라이브 스트리밍 시장 : 세계 산업 규모, 점유율, 동향, 기회, 예측 - 스트리밍 유형별(오디오, 비디오), 용도별(미디어 & 엔터테인먼트, E-sports, 이벤트, 교육), 지역별, 경쟁별(2020-2030년)
Live Streaming Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Streaming Type (Audio, Video), By Application (Media & Entertainment, E-sports, Events, Education), By Region & Competition, 2020-2030F
세계의 라이브 스트리밍 시장 규모는 2024년에 901억 2,000만 달러, 예측 기간 중 CAGR은 21.89%로 2030년에는 2,955억 4,000만 달러로 성장할 것으로 예측됩니다.
세계 라이브 스트리밍 시장은 인터넷 보급률 증가, 스마트폰 보급률 증가, 온라인 컨텐츠 소비의 인기 증가에 힘입어 빠르게 성장하고 있습니다. 수요를 촉진하는 주요 분야는 게임, 엔터테인먼트, 교육, 스포츠, E-Commerce 등입니다. 인공지능, 5G 기술, 클라우드 기반 솔루션의 통합은 스트리밍 품질과 사용자 참여를 향상시키고, YouTube Live, Twitch, Facebook Live, TikTok과 같은 플랫폼이 시장을 주도하고 있으며, 기업은 마케팅 및 가상 이벤트에 라이브 스트리밍을 활용하고 있습니다.
| 시장 개요 |
| 예측 기간 |
2026-2030년 |
| 시장 규모 : 2024년 |
901억 2,000만 달러 |
| 시장 규모 : 2030년 |
2,955억 4,000만 달러 |
| CAGR: 2025-2030년 |
21.89% |
| 급성장 부문 |
미디어 & 엔터테인먼트 |
| 최대 시장 |
북미 |
시장 성장 촉진요인
인터넷 보급률과 스마트폰 보급률 상승
주요 시장이 해결해야 할 과제
대역폭 제한 및 인프라 제약
주요 시장 동향
라이브 커머스와 소셜 쇼핑의 부상
목차
제1장 서론
제2장 조사 방법
제3장 개요
제4장 세계의 라이브 스트리밍 시장 전망
- 시장 규모·예측
- 시장 점유율·예측
- 스트리밍 유형별(오디오, 비디오)
- 용도별(미디어 & 엔터테인먼트, E-sports, 이벤트, 교육)
- 지역별
- 상위 5사, 기타(2024)
- 세계의 라이브 스트리밍 시장 지도제작 & 기회 평가
제5장 북미의 라이브 스트리밍 시장 전망
- 시장 규모·예측
- 시장 점유율·예측
- 북미 : 국가별 분석
제6장 아시아태평양의 라이브 스트리밍 시장 전망
- 시장 규모·예측
- 시장 점유율·예측
- 아시아태평양 : 국가별 분석
제7장 유럽의 라이브 스트리밍 시장 전망
- 시장 규모·예측
- 시장 점유율·예측
- 유럽 : 국가별 분석
제8장 남미의 라이브 스트리밍 시장 전망
- 시장 규모·예측
- 시장 점유율·예측
- 남미 : 국가별 분석
제9장 중동 및 아프리카의 라이브 스트리밍 시장 전망
- 시장 규모·예측
- 시장 점유율·예측
- 중동 및 아프리카 : 국가별 분석
제10장 시장 역학
제11장 COVID-19가 세계의 라이브 스트리밍 시장에 미치는 영향
- 영향 평가 모델
- 영향을 받는 주요 부문
- 영향을 받는 주요 지역
- 영향을 받는 주요 국가
제12장 시장 동향과 발전
제13장 경쟁 구도
- 기업 개요
- Dacast, Inc.
- Empire Video Productions LLC
- Flux Broadcast Ltd.
- Huya Inc.
- International Business Machines Corporation
- Meta Platform, Inc.
- Pluto Inc.
- TikTok Inc.
- Twitch Interactive, Inc.
- Vimeo, Inc.
