멀티채널 네트워크 시장 : 세계 산업 규모, 점유율, 동향, 기회 및 예측 - 채널 유형별, 다른 마케팅 플랫폼별, 서비스·툴별, 애플리케이션별, 지역별, 경쟁별 세분화(2020-2030년)
Multi-Channel Network Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Channel Type, By Different Marketing Platform, By Services & Tools, By Application, By Region and Competition, 2020-2030F
상품코드:1886292
리서치사:TechSci Research
발행일:2025년 12월
페이지 정보:영문 185 Pages
라이선스 & 가격 (부가세 별도)
ㅁ Add-on 가능: 고객의 요청에 따라 일정한 범위 내에서 Customization이 가능합니다. 자세한 사항은 문의해 주시기 바랍니다.
한글목차
세계의 멀티 채널 네트워크(MCN) 시장은 2024년에 72억 7,000만 달러로 평가되며, 2030년까지 CAGR 20.40%로 성장하며, 221억 5,000만 달러에 달할 것으로 예측됩니다. 멀티채널네트워크(MCN)는 주로 동영상 공유 플랫폼에서 컨텐츠 제작자와 협력하여 시청자 확대, 컨텐츠 편성, 디지털 저작권 관리, 수익화 등의 서비스를 제공하는 제3자 사업체입니다. 이러한 네트워크는 수많은 개별 채널을 통합하여 총체적인 도달 범위와 상업적 타당성을 높입니다. 시장의 성장은 사용자 생성 컨텐츠의 광범위한 확대와 디지털 컨텐츠 플랫폼 증가에 의해 근본적으로 지원되고 있습니다.
시장 개요
예측 기간
2026-2030년
시장 규모 : 2024년
72억 7,000만 달러
시장 규모 : 2030년
221억 5,000만 달러
CAGR : 2025-2030년
20.40%
가장 빠르게 성장하는 부문
SEO
최대 시장
북미
주요 시장 성장 촉진요인
디지털 동영상 소비와 온라인 시청자 수 증가는 전 세계 멀티채널 네트워크 시장을 크게 견인하고 있습니다. 시청자들이 엔터테인먼트와 정보를 얻기 위해 디지털 플랫폼에 점점 더 많이 의존함에 따라 컨텐츠의 생산과 소비량은 계속 증가 추세에 있습니다.
주요 시장 과제
세계 멀티채널 네트워크 시장의 성장을 가로막는 가장 큰 문제는 일반적으로 채택되고 있는 복잡한 매출 배분 모델에 기인합니다. 이러한 복잡한 프레임워크는 매출 분배에 대한 투명성 부족을 초래하고, 컨텐츠 제작자에게 자신의 기여가 공정하게 평가받지 못한다는 인식을 심어주는 경우가 많습니다.
주요 시장 동향
멀티채널 네트워크는 AI 기반 컨텐츠와 시청자 최적화의 가속화된 보급으로 인해 큰 영향을 받고 있습니다. MCN은 컨텐츠 제작 워크플로우 개선, 디지털 저작권 관리 강화, 시청자 경험의 개인화를 위해 점점 더 많은 인공지능을 도입하고 있습니다.
목차
제1장 개요
제2장 조사 방법
제3장 개요
제4장 고객의 소리
제5장 세계의 멀티채널 네트워크 시장 전망
시장 규모·예측
금액별
시장 점유율·예측
채널 유형별(중개업자 경유 판매, 듀얼 유통, 리버스 채널)
다른 마케팅 플랫폼별(GPS, SEO, 메일, 기업 웹사이트)
서비스·툴별(수익화 지원, 크로스 프로모션, 제작·편집 툴, 자금조달, 디지털 저작권 관리)
애플리케이션별(은행·금융·보험, 통신, 미디어·엔터테인먼트, TV 방송, 정보기술)
지역별
기업별(2024)
시장 맵
제6장 북미의 멀티채널 네트워크 시장 전망
시장 규모·예측
시장 점유율·예측
북미 : 국가별 분석
미국
캐나다
멕시코
제7장 유럽의 멀티채널 네트워크 시장 전망
시장 규모·예측
시장 점유율·예측
유럽 : 국가별 분석
독일
프랑스
영국
이탈리아
스페인
제8장 아시아태평양의 멀티채널 네트워크 시장 전망
시장 규모·예측
시장 점유율·예측
아시아태평양 : 국가별 분석
중국
인도
일본
한국
호주
제9장 중동 및 아프리카의 멀티채널 네트워크 시장 전망
시장 규모·예측
시장 점유율·예측
중동 및 아프리카 : 국가별 분석
사우디아라비아
아랍에미리트
남아프리카공화국
제10장 남미의 멀티채널 네트워크 시장 전망
시장 규모·예측
시장 점유율·예측
남미 : 국가별 분석
브라질
콜롬비아
아르헨티나
제11장 시장 역학
촉진요인
과제
제12장 시장 동향과 발전
합병·인수
제품 출시
최근 동향
제13장 세계의 멀티채널 네트워크 시장 : SWOT 분석
제14장 Porter's Five Forces 분석
업계내 경쟁
신규 참여의 가능성
공급업체의 힘
고객의 힘
대체품의 위협
제15장 경쟁 구도
Sony Corporation
ZEFR, Inc.
