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P&A(Print-and-Apply) 시스템 시장(2025년) : 하이스루풋(High-Throughput) 환경에서 정확하고 일관된 라벨링의 실현
2025 Print-and-Apply Systems Report: Driving Accurate and Consistent Labeling in High-Throughput Environments
상품코드 : 1865918
리서치사 : VDC Research Group, Inc.
발행일 : 2025년 11월
페이지 정보 : 영문 45 Pages/56 Exhibits
 라이선스 & 가격 (부가세 별도)
US $ 7,570 ￦ 11,235,000
Web Access - PDF & Excel (Standard Team License 1-5 Users)
US $ 9,463 ￦ 14,044,000
Web Access - PDF & Excel (Corporate License)


한글목차

이 보고서에서는 세계의 P&A(Print & Apply) 시스템 및 이를 지원하는 프린트 엔진 시장을 조사했으며,, 시장 규모 추이 및 예측을 정리하여 전해드립니다.

P&A(Print & Apply) 솔루션은 라벨 인쇄와 부착을 통합한 프로세스로 제조, 포장, 창고, 물류 현장의 작업 효율화를 실현합니다. 기업은 인력 부족, 자동화 발전, 규제 요건의 고도화 등을 배경으로 라벨링 작업의 효율성, 정확성 및 규정 준수를 향상시키기 위해 이 시스템의 채택을 확대하고 있습니다. 생산량 및 포장량 증가에 대응하기 위한 자동화 수요 증가가 시장 성장을 촉진하고 있으며, 명확하게 정의된 오류 방지 프로세스와 함께 자동 시스템을 도입함으로써 운영 효율성, 정확성, 제품 품질 향상을 기대할 수 있습니다.

이 보고서에서 다룬 주요 질문

게재된 조직:

  • Domino(part of Brother International)
  • HERMA GmbH
  • Markem-Imaje(part of Dover Corporation)
  • Matthews Marking
  • POSSEHL Group(including Logopak and NOVEXX)
  • ProMach(including ID Technology)
  • Videojet(part of Veralto)
  • Weber Packaging Solutions
  • SATO
  • Toshiba TEC
  • TSC AutoID
  • Zebra Technologies

세계의 P&A 솔루션 시장은 산업 동향, 거시경제 요인, 경쟁 환경이라는 복합적 요인으로 인해 2023년 4억 4,100만 달러에서 2024년에는 4억 5,800만 달러로 3.6%의 성장을 나타냈습니다. 주요 성장 요인으로는 식품 및 음료 산업 및 물류 산업과 같은 주요 최종사용자 시장의 확대로 인해 자동화 관련 설비 투자가 증가하고 P&A와 같은 새로운 시스템 구매가 촉진된 것이 주요 성장 요인으로 꼽힙니다. 물류 및 자동화 시스템 통합사업자들은 P&A를 보다 광범위한 컨베이어 및 창고 시스템과 함께 판매하는 경향이 강화되고 있으며, P&A를 상품화하고 있습니다. 그 결과, 전문 벤더들은 프로젝트 진입을 유지하기 위해 낮은 이익률을 받아들일 수밖에 없는 상황에 처해 있습니다. 지정학적 긴장이 지속되고 있지만, 2025년 전망은 대체로 양호한 임베디드니다. 2025년 매출은 6.4% 증가한 4억 8,700만 달러로 2029년까지 5년간 CAGR 7.2%를 보일 것으로 예측됩니다. 이러한 성장은 연기되었던 설비 투자 프로젝트의 재개, 고속 가변 데이터 인쇄 라벨링 수요 증가, E-Commerce 취급량 증가, 자동화 솔루션과의 통합 진전 등에 의해 주도될 것으로 예측됩니다.

예측 기간 중 모든 지역 시장에서 성장이 예상됩니다. 미주 7.6%, 유럽-중동 및 아프리카 7.1%, 아시아태평양 6.5%의 5개년 CAGR이 예상되고 있습니다. 미국에서는 식품 및 음료 및 제약업계가 규제 대응을 위한 투자를 확대하고 있습니다. FDA의 DSCSA의 일련화/추적성 의무화 및 USDA/FSMA의 라벨 기준은 가변 데이터 인쇄를 강화하도록 유도하고 있습니다. 아마존, 월마트, 타겟, UPS, 페덱스 등 E-Commerce 및 소매 물류는 창고 및 풀필먼트 자동화에 지속적으로 투자하고 있으며, P&A는 카톤 및 팔레트 라벨링에 필수적인 역할을 하고 있습니다. EU의 규제 강화 움직임은 시장 성장의 큰 원동력이 되고 있습니다. 폐기물 감소를 위한 라이너리스 라벨 채택에 대한 인식은 다른 지역보다 유럽에서 특히 높으며, 이에 따라 P&A 시스템으로의 업그레이드 수요가 증가하고 있습니다. 이러한 흐름을 지원하는 것은 EU 그린딜 관련법의 포장 및 포장 폐기물 규정(PPWR)이며, 이 법은 라이너리스 라벨로의 전환을 촉진하는 주요 동력이 되고 있습니다. 한편, 중국에서는 식품 안전 및 제약 분야의 규제 강화와 더불어 E-Commerce 대기업의 영향력 확대가 자동 라벨링에 대한 투자를 가속화하는 요인으로 작용하고 있습니다. 아시아 전체에서 현지 OEM 업체들이 엔트리 레벨 시스템에서 시장 점유율을 확대하고 있지만, 다국적 업체들은 브랜드 로봇 및 창고 자동화와 연계된 하이엔드 프로젝트에서 우위를 유지하고 있습니다.