제14장 전략적 제안·액션 플랜
- 주요 중점 분야
- 스트리밍 유형별 타깃
- 용도별 타깃
제15장 조사회사 소개·면책사항
KSA
Global Live Streaming Market was valued at USD 90.12 Billion in 2024 and is expected to grow to USD 295.54 Billion by 2030 with a CAGR of 21.89% during the forecast period. The global live streaming market is experiencing rapid growth, driven by increasing internet penetration, rising smartphone adoption, and the growing popularity of online content consumption. Key sectors fueling demand include gaming, entertainment, education, sports, and e-commerce. The integration of artificial intelligence, 5G technology, and cloud-based solutions enhances streaming quality and user engagement. Platforms like YouTube Live, Twitch, Facebook Live, and TikTok are leading the market, while businesses leverage live streaming for marketing and virtual events.
| Market Overview |
|---|
| Forecast Period | 2026-2030 |
| Market Size 2024 | USD 90.12 Billion |
| Market Size 2030 | USD 295.54 Billion |
| CAGR 2025-2030 | 21.89% |
| Fastest Growing Segment | Media & Entertainment |
| Largest Market | North America |
Key Market Drivers
Rising Internet Penetration and Smartphone Adoption
The rapid expansion of internet connectivity, coupled with the proliferation of smartphones, has significantly fueled the growth of the global live streaming market.The affordability of mobile data plans and the increasing availability of 4G and 5G networks have further accelerated live streaming adoption, enabling seamless content delivery with minimal buffering. Smartphone manufacturers continue to integrate high-resolution cameras and advanced video processing capabilities, enhancing the quality of live streaming experiences. Markets such as Asia-Pacific, particularly China and India, lead in mobile internet adoption, contributing significantly to live streaming's expansion. In 2024, India has smartphone user base of approximately 650 million, representing a penetration rate of around 46% of the total population. With consumers spending more time on digital platforms, businesses and influencers capitalize on the trend by utilizing live video for marketing, e-commerce, education, and entertainment, driving sustained market growth.
Key Market Challenges
Bandwidth Limitations and Infrastructure Constraints
One of the biggest challenges in the live streaming market is the dependency on high-speed internet and robust network infrastructure to deliver seamless, high-quality content. While 5G and fiber-optic networks are expanding, many regions, especially in developing countries, still suffer from inconsistent internet speeds, latency issues, and bandwidth limitations. According to the Speedtest Global Index, as of 2023, the average global mobile internet speed was 42.92 Mbps, which can be insufficient for uninterrupted high-resolution live streaming. Streaming high-definition (HD) and 4K content requires stable, high-bandwidth networks, but network congestion, throttling, and poor internet coverage often result in buffering, lower resolutions, and lag. Additionally, live streaming places significant pressure on data centers and cloud service providers, requiring advanced infrastructure to handle real-time encoding, transcoding, and content delivery. This challenge is particularly evident in large-scale events where thousands or millions of concurrent viewers strain existing systems. Content delivery networks (CDNs) help mitigate some issues, but infrastructure gaps still limit the full potential of live streaming, especially in rural and emerging markets.
Key Market Trends
Rise of Live Commerce and Social Shopping
Live commerce, which combines live streaming with real-time shopping experiences, is one of the fastest-growing trends in the market. This trend originated in China and has gained global traction, with platforms such as TikTok Shop, Instagram Live Shopping, and Amazon Live driving consumer engagement. The format allows influencers, brands, and retailers to showcase products, answer audience questions, and offer limited-time deals, creating an interactive shopping experience. Social shopping is particularly effective in fashion, beauty, and electronics, where real-time demonstrations and influencer endorsements drive purchase decisions. With AI-powered personalization and seamless payment integration, live commerce is expected to expand significantly in markets such as North America and Europe, reshaping the future of digital retail.
Key Market Players
- Dacast, Inc.
- Empire Video Productions LLC
- Flux Broadcast Ltd.
- Huya Inc.
- International Business Machines Corporation
- Meta Platform, Inc.
- Pluto Inc.
- TikTok Inc.
- Twitch Interactive, Inc.
- Vimeo, Inc.
Report Scope:
In this report, the Global Live Streaming Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Live Streaming Market, By Streaming Type:
Live Streaming Market, By Application:
- Media & Entertainment
- E-sports
- Events
- Education
Live Streaming Market, By Region:
- North America
- United States
- Canada
- Mexico
- Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Indonesia
- Europe
- France
- United Kingdom
- Italy
- Germany
- Spain
- South America
- Argentina
- Colombia
- Brazil
- Middle East & Africa
- South Africa
- Saudi Arabia
- UAE
- Turkey
Competitive Landscape
Company Profiles: Detailed analysis of the major companies presents in the Global Live Streaming Market.
Available Customizations:
Global Live Streaming Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
- Detailed analysis and profiling of additional market players (up to five).
