팟캐스트 광고 시장 : 세계 산업 규모, 점유율, 동향, 기회, 예측, 광고 유형별, 캠페인 유형별, 컨텐츠 장르별, 지역별, 경쟁별(2020-2030년)
Podcast Advertising Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Ad Type, By Campaign Type, By Content Genre By Region & Competition, 2020-2030F
상품코드:1668047
리서치사:TechSci Research
발행일:2025년 02월
페이지 정보:영문 182 Pages
라이선스 & 가격 (부가세 별도)
ㅁ Add-on 가능: 고객의 요청에 따라 일정한 범위 내에서 Customization이 가능합니다. 자세한 사항은 문의해 주시기 바랍니다.
한글목차
팟캐스트 광고 세계 시장 규모는 2024년 133억 달러로 평가되었고, 예측 기간 동안 14.93%의 연평균 복합 성장률(CAGR)로 2030년에는 305억 5,000만 달러에 달할 것으로 예상됩니다.
팟캐스트 광고 시장은 엔터테인먼트 및 정보 소비의 주류 형태인 팟캐스트의 인기 상승에 힘입어 최근 몇 년동안 큰 폭의 성장세를 보이고 있습니다. 팟캐스트는 광고주가 전 세계의 다양한 시청자와 소통할 수 있는 강력한 미디어가 되었습니다. 이 시장 특징은 팟캐스트가 틈새 관심사 및 속성에 대응할 수 있는 능력으로 인해 타겟팅되고 개인화된 광고에 대한 수요가 급증하고 있다는 점입니다. 광고주들은 열성적이고 충성도가 높은 청취자들에게 도달할 수 있는 팟캐스트 광고의 잠재력을 점점 더 많이 인식하고 있습니다. 온디맨드 오디오 컨텐츠의 부상과 다양한 디바이스에서 팟캐스트를 시청할 수 있는 편리함이 시장 확대에 기여하고 있습니다. 또한, 팟캐스트 형식의 유연성은 역동적이고 창의적인 광고 전략을 가능하게 하고, 브랜드와 청취자 사이에 독특하고 진정성 있는 관계를 형성할 수 있게 합니다. 팟캐스트 생태계가 진화함에 따라 프로그래매틱 광고 및 데이터 분석과 같은 기술적 진보가 광고 집행의 최적화와 캠페인 효과 측정에 중요한 역할을 하고 있습니다. 광고주들은 자사 메시지를 팟캐스트 컨텐츠에 매끄럽게 통합하기 위해 호스트 리드 엔도스먼트, 네이티브 통합과 같은 혁신적인 접근 방식을 모색하고 있습니다. 마케팅 회사 WARC의 트렌드 보고서에 따르면, 비디오 팟캐스트 소비가 증가하고 있으며, 유튜브가 가장 인기 있는 플랫폼으로 부상하고 있으며, 2024년에는 시청자들이 유튜브 TV 앱에서월4억 시간 이상의 팟캐스트를 시청할 것으로 예상하고 있습니다. 전 세계 팟캐스트 광고비는 2025년 50억 달러를 넘어 2026년에는 55억 달러에 달할 것으로 예상됩니다. 그러나 전년 대비 성장률은 2024년 13.2%에서 2025년 7.9%로 둔화되고, 2026년에는 6.5%에 그칠 것으로 예상됩니다.
