지오마케팅 시장 - 세계 산업 규모, 점유율, 동향, 기회, 예측, 경쟁별, 전개 모드별, 최종 용도별, 지역별, 경쟁별(2020-2030년)
Geomarketing Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Component, By Deployment Mode, By End Use, By Region, By Competition 2020-2030F
상품코드:1692272
리서치사:TechSci Research
발행일:2025년 03월
페이지 정보:영문 185 Pages
라이선스 & 가격 (부가세 별도)
ㅁ Add-on 가능: 고객의 요청에 따라 일정한 범위 내에서 Customization이 가능합니다. 자세한 사항은 문의해 주시기 바랍니다.
한글목차
지오마케팅 세계 시장 규모는 2024년 217억 9,000만 달러로 2030년까지 23.28%의 연평균 복합 성장률(CAGR)로 성장하여 2030년에는 765억 1,000만 달러에 달할 것으로 예상됩니다.
지오마케팅은 지리적 데이터와 위치 기반 분석을 사용하여 마케팅 전략을 강화하는 것을 의미하며, 기업이 보다 효과적으로 고객을 타겟팅하고 고객을 유치할 수 있도록 돕습니다. 지리정보시스템(GIS)과 전통적인 마케팅 데이터를 결합하여 물리적 위치를 기반으로 소비자의 행동, 선호도, 트렌드를 분석합니다. 지오마케팅을 통해 기업은 지역 시장 역학을 이해하고, 매장 배치를 최적화하고, 개인화된 마케팅 메시지를 전달하고, 고객 경험을 개선하고, 전환율을 높일 수 있습니다. 지오마케팅 시장은 몇 가지 중요한 요인에 의해 크게 성장할 것으로 예상됩니다. 모바일 기기, GPS 시스템, 소셜 미디어 플랫폼의 실시간 위치 정보 등 지리적 공간 데이터의 가용성과 정확도가 향상됨에 따라 기업들은 보다 정확한 전략을 수립할 수 있게 되었습니다. 디지털 및 물리적 공간에서 고객에게 더 잘 다가갈 수 있도록 더 많은 위치 인식 솔루션을 채택하고 있습니다. 스마트폰과 사물인터넷(IoT)의 확산도 매우 중요한 역할을 하고 있으며, 기업들은 타겟팅된 광고, 프로모션, 제품 추천에 도움이 되는 귀중한 위치 기반 인사이트를 제공합니다.
시장 개요
예측 기간
2026-2030년
시장 규모(2024년)
217억 9,000만 달러
시장 규모(2030년)
765억 1,000만 달러
CAGR(2025-2030년)
23.28%
급성장 부문
클라우드
최대 시장
북미
시장 성장 촉진요인
지형공간 데이터 가용성 증가
주요 시장 이슈
데이터 프라이버시 및 보안 문제
주요 시장 동향
지오마케팅 분야에서 인공지능과 머신러닝의 활용 확대
목차
제1장 솔루션 개요
시장의 정의
시장 범위
대상 시장
조사 대상 연도
주요 시장 세분화
제2장 조사 방법
제3장 주요 요약
제4장 고객의 소리
제5장 세계의 지오마케팅 시장 개요
제6장 세계의 지오마케팅 시장 전망
시장 규모와 예측
금액별
시장 점유율과 예측
컴포넌트별(소프트웨어, 서비스)
전개 모드별(클라우드, 온프레미스)
최종 용도별(은행/금융서비스/보험(BFSI), IT 및 통신, 소매 및 E-Commerce, 미디어 및 엔터테인먼트, 여행 및 호스피탈리티, 기타)
지역별(북미, 유럽, 남미, 중동 및 아프리카, 아시아태평양)
기업별(2024년)
시장 맵
제7장 북미의 지오마케팅 시장 전망
시장 규모와 예측
시장 점유율과 예측
북미 : 국가별 분석
미국
캐나다
멕시코
제8장 유럽의 지오마케팅 시장 전망
시장 규모와 예측
시장 점유율과 예측
유럽 : 국가별 분석
독일
프랑스
영국
이탈리아
스페인
벨기에
제9장 아시아태평양의 지오마케팅 시장 전망
시장 규모와 예측
시장 점유율과 예측
아시아태평양 : 국가별 분석
중국
인도
일본
한국
호주
인도네시아
베트남
제10장 남미의 지오마케팅 시장 전망
시장 규모와 예측
시장 점유율과 예측
남미 : 국가별 분석
브라질
콜롬비아
아르헨티나
칠레
제11장 중동 및 아프리카의 지오마케팅 시장 전망
시장 규모와 예측
시장 점유율과 예측
중동 및 아프리카 : 국가별 분석
사우디아라비아
아랍에미리트(UAE)
남아프리카공화국
튀르키예
이스라엘
제12장 시장 역학
성장 촉진요인
과제
제13장 시장 동향과 발전
제14장 기업 개요
Google LLC
Oracle Corporation
SAP SE
Environmental Systems Research Institute, Inc.(Esri)
Pitney Bowes Inc.
