세계의 피싱 방지 시장 규모는 2024년에 26억 8,000만 달러로 평가되었고, 2030년에는 60억 4,000만 달러에 달할 것으로 예측되며, 2030년까지의 CAGR은 14.50%를 나타낼 전망입니다.
피싱 방지는 신뢰할 수 있는 주체를 사칭하여 민감한 정보를 도용하려는 악의적인 시도인 피싱 공격을 탐지, 방지 및 대응하기 위해 설계된 다양한 사이버 보안 솔루션, 도구 및 전략을 의미합니다.
| 시장 개요 | |
|---|---|
| 예측 기간 | 2026-2030년 |
| 시장 규모 : 2024년 | 26억 8,000만 달러 |
| 시장 규모 : 2030년 | 60억 4,000만 달러 |
| CAGR(2025-2030년) | 14.50% |
| 급성장 부문 | IT 및 ITES |
| 최대 시장 | 북미 |
이러한 공격은 종종 이메일, 문자 메시지, 가짜 웹사이트 또는 소셜 미디어를 통해 이루어지며, 사용자를 속여 인증 정보, 금융 데이터 또는 기타 기밀 정보를 공개하도록 유도합니다. 전 세계 피싱 방지 시장은 이메일 필터링, 다중 요소 인증, 브라우저 보안, 도메인 모니터링, 머신 러닝 기반 위협 탐지 및 실시간 경보 시스템과 같은 기술로 구성됩니다. 이러한 솔루션은 디지털 생태계 전반에 걸쳐 직원, 고객 및 경영진을 대상으로 하는 사회 공학 위험을 완화하는 데 필수적입니다.
전 세계적으로 피싱 공격의 빈도, 복잡성 및 성공률이 증가함에 따라 시장은 급속한 성장을 보이고 있습니다. 클라우드 컴퓨팅, 모바일 액세스 및 하이브리드 업무 환경으로의 전환으로 공격의 표면이 확대되어 기존의 경계 기반 보안 모델의 효과가 떨어지고 있습니다. 사이버 범죄자들은 이제 더욱 개인화되고 AI 기반의 피싱 캠페인을 사용하여 기존 보안 필터를 우회하는 능력이 향상되었습니다. 이에 대응하여 기업들은 사용자가 악성 콘텐츠에 접근하기 전에 위협을 식별하기 위해 행동 분석, 실시간 위협 인텔리전스 및 자동화를 활용하는 차세대 피싱 방지 솔루션을 채택하고 있습니다. 이러한 도구는 위협을 차단할 뿐만 아니라 교육 및 시뮬레이션 프로그램을 통해 사용자의 인식을 제고하여 다층적인 방어 모델을 구축합니다.
통신 채널을 통한 피싱 공격의 급증
피싱 공격의 진화하는 전술과 정교함
위협 탐지에 인공 지능 및 머신 러닝 통합
Global Phishing Protection Market was valued at USD 2.68 Billion in 2024 and is expected to reach USD 6.04 Billion by 2030 with a CAGR of 14.50% through 2030. Phishing protection refers to a range of cybersecurity solutions, tools, and strategies designed to detect, prevent, and respond to phishing attacks-malicious attempts to steal sensitive information by impersonating trusted entities.
| Market Overview | |
|---|---|
| Forecast Period | 2026-2030 |
| Market Size 2024 | USD 2.68 Billion |
| Market Size 2030 | USD 6.04 Billion |
| CAGR 2025-2030 | 14.50% |
| Fastest Growing Segment | IT & ITES |
| Largest Market | North America |
These attacks often come through emails, text messages, fake websites, or social media, tricking users into revealing credentials, financial data, or other confidential information. The Global Phishing Protection Market comprises technologies such as email filtering, multi-factor authentication, browser security, domain monitoring, machine learning-based threat detection, and real-time alerting systems. These solutions are essential in mitigating social engineering risks that target employees, customers, and executives across digital ecosystems.
The market is witnessing rapid growth due to the rising frequency, complexity, and success rates of phishing attacks globally. The shift to cloud computing, mobile access, and hybrid work environments has expanded the attack surface, making traditional perimeter-based security models less effective. Cybercriminals are now using more personalized and AI-driven phishing campaigns, increasing their ability to bypass legacy security filters. In response, organizations are adopting next-generation phishing protection solutions that leverage behavioral analytics, real-time threat intelligence, and automation to identify threats before users engage with malicious content. These tools not only block threats but also enhance user awareness through training and simulation programs, creating a multi-layered defense model.