시장 개요
예측 기간
2026-2030년
시장 규모 : 2024년
133억 달러
시장 규모 : 2030년
305억 5,000만 달러
CAGR : 2025-2030년
14.93%
급성장 부문
코미디
최대 시장
북미
시장 성장 촉진요인
팟캐스트 소비 급증
주요 시장 이슈
측정 및 어트리뷰션 과제
주요 시장 동향
프로그래매틱 광고 도입
목차
제1장 서론
제2장 조사 방법
제3장 주요 요약
제4장 세계의 팟캐스트 광고 시장 전망
시장 규모와 예측
금액별
시장 점유율과 예측
광고 유형별(Pre-roll Ad, Host-read Ad, Supplied Ad)
캠페인 유형별(브랜드 인지도 광고, 직접 리스폰스 광고, 브랜드 컨텐츠)
컨텐츠 장르별(뉴스 및 정치, 사회 및 문화, 코미디, 스포츠, 기타)
지역별
주요 5개사, 기타(2024년)
세계의 팟캐스트 광고 시장 매핑＆기회 평가
광고 유형별
캠페인 유형별
컨텐츠 장르별
지역별
제5장 북미의 팟캐스트 광고 시장 전망
시장 규모와 예측
금액별
시장 점유율과 예측
광고 유형별
캠페인 유형별
컨텐츠 장르별
국가별
제6장 유럽의 팟캐스트 광고 시장 전망
시장 규모와 예측
시장 점유율과 예측
제7장 아시아태평양의 팟캐스트 광고 시장 전망
시장 규모와 예측
시장 점유율과 예측
제8장 중동 및 아프리카의 팟캐스트 광고 시장 전망
시장 규모와 예측
시장 점유율과 예측
제9장 남미의 팟캐스트 광고 시장 전망
시장 규모와 예측
시장 점유율과 예측
제10장 시장 역학
성장 촉진요인
과제
제11장 COVID-19가 세계의 팟캐스트 광고 시장에 미치는 영향
영향 평가 모델
영향을 받는 주요 부문
영향을 받는 주요 국가
제12장 시장 동향과 발전
제13장 경쟁 구도
기업 개요
AdvertiseCast, LLC
Podtrac, Inc.
Acast Stories, Inc.
Audacy, Inc.
Liberated Syndication(Libsyn)
Podbean Tech Inc
SoundCloud Global Limited & Co. KG
Spotify AB
Stitcher Media LLC
ART19 Inc.
제14장 전략적 제안·행동 플랜
주요 중점 분야
타겟 : 광고 유형별
타겟 : 캠페인 유형별
제15장 리서치사에 대해 & 면책사항
LSH
영문 목차
영문목차
The global podcast advertising market was valued at USD 13.30 Billion in 2024 and is expected to reach USD 30.55 Billion by 2030 with a CAGR of 14.93% during the forecast period. The global podcast advertising market has experienced significant growth in recent years, propelled by the booming popularity of podcasts as a mainstream form of entertainment and information consumption. Podcasts have become a powerful medium for advertisers to connect with diverse audiences across the globe. The market is characterized by a surge in demand for targeted and personalized advertising, driven by the ability of podcasts to cater to niche interests and demographics. Advertisers are increasingly recognizing the potential of podcast advertising to reach engaged and loyal listeners. The rise of on-demand audio content and the convenience of consuming podcasts on various devices contribute to the market's expansion. Moreover, the flexibility of podcast formats allows for dynamic and creative advertising strategies, fostering a unique and authentic connection between brands and listeners. As the podcast ecosystem evolves, technological advancements, such as programmatic advertising and data analytics, are playing a crucial role in optimizing ad delivery and measuring campaign effectiveness. Advertisers are exploring innovative approaches, including host-read endorsements and native integrations, to seamlessly integrate their messages into the podcast content. According to a trend report by marketing firm WARC, video podcast consumption is growing, with YouTube emerging as the most popular platform. In 2024, viewers watched over 400 million hours of podcasts per month on YouTube's TV app. Global podcast ad spend is expected to exceed $5 billion in 2025 and USD5.5 billion in 2026. However, year-on-year growth is projected to slow from 13.2% in 2024 to 7.9% in 2025, and only 6.5% in 2026.
Market Overview
Forecast Period
2026-2030
Market Size 2024
USD 13.30 Billion
Market Size 2030
USD 30.55 Billion
CAGR 2025-2030
14.93%
Fastest Growing Segment
Comedy
Largest Market
North America
Key Market Drivers
Surge in Podcast Consumption
The primary driver fuelling the growth of the global podcast advertising market is the remarkable surge in podcast consumption worldwide. Podcasts have evolved from niche content to mainstream entertainment, attracting a diverse audience across age groups and demographics. The accessibility of podcasts on various platforms, including streaming services, dedicated podcast apps, and websites, has contributed to their widespread adoption. As more individuals integrate podcasts into their daily routines, advertisers are eager to capitalize on this captive and engaged audience. Unlike traditional advertising channels, podcasts offer a unique opportunity to reach listeners during moments of undivided attention, such as commuting, exercising, or relaxing. Advertisers are drawn to the intimate and immersive nature of podcasts, recognizing the potential to establish a deeper connection with consumers compared to other forms of digital advertising.