Qianxun Spatial Intelligence Inc.
Vevo LLC
Studio71
Universal Music Investments, Inc.
BroadbandTV Corp.
Viral Nation Inc.
Double S Media LLC
United Talent Agency, LLC
제16장 전략적 제안
제17장 조사회사 소개·면책사항
KSA
영문 목차
영문목차
The Global Multi-Channel Network Market, valued at USD 7.27 Billion in 2024, is projected to experience a CAGR of 20.40% to reach USD 22.15 Billion by 2030. Multi-Channel Networks (MCNs) are third-party entities collaborating with content creators, predominantly on video-sharing platforms, to provide services such as audience development, content programming, digital rights management, and monetization. These networks aggregate numerous individual channels, enhancing their collective reach and commercial viability. The market's growth is fundamentally supported by the pervasive expansion of user-generated content and the increasing number of digital content platforms.
Market Overview
Forecast Period
2026-2030
Market Size 2024
USD 7.27 Billion
Market Size 2030
USD 22.15 Billion
CAGR 2025-2030
20.40%
Fastest Growing Segment
SEO
Largest Market
North America
Key Market Drivers
The increasing digital video consumption and online viewership significantly propels the Global Multi-Channel Network Market. As audiences increasingly gravitate towards digital platforms for entertainment and information, the volume of content created and consumed continues its upward trajectory. This heightened engagement creates a fertile environment for Multi-Channel Networks (MCNs) to offer their specialized services in content management, audience development, and monetization strategies to a growing pool of creators.
Key Market Challenges
A significant challenge impeding the expansion of the Global Multi-Channel Network Market stems from the intricate revenue-sharing models commonly employed. These complex frameworks often result in a lack of clarity regarding the distribution of earnings, fostering a perception among content creators that their contributions are not equitably compensated. This opacity can erode trust and diminish creator loyalty to their affiliated MCNs, prompting them to seek more transparent or advantageous monetization opportunities elsewhere.
Key Market Trends
Multi-Channel Networks are significantly influenced by the accelerating adoption of AI-driven content and audience optimization. MCNs are increasingly deploying artificial intelligence to refine content production workflows, enhance digital rights management, and personalize viewer experiences. According to the IAB, programmatic advertising revenue, significantly propelled by AI-driven ad placements, increased by $20.6 billion since 2023 to reach $134.8 billion in 2024.
Key Market Players
Sony Corporation
ZEFR, Inc.
Qianxun Spatial Intelligence Inc.
Vevo LLC
Studio71
Universal Music Investments, Inc.
BroadbandTV Corp.
Viral Nation Inc.
Double S Media LLC
United Talent Agency, LLC
Report Scope:
In this report, the Global Multi-Channel Network Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Multi-Channel Network Market, By Channel Type:
Selling Through Intermediaries
Dual Distribution
Reverse Channel
Multi-Channel Network Market, By Different Marketing Platform:
GPS
SEO
Email
Company Website
Multi-Channel Network Market, By Services & Tools:
Monetization Assistance
Cross Promotion
Production & Editing Tools
Funding
Digital Rights Management
Multi-Channel Network Market, By Application:
BFSI
Telecommunication
Media & Entertainment
TV Broadcasting
Information Technology
Multi-Channel Network Market, By Region:
North America
United States
Canada
Mexico
Europe
France
United Kingdom
Italy
Germany
Spain
South America
Brazil
Argentina
Colombia
Middle East & Africa
South Africa
Saudi Arabia
UAE
Asia Pacific
China
India
Japan
Australia
South Korea
Competitive Landscape
Company Profiles: Detailed analysis of the major companies presents in the Global Multi-Channel Network Market.
Available Customizations:
Global Multi-Channel Network Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
Detailed analysis and profiling of additional market players (up to five).
