한글목차

세계의 방송 장비 시장은 2025년 74억 5,000만 달러에서 2031년까지 106억 7,000만 달러로, CAGR 6.17%로 성장할 전망입니다. 세계의 방송 장비 시장은 전문가용 카메라, 스위처, 인코더, 전송 서버 등 시청각 컨텐츠의 획득, 제작, 송출에 활용되는 전문 하드웨어 및 소프트웨어로 구성되어 있습니다.

주요 시장 성장 촉진요인

IP 기반 및 클라우드 네이티브 워크플로우로의 전환이 가속화됨에 따라 방송 사업자들이 기존의 SDI 인프라를 유연한 소프트웨어 정의 네트워크로 대체함에 따라 세계 방송 장비 시장이 근본적으로 재편되고 있습니다. 이 전환을 통해 미디어 조직은 업무를 효율적으로 확장하고, 강력한 인터넷 전송 프로토콜을 필요로 하는 원격 제작 모델을 지원할 수 있게 됩니다.

주요 시장 과제

첨단 기술 도입에 필요한 막대한 설비투자는 특히 지속적인 경제 변동 속에서 세계 방송장비 시장을 크게 저해하고 있습니다. 방송 사업자들은 막대한 초기 비용 때문에 레거시 시스템을 폐기하고 최신 IP 기반 인프라로 전환하는 것을 점점 더 주저하고 있습니다.

주요 시장 동향

자동화된 미디어 자산 관리를 위한 인공지능(AI) 통합은 실험 단계를 넘어 핵심 업무 워크플로우로 전환되고 있으며, 빠르게 중요한 투자 영역으로 자리 잡고 있습니다. 방송사들은 AI 기반 알고리즘을 도입하여 방대한 동영상 아카이브의 태그 지정 및 검색을 자동화함으로써 메타데이터 입력에 필요한 수작업을 크게 줄이고 있습니다.

목차

제1장 개요

제2장 조사 방법

제3장 개요

제4장 고객의 소리

제5장 세계의 방송 장비 시장 전망

• 시장 규모·예측
  • 금액별
• 시장 점유율·예측
  • 기술별(아날로그 방송, 디지털 방송)
  • 제품별(파라볼라 안테나, 스위처, 비디오 서버, 인코더, 송신기 및 중계기)
  • 지역별
  • 기업별(2025)
• 시장 맵

제6장 북미의 방송 장비 시장 전망

• 시장 규모·예측
• 시장 점유율·예측
• 북미 : 국가별 분석
  • 미국
  • 캐나다
  • 멕시코

제7장 유럽의 방송 장비 시장 전망

• 시장 규모·예측
• 시장 점유율·예측
• 유럽 : 국가별 분석
  • 독일
  • 프랑스
  • 영국
  • 이탈리아
  • 스페인

제8장 아시아태평양의 방송 장비 시장 전망

• 시장 규모·예측
• 시장 점유율·예측
• 아시아태평양 : 국가별 분석
  • 중국
  • 인도
  • 일본
  • 한국
  • 호주

제9장 중동 및 아프리카의 방송 장비 시장 전망

• 시장 규모·예측
• 시장 점유율·예측
• 중동 및 아프리카 : 국가별 분석
  • 사우디아라비아
  • 아랍에미리트
  • 남아프리카공화국

제10장 남미의 방송 장비 시장 전망

• 시장 규모·예측
• 시장 점유율·예측
• 남미 : 국가별 분석
  • 브라질
  • 콜롬비아
  • 아르헨티나

제11장 시장 역학

• 촉진요인
• 과제

제12장 시장 동향과 발전

• 합병·인수
• 제품 출시
• 최근 동향

제13장 세계의 방송 장비 시장 : SWOT 분석

제14장 Porter's Five Forces 분석

• 업계내 경쟁
• 신규 참여의 가능성
• 공급업체의 힘
• 고객의 힘
• 대체품의 위협

제15장 경쟁 구도

• Sony Corporation
• Cisco Systems, Inc.
• Grass Valley USA, LLC
• Harmonic Inc.
• Evertz Microsystems Ltd.
• Imagine Communications Corp.
• Blackmagic Design Pty. Ltd.
• Snell Advanced Media Ltd.
• Ross Video Ltd.
• Avid Technology, Inc.

제16장 전략적 제안

제17장 조사회사 소개·면책사항

영문목차

The Global Broadcast Equipment Market will grow from USD 7.45 Billion in 2025 to USD 10.67 Billion by 2031 at a 6.17% CAGR. The Global Broadcast Equipment Market comprises specialized hardware and software utilized for the acquisition, production, and delivery of audio-visual content, including professional cameras, switchers, encoders, and transmission servers.

Key Market Drivers

Accelerated Transition to IP-Based and Cloud-Native Workflows is fundamentally reshaping the Global Broadcast Equipment Market as broadcasters replace legacy SDI infrastructure with flexible, software-defined networks. This migration allows media organizations to scale operations efficiently and support remote production models that demand robust internet transport protocols. The industry's commitment to this technological overhaul is highlighted by the widespread adoption of the Secure Reliable Transport (SRT) protocol, which is critical for low-latency IP transmission.

