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한글목차
지오마케팅 시장 규모는 향후 수년간 비약적으로 성장할 것으로 예상됩니다. 개인화, 실내 지오마케팅, 윤리적이고 투명한 실천으로 인해 예측 기간의 주요 동향에는 빅 데이터와 AI, 증강현실(AR) 및 가상현실(VR), 데이터 시각화 등이 포함됩니다.
개인화된 마케팅에 대한 필요성 증가는 지오마케팅 시장의 확장이 가속화 될 것으로 보입니다. 지오마케팅은 기업이 지리적 위치를 기반으로 고객을 타겟팅할 수 있도록 함으로써 개인화된 마케팅에서 중요한 역할을 합니다. 2022년 5월에 미국의 클라우드 기반 소프트웨어 제공업체인 Sales Force가 실시한 설문조사는 1만 3,000명 이상의 소비자와 약 4,000명의 비즈니스 바이어가 참가하고 고객의 약 73%가 기업이 자신의 명확한 요건과 기대를 이해해 줄 것으로 기대하고 있는 것으로 나타났습니다. 게다가 61%의 고객이 기업이 유익하고 투명한 방식으로 개인정보를 사용하는 데 만족감을 보여주고 있습니다.
모바일 디바이스의 이용 확대가 향후 몇 년간의 지오마케팅 시장의 성장을 끌어올릴 것으로 예상되고 있습니다. 연결성 향상, 커뮤니케이션 및 작업, 엔터테인먼트에서 앱에 대한 의존도가 높아집니다. Uswitch Limited는 영국의 모바일 연결 수가 7,180만 건으로 증가하여 2021년에서 3.8%(약 260만 연결) 증가했다고 보고했습니다. 약 95%(약 6,500만명)가 스마트폰을 소유할 것으로 예상되고 있습니다. 그 결과, 모바일 기기의 이용 확대가 지오마케팅 시장의 확대를 촉진하게 될 것으로 보입니다.
목차
제1장 주요 요약
제2장 시장 특징
제3장 시장 동향과 전략
제4장 시장 - 금리, 인플레이션, 지정학, 코로나, 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오
제5장 세계의 성장 분석과 전략 분석 프레임워크
세계 지오마케팅 PESTEL 분석(정치, 사회, 기술, 환경, 법적 요인, 성장 촉진요인 및 억제요인)
최종 이용 산업의 분석
세계 지오마케팅 시장 : 성장률 분석
세계 지오마케팅 시장 규모 실적과 성장, 2019-2024
세계 지오마케팅 시장 규모와 성장 예측, 2024-2029, 2034F
세계 지오마케팅 전체 시장 규모(TAM)
제6장 시장 세분화
세계의 지오마케팅 시장 : 솔루션별, 분석과 예측, 2019-2024, 2024-2029F, 2034F
소프트웨어
서비스
세계의 지오마케팅 시장 : 전개 모드별, 분석과 예측, 2019-2024, 2024-2029F, 2034F
클라우드
온프레미스
세계의 지오마케팅 시장 : 장소별, 분석과 예측, 2019-2024, 2024-2029F, 2034F
실내
옥외
세계의 지오마케팅 시장 : 업종별, 분석과 예측, 2019-2024, 2024-2029F, 2034F
소매업 및 전자상거래
헬스케어 및 생명과학
여행과 접객
은행, 금융서비스, 보험
미디어 및 엔터테인먼트
통신 및 IT
기타 업종
세계의 지오마케팅 시장 : 소프트웨어별, 분석과 예측, 2019-2024, 2024-2029F, 2034F
위치 분석 소프트웨어
지오펜싱 소프트웨어
매핑 소프트웨어
보고서 및 시각화 소프트웨어
세계의 지오마케팅 시장 : 서비스유형별 세분화, 분석과 예측, 2019-2024, 2024-2029F, 2034F
컨설팅 서비스
도입 및 통합 서비스
지원 및 유지보수 서비스
제7장 지역별, 국가별 분석
세계의 지오마케팅 시장 : 지역별, 분석과 예측, 2019-2024, 2024-2029F, 2034F
세계의 지오마케팅 시장 : 국가별, 분석과 예측, 2019-2024, 2024-2029F, 2034F
제8장 아시아태평양 시장
제9장 중국 시장
제10장 인도 시장
제11장 일본 시장
제12장 호주 시장
제13장 인도네시아 시장
제14장 한국 시장
제15장 서유럽 시장
제16장 영국 시장
제17장 독일 시장
제18장 프랑스 시장
제19장 이탈리아 시장
제20장 스페인 시장
제21장 동유럽 시장
제22장 러시아 시장
제23장 북미 시장
제24장 미국 시장
제25장 캐나다 시장
제26장 남미 시장
제27장 브라질 시장
제28장 중동 시장
제29장 아프리카 시장
제30장 경쟁 구도와 기업 프로파일
지오마케팅 시장 : 경쟁 구도
지오마케팅 시장 : 기업 프로파일
Microsoft Corporation Overview, Products and Services, Strategy and Financial Analysis
Google LLC Overview, Products and Services, Strategy and Financial Analysis
International Business Machines Corporation Overview, Products and Services, Strategy and Financial Analysis
Cisco Systems Inc. Overview, Products and Services, Strategy and Financial Analysis
Qualcomm Inc. Overview, Products and Services, Strategy and Financial Analysis
제31장 기타 주요 기업 및 혁신 기업
Oracle Corporation
Salesforce Inc.
Ericsson Inc.
Adobe Inc.
Software AG
GroundTruth
CleverTap
Airship
Saksoft Ltd.
Bluedot Innovation Inc.
Xtremepush Limited
Cuebiq Inc.
Hyp3r Inc.
MobileBridge
PlaceIQ Inc.
제32장 세계 시장 경쟁 벤치마킹과 대시보드
제33장 주요 인수합병(M&A)
제34장 최근 시장 동향
제35장 시장의 잠재력이 높은 국가, 부문, 전략
지오마케팅 시장 2029: 새로운 기회를 제공하는 국가
지오마케팅 시장 2029: 새로운 기회를 제공하는 부문
지오마케팅 시장 2029: 성장 전략
시장 동향에 기초한 전략
경쟁 전략
제36장 부록
SHW
영문 목차
영문목차