Table of Contents
1. Introduction
- 1.1. Market Overview
- 1.2. Key Highlights of the Report
- 1.3. Market Coverage
- 1.4. Market Segments Covered
- 1.5. Research Tenure Considered
2. Research Methodology
- 2.1. Objective of the Study
- 2.2. Baseline Methodology
- 2.3. Key Industry Partners
- 2.4. Major Association and Secondary Sources
- 2.5. Forecasting Methodology
- 2.6. Data Triangulation & Validation
- 2.7. Assumptions and Limitations
3. Executive Summary
- 3.1. Market Overview
- 3.2. Market Forecast
- 3.3. Key Regions
- 3.4. Key Segments
4. Global Live Streaming Market Outlook
- 4.1. Market Size & Forecast
- 4.2. Market Share & Forecast
- 4.2.1. By Streaming Type Market Share Analysis (Audio, Video)
- 4.2.2. By Application Market Share Analysis (Media & Entertainment, E-sports, Events, Education)
- 4.2.3. By Regional Market Share Analysis
- 4.2.3.1. North America Market Share Analysis
- 4.2.3.2. Europe Market Share Analysis
- 4.2.3.3. Asia Pacific Market Share Analysis
- 4.2.3.4. Middle East & Africa Market Share Analysis
- 4.2.3.5. South America Market Share Analysis
- 4.2.4. By Top 5 Companies Market Share Analysis, Others (2024)
- 4.3. Global Live Streaming Market Mapping & Opportunity Assessment
- 4.3.1. By Streaming Type Market Mapping & Opportunity Assessment
- 4.3.2. By Application Market Mapping & Opportunity Assessment
- 4.3.3. By Regional Market Mapping & Opportunity Assessment
5. North America Live Streaming Market Outlook
- 5.1. Market Size & Forecast
- 5.2. Market Share & Forecast
- 5.2.1. By Streaming Type Market Share Analysis
- 5.2.2. By Application Market Share Analysis
- 5.2.3. By Country Market Share Analysis
- 5.3. North America: Country Analysis
- 5.3.1. United States Live Streaming Market Outlook
- 5.3.1.1. Market Size & Forecast
- 5.3.1.2. Market Share & Forecast
- 5.3.1.2.1. By Streaming Type Market Share Analysis
- 5.3.1.2.2. By Application Market Share Analysis
- 5.3.2. Canada Live Streaming Market Outlook
- 5.3.2.1. Market Size & Forecast
- 5.3.2.2. Market Share & Forecast
- 5.3.2.2.1. By Streaming Type Market Share Analysis
- 5.3.2.2.2. By Application Market Share Analysis
- 5.3.3. Mexico Live Streaming Market Outlook
- 5.3.3.1. Market Size & Forecast
- 5.3.3.2. Market Share & Forecast
- 5.3.3.2.1. By Streaming Type Market Share Analysis
- 5.3.3.2.2. By Application Market Share Analysis
6. Asia Pacific Live Streaming Market Outlook
- 6.1. Market Size & Forecast
- 6.2. Market Share & Forecast
- 6.2.1. By Streaming Type Market Share Analysis
- 6.2.2. By Application Market Share Analysis
- 6.2.3. By Country Market Share Analysis
- 6.3. Asia Pacific: Country Analysis
- 6.3.1. China Live Streaming Market Outlook
- 6.3.1.1. Market Size & Forecast
- 6.3.1.2. Market Share & Forecast
- 6.3.1.2.1. By Streaming Type Market Share Analysis
- 6.3.1.2.2. By Application Market Share Analysis
- 6.3.2. Japan Live Streaming Market Outlook
- 6.3.2.1. Market Size & Forecast
- 6.3.2.2. Market Share & Forecast
- 6.3.2.2.1. By Streaming Type Market Share Analysis
- 6.3.2.2.2. By Application Market Share Analysis
- 6.3.3. India Live Streaming Market Outlook
- 6.3.3.1. Market Size & Forecast
- 6.3.3.2. Market Share & Forecast
- 6.3.3.2.1. By Streaming Type Market Share Analysis
- 6.3.3.2.2. By Application Market Share Analysis
- 6.3.4. Australia Live Streaming Market Outlook
- 6.3.4.1. Market Size & Forecast
- 6.3.4.2. Market Share & Forecast
- 6.3.4.2.1. By Streaming Type Market Share Analysis
- 6.3.4.2.2. By Application Market Share Analysis
- 6.3.5. South Korea Live Streaming Market Outlook
- 6.3.5.1. Market Size & Forecast
- 6.3.5.2. Market Share & Forecast
- 6.3.5.2.1. By Streaming Type Market Share Analysis
- 6.3.5.2.2. By Application Market Share Analysis
- 6.3.6. Indonesia Live Streaming Market Outlook
- 6.3.6.1. Market Size & Forecast
- 6.3.6.2. Market Share & Forecast
- 6.3.6.2.1. By Streaming Type Market Share Analysis