Key Market Challenges
Measurement and Attribution Challenges
One of the primary challenges in the global podcast advertising market is the difficulty in accurately measuring and attributing the impact of podcast advertisements. Unlike digital advertising on platforms that offer robust analytics and tracking, podcasts face limitations in providing granular data on listener behavior and ad performance. Traditional metrics like downloads and listener numbers provide a basic understanding of reach, but they fall short in offering insights into user engagement, conversion rates, and the true return on investment (ROI) for advertisers. The lack of standardized measurement metrics across the industry further complicates the evaluation of campaign effectiveness. As advertisers increasingly demand transparency and verifiable results, the podcasting industry must develop more sophisticated measurement tools and metrics to meet these expectations. This includes advancements in listener tracking, attribution modeling, and standardized reporting to provide advertisers with a clearer picture of the impact of their podcast advertising efforts.
Key Market Trends
Programmatic Advertising Adoption
The adoption of programmatic advertising in the podcast space is a trend gaining momentum, offering advertisers more sophisticated and data-driven methods of reaching their target audiences. Programmatic advertising automates the buying and placement of ads, allowing for real-time bidding and personalized ad delivery based on audience demographics, interests, and behavior. The traditional podcast advertising model often involved manual negotiations between advertisers and podcast creators, leading to a more time-consuming and less data-driven approach. Programmatic advertising brings efficiency and precision to the process, enabling advertisers to optimize campaigns, target specific listener segments, and measure the effectiveness of their ads more accurately. As programmatic capabilities continue to evolve, podcast advertisers are likely to benefit from enhanced targeting options, better campaign optimization, and improved attribution modeling. The integration of programmatic advertising into the podcast ecosystem aligns with broader trends in the digital advertising landscape and reflects the industry's commitment to staying at the forefront of innovation.
Key Market Players
AdvertiseCast, LLC
Podtrac, Inc.
Acast Stories, Inc.
Audacy, Inc.
Liberated Syndication (Libsyn)
Podbean Tech Inc
SoundCloud Global Limited & Co. KG
Spotify AB
Stitcher Media LLC
ART19 Inc.
Report Scope:
In this report, the global podcast advertising market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Podcast Advertising Market, By Ad Type:
Pre-roll Ads
Host-read Ads
Supplied Ads
Podcast Advertising Market, By Campaign Type:
Brand Awareness Ads
Direct Response Ads
Branded Content
Podcast Advertising Market, By Content Genre :
News & Politics
Society & Culture
Comedy
Sports
Others
Podcast Advertising Market, By Region:
North America
United States
Canada
Mexico
Europe
France
United Kingdom
Italy
Germany
Spain
Asia-Pacific
China
India
Japan
Australia
South Korea
Indonesia
Middle East & Africa
South Africa
Saudi Arabia
UAE
Turkey
South America
Argentina
Colombia
Brazil
Competitive Landscape
Company Profiles: Detailed analysis of the major companies presents in the global Podcast Advertising market.
Available Customizations:
Global Podcast Advertising Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
Detailed analysis and profiling of additional market players (up to five).
