersive experiences are provided by creating lifelike environments and enhancing user engagement. The ability to deliver VR experiences has broadened the range of entertainment options, from interactive storytelling to virtual tours and live events. As consumer demand for more immersive and realistic experiences grows, the importance of HMDs for gaming enthusiasts and entertainment seekers is increasing, driving market expansion.
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Increase in usage of use of AR and VR technologies in different fields to provide HMD demand. Industries that integrate AR and VR technology include gaming, healthcare, and automotive among others since it has improved the interaction of users. The use of HMDs for these kinds of applications has therefore become very critical because of the immersion and interactivity offered by these technologies. In the healthcare sector AR and VR are in use for medical training, simulated surgeries, and patient care and the HMDs are at the heart of this technology. Similarly, automotive application for AR is applied as heads-up displays and virtual showrooms and for VR it is applied in designs with virtual prototyping. The massive application of AR and VR across these numerous fields led to a higher demand for the equipment.
Expansion of the gaming and entertainment sectors has caused high demand for visuals, especially in gaming where there is always the desire to have a better view of the game. The use of HMDs has become more fashionable due to their introduction to a personal and engaging manner of presenting content and providing gamers and entertainers with an actual viewing experience. One specific type that that has emerged is HMDs owing to the popularity in VR gaming in which players desire complete immersion. However, in recent years, the entertainment industry has also been using HMDs for virtual concerts, movies and events, which expand the application and usage of this headset.
Innovation and reduction in the size of the devices have been other major factors that have helped determine the HMD market. The display technologies' continuous advancements in aspects such as Resolution, Refresh Rates, and Field of View have impacted HMD's performance positively. However, these advancements have also enhanced the overall quality of the visual experience and at the same time increased the appeal of HMDs for consumers and professionals. Furthermore, increased integration has also called for miniaturization, an aspect that has enhanced HMD manufacturing, comfort and portability. This has been especially useful in taking the HMDs, which were initially developed mainly for gaming and entertainment, to other sectors such as healthcare and education where the device has to be worn for a long time without any discomfort resulting from the wear. Miniaturisation and the pursuit of improved technological solutions and new opportunities are expected to generate continued high levels of growth in the HMD market, for the devices are becoming more attainable.
Whether High Initial Cost Impedes the Growth of the Head-Mounted Display Market?
High Initial Cost impedes the growth of the head-mounted display market. Crucial and sophisticated HMDs specifically those with top-shelf features such as high-definition screens, accurate tracking mechanisms, and comfortable constructions entail massive spending. This cost factor can indeed be very expensive for individual consumers as well as small business organizations that may not afford to invest in such a technology. In the consumer market, one of the biggest drawbacks is the relatively high cost of HMDs which will turn away many consumers willing to spend a considerable amount of money on a product that they will see as a gadget, a luxury product or a peripheral device at best. The expense of obtaining and deploying HMD technology may prove to be a significant barrier for several small organizations, specifically in sectors in which AR and/or VR applications might confer a competitive edge. This is particularly so because growth in the downstream sectors of the market is kept in check in the interest of importing less expensive products that customers and corporate clients prefer. Consequently, the high fixed costs relating to HMDs can prevent their uptake, hence hampering market growth.
Health and safety issues linked with equipment use, its risks being more prominent if it is used for long periods. HMDs place users in virtual or augmented reality environments, which can become uncomfortable or even negatively affect a person's health if they are worn for an extended period. Some of the user complaints are eye strain, headaches and in extreme cases motion sickness. These problems are provoked by the proximity of the display to the eyes, high luminance, and sometimes inconsistency of visual and vestibular information in virtual environments. The safety questions that have been raised concerning the use of HMDs have made consumers as well as industry professionals take appropriate measures to embrace this technology. In busy areas such as a hospital or school where HMDs might need to be worn for extended periods, these health issues become problematic. There is a growing concern about ergonomics and the evolution of technologies that could eliminate such consequences.
The eyewear segment is dominating the head-mounted display (HMD) market, driven by the increase in acceptance of devices that do not compromise the wearer's regular range of vision. The eyewear segment, particularly in the context of Augmented Reality (AR) applications, has benefited significantly from this trend. Devices that seamlessly integrate digital information with the physical world while maintaining the user's natural field of view have gained popularity. This design approach has enhanced user comfort and functionality, making HMDs more appealing for everyday use.
The ability to overlay digital content onto the real world without obstructing vision has made these devices more practical for various applications, including navigation, work tasks, and social interactions. This practicality has fostered greater acceptance among consumers and professionals alike, driving growth in the eyewear segment of the HMD market. As demand for AR experiences continues to rise, the focus on maintaining the wearer's regular range of vision without compromise is expected to further propel the expansion of this segment. XYS's leadership in this area underscores the importance of user-centric design in the ongoing growth of the HMD market.