Table of Contents
1. Product Overview
1.1. Market Definition
1.2. Scope of the Market
1.2.1. Markets Covered
1.2.2. Years Considered for Study
1.2.3. Key Market Segmentations
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. Executive Summary
3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions/Countries
3.5. Overview of Market Drivers, Challenges, Trends
4. Voice of Customer
5. Global Multi-Channel Network Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Channel Type (Selling Through Intermediaries, Dual Distribution, Reverse Channel)
5.2.2. By Different Marketing Platform (GPS, SEO, Email, Company Website)
5.2.3. By Services & Tools (Monetization Assistance, Cross Promotion, Production & Editing Tools, Funding, Digital Rights Management)
5.2.4. By Application (BFSI, Telecommunication, Media & Entertainment, TV Broadcasting, Information Technology)
5.2.5. By Region
5.2.6. By Company (2024)
5.3. Market Map
6. North America Multi-Channel Network Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Channel Type
6.2.2. By Different Marketing Platform
6.2.3. By Services & Tools
6.2.4. By Application
6.2.5. By Country
6.3. North America: Country Analysis
6.3.1. United States Multi-Channel Network Market Outlook
6.3.1.1. Market Size & Forecast
6.3.1.1.1. By Value
6.3.1.2. Market Share & Forecast
6.3.1.2.1. By Channel Type
6.3.1.2.2. By Different Marketing Platform
6.3.1.2.3. By Services & Tools
6.3.1.2.4. By Application
6.3.2. Canada Multi-Channel Network Market Outlook
6.3.2.1. Market Size & Forecast
6.3.2.1.1. By Value
6.3.2.2. Market Share & Forecast
6.3.2.2.1. By Channel Type
6.3.2.2.2. By Different Marketing Platform
6.3.2.2.3. By Services & Tools
6.3.2.2.4. By Application
6.3.3. Mexico Multi-Channel Network Market Outlook
6.3.3.1. Market Size & Forecast
6.3.3.1.1. By Value
6.3.3.2. Market Share & Forecast
6.3.3.2.1. By Channel Type
6.3.3.2.2. By Different Marketing Platform
6.3.3.2.3. By Services & Tools
6.3.3.2.4. By Application
7. Europe Multi-Channel Network Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Channel Type
7.2.2. By Different Marketing Platform
7.2.3. By Services & Tools
7.2.4. By Application
7.2.5. By Country
7.3. Europe: Country Analysis
7.3.1. Germany Multi-Channel Network Market Outlook
7.3.1.1. Market Size & Forecast
7.3.1.1.1. By Value
7.3.1.2. Market Share & Forecast
7.3.1.2.1. By Channel Type
7.3.1.2.2. By Different Marketing Platform
7.3.1.2.3. By Services & Tools
7.3.1.2.4. By Application
7.3.2. France Multi-Channel Network Market Outlook
7.3.2.1. Market Size & Forecast
7.3.2.1.1. By Value
7.3.2.2. Market Share & Forecast
7.3.2.2.1. By Channel Type
7.3.2.2.2. By Different Marketing Platform
7.3.2.2.3. By Services & Tools
7.3.2.2.4. By Application
7.3.3. United Kingdom Multi-Channel Network Market Outlook
7.3.3.1. Market Size & Forecast
7.3.3.1.1. By Value
7.3.3.2. Market Share & Forecast
7.3.3.2.1. By Channel Type
7.3.3.2.2. By Different Marketing Platform
7.3.3.2.3. By Services & Tools
7.3.3.2.4. By Application
7.3.4. Italy Multi-Channel Network Market Outlook
7.3.4.1. Market Size & Forecast
7.3.4.1.1. By Value
7.3.4.2. Market Share & Forecast
7.3.4.2.1. By Channel Type
7.3.4.2.2. By Different Marketing Platform
7.3.4.2.3. By Services & Tools
7.3.4.2.4. By Application
7.3.5. Spain Multi-Channel Network Market Outlook
7.3.5.1. Market Size & Forecast
7.3.5.1.1. By Value
7.3.5.2. Market Share & Forecast
7.3.5.2.1. By Channel Type
7.3.5.2.2. By Different Marketing Platform
7.3.5.2.3. By Services & Tools
7.3.5.2.4. By Application
8. Asia Pacific Multi-Channel Network Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Channel Type
8.2.2. By Different Marketing Platform
8.2.3. By Services & Tools
8.2.4. By Application