HERE Global B.V.
TomTom N.V.
Precise Software Solutions, Inc.
Maxar Technologies Inc.
CartoDB Inc.
제15장 전략적 제안
제16장 리서치사에 대해 & 면책사항
LSH
영문 목차
영문목차
The Global Geomarketing Market was valued at USD 21.79 billion in 2024 and is expected to reach USD 76.51 billion by 2030 with a CAGR of 23.28% through 2030. Geomarketing refers to the use of geographic data and location-based analytics to enhance marketing strategies, helping businesses target and engage customers more effectively. It combines geographic information systems (GIS) with traditional marketing data to analyze consumer behavior, preferences, and trends based on their physical location. Geomarketing enables businesses to understand regional market dynamics, optimize store placements, and deliver personalized marketing messages, enhancing customer experience and increasing conversion rates. The market for geomarketing is expected to rise significantly due to several key factors. The increasing availability and sophistication of geospatial data, including real-time location data from mobile devices, GPS systems, and social media platforms, allow businesses to refine their strategies with precision. The growth of e-commerce and omnichannel marketing is pushing businesses to adopt more location-aware solutions to better reach customers in both digital and physical spaces. The proliferation of smartphones and the internet of things (IoT) also plays a pivotal role, providing businesses with valuable location-based insights that inform targeted advertising, promotions, and product recommendations.
Market Overview
Forecast Period
2026-2030
Market Size 2024
USD 21.79 Billion
Market Size 2030
USD 76.51 Billion
CAGR 2025-2030
23.28%
Fastest Growing Segment
Cloud
Largest Market
North America
Key Market Drivers
Increasing Availability of Geospatial Data
One of the key drivers for the growth of the Geomarketing Market is the increasing availability of geospatial data. Over the years, the amount of geographic information that businesses can access has expanded exponentially. This includes data from multiple sources such as satellites, geographic information systems (GIS), mobile devices, social media platforms, and internet of things (IoT) sensors. With real-time geospatial data, businesses can understand consumer behaviors and preferences based on their geographical location. The integration of this data into marketing strategies allows businesses to make more informed decisions about customer targeting, store placements, and personalized advertising. The growth of digital platforms has also contributed significantly to the rise of geospatial data. Every digital interaction a customer makes can potentially provide geographic insights, whether it's from a search query, social media post, or even a GPS-enabled app. This wealth of location-based information enables businesses to refine their marketing strategies and create tailored solutions that cater to specific regions, ensuring that marketing campaigns are not just targeted but highly relevant. As the volume and precision of available data continue to rise, businesses can use this information to optimize their outreach and engage with customers in ways that were previously unimaginable. With improved technologies like advanced data analytics and artificial intelligence (AI), businesses can now harness this massive flow of geospatial data more effectively. Sophisticated tools enable marketers to analyze consumer trends, regional patterns, and preferences in a granular and real-time manner, leading to better decision-making. As a result, the continuous increase in geospatial data availability remains a significant factor propelling the growth of the Geomarketing Market. Over 60% of companies across industries such as retail, real estate, and logistics are actively utilizing geospatial data for marketing purposes, to enhance location-based decision-making and target customers more effectively.
Key Market Challenges
Data Privacy and Security Concerns
One of the major challenges facing the Geomarketing Market is the growing concern around data privacy and security. As businesses increasingly rely on location-based data to drive marketing decisions, they are often collecting sensitive information about consumers, such as their exact whereabouts, movements, and personal preferences. This raises significant privacy concerns among customers, who may not be fully aware of how their data is being collected, stored, and utilized. The introduction of stricter data privacy regulations, such as the General Data Protection Regulation in the European Union and similar laws in other parts of the world, has added another layer of complexity for businesses using geomarketing strategies. For companies leveraging location-based data, ensuring that customer information is protected and used in compliance with privacy laws is critical. Failure to do so can result in significant legal repercussions, financial penalties, and reputational damage. Consumers are becoming increasingly sensitive to the sharing of their personal data, and any perceived misuse of their information can lead to a loss of trust in the brand. As a result, businesses must invest heavily in robust data security measures to prevent unauthorized access, breaches, and misuse of location data.