The display segment is significantly dominating in the head-mounted display market owing to the screen being a significant element of HMD tech gadgets. Modern Augmented Reality (AR) and Virtual Reality (VR) applications present the need for better-quality screens to provide the consumer high-quality visual experience that is clear and vivid. These screens are essential for achieving the desired level and quality of presence which users may need in gaming, training or any other professional context.
Over time, with the development of HMD technology, the importance of screen resolution, refresh rates, and colour accuracy has grown fast and propels the display segment's growth. It has been seen that for users to receive content in real-time and, especially, without distortion, certain progress has been made in the field of displays. To meet these increasing demands of consumers, manufacturers have come up with new generations of screen technologies such as OLED and micro leds, which are brighter and more energy efficient as compared to the previous generation. This has benefited the users through better experiences and product quality and driven the applications of HMDs in a boundless manner to drive the growth of the display segment in the broad HMD market.
Head Mounted Display Market
Report Methodology
North America is the dominating region in head-mounted displays due to its well-developed technology and the presence of many vendors in this region. This region has enjoyed the massive implementation of technologies such as Augmented Reality and Virtual Reality in diverse industries and domains like gaming, healthcare, automotive, and defence. The US is more advanced in this type of technology, especially through companies like Microsoft, Google and Oculus which is owned by Meta.
The high levels where people seek to be engaged in games and other entertainment formats. The big consumer audience, affordability and continuously increasing disposable income have enabled the Mn region's populace to use and afford premium HMD devices, particularly from computer and video game users. Furthermore, the usage of HMDs in professional activity including medical education, robotic operations, and combat training has also enhanced the growth of the market across the North American region.
Other factors have placed the region in this position and they include the availability of hi-tech research and development centres as well as relatively liberal regulatory standards. Subsidized by the government in terms of funding and initial implementation of AR and VR technologies in the defence and healthcare industry, North America is the leading continent in the HMD market.
Asia-Pacific is the fastest-growing region in the head-mounted display market as the region has a rapidly growing IT industry resulting in the high demand for sophisticated electronic gadgets. With large investments in AR and VR technologies, companies from nations such as China, Japan, South Korea, and a few other countries in East Asia continue to shape the industry's growth. The availability of Smartphones has boosted the market of mobile gaming and this has been a major factor which has led to the increased use of HMDs in the Asia-Pacific region.
The population of the region is relatively big and has been experiencing an increase in the middle-income population who can afford to purchase consumer products like HMDs. The Chinese government has greatly supported the adoption of digital technology in Chinese industries and many industries like education, manufacturing, and entertainment are already employing HMDs as a result of the government's awareness campaigns. In South Korea and Japan, especially, numerous video games and e-sports enthusiasts have been recently demanding more realism in games, which are Major players in the region's market.
Furthermore, a major concentration of electronics manufacturing companies is in the Asia-Pacific region including Sony, Samsung, HTC and others who are continuously investing in new HMD products. The pressure to make new products has led to a more significant number of advanced HMD device manufacturers, thereby increasing the rate of market expansion through competitive prices.
Furthermore, growth strategies such as government promotion of AR and VR technologies coupled with increased foreign investment in the region's technology start-ups are some of the factors that have provided a conducive market for HMD in Asia-Pacific. Therefore, the region is now growing at the fastest rate and is now seen as an HMD market participant.
The Head Mounted Display Market continues to change and evolve with innovations and also new technologies. There is a continuous promotion of new materials and the improvement of sensors. Cloud-based delivery by companies needs to meet new requirements and demands of industries. The market share for pharmacovigilance and drug safety software is an intense and consistently evolving field where new and old players are still fighting for occupation.
Some of the key players operating in the head-mounted display market include:
Sony
Microsoft
Oculus
HTC
Seiko Epson
Samsung
Lenovo
Magic Leap
Vuzix
In April 2021, Microsoft Corporation announced a partnership with the United States Army for the supply of augmented reality headsets. These headsets, based on Microsoft's HoloLens products, are supported by Azure cloud computing services. The deal was signed for USD 21.9 billion.
In January 2021, Google Cloud announced a multi-year, multi-phase strategic cooperation agreement with Magic Leap. This partnership was established to address the needs of businesses by offering spatial computing solutions to consumers.
In July 2021, Vuzix, a leading supplier of wearable AR, virtual reality, and display technology, announced an agreement with TeleVU for the supply of M400 Smart Glasses. These devices, designed to be user-friendly, facilitate remote-based medical assistance by providing an audio-visual link between remote experts and frontline clinicians.