Key Market Challenges

The substantial capital expenditure required to implement advanced technologies significantly impedes the Global Broadcast Equipment Market, particularly amidst ongoing economic volatility. Broadcasters are increasingly hesitant to retire legacy systems in favor of modern IP-based infrastructures due to the immense upfront costs involved. This financial caution results in the prolonged utilization of aging hardware and the creation of complex hybrid environments, which, while cost-effective in the short term, stifle the adoption rate of next-generation equipment and limit the revenue potential for manufacturers of new hardware.

Key Market Trends

The Integration of Artificial Intelligence for Automated Media Asset Management is rapidly becoming a critical investment area, moving beyond experimental phases into core operational workflows. Broadcasters are deploying AI-driven algorithms to automate the tagging and retrieval of vast video archives, significantly reducing the manual labor required for metadata entry. This technology enhances monetization by allowing rapid identification of specific content for licensing, effectively unlocking the value of dormant assets.

Key Market Players

• Sony Corporation
• Cisco Systems, Inc.
• Grass Valley USA, LLC
• Harmonic Inc.
• Evertz Microsystems Ltd.
• Imagine Communications Corp.
• Blackmagic Design Pty. Ltd.
• Snell Advanced Media Ltd.
• Ross Video Ltd.
• Avid Technology, Inc.

Report Scope:

In this report, the Global Broadcast Equipment Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Broadcast Equipment Market, By Technology:

• Analog Broadcasting
• Digital Broadcasting

Broadcast Equipment Market, By Product:

• Dish Antennas
• Switchers
• Video Servers
• Encoders
• Transmitters and Repeaters

Broadcast Equipment Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Broadcast Equipment Market.

Available Customizations:

Global Broadcast Equipment Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Broadcast Equipment Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Technology (Analog Broadcasting, Digital Broadcasting)
  • 5.2.2. By Product (Dish Antennas, Switchers, Video Servers, Encoders, Transmitters and Repeaters)
  • 5.2.3. By Region
  • 5.2.4. By Company (2025)
• 5.3. Market Map

6. North America Broadcast Equipment Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Technology
  • 6.2.2. By Product
  • 6.2.3. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Broadcast Equipment Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Technology
      • 6.3.1.2.2. By Product
  • 6.3.2. Canada Broadcast Equipment Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Technology
      • 6.3.2.2.2. By Product
  • 6.3.3. Mexico Broadcast Equipment Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Technology
      • 6.3.3.2.2. By Product

7. Europe Broadcast Equipment Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Technology
  • 7.2.2. By Product
  • 7.2.3. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Broadcast Equipment Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Technology
      • 7.3.1.2.2. By Product
  • 7.3.2. France Broadcast Equipment Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Technology
      • 7.3.2.2.2. By Product
  • 7.3.3. United Kingdom Broadcast Equipment Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Technology
      • 7.3.3.2.2. By Product
  • 7.3.4. Italy Broadcast Equipment Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Technology
      • 7.3.4.2.2. By Product
  • 7.3.5. Spain Broadcast Equipment Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Technology
      • 7.3.5.2.2. By Product

8. Asia Pacific Broadcast Equipment Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Technology
  • 8.2.2. By Product
  • 8.2.3. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Broadcast Equipment Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Technology
      • 8.3.1.2.2. By Product
  • 8.3.2. India Broadcast Equipment Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Technology
      • 8.3.2.2.2. By Product
  • 8.3.3. Japan Broadcast Equipment Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Technology
      • 8.3.3.2.2. By Product
  • 8.3.4. South Korea Broadcast Equipment Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Technology
      • 8.3.4.2.2. By Product
  • 8.3.5. Australia Broadcast Equipment Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Technology
      • 8.3.5.2.2. By Product

9. Middle East & Africa Broadcast Equipment Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Technology
  • 9.2.2. By Product
  • 9.2.3. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Broadcast Equipment Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Technology
      • 9.3.1.2.2. By Product
  • 9.3.2. UAE Broadcast Equipment Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Technology
      • 9.3.2.2.2. By Product
  • 9.3.3. South Africa Broadcast Equipment Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Technology
      • 9.3.3.2.2. By Product

10. South America Broadcast Equipment Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Technology
  • 10.2.2. By Product
  • 10.2.3. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Broadcast Equipment Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Technology
      • 10.3.1.2.2. By Product
  • 10.3.2. Colombia Broadcast Equipment Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Technology
      • 10.3.2.2.2. By Product
  • 10.3.3. Argentina Broadcast Equipment Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Technology
      • 10.3.3.2.2. By Product

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Broadcast Equipment Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Sony Corporation
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Cisco Systems, Inc.
• 15.3. Grass Valley USA, LLC
• 15.4. Harmonic Inc.
• 15.5. Evertz Microsystems Ltd.
• 15.6. Imagine Communications Corp.
• 15.7. Blackmagic Design Pty. Ltd.
• 15.8. Snell Advanced Media Ltd.
• 15.9. Ross Video Ltd.
• 15.10. Avid Technology, Inc.

16. Strategic Recommendations

17. About Us & Disclaimer