목차

이 리포트의 내용

이 리포트가 다루는 주요 질문

이 리포트를 읽어야 할 대상자

이 리포트에서 다루는 벤더

개요

세계 시장 개요·예측 : P&A(Print-and-Apply) 시스템

지역 시장 개요·예측

산업별 비교 예측

프린트 엔진 인사이트

시장 참여 전략

P&A(Print-and-Apply) 시스템의 특징과 기능

경쟁 구도

벤더 개요

저자 소개

VDC Research 소개

KSA
영문 목차

영문목차

Inside this Report

This report puts together global market sizing and forecasting for automated print-and-apply systems and the print engines that drive them, and presents VDC's perspective on the reasons why organizations are evaluating and purchasing these solutions. Automated P&A solutions integrate label printing and application into a single process, streamlining operations in manufacturing, packaging, warehousing, and distribution environments. These systems are increasingly adopted as companies seek to improve efficiency, accuracy, and compliance in their labeling workflows, driven by labor shortages, rising automation, and evolving regulatory requirements. The growing need for automation to manage increasing production and packaging volumes fuels demand. By implementing automated systems alongside well-defined error-proofing processes, manufacturers can enhance operational efficiency, accuracy, and overall product quality.

What Questions are Addressed?

Who Should Read this Report?

VDC has designed this research program for senior decision-makers at print-and-apply system and print engine vendor organizations as well as their partners and customers, including those individuals with the following roles:

Organizations Listed in this Report:

  • Domino (part of Brother International)
  • HERMA GmbH
  • Markem-Imaje (part of Dover Corporation)
  • Matthews Marking
  • POSSEHL Group (including Logopak and NOVEXX)
  • ProMach (including ID Technology)
  • Videojet (part of Veralto)
  • Weber Packaging Solutions
  • SATO
  • Toshiba TEC
  • TSC AutoID
  • Zebra Technologies

Executive Summary

Print-and-apply (P&A) systems are automated solutions that integrate label printing and application into a single process, streamlining operations in manufacturing, packaging, warehousing, and distribution environments. These systems are increasingly adopted as companies seek to improve efficiency, accuracy, and compliance in their labeling workflows, driven by labor shortages, rising automation, and evolving regulatory requirements. VDC research on this market includes solutions deployed to automate thermal barcode label printing and application processes on various packaging types. Market participants include vendors like Domino, Markem-Imaje, NOVEXX (part of Possehl Group), and Videojet who design systems around their own proprietary print engines or those like HERMA, ProMach (ID Technology, Panther, EPI), and Weber Packaging Solutions who source OEM print engine components from industry veterans such as SATO, Toshiba TEC, TSC/Printronix, and Zebra Technologies.

VDC's research suggests that leading drivers for P&A system investments are the need for automation due to labor shortages, the demand for traceability and compliance (especially in food & beverage and e-commerce sectors), and the push for operational efficiency. Vendors have developed advanced P&A solutions that offer high-speed, reliable label application, also replacing manual or semi-automated processes that relied on desktop or industrial printers. Adoption rates are particularly strong in North America and Europe where labor costs are higher and regulatory requirements are more stringent. E-commerce growth and the need for accurate, real-time shipping labels have further accelerated investments in these systems, especially in large-scale distribution centers and automated warehouses.

The global P&A solutions market grew by 3.6%, rising from $441M in 2023 to $458M in 2024 driven by a combination of industry, macroeconomic, and competitive factors. Growth in key end markets like F&B and logistics led to increased capital expenditure on automation, positively impacting new system purchases such as P&A. Logistics and automation integrators increasingly bundle P&A with broader conveyor or warehousing systems; P&A then becomes a commodity component, forcing specialized vendors to accept lower margins to stay in the project. Despite ongoing geopolitical tensions, the outlook for 2025 is largely positive - VDC predicts a 6.4% increase in revenues to $487M in 2025, and an overall 5-year CAGR of 7.2% through 2029. This will be driven by a rebound in capital spending as delayed projects are released, growing need for high-speed variable-data labeling, continued growth in e-commerce volumes, and increased integration with automation solutions.