- 6.3.6.2.2. By Application Market Share Analysis
7. Europe Live Streaming Market Outlook
- 7.1. Market Size & Forecast
- 7.2. Market Share & Forecast
- 7.2.1. By Streaming Type Market Share Analysis
- 7.2.2. By Application Market Share Analysis
- 7.2.3. By Country Market Share Analysis
- 7.3. Europe: Country Analysis
- 7.3.1. France Live Streaming Market Outlook
- 7.3.1.1. Market Size & Forecast
- 7.3.1.2. Market Share & Forecast
- 7.3.1.2.1. By Streaming Type Market Share Analysis
- 7.3.1.2.2. By Application Market Share Analysis
- 7.3.2. United Kingdom Live Streaming Market Outlook
- 7.3.2.1. Market Size & Forecast
- 7.3.2.2. Market Share & Forecast
- 7.3.2.2.1. By Streaming Type Market Share Analysis
- 7.3.2.2.2. By Application Market Share Analysis
- 7.3.3. Italy Live Streaming Market Outlook
- 7.3.3.1. Market Size & Forecast
- 7.3.3.2. Market Share & Forecast
- 7.3.3.2.1. By Streaming Type Market Share Analysis
- 7.3.3.2.2. By Application Market Share Analysis
- 7.3.4. Germany Live Streaming Market Outlook
- 7.3.4.1. Market Size & Forecast
- 7.3.4.2. Market Share & Forecast
- 7.3.4.2.1. By Streaming Type Market Share Analysis
- 7.3.4.2.2. By Application Market Share Analysis
- 7.3.5. Spain Live Streaming Market Outlook
- 7.3.5.1. Market Size & Forecast
- 7.3.5.2. Market Share & Forecast
- 7.3.5.2.1. By Streaming Type Market Share Analysis
- 7.3.5.2.2. By Application Market Share Analysis
8. South America Live Streaming Market Outlook
- 8.1. Market Size & Forecast
- 8.2. Market Share & Forecast
- 8.2.1. By Streaming Type Market Share Analysis
- 8.2.2. By Application Market Share Analysis
- 8.2.3. By Country Market Share Analysis
- 8.3. South America: Country Analysis
- 8.3.1. Argentina Live Streaming Market Outlook
- 8.3.1.1. Market Size & Forecast
- 8.3.1.2. Market Share & Forecast
- 8.3.1.2.1. By Streaming Type Market Share Analysis
- 8.3.1.2.2. By Application Market Share Analysis
- 8.3.2. Colombia Live Streaming Market Outlook
- 8.3.2.1. Market Size & Forecast
- 8.3.2.2. Market Share & Forecast
- 8.3.2.2.1. By Streaming Type Market Share Analysis
- 8.3.2.2.2. By Application Market Share Analysis
- 8.3.3. Brazil Live Streaming Market Outlook
- 8.3.3.1. Market Size & Forecast
- 8.3.3.2. Market Share & Forecast
- 8.3.3.2.1. By Streaming Type Market Share Analysis
- 8.3.3.2.2. By Application Market Share Analysis
9. Middle East & Africa Live Streaming Market Outlook
- 9.1. Market Size & Forecast
- 9.2. Market Share & Forecast
- 9.2.1. By Streaming Type Market Share Analysis
- 9.2.2. By Application Market Share Analysis
- 9.2.3. By Country Market Share Analysis
- 9.3. Middle East & Africa: Country Analysis
- 9.3.1. South Africa Live Streaming Market Outlook
- 9.3.1.1. Market Size & Forecast
- 9.3.1.2. Market Share & Forecast
- 9.3.1.2.1. By Streaming Type Market Share Analysis
- 9.3.1.2.2. By Application Market Share Analysis
- 9.3.2. Saudi Arabia Live Streaming Market Outlook
- 9.3.2.1. Market Size & Forecast
- 9.3.2.2. Market Share & Forecast
- 9.3.2.2.1. By Streaming Type Market Share Analysis
- 9.3.2.2.2. By Application Market Share Analysis
- 9.3.3. UAE Live Streaming Market Outlook
- 9.3.3.1. Market Size & Forecast
- 9.3.3.2. Market Share & Forecast
- 9.3.3.2.1. By Streaming Type Market Share Analysis
- 9.3.3.2.2. By Application Market Share Analysis
- 9.3.4. Turkey Live Streaming Market Outlook
- 9.3.4.1. Market Size & Forecast
- 9.3.4.2. Market Share & Forecast
- 9.3.4.2.1. By Streaming Type Market Share Analysis
- 9.3.4.2.2. By Application Market Share Analysis
10. Market Dynamics
- 10.1. Drivers
- 10.2. Challenges
11. Impact of COVID-19 on Global Live Streaming Market
- 11.1. Impact Assessment Model
- 11.1.1. Key Segments Impacted
- 11.1.2. Key Region Impacted
- 11.1.3. Key Countries Impacted
12. Market Trends & Developments
13. Competitive Landscape
- 13.1. Company Profiles
- 13.1.1. Dacast, Inc.
