지오마케팅 시장 - 세계 산업 규모, 점유율, 동향, 기회, 예측, 경쟁별, 전개 모드별, 최종 용도별, 지역별, 경쟁별(2020-2030년)
Geomarketing Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Component, By Deployment Mode, By End Use, By Region, By Competition 2020-2030F
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리서치사 : TechSci Research
발행일 : 2025년 03월
페이지 정보 : 영문 185 Pages
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한글목차

지오마케팅 세계 시장 규모는 2024년 217억 9,000만 달러로 2030년까지 23.28%의 연평균 복합 성장률(CAGR)로 성장하여 2030년에는 765억 1,000만 달러에 달할 것으로 예상됩니다.

지오마케팅은 지리적 데이터와 위치 기반 분석을 사용하여 마케팅 전략을 강화하는 것을 의미하며, 기업이 보다 효과적으로 고객을 타겟팅하고 고객을 유치할 수 있도록 돕습니다. 지리정보시스템(GIS)과 전통적인 마케팅 데이터를 결합하여 물리적 위치를 기반으로 소비자의 행동, 선호도, 트렌드를 분석합니다. 지오마케팅을 통해 기업은 지역 시장 역학을 이해하고, 매장 배치를 최적화하고, 개인화된 마케팅 메시지를 전달하고, 고객 경험을 개선하고, 전환율을 높일 수 있습니다. 지오마케팅 시장은 몇 가지 중요한 요인에 의해 크게 성장할 것으로 예상됩니다. 모바일 기기, GPS 시스템, 소셜 미디어 플랫폼의 실시간 위치 정보 등 지리적 공간 데이터의 가용성과 정확도가 향상됨에 따라 기업들은 보다 정확한 전략을 수립할 수 있게 되었습니다. 디지털 및 물리적 공간에서 고객에게 더 잘 다가갈 수 있도록 더 많은 위치 인식 솔루션을 채택하고 있습니다. 스마트폰과 사물인터넷(IoT)의 확산도 매우 중요한 역할을 하고 있으며, 기업들은 타겟팅된 광고, 프로모션, 제품 추천에 도움이 되는 귀중한 위치 기반 인사이트를 제공합니다.

시장 개요
예측 기간 2026-2030년
시장 규모(2024년) 217억 9,000만 달러
시장 규모(2030년) 765억 1,000만 달러
CAGR(2025-2030년) 23.28%
급성장 부문 클라우드
최대 시장 북미

시장 성장 촉진요인

지형공간 데이터 가용성 증가

주요 시장 이슈

데이터 프라이버시 및 보안 문제

주요 시장 동향

지오마케팅 분야에서 인공지능과 머신러닝의 활용 확대

목차

제1장 솔루션 개요

제2장 조사 방법

제3장 주요 요약

제4장 고객의 소리

제5장 세계의 지오마케팅 시장 개요

제6장 세계의 지오마케팅 시장 전망

제7장 북미의 지오마케팅 시장 전망

제8장 유럽의 지오마케팅 시장 전망

제9장 아시아태평양의 지오마케팅 시장 전망

제10장 남미의 지오마케팅 시장 전망

제11장 중동 및 아프리카의 지오마케팅 시장 전망

제12장 시장 역학

제13장 시장 동향과 발전

제14장 기업 개요

제15장 전략적 제안

제16장 리서치사에 대해 & 면책사항

LSH
영문 목차

영문목차

The Global Geomarketing Market was valued at USD 21.79 billion in 2024 and is expected to reach USD 76.51 billion by 2030 with a CAGR of 23.28% through 2030. Geomarketing refers to the use of geographic data and location-based analytics to enhance marketing strategies, helping businesses target and engage customers more effectively. It combines geographic information systems (GIS) with traditional marketing data to analyze consumer behavior, preferences, and trends based on their physical location. Geomarketing enables businesses to understand regional market dynamics, optimize store placements, and deliver personalized marketing messages, enhancing customer experience and increasing conversion rates. The market for geomarketing is expected to rise significantly due to several key factors. The increasing availability and sophistication of geospatial data, including real-time location data from mobile devices, GPS systems, and social media platforms, allow businesses to refine their strategies with precision. The growth of e-commerce and omnichannel marketing is pushing businesses to adopt more location-aware solutions to better reach customers in both digital and physical spaces. The proliferation of smartphones and the internet of things (IoT) also plays a pivotal role, providing businesses with valuable location-based insights that inform targeted advertising, promotions, and product recommendations.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 21.79 Billion
Market Size 2030USD 76.51 Billion
CAGR 2025-203023.28%
Fastest Growing SegmentCloud
Largest MarketNorth America

Key Market Drivers

Increasing Availability of Geospatial Data

One of the key drivers for the growth of the Geomarketing Market is the increasing availability of geospatial data. Over the years, the amount of geographic information that businesses can access has expanded exponentially. This includes data from multiple sources such as satellites, geographic information systems (GIS), mobile devices, social media platforms, and internet of things (IoT) sensors. With real-time geospatial data, businesses can understand consumer behaviors and preferences based on their geographical location. The integration of this data into marketing strategies allows businesses to make more informed decisions about customer targeting, store placements, and personalized advertising. The growth of digital platforms has also contributed significantly to the rise of geospatial data. Every digital interaction a customer makes can potentially provide geographic insights, whether it's from a search query, social media post, or even a GPS-enabled app. This wealth of location-based information enables businesses to refine their marketing strategies and create tailored solutions that cater to specific regions, ensuring that marketing campaigns are not just targeted but highly relevant. As the volume and precision of available data continue to rise, businesses can use this information to optimize their outreach and engage with customers in ways that were previously unimaginable. With improved technologies like advanced data analytics and artificial intelligence (AI), businesses can now harness this massive flow of geospatial data more effectively. Sophisticated tools enable marketers to analyze consumer trends, regional patterns, and preferences in a granular and real-time manner, leading to better decision-making. As a result, the continuous increase in geospatial data availability remains a significant factor propelling the growth of the Geomarketing Market. Over 60% of companies across industries such as retail, real estate, and logistics are actively utilizing geospatial data for marketing purposes, to enhance location-based decision-making and target customers more effectively.

Key Market Challenges

Data Privacy and Security Concerns

One of the major challenges facing the Geomarketing Market is the growing concern around data privacy and security. As businesses increasingly rely on location-based data to drive marketing decisions, they are often collecting sensitive information about consumers, such as their exact whereabouts, movements, and personal preferences. This raises significant privacy concerns among customers, who may not be fully aware of how their data is being collected, stored, and utilized. The introduction of stricter data privacy regulations, such as the General Data Protection Regulation in the European Union and similar laws in other parts of the world, has added another layer of complexity for businesses using geomarketing strategies. For companies leveraging location-based data, ensuring that customer information is protected and used in compliance with privacy laws is critical. Failure to do so can result in significant legal repercussions, financial penalties, and reputational damage. Consumers are becoming increasingly sensitive to the sharing of their personal data, and any perceived misuse of their information can lead to a loss of trust in the brand. As a result, businesses must invest heavily in robust data security measures to prevent unauthorized access, breaches, and misuse of location data.

Beyond legal compliance, there is also the challenge of consumer consent. For businesses to use location data effectively, they need to obtain explicit consent from users, but many customers are reluctant to share their information due to privacy concerns. This creates a tension between offering personalized services and respecting user privacy. The growing trend of data anonymization and the use of aggregation techniques to protect individual identities may limit the depth of insights that businesses can gain from geospatial data. While this ensures privacy, it may reduce the effectiveness of geomarketing strategies. Companies will need to balance the demand for personalized marketing with the protection of consumer privacy in a way that adheres to legal frameworks and builds consumer trust.

Key Market Trends

Growing Adoption of Artificial Intelligence and Machine Learning in Geomarketing

One of the key trends driving the Geomarketing Market is the growing adoption of artificial intelligence and machine learning technologies. These advanced technologies are transforming how businesses analyze geospatial data and apply it to marketing strategies. By leveraging machine learning algorithms, companies can process vast amounts of location-based data to uncover hidden patterns, predict consumer behavior, and enhance the personalization of marketing campaigns. Artificial intelligence allows for deeper insights into customer preferences and trends by analyzing historical data and identifying correlations between geographic location and purchasing behavior. For instance, machine learning can help businesses determine the most effective time and location for launching promotions or advertisements, maximizing their impact. AI-powered tools can automate tasks such as customer segmentation, improving targeting accuracy and reducing human error.

Machine learning models enable predictive analytics, which helps businesses forecast customer behavior and make data-driven decisions about resource allocation. This can be particularly valuable for companies looking to optimize store locations, supply chain management, and marketing strategies based on geographic data. The integration of artificial intelligence and machine learning into geomarketing platforms enhances the ability to offer real-time, personalized experiences for customers. By automating and optimizing marketing processes, businesses can improve efficiency, increase customer engagement, and drive higher conversion rates. As AI and machine learning technologies continue to evolve, their role in geomarketing is expected to grow, further solidifying their position as a major trend in the sector.

Key Market Players

Report Scope:

In this report, the Global Geomarketing Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Geomarketing Market, By Component:

Geomarketing Market, By Deployment Mode:

Geomarketing Market, By End Use:

Geomarketing Market, By Region:

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Geomarketing Market.

Available Customizations:

Global Geomarketing Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

Table of Contents

1. Solution Overview

2. Research Methodology

3. Executive Summary

4. Voice of Customer

5. Global Geomarketing Market Overview

6. Global Geomarketing Market Outlook

7. North America Geomarketing Market Outlook

8. Europe Geomarketing Market Outlook

9. Asia Pacific Geomarketing Market Outlook

10. South America Geomarketing Market Outlook

11. Middle East & Africa Geomarketing Market Outlook

12. Market Dynamics

13. Market Trends and Developments

14. Company Profiles

15. Strategic Recommendations

16. About Us & Disclaimer

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