Vendors can expect growth in all three regional markets through the forecast period - VDC forecasts a 5-year CAGR of 7.6% in the Americas, 7.1% in EMEA, and 6.5% in Asia-Pacific. U.S. F&B and pharmaceuticals industries are ramping up compliance-driven investments. The FDA's DSCSA enforcement for serialization and traceability, and USDA/FSMA labeling standards push manufacturers to strengthen variable-data labeling. E-commerce and retail logistics (Amazon, Walmart, Target, UPS, FedEx) continue investing heavily in warehouse and fulfillment automation, where P&A is a staple for carton and pallet labeling. EU regulatory momentum is a major growth catalyst; consideration for linerless labels to reduce waste is stronger in Europe than other regions, pushing upgrades to compatible P&A systems. The EU Green Deal legislation titled Packaging and Packaging Waste Regulation (PPWR) is a major driver influencing the shift toward linerless labels. Regulatory tightening in food safety and pharmaceuticals, coupled with the dominance of e-commerce giants, is fueling investment in automated labeling in the China. Across Asia, local OEMs are gaining share in entry-level systems, but multinational vendors benefit from high-end projects requiring integration with name-brand robotics and warehouse automation.

The competitive landscape for print-and-apply labeling systems is characterized by 2 types of market participants - end-to-end solution vendors who build and supply fully integrated solutions featuring proprietary print engines, and those that source OEM thermal print engine components, which are then integrated into their P&A systems. End-to-end solution vendors include Markem-Imaje (Dover Corporation), Possehl Group (Logopak and NOVEXX), and Videojet (Veralto). These vendors exercise complete control over product design, innovation, and solution integration. Others like ALTech, HERMA, Label-Aire, ProMach, and Weber Packaging design and market P&A systems tailored to specific industry needs, leveraging OEM engines by vendors like SATO, Toshiba TEC, TSC, and Zebra Technologies. This business model allows these vendors to focus on applicator mechanics (tamp, blow, corner-wrap), controls, and packaging line integration, while relying on the OEM for printhead technology and firmware.

HERMA, Possehl Group, ProMach, Weber Packaging Solutions, and Videojet round out the top 5 vendors in this space, collectively accounting for 56.5% of market share. This list represents a mix of vendors leveraging proprietary and OEM print engines with varying competitive differentiators - such as cost competitiveness, customization, flexibility, innovation, and reliability. VDC expects participants to increasingly compete across compliance and sustainability trends. Vendors offering linerless-capable P&A, RFID encoding, and GS1-compliant 2D barcoding differentiate themselves, while OEM print engine vendors increasingly push firmware upgrades to support these emerging requirements. Software is also becoming a decisive differentiator especially as labeling shifts from static information to dynamic, variable, and compliance-driven requirements. VDC's research indicates that customers now value how well a P&A solution integrates with enterprise systems, ensuring data integrity and supporting future standards like 2D barcodes or RFID.

Following a strong growth year in 2023, the global print engine market experienced cyclical softness in 2024, generated nearly $44M and declined 20% year-over-year. Weaker investments from the warehousing and distribution sector hindered performance, as new warehouse construction stalled. A 26% decline in EMEA and 23.3% decrease in the Americas weighed on global shipments, while a 1.2% contraction in APAC extended declines. Despite performance headwinds, the Americas (39%) and EMEA (367%) remain the most mature markets for print engines, where high labor costs and ongoing labor shortages have accelerated print engine adoption. By contrast, APAC and LATAM remain underpenetrated due to stronger price sensitivity and lower labor costs.

Zebra Technologies maintained global leadership in 2024, capturing nearly 54% market share by revenue, down just over 11% from 2023. With a strong growth year in 2023 that saw its shipment rise just over 23% in 2023 behind the introduction of its ZE511 print engine series, a 34% contraction in 2024 weighed significantly on market performance. SATO also held a leading position with 22.1% global share, supported by the success of its S84NX series, which bolstered brand visibility and increased its market share by 5% for the year. The rest of the market remains fragmented, with NOVEXX, Toshiba TEC, and TSC collectively accounting for about 19%.

VDC expects print engine performance to recover in 2025 as enterprises deepen investment in labeling automation. Rising e-commerce fulfillment volumes are increasing SKU handling requirements, while stricter traceability standards in packaging and manufacturing drive further adoption. VDC projects print engine sales to grow just under 11% in 2025, reaching $61M by 2029 at a CAGR of nearly 7%, with unit shipments rising to 31K and the average factory selling price declining to $1982 per unit.

Key Findings:

Table of Contents

Inside this Report

What Questions are Addressed?

Who Should Read this Report?

Organizations Listed in this Report

Executive Summary

Print & Apply Global Market Overview and Forecast

Regional Market Overview and Forecast

Comparative Forecasts by Industry

Print Engine Insights

Go-to-Market Strategy

Print-and-Apply System Features and Functionalities

Competitive Landscape

Vendor Profiles

About the Authors

About VDC Research

List of Exhibits

Print & Apply Forecasts

Print & Apply Market Shares

Print Engine Forecasts

Print Engine Market Shares

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