Key Market Drivers
Surge in Phishing Attacks Across Communication Channels
The continuous increase in phishing attacks across email, messaging apps, social media, and mobile platforms has become a major catalyst for the growth of the Global Phishing Protection Market. Unlike the earlier days when phishing was primarily limited to emails, cybercriminals now exploit multiple communication vectors-targeting users through SMS, social media impersonation, collaboration tools, and even QR code redirection. These channels are often less regulated and harder to monitor, creating critical vulnerabilities for businesses. Organizations can no longer rely solely on basic email filters; instead, they require comprehensive, multi-layered phishing protection tools that provide broad coverage across digital platforms.
This expanded threat surface has made phishing protection a strategic priority for enterprises of all sizes. Businesses are investing in tools that integrate behavioral analytics, URL filtering, real-time scanning, and automated remediation across devices and communication methods. The ability to detect phishing attempts early-before the user even interacts with them-has become vital for avoiding credential theft, data breaches, and financial loss. As attackers diversify their methods, demand for adaptive, real-time phishing protection systems is growing rapidly. In 2024, more than one-third of all phishing incidents originated outside of email-through SMS, social media platforms, collaboration apps, and QR codes. This diversification of attack vectors underscores the need for organizations to expand their security measures beyond traditional email filters and adopt multi-channel phishing protection strategies to effectively mitigate rising cyber threats.
Key Market Challenges
Evolving Tactics and Sophistication of Phishing Attacks
One of the most significant challenges in the Global Phishing Protection Market is the constantly evolving nature and increasing sophistication of phishing attacks. Cybercriminals no longer rely on generic mass emails; instead, they are leveraging artificial intelligence, machine learning, and advanced social engineering techniques to create highly personalized and targeted attacks. These include spear-phishing, whaling, clone phishing, and business email compromise, all of which exploit trust relationships and psychological triggers. Attackers are crafting messages that closely mimic legitimate communications from known entities such as financial institutions, technology providers, or even internal executives, making it extremely difficult for employees and legacy security systems to detect threats in real-time.
Furthermore, phishing vectors are expanding beyond traditional email platforms into messaging apps, social media, collaborative tools, and mobile-based communication. With the increasing adoption of decentralized work environments and cloud-based operations, organizations are exposed to a broader and more complex attack surface. These diverse platforms often lack consistent monitoring and policy enforcement, creating gaps in visibility and response. As phishing tactics grow more intricate and multi-channel in nature, traditional reactive approaches are proving insufficient. This necessitates continuous updates to threat detection engines, integration of behavioral analytics, and deployment of artificial intelligence-driven threat intelligence. However, maintaining this level of technological and strategic adaptability presents a formidable operational and financial burden, particularly for mid-sized enterprises and resource-constrained sectors.
Key Market Trends
Integration of Artificial Intelligence and Machine Learning in Threat Detection
Artificial intelligence and machine learning are becoming integral components of phishing protection platforms as organizations seek to counter increasingly sophisticated and evasive phishing attacks. These technologies enable real-time analysis of behavioral patterns, communication context, metadata, and historical threat indicators to detect anomalies that may indicate phishing attempts. Unlike traditional signature-based systems, artificial intelligence-driven models continuously learn from new data, allowing them to identify zero-day phishing tactics and contextually deceptive content with greater accuracy and speed.
The adoption of these technologies is reshaping phishing protection strategies across enterprises, especially in sectors with high exposure to targeted attacks such as financial services, healthcare, and technology. Artificial intelligence-powered tools can evaluate hundreds of variables in milliseconds, determine the legitimacy of a message, and trigger automatic alerts or block malicious content before it reaches the end user. This proactive and adaptive defense significantly reduces the window of vulnerability and improves response times. As attackers increasingly use generative artificial intelligence to craft believable content, the countermeasure will increasingly rely on artificial intelligence-powered defensive layers embedded within broader cybersecurity ecosystems.
In this report, the Global Phishing Protection Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Phishing Protection Market.
Global Phishing Protection Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: