리치 커뮤니케이션 서비스 시장 - 세계 산업 규모, 점유율, 동향, 기회 및 예측 : 도입 모델별, 기업 규모별, 용도별, 지역별 및 경쟁 구도(2021-2031년)
Rich Communication Services Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Deployment Model, By Enterprise Size, By Application, By Region & Competition, 2021-2031F
상품코드:1901715
리서치사:TechSci Research
발행일:2026년 01월
페이지 정보:영문 182 Pages
라이선스 & 가격 (부가세 별도)
ㅁ Add-on 가능: 고객의 요청에 따라 일정한 범위 내에서 Customization이 가능합니다. 자세한 사항은 문의해 주시기 바랍니다.
한글목차
세계의 리치 커뮤니케이션 서비스 시장은 2025년 96억 3,000만 달러에서 2031년까지 272억 4,000만 달러에 이르고, CAGR 18.92%를 보일 것으로 예측됩니다.
리치 커뮤니케이션 서비스(RCS)는 네이티브 모바일 애플리케이션 내에서 직접 고해상도 멀티미디어 공유, 그룹 채팅, 인터랙티브 기능을 구현하여 기존 SMS를 업그레이드하는 통신 프로토콜입니다.
시장 개요
예측 기간
2027-2031년
시장 규모 : 2025년
96억 3,000만 달러
시장 규모 : 2031년
272억 4,000만 달러
CAGR : 2026-2031년
18.92%
가장 성장이 빠른 부문
클라우드
최대 시장
북미
주요 시장 성장 촉진요인
세계 크로스 플랫폼 상호운용성과 iOS 생태계 통합의 확대는 안드로이드와 애플 디바이스 간의 오랜 통신 장벽을 제거함으로써 시장을 근본적으로 재구성했습니다. iOS 운영체제에 RCS를 통합함으로써 통합 메시징 표준을 확립하고, 브랜드는 파편화된 타사 용도에 의존하거나 SMS에 의존하지 않고도 거의 모든 잠재고객에게 도달할 수 있게 되었습니다.
주요 시장 과제
보안 취약성과 부정행위의 확산은 세계 리치 커뮤니케이션 서비스 시장 확대에 심각한 장벽으로 작용하고 있습니다. 이 프로토콜이 합법적인 용도에서 개인 간 통신(A2P)으로 확산됨에 따라, 악의적 행위자들은 인증된 비즈니스 프로파일을 모방하여 기만적인 피싱 및 스미싱 캠페인을 전개하고 있습니다.
주요 시장 동향
생성형 AI 및 대규모 언어 모델과 RCS의 융합은 이 표준을 정적 스크립트에서 지능적이고 적응력 있는 에이전트로 근본적으로 진화시키고 있습니다. 기존의 챗봇이 경직된 의사결정 트리에 국한된 것과 달리, RCS의 이러한 AI 기반 시스템은 복잡한 소비자의 의도를 해석하고, 맥락에 맞는 응답을 생성하며, 사람의 개입 없이 실시간으로 다면적인 서비스 문의를 처리할 수 있습니다.
The Global Rich Communication Services Market will grow from USD 9.63 Billion in 2025 to USD 27.24 Billion by 2031 at a 18.92% CAGR. Rich Communication Services (RCS) is a communication protocol that upgrades traditional SMS by enabling high-resolution multimedia sharing, group chats, and interactive features directly within native mobile applications.
Market Overview
Forecast Period
2027-2031
Market Size 2025
USD 9.63 Billion
Market Size 2031
USD 27.24 Billion
CAGR 2026-2031
18.92%
Fastest Growing Segment
Cloud
Largest Market
North America
Key Market Drivers
The Expansion of Global Cross-Platform Interoperability and iOS Ecosystem Integration has fundamentally reshaped the market by dismantling the long-standing communication barrier between Android and Apple devices. The integration of RCS into the iOS operating system has established a unified messaging standard, allowing brands to reach a near-ubiquitous audience without relying on fragmented third-party applications or falling back to SMS. This cross-platform consistency has encouraged mobile operators to accelerate infrastructure upgrades, ensuring high-quality media delivery and reliable read receipts across all subscriber bases. The immediate impact of this convergence is evident in the exponential growth of network traffic.
Key Market Challenges
The escalating prevalence of security vulnerabilities and fraudulent activities constitutes a critical barrier to the expansion of the Global Rich Communication Services Market. As the protocol gains traction for legitimate Application-to-Person (A2P) interactions, bad actors are mimicking verified business profiles to launch deceptive phishing and smishing campaigns. This malicious activity exploits the very features designed to build consumer confidence, such as branding and rich media, thereby undermining the integrity of the ecosystem. When users cannot reliably distinguish between authentic enterprise communications and fraudulent imitations, the fundamental value proposition of RCS-its trusted, verified nature-is severely compromised.