8.2.5. By Country
8.3. Asia Pacific: Country Analysis
8.3.1. China Multi-Channel Network Market Outlook
8.3.1.1. Market Size & Forecast
8.3.1.1.1. By Value
8.3.1.2. Market Share & Forecast
8.3.1.2.1. By Channel Type
8.3.1.2.2. By Different Marketing Platform
8.3.1.2.3. By Services & Tools
8.3.1.2.4. By Application
8.3.2. India Multi-Channel Network Market Outlook
8.3.2.1. Market Size & Forecast
8.3.2.1.1. By Value
8.3.2.2. Market Share & Forecast
8.3.2.2.1. By Channel Type
8.3.2.2.2. By Different Marketing Platform
8.3.2.2.3. By Services & Tools
8.3.2.2.4. By Application
8.3.3. Japan Multi-Channel Network Market Outlook
8.3.3.1. Market Size & Forecast
8.3.3.1.1. By Value
8.3.3.2. Market Share & Forecast
8.3.3.2.1. By Channel Type
8.3.3.2.2. By Different Marketing Platform
8.3.3.2.3. By Services & Tools
8.3.3.2.4. By Application
8.3.4. South Korea Multi-Channel Network Market Outlook
8.3.4.1. Market Size & Forecast
8.3.4.1.1. By Value
8.3.4.2. Market Share & Forecast
8.3.4.2.1. By Channel Type
8.3.4.2.2. By Different Marketing Platform
8.3.4.2.3. By Services & Tools
8.3.4.2.4. By Application
8.3.5. Australia Multi-Channel Network Market Outlook
8.3.5.1. Market Size & Forecast
8.3.5.1.1. By Value
8.3.5.2. Market Share & Forecast
8.3.5.2.1. By Channel Type
8.3.5.2.2. By Different Marketing Platform
8.3.5.2.3. By Services & Tools
8.3.5.2.4. By Application
9. Middle East & Africa Multi-Channel Network Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Channel Type
9.2.2. By Different Marketing Platform
9.2.3. By Services & Tools
9.2.4. By Application
9.2.5. By Country
9.3. Middle East & Africa: Country Analysis
9.3.1. Saudi Arabia Multi-Channel Network Market Outlook
9.3.1.1. Market Size & Forecast
9.3.1.1.1. By Value
9.3.1.2. Market Share & Forecast
9.3.1.2.1. By Channel Type
9.3.1.2.2. By Different Marketing Platform
9.3.1.2.3. By Services & Tools
9.3.1.2.4. By Application
9.3.2. UAE Multi-Channel Network Market Outlook
9.3.2.1. Market Size & Forecast
9.3.2.1.1. By Value
9.3.2.2. Market Share & Forecast
9.3.2.2.1. By Channel Type
9.3.2.2.2. By Different Marketing Platform
9.3.2.2.3. By Services & Tools
9.3.2.2.4. By Application
9.3.3. South Africa Multi-Channel Network Market Outlook
9.3.3.1. Market Size & Forecast
9.3.3.1.1. By Value
9.3.3.2. Market Share & Forecast
9.3.3.2.1. By Channel Type
9.3.3.2.2. By Different Marketing Platform
9.3.3.2.3. By Services & Tools
9.3.3.2.4. By Application
10. South America Multi-Channel Network Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Channel Type
10.2.2. By Different Marketing Platform
10.2.3. By Services & Tools
10.2.4. By Application
10.2.5. By Country
10.3. South America: Country Analysis
10.3.1. Brazil Multi-Channel Network Market Outlook
10.3.1.1. Market Size & Forecast
10.3.1.1.1. By Value
10.3.1.2. Market Share & Forecast
10.3.1.2.1. By Channel Type
10.3.1.2.2. By Different Marketing Platform
10.3.1.2.3. By Services & Tools
10.3.1.2.4. By Application
10.3.2. Colombia Multi-Channel Network Market Outlook
10.3.2.1. Market Size & Forecast
10.3.2.1.1. By Value
10.3.2.2. Market Share & Forecast
10.3.2.2.1. By Channel Type
10.3.2.2.2. By Different Marketing Platform
10.3.2.2.3. By Services & Tools
10.3.2.2.4. By Application
10.3.3. Argentina Multi-Channel Network Market Outlook
10.3.3.1. Market Size & Forecast
10.3.3.1.1. By Value
10.3.3.2. Market Share & Forecast
10.3.3.2.1. By Channel Type
10.3.3.2.2. By Different Marketing Platform
10.3.3.2.3. By Services & Tools
10.3.3.2.4. By Application
11. Market Dynamics
11.1. Drivers
11.2. Challenges
12. Market Trends & Developments
12.1. Merger & Acquisition (If Any)
12.2. Product Launches (If Any)
12.3. Recent Developments
13. Global Multi-Channel Network Market: SWOT Analysis