Geomarketing is a specialized field within marketing that harnesses user location data to design marketing strategies, utilizing digital mapping to structure and visualize data for analysis and decision-making. Its primary purpose is to target consumers in specific geographic regions for the promotion of products and services.
The geomarketing encompasses two primary solution categories, software and services. Software refers to a set of programs or a collection of instructions designed to execute specific tasks in response to user requests. These solutions offer various deployment options, including cloud-based and on-premises installations, suitable for both indoor and outdoor applications. Geomarketing serves a range of industry verticals, including retail and e-commerce, healthcare and life sciences, travel and hospitality, banking, financial services and insurance, media and entertainment, telecommunication and IT, as well as other sectors.
The geomarketing market research report is one of a series of new reports from The Business Research Company that provides geomarketing market statistics, including geomarketing industry global market size, regional shares, competitors with a geomarketing market share, detailed geomarketing market segments, market trends and opportunities and any further data you may need to thrive in the geomarketing industry. This geomarketing market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The geomarketing market size has grown exponentially in recent years. It will grow from $21.34 billion in 2024 to $26.48 billion in 2025 at a compound annual growth rate (CAGR) of 24.1%. The growth in the historic period can be attributed to data analytics, location-based services, e-commerce growth, retail expansion.
The geomarketing market size is expected to see exponential growth in the next few years. It will grow to $62.89 billion in 2029 at a compound annual growth rate (CAGR) of 24.1%. The growth in the forecast period can be attributed to iot and connected devices, geomarketing personalization, indoor geomarketing, ethical and transparent practices. Major trends in the forecast period include big data and ai, augmented reality (AR) and virtual reality (VR), data visualization.
The burgeoning need for personalized marketing is poised to propel the geomarketing market's expansion in the foreseeable future. Personalized marketing involves tailoring marketing strategies to address the unique needs of current or potential customers through data analysis and digital technologies. Geomarketing plays a crucial role in personalized marketing by enabling businesses to target customers based on their geographical location. For example, in May 2022, a survey conducted by Salesforce Inc., a US-based provider of cloud-based software, involving over 13,000 consumers and nearly 4,000 business buyers, revealed that approximately 73% of customers expect companies to comprehend their distinct requirements and expectations. Additionally, 61% of customers express satisfaction when businesses use their personal information in a beneficial and transparent manner. Consequently, the increasing demand for personalized marketing is a driving force behind the growth of the geomarketing market.