Key Market Trends
The Convergence of Generative AI and Large Language Models with RCS is fundamentally upgrading the standard from static scripts to intelligent, adaptive agents. Unlike traditional chatbots restricted by rigid decision trees, these AI-driven systems within RCS can interpret complex consumer intent, generate context-aware responses, and handle multifaceted service inquiries in real-time without human intervention. This shift allows enterprises to deliver hyper-personalized experiences at scale, significantly improving resolution times and customer satisfaction.
Key Market Players
AT&T Inc.
Google LLC
Verizon Communications Inc.
Vodafone Group plc
Huawei Technologies Co., Ltd.
Telefonaktiebolaget LM Ericsson
Mavenir Systems, Inc.
Sinch AB
Global Message Services AG
ZTE Corporation
Report Scope:
In this report, the Global Rich Communication Services Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Rich Communication Services Market, By Deployment Model:
On-premises
Cloud
Rich Communication Services Market, By Enterprise Size:
Small & Medium Enterprises and Large Enterprises
Rich Communication Services Market, By Application:
Rich Calls & Messaging
Content Delivery
Value Added Services
Marketing & Advertising Campaign
and Cloud Storage
Rich Communication Services Market, By Region:
North America
United States
Canada
Mexico
Europe
France
United Kingdom
Italy
Germany
Spain
Asia Pacific
China
India
Japan
Australia
South Korea
South America
Brazil
Argentina
Colombia
Middle East & Africa
South Africa
Saudi Arabia
UAE
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in the Global Rich Communication Services Market.
Available Customizations:
Global Rich Communication Services Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
Detailed analysis and profiling of additional market players (up to five).
Table of Contents
1. Product Overview
1.1. Market Definition
1.2. Scope of the Market
1.2.1. Markets Covered
1.2.2. Years Considered for Study
1.2.3. Key Market Segmentations
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. Executive Summary
3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions/Countries
3.5. Overview of Market Drivers, Challenges, Trends
4. Voice of Customer
5. Global Rich Communication Services Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Deployment Model (On-premises, Cloud)
5.2.2. By Enterprise Size (Small & Medium Enterprises and Large Enterprises)
5.2.3. By Application (Rich Calls & Messaging, Content Delivery, Value Added Services, Marketing & Advertising Campaign, and Cloud Storage)
5.2.4. By Region
5.2.5. By Company (2025)
5.3. Market Map
6. North America Rich Communication Services Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Deployment Model
6.2.2. By Enterprise Size
6.2.3. By Application
6.2.4. By Country
6.3. North America: Country Analysis
6.3.1. United States Rich Communication Services Market Outlook
6.3.1.1. Market Size & Forecast
6.3.1.1.1. By Value
6.3.1.2. Market Share & Forecast
6.3.1.2.1. By Deployment Model
6.3.1.2.2. By Enterprise Size
6.3.1.2.3. By Application
6.3.2. Canada Rich Communication Services Market Outlook
6.3.2.1. Market Size & Forecast
6.3.2.1.1. By Value
6.3.2.2. Market Share & Forecast
6.3.2.2.1. By Deployment Model
6.3.2.2.2. By Enterprise Size
6.3.2.2.3. By Application
6.3.3. Mexico Rich Communication Services Market Outlook
6.3.3.1. Market Size & Forecast
6.3.3.1.1. By Value
6.3.3.2. Market Share & Forecast
6.3.3.2.1. By Deployment Model
6.3.3.2.2. By Enterprise Size
6.3.3.2.3. By Application
7. Europe Rich Communication Services Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Deployment Model
7.2.2. By Enterprise Size
7.2.3. By Application
7.2.4. By Country
7.3. Europe: Country Analysis
7.3.1. Germany Rich Communication Services Market Outlook
7.3.1.1. Market Size & Forecast
7.3.1.1.1. By Value
7.3.1.2. Market Share & Forecast
7.3.1.2.1. By Deployment Model
7.3.1.2.2. By Enterprise Size
7.3.1.2.3. By Application
7.3.2. France Rich Communication Services Market Outlook
7.3.2.1. Market Size & Forecast
7.3.2.1.1. By Value
7.3.2.2. Market Share & Forecast
7.3.2.2.1. By Deployment Model
7.3.2.2.2. By Enterprise Size