Table of Contents
1. Introduction
1.1. Market Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. Executive Summary
3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments
4. Global Podcast Advertising Market Outlook
4.1. Market Size & Forecast
4.1.1. By Value
4.2. Market Share & Forecast
4.2.1. By Ad Type Market Share Analysis (Pre-roll Ads, Host-read Ads, Supplied Ads)
4.2.2. By Campaign Type Market Share Analysis (Brand Awareness Ads, Direct Response Ads, Branded Content)
4.2.3. By Content Genre Market Share Analysis (News & Politics, Society & Culture, Comedy, Sports, Others)
4.2.4. By Regional Market Share Analysis
4.2.4.1. North America Market Share Analysis
4.2.4.2. Europe Market Share Analysis
4.2.4.3. Asia-Pacific Market Share Analysis
4.2.4.4. Middle East & Africa Market Share Analysis
4.2.4.5. South America Market Share Analysis
4.2.5. By Top 5 Companies Market Share Analysis, Others (2024)
4.3. Global Podcast Advertising Market Mapping & Opportunity Assessment
4.3.1. By Ad Type Market Mapping & Opportunity Assessment
4.3.2. By Campaign Type Market Mapping & Opportunity Assessment
4.3.3. By Content Genre Market Mapping & Opportunity Assessment
4.3.4. By Regional Market Mapping & Opportunity Assessment
5. North America Podcast Advertising Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Ad Type Market Share Analysis
5.2.2. By Campaign Type Market Share Analysis
5.2.3. By Content Genre Market Share Analysis
5.2.4. By Country Market Share Analysis
5.2.4.1. United States Podcast Advertising Market Outlook
5.2.4.1.1. Market Size & Forecast
5.2.4.1.1.1. By Value
5.2.4.1.2. Market Share & Forecast
5.2.4.1.2.1. By Ad Type Market Share Analysis
5.2.4.1.2.2. By Campaign Type Market Share Analysis
5.2.4.1.2.3. By Content Genre Market Share Analysis
5.2.4.2. Canada Podcast Advertising Market Outlook
5.2.4.2.1. Market Size & Forecast
5.2.4.2.1.1. By Value
5.2.4.2.2. Market Share & Forecast
5.2.4.2.2.1. By Ad Type Market Share Analysis
5.2.4.2.2.2. By Campaign Type Market Share Analysis
5.2.4.2.2.3. By Content Genre Market Share Analysis
5.2.4.3. Mexico Podcast Advertising Market Outlook
5.2.4.3.1. Market Size & Forecast
5.2.4.3.1.1. By Value
5.2.4.3.2. Market Share & Forecast
5.2.4.3.2.1. By Ad Type Market Share Analysis
5.2.4.3.2.2. By Campaign Type Market Share Analysis
5.2.4.3.2.3. By Content Genre Market Share Analysis
6. Europe Podcast Advertising Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Ad Type Market Share Analysis
6.2.2. By Campaign Type Market Share Analysis
6.2.3. By Content Genre Market Share Analysis
6.2.4. By Country Market Share Analysis
6.2.4.1. France Podcast Advertising Market Outlook
6.2.4.1.1. Market Size & Forecast
6.2.4.1.1.1. By Value
6.2.4.1.2. Market Share & Forecast
6.2.4.1.2.1. By Ad Type Market Share Analysis
6.2.4.1.2.2. By Campaign Type Market Share Analysis
6.2.4.1.2.3. By Content Genre Market Share Analysis
6.2.4.2. United Kingdom Podcast Advertising Market Outlook
6.2.4.2.1. Market Size & Forecast
6.2.4.2.1.1. By Value
6.2.4.2.2. Market Share & Forecast
6.2.4.2.2.1. By Ad Type Market Share Analysis
6.2.4.2.2.2. By Campaign Type Market Share Analysis
6.2.4.2.2.3. By Content Genre Market Share Analysis
6.2.4.3. Italy Podcast Advertising Market Outlook
6.2.4.3.1. Market Size & Forecast
6.2.4.3.1.1. By Value
6.2.4.3.2. Market Share & Forecast
6.2.4.3.2.1. By Ad Type Market Share Analysis
6.2.4.3.2.2. By Campaign Type Market Share Analysis
6.2.4.3.2.3. By Content Genre Market Share Analysis
6.2.4.4. Germany Podcast Advertising Market Outlook
6.2.4.4.1. Market Size & Forecast
6.2.4.4.1.1. By Value
6.2.4.4.2. Market Share & Forecast
6.2.4.4.2.1. By Ad Type Market Share Analysis
6.2.4.4.2.2. By Campaign Type Market Share Analysis
6.2.4.4.2.3. By Content Genre Market Share Analysis
6.2.4.5. Spain Podcast Advertising Market Outlook
6.2.4.5.1. Market Size & Forecast