The rising use of mobile devices is anticipated to boost the growth of the geomarketing market in the coming years. Mobile devices, such as smartphones and tablets, are portable electronic tools that allow users to access the internet, communicate, and run applications wirelessly. The increase in mobile device usage is attributed to greater accessibility, enhanced connectivity, and a growing reliance on apps for communication, work, and entertainment. In geomarketing, mobile devices enable real-time location tracking, allowing businesses to provide targeted advertisements and promotions based on geographic data. For example, in February 2024, Uswitch Limited, a UK-based financial authority, reported that the number of mobile connections in the UK had risen to 71.8 million, marking a 3.8% increase (around 2.6 million connections) since 2021. By 2025, with a projected population of 68.3 million in the UK, approximately 95% (around 65 million people) are expected to own smartphones. Consequently, the growing use of mobile devices is set to drive the geomarketing market's expansion.
Leading companies in the geomarketing market are prioritizing the development of advanced technological solutions, such as AI-powered location-based service (LBS) technology, to enhance customer service reliability. AI-powered LBS employs artificial intelligence to analyze location data, offering users personalized experiences. For example, in November 2023, INRIX Inc., a US-based software company, introduced INRIX Compass, a cutting-edge AI-driven technology aimed at transforming transportation intelligence. Compass leverages INRIX's extensive 50-petabyte data repository and generative AI (GenAI) to tackle transportation challenges effectively. This technology enhances INRIX IQ, a prominent suite of cloud-based applications, by providing convenient access to actionable insights derived from location-based data.
In January 2022, Informa D&B, a Spain-based financial services provider, acquired inAtlas for an undisclosed sum. This strategic acquisition is expected to enable Informa to integrate new proprietary geospatial technology, expanding its product offerings in the marketing services sector in Spain and Portugal. inAtlas is a Spain-based provider of location analytics and geomarketing solutions.
Major companies operating in the geomarketing market are Microsoft Corporation, Google LLC, International Business Machines Corporation, Cisco Systems Inc., Qualcomm Inc., Oracle Corporation, Salesforce Inc., Ericsson Inc., Adobe Inc., Software AG, GroundTruth, CleverTap, Airship, Saksoft Ltd., Bluedot Innovation Inc., Xtremepush Limited, Cuebiq Inc., Hyp3r Inc., MobileBridge, PlaceIQ Inc., Gimbal Inc., Reveal Mobile Inc., Ubimo Ltd., Cloud4Wi Inc., Plot Projects, Navigine Corp, LocationSmart, Galigeo, ESRI Business Information Solutions Inc., Flame Analytics S.L.
North America was the largest region in the geomarketing market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in geomarketing report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The countries covered in the geomarketing market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The geomarketing market consists of revenues earned by entities by providing services such as GPS (Global Positioning System) tracking, GSM (Global System for Mobile communication) localization, site selection and related services. The market value includes the value of related goods sold by the service provider or included within the service offering. The geomarketing market also includes sales of geolocation devices, drones, LiDAR scanners and aerial cameras. which are used in providing geomarketing services. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Geomarketing Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on geomarketing market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Where is the largest and fastest growing market for geomarketing ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The geomarketing market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:
The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:1) By Solution: Software; Service
2) By Deployment Mode: Cloud; On-Premises
3) By Location: Indoor; Outdoor
4) By Verticals: Retail And E-Commerce; Healthcare And Life Sciences; Travel And Hospitality; Banking, Financial Services And Insurance; Media And Entertainment; Telecommunication And IT; Other Verticals
Subsegments:
1) By Software: Location Analytics Software; Geofencing Software; Mapping Software; Reporting And Visualization Software
2) By Service: Consulting Services; Deployment And Integration Services; Support And Maintenance Services
Companies Mentioned: Microsoft Corporation; Google LLC; International Business Machines Corporation; Cisco Systems Inc.; Qualcomm Inc.