- 13.1.1.1. Company Details
- 13.1.1.2. Products
- 13.1.1.3. Financials (As Per Availability)
- 13.1.1.4. Key Market Focus & Geographical Presence
- 13.1.1.5. Recent Developments
- 13.1.1.6. Key Management Personnel
- 13.1.2. Empire Video Productions LLC
- 13.1.2.1. Company Details
- 13.1.2.2. Products
- 13.1.2.3. Financials (As Per Availability)
- 13.1.2.4. Key Market Focus & Geographical Presence
- 13.1.2.5. Recent Developments
- 13.1.2.6. Key Management Personnel
- 13.1.3. Flux Broadcast Ltd.
- 13.1.3.1. Company Details
- 13.1.3.2. Products
- 13.1.3.3. Financials (As Per Availability)
- 13.1.3.4. Key Market Focus & Geographical Presence
- 13.1.3.5. Recent Developments
- 13.1.3.6. Key Management Personnel
- 13.1.4. Huya Inc.
- 13.1.4.1. Company Details
- 13.1.4.2. Products
- 13.1.4.3. Financials (As Per Availability)
- 13.1.4.4. Key Market Focus & Geographical Presence
- 13.1.4.5. Recent Developments
- 13.1.4.6. Key Management Personnel
- 13.1.5. International Business Machines Corporation
- 13.1.5.1. Company Details
- 13.1.5.2. Products
- 13.1.5.3. Financials (As Per Availability)
- 13.1.5.4. Key Market Focus & Geographical Presence
- 13.1.5.5. Recent Developments
- 13.1.5.6. Key Management Personnel
- 13.1.6. Meta Platform, Inc.
- 13.1.6.1. Company Details
- 13.1.6.2. Products
- 13.1.6.3. Financials (As Per Availability)
- 13.1.6.4. Key Market Focus & Geographical Presence
- 13.1.6.5. Recent Developments
- 13.1.6.6. Key Management Personnel
- 13.1.7. Pluto Inc.
- 13.1.7.1. Company Details
- 13.1.7.2. Products
- 13.1.7.3. Financials (As Per Availability)
- 13.1.7.4. Key Market Focus & Geographical Presence
- 13.1.7.5. Recent Developments
- 13.1.7.6. Key Management Personnel
- 13.1.8. TikTok Inc.
- 13.1.8.1. Company Details
- 13.1.8.2. Products
- 13.1.8.3. Financials (As Per Availability)
- 13.1.8.4. Key Market Focus & Geographical Presence
- 13.1.8.5. Recent Developments
- 13.1.8.6. Key Management Personnel
- 13.1.9. Twitch Interactive, Inc.
- 13.1.9.1. Company Details
- 13.1.9.2. Products
- 13.1.9.3. Financials (As Per Availability)
- 13.1.9.4. Key Market Focus & Geographical Presence
- 13.1.9.5. Recent Developments
- 13.1.9.6. Key Management Personnel
- 13.1.10. Vimeo, Inc.
- 13.1.10.1. Company Details
- 13.1.10.2. Products
- 13.1.10.3. Financials (As Per Availability)
- 13.1.10.4. Key Market Focus & Geographical Presence
- 13.1.10.5. Recent Developments
- 13.1.10.6. Key Management Personnel
14. Strategic Recommendations/Action Plan
- 14.1. Key Focus Areas
- 14.2. Target By Streaming Type
- 14.3. Target By Application
15. About Us & Disclaimer