Beyond legal compliance, there is also the challenge of consumer consent. For businesses to use location data effectively, they need to obtain explicit consent from users, but many customers are reluctant to share their information due to privacy concerns. This creates a tension between offering personalized services and respecting user privacy. The growing trend of data anonymization and the use of aggregation techniques to protect individual identities may limit the depth of insights that businesses can gain from geospatial data. While this ensures privacy, it may reduce the effectiveness of geomarketing strategies. Companies will need to balance the demand for personalized marketing with the protection of consumer privacy in a way that adheres to legal frameworks and builds consumer trust.
Key Market Trends
Growing Adoption of Artificial Intelligence and Machine Learning in Geomarketing
One of the key trends driving the Geomarketing Market is the growing adoption of artificial intelligence and machine learning technologies. These advanced technologies are transforming how businesses analyze geospatial data and apply it to marketing strategies. By leveraging machine learning algorithms, companies can process vast amounts of location-based data to uncover hidden patterns, predict consumer behavior, and enhance the personalization of marketing campaigns. Artificial intelligence allows for deeper insights into customer preferences and trends by analyzing historical data and identifying correlations between geographic location and purchasing behavior. For instance, machine learning can help businesses determine the most effective time and location for launching promotions or advertisements, maximizing their impact. AI-powered tools can automate tasks such as customer segmentation, improving targeting accuracy and reducing human error.
Machine learning models enable predictive analytics, which helps businesses forecast customer behavior and make data-driven decisions about resource allocation. This can be particularly valuable for companies looking to optimize store locations, supply chain management, and marketing strategies based on geographic data. The integration of artificial intelligence and machine learning into geomarketing platforms enhances the ability to offer real-time, personalized experiences for customers. By automating and optimizing marketing processes, businesses can improve efficiency, increase customer engagement, and drive higher conversion rates. As AI and machine learning technologies continue to evolve, their role in geomarketing is expected to grow, further solidifying their position as a major trend in the sector.
Key Market Players
Google LLC
Oracle Corporation
SAP SE
Environmental Systems Research Institute, Inc. (Esri)
Pitney Bowes Inc.
HERE Global B.V.
TomTom N.V.
Precise Software Solutions, Inc.
Maxar Technologies Inc.
CartoDB Inc.
Report Scope:
In this report, the Global Geomarketing Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Geomarketing Market, By Component:
Software
Service
Geomarketing Market, By Deployment Mode:
Cloud
On-premises
Geomarketing Market, By End Use:
BFSI
IT & Telecom
Retail & E-Commerce
Media & Entertainment
Travel & Hospitality
Others
Geomarketing Market, By Region:
North America
United States
Canada
Mexico
Europe
Germany
France
United Kingdom
Italy
Spain
Belgium
Asia Pacific
China
India
Japan
South Korea
Australia
Indonesia
Vietnam
South America
Brazil
Colombia
Argentina
Chile
Middle East & Africa
Saudi Arabia
UAE
South Africa
Turkey
Israel
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in the Global Geomarketing Market.
Available Customizations:
Global Geomarketing Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
Detailed analysis and profiling of additional market players (up to five).
Table of Contents
1. Solution Overview
1.1. Market Definition
1.2. Scope of the Market
1.2.1. Markets Covered
1.2.2. Years Considered for Study
1.2.3. Key Market Segmentations
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Formulation of the Scope
2.4. Assumptions and Limitations
2.5. Sources of Research
2.5.1. Secondary Research
2.5.2. Primary Research
2.6. Approach for the Market Study
2.6.1. The Bottom-Up Approach
2.6.2. The Top-Down Approach
2.7. Methodology Followed for Calculation of Market Size & Market Shares
2.8. Forecasting Methodology
2.8.1. Data Triangulation & Validation
3. Executive Summary
4. Voice of Customer
5. Global Geomarketing Market Overview
6. Global Geomarketing Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Component (Software, Service)
6.2.2. By Deployment Mode (Cloud, On-premises)
6.2.3. By End Use (BFSI, IT & Telecom, Retail & E-Commerce, Media & Entertainment, Travel & Hospitality, Others)
6.2.4. By Region (North America, Europe, South America, Middle East & Africa, Asia Pacific)
6.3. By Company (2024)
6.4. Market Map
7. North America Geomarketing Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Component
7.2.2. By Deployment Mode
7.2.3. By End Use
7.2.4. By Country
7.3. North America: Country Analysis
7.3.1. United States Geomarketing Market Outlook
7.3.1.1. Market Size & Forecast
7.3.1.1.1. By Value
7.3.1.2. Market Share & Forecast
7.3.1.2.1. By Component
7.3.1.2.2. By Deployment Mode
7.3.1.2.3. By End Use
7.3.2. Canada Geomarketing Market Outlook
7.3.2.1. Market Size & Forecast
7.3.2.1.1. By Value
7.3.2.2. Market Share & Forecast
7.3.2.2.1. By Component
7.3.2.2.2. By Deployment Mode
7.3.2.2.3. By End Use
7.3.3. Mexico Geomarketing Market Outlook
7.3.3.1. Market Size & Forecast
7.3.3.1.1. By Value
7.3.3.2. Market Share & Forecast
7.3.3.2.1. By Component
7.3.3.2.2. By Deployment Mode
7.3.3.2.3. By End Use
8. Europe Geomarketing Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Component
8.2.2. By Deployment Mode
8.2.3. By End Use
8.2.4. By Country
8.3. Europe: Country Analysis
8.3.1. Germany Geomarketing Market Outlook
8.3.1.1. Market Size & Forecast
8.3.1.1.1. By Value
8.3.1.2. Market Share & Forecast
8.3.1.2.1. By Component
8.3.1.2.2. By Deployment Mode
8.3.1.2.3. By End Use
8.3.2. France Geomarketing Market Outlook
8.3.2.1. Market Size & Forecast
8.3.2.1.1. By Value
8.3.2.2. Market Share & Forecast
8.3.2.2.1. By Component
8.3.2.2.2. By Deployment Mode
8.3.2.2.3. By End Use
8.3.3. United Kingdom Geomarketing Market Outlook
8.3.3.1. Market Size & Forecast
8.3.3.1.1. By Value
8.3.3.2. Market Share & Forecast
8.3.3.2.1. By Component
8.3.3.2.2. By Deployment Mode
8.3.3.2.3. By End Use
8.3.4. Italy Geomarketing Market Outlook
8.3.4.1. Market Size & Forecast
8.3.4.1.1. By Value
8.3.4.2. Market Share & Forecast
8.3.4.2.1. By Component
8.3.4.2.2. By Deployment Mode
8.3.4.2.3. By End Use
8.3.5. Spain Geomarketing Market Outlook
8.3.5.1. Market Size & Forecast
8.3.5.1.1. By Value
8.3.5.2. Market Share & Forecast
8.3.5.2.1. By Component
8.3.5.2.2. By Deployment Mode
8.3.5.2.3. By End Use
8.3.6. Belgium Geomarketing Market Outlook
8.3.6.1. Market Size & Forecast
8.3.6.1.1. By Value
8.3.6.2. Market Share & Forecast
8.3.6.2.1. By Component
8.3.6.2.2. By Deployment Mode
8.3.6.2.3. By End Use
9. Asia Pacific Geomarketing Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Component
9.2.2. By Deployment Mode
9.2.3. By End Use
9.2.4. By Country
9.3. Asia Pacific: Country Analysis
9.3.1. China Geomarketing Market Outlook
9.3.1.1. Market Size & Forecast
9.3.1.1.1. By Value
9.3.1.2. Market Share & Forecast
9.3.1.2.1. By Component
9.3.1.2.2. By Deployment Mode
9.3.1.2.3. By End Use
9.3.2. India Geomarketing Market Outlook
9.3.2.1. Market Size & Forecast
9.3.2.1.1. By Value
9.3.2.2. Market Share & Forecast
9.3.2.2.1. By Component
9.3.2.2.2. By Deployment Mode
9.3.2.2.3. By End Use
9.3.3. Japan Geomarketing Market Outlook
9.3.3.1. Market Size & Forecast
9.3.3.1.1. By Value
9.3.3.2. Market Share & Forecast
9.3.3.2.1. By Component
9.3.3.2.2. By Deployment Mode