7.3.2.2.3. By Application
7.3.3. United Kingdom Rich Communication Services Market Outlook
7.3.3.1. Market Size & Forecast
7.3.3.1.1. By Value
7.3.3.2. Market Share & Forecast
7.3.3.2.1. By Deployment Model
7.3.3.2.2. By Enterprise Size
7.3.3.2.3. By Application
7.3.4. Italy Rich Communication Services Market Outlook
7.3.4.1. Market Size & Forecast
7.3.4.1.1. By Value
7.3.4.2. Market Share & Forecast
7.3.4.2.1. By Deployment Model
7.3.4.2.2. By Enterprise Size
7.3.4.2.3. By Application
7.3.5. Spain Rich Communication Services Market Outlook
7.3.5.1. Market Size & Forecast
7.3.5.1.1. By Value
7.3.5.2. Market Share & Forecast
7.3.5.2.1. By Deployment Model
7.3.5.2.2. By Enterprise Size
7.3.5.2.3. By Application
8. Asia Pacific Rich Communication Services Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Deployment Model
8.2.2. By Enterprise Size
8.2.3. By Application
8.2.4. By Country
8.3. Asia Pacific: Country Analysis
8.3.1. China Rich Communication Services Market Outlook
8.3.1.1. Market Size & Forecast
8.3.1.1.1. By Value
8.3.1.2. Market Share & Forecast
8.3.1.2.1. By Deployment Model
8.3.1.2.2. By Enterprise Size
8.3.1.2.3. By Application
8.3.2. India Rich Communication Services Market Outlook
8.3.2.1. Market Size & Forecast
8.3.2.1.1. By Value
8.3.2.2. Market Share & Forecast
8.3.2.2.1. By Deployment Model
8.3.2.2.2. By Enterprise Size
8.3.2.2.3. By Application
8.3.3. Japan Rich Communication Services Market Outlook
8.3.3.1. Market Size & Forecast
8.3.3.1.1. By Value
8.3.3.2. Market Share & Forecast
8.3.3.2.1. By Deployment Model
8.3.3.2.2. By Enterprise Size
8.3.3.2.3. By Application
8.3.4. South Korea Rich Communication Services Market Outlook
8.3.4.1. Market Size & Forecast
8.3.4.1.1. By Value
8.3.4.2. Market Share & Forecast
8.3.4.2.1. By Deployment Model
8.3.4.2.2. By Enterprise Size
8.3.4.2.3. By Application
8.3.5. Australia Rich Communication Services Market Outlook
8.3.5.1. Market Size & Forecast
8.3.5.1.1. By Value
8.3.5.2. Market Share & Forecast
8.3.5.2.1. By Deployment Model
8.3.5.2.2. By Enterprise Size
8.3.5.2.3. By Application
9. Middle East & Africa Rich Communication Services Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Deployment Model
9.2.2. By Enterprise Size
9.2.3. By Application
9.2.4. By Country
9.3. Middle East & Africa: Country Analysis
9.3.1. Saudi Arabia Rich Communication Services Market Outlook
9.3.1.1. Market Size & Forecast
9.3.1.1.1. By Value
9.3.1.2. Market Share & Forecast
9.3.1.2.1. By Deployment Model
9.3.1.2.2. By Enterprise Size
9.3.1.2.3. By Application
9.3.2. UAE Rich Communication Services Market Outlook
9.3.2.1. Market Size & Forecast
9.3.2.1.1. By Value
9.3.2.2. Market Share & Forecast
9.3.2.2.1. By Deployment Model
9.3.2.2.2. By Enterprise Size
9.3.2.2.3. By Application
9.3.3. South Africa Rich Communication Services Market Outlook
9.3.3.1. Market Size & Forecast
9.3.3.1.1. By Value
9.3.3.2. Market Share & Forecast
9.3.3.2.1. By Deployment Model
9.3.3.2.2. By Enterprise Size
9.3.3.2.3. By Application
10. South America Rich Communication Services Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Deployment Model
10.2.2. By Enterprise Size
10.2.3. By Application
10.2.4. By Country
10.3. South America: Country Analysis
10.3.1. Brazil Rich Communication Services Market Outlook
10.3.1.1. Market Size & Forecast
10.3.1.1.1. By Value
10.3.1.2. Market Share & Forecast
10.3.1.2.1. By Deployment Model
10.3.1.2.2. By Enterprise Size
10.3.1.2.3. By Application
10.3.2. Colombia Rich Communication Services Market Outlook
10.3.2.1. Market Size & Forecast
10.3.2.1.1. By Value
10.3.2.2. Market Share & Forecast
10.3.2.2.1. By Deployment Model
10.3.2.2.2. By Enterprise Size
10.3.2.2.3. By Application
10.3.3. Argentina Rich Communication Services Market Outlook
10.3.3.1. Market Size & Forecast
10.3.3.1.1. By Value
10.3.3.2. Market Share & Forecast
10.3.3.2.1. By Deployment Model
10.3.3.2.2. By Enterprise Size
10.3.3.2.3. By Application
11. Market Dynamics
11.1. Drivers
11.2. Challenges
12. Market Trends & Developments
12.1. Merger & Acquisition (If Any)
12.2. Product Launches (If Any)
12.3. Recent Developments
13. Global Rich Communication Services Market: SWOT Analysis