9.3.3.2.3. By End Use
9.3.4. South Korea Geomarketing Market Outlook
9.3.4.1. Market Size & Forecast
9.3.4.1.1. By Value
9.3.4.2. Market Share & Forecast
9.3.4.2.1. By Component
9.3.4.2.2. By Deployment Mode
9.3.4.2.3. By End Use
9.3.5. Australia Geomarketing Market Outlook
9.3.5.1. Market Size & Forecast
9.3.5.1.1. By Value
9.3.5.2. Market Share & Forecast
9.3.5.2.1. By Component
9.3.5.2.2. By Deployment Mode
9.3.5.2.3. By End Use
9.3.6. Indonesia Geomarketing Market Outlook
9.3.6.1. Market Size & Forecast
9.3.6.1.1. By Value
9.3.6.2. Market Share & Forecast
9.3.6.2.1. By Component
9.3.6.2.2. By Deployment Mode
9.3.6.2.3. By End Use
9.3.7. Vietnam Geomarketing Market Outlook
9.3.7.1. Market Size & Forecast
9.3.7.1.1. By Value
9.3.7.2. Market Share & Forecast
9.3.7.2.1. By Component
9.3.7.2.2. By Deployment Mode
9.3.7.2.3. By End Use
10. South America Geomarketing Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Component
10.2.2. By Deployment Mode
10.2.3. By End Use
10.2.4. By Country
10.3. South America: Country Analysis
10.3.1. Brazil Geomarketing Market Outlook
10.3.1.1. Market Size & Forecast
10.3.1.1.1. By Value
10.3.1.2. Market Share & Forecast
10.3.1.2.1. By Component
10.3.1.2.2. By Deployment Mode
10.3.1.2.3. By End Use
10.3.2. Colombia Geomarketing Market Outlook
10.3.2.1. Market Size & Forecast
10.3.2.1.1. By Value
10.3.2.2. Market Share & Forecast
10.3.2.2.1. By Component
10.3.2.2.2. By Deployment Mode
10.3.2.2.3. By End Use
10.3.3. Argentina Geomarketing Market Outlook
10.3.3.1. Market Size & Forecast
10.3.3.1.1. By Value
10.3.3.2. Market Share & Forecast
10.3.3.2.1. By Component
10.3.3.2.2. By Deployment Mode
10.3.3.2.3. By End Use
10.3.4. Chile Geomarketing Market Outlook
10.3.4.1. Market Size & Forecast
10.3.4.1.1. By Value
10.3.4.2. Market Share & Forecast
10.3.4.2.1. By Component
10.3.4.2.2. By Deployment Mode
10.3.4.2.3. By End Use
11. Middle East & Africa Geomarketing Market Outlook
11.1. Market Size & Forecast
11.1.1. By Value
11.2. Market Share & Forecast
11.2.1. By Component
11.2.2. By Deployment Mode
11.2.3. By End Use
11.2.4. By Country
11.3. Middle East & Africa: Country Analysis
11.3.1. Saudi Arabia Geomarketing Market Outlook
11.3.1.1. Market Size & Forecast
11.3.1.1.1. By Value
11.3.1.2. Market Share & Forecast
11.3.1.2.1. By Component
11.3.1.2.2. By Deployment Mode
11.3.1.2.3. By End Use
11.3.2. UAE Geomarketing Market Outlook
11.3.2.1. Market Size & Forecast
11.3.2.1.1. By Value
11.3.2.2. Market Share & Forecast
11.3.2.2.1. By Component
11.3.2.2.2. By Deployment Mode
11.3.2.2.3. By End Use
11.3.3. South Africa Geomarketing Market Outlook
11.3.3.1. Market Size & Forecast
11.3.3.1.1. By Value
11.3.3.2. Market Share & Forecast
11.3.3.2.1. By Component
11.3.3.2.2. By Deployment Mode
11.3.3.2.3. By End Use
11.3.4. Turkey Geomarketing Market Outlook
11.3.4.1. Market Size & Forecast
11.3.4.1.1. By Value
11.3.4.2. Market Share & Forecast
11.3.4.2.1. By Component
11.3.4.2.2. By Deployment Mode
11.3.4.2.3. By End Use
11.3.5. Israel Geomarketing Market Outlook
11.3.5.1. Market Size & Forecast
11.3.5.1.1. By Value
11.3.5.2. Market Share & Forecast
11.3.5.2.1. By Component
11.3.5.2.2. By Deployment Mode
11.3.5.2.3. By End Use
12. Market Dynamics
12.1. Drivers
12.2. Challenges
13. Market Trends and Developments
14. Company Profiles
14.1. Google LLC
14.1.1. Business Overview
14.1.2. Key Revenue and Financials
14.1.3. Recent Developments
14.1.4. Key Personnel/Key Contact Person
14.1.5. Key Product/Services Offered
14.2. Oracle Corporation
14.2.1. Business Overview
14.2.2. Key Revenue and Financials
14.2.3. Recent Developments
14.2.4. Key Personnel/Key Contact Person
14.2.5. Key Product/Services Offered
14.3. SAP SE
14.3.1. Business Overview
14.3.2. Key Revenue and Financials
14.3.3. Recent Developments
14.3.4. Key Personnel/Key Contact Person
14.3.5. Key Product/Services Offered
14.4. Environmental Systems Research Institute, Inc. (Esri)