6.2.4.5.1.1. By Value
6.2.4.5.2. Market Share & Forecast
6.2.4.5.2.1. By Ad Type Market Share Analysis
6.2.4.5.2.2. By Campaign Type Market Share Analysis
6.2.4.5.2.3. By Content Genre Market Share Analysis
7. Asia-Pacific Podcast Advertising Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Ad Type Market Share Analysis
7.2.2. By Campaign Type Market Share Analysis
7.2.3. By Content Genre Market Share Analysis
7.2.4. By Country Market Share Analysis
7.2.4.1. China Podcast Advertising Market Outlook
7.2.4.1.1. Market Size & Forecast
7.2.4.1.1.1. By Value
7.2.4.1.2. Market Share & Forecast
7.2.4.1.2.1. By Ad Type Market Share Analysis
7.2.4.1.2.2. By Campaign Type Market Share Analysis
7.2.4.1.2.3. By Content Genre Market Share Analysis
7.2.4.2. India Podcast Advertising Market Outlook
7.2.4.2.1. Market Size & Forecast
7.2.4.2.1.1. By Value
7.2.4.2.2. Market Share & Forecast
7.2.4.2.2.1. By Ad Type Market Share Analysis
7.2.4.2.2.2. By Campaign Type Market Share Analysis
7.2.4.2.2.3. By Content Genre Market Share Analysis
7.2.4.3. Japan Podcast Advertising Market Outlook
7.2.4.3.1. Market Size & Forecast
7.2.4.3.1.1. By Value
7.2.4.3.2. Market Share & Forecast
7.2.4.3.2.1. By Ad Type Market Share Analysis
7.2.4.3.2.2. By Campaign Type Market Share Analysis
7.2.4.3.2.3. By Content Genre Market Share Analysis
7.2.4.4. Australia Podcast Advertising Market Outlook
7.2.4.4.1. Market Size & Forecast
7.2.4.4.1.1. By Value
7.2.4.4.2. Market Share & Forecast
7.2.4.4.2.1. By Ad Type Market Share Analysis
7.2.4.4.2.2. By Campaign Type Market Share Analysis
7.2.4.4.2.3. By Content Genre Market Share Analysis
7.2.4.5. South Korea Podcast Advertising Market Outlook
7.2.4.5.1. Market Size & Forecast
7.2.4.5.1.1. By Value
7.2.4.5.2. Market Share & Forecast
7.2.4.5.2.1. By Ad Type Market Share Analysis
7.2.4.5.2.2. By Campaign Type Market Share Analysis
7.2.4.5.2.3. By Content Genre Market Share Analysis
7.2.4.6. Indonesia Podcast Advertising Market Outlook
7.2.4.6.1. Market Size & Forecast
7.2.4.6.1.1. By Value
7.2.4.6.2. Market Share & Forecast
7.2.4.6.2.1. By Ad Type Market Share Analysis
7.2.4.6.2.2. By Campaign Type Market Share Analysis
7.2.4.6.2.3. By Content Genre Market Share Analysis
8. Middle East & Africa Podcast Advertising Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Ad Type Market Share Analysis
8.2.2. By Campaign Type Market Share Analysis
8.2.3. By Content Genre Market Share Analysis
8.2.4. By Country Market Share Analysis
8.2.4.1. South Africa Podcast Advertising Market Outlook
8.2.4.1.1. Market Size & Forecast
8.2.4.1.1.1. By Value
8.2.4.1.2. Market Share & Forecast
8.2.4.1.2.1. By Ad Type Market Share Analysis
8.2.4.1.2.2. By Campaign Type Market Share Analysis
8.2.4.1.2.3. By Content Genre Market Share Analysis
8.2.4.2. Saudi Arabia Podcast Advertising Market Outlook
8.2.4.2.1. Market Size & Forecast
8.2.4.2.1.1. By Value
8.2.4.2.2. Market Share & Forecast
8.2.4.2.2.1. By Ad Type Market Share Analysis
8.2.4.2.2.2. By Campaign Type Market Share Analysis
8.2.4.2.2.3. By Content Genre Market Share Analysis
8.2.4.3. UAE Podcast Advertising Market Outlook
8.2.4.3.1. Market Size & Forecast
8.2.4.3.1.1. By Value
8.2.4.3.2. Market Share & Forecast
8.2.4.3.2.1. By Ad Type Market Share Analysis
8.2.4.3.2.2. By Campaign Type Market Share Analysis
8.2.4.3.2.3. By Content Genre Market Share Analysis
8.2.4.4. Turkey Podcast Advertising Market Outlook
8.2.4.4.1. Market Size & Forecast
8.2.4.4.1.1. By Value
8.2.4.4.2. Market Share & Forecast
8.2.4.4.2.1. By Ad Type Market Share Analysis
8.2.4.4.2.2. By Campaign Type Market Share Analysis
8.2.4.4.2.3. By Content Genre Market Share Analysis
9. South America Podcast Advertising Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Ad Type Market Share Analysis
9.2.2. By Campaign Type Market Share Analysis
9.2.3. By Content Genre Market Share Analysis
9.2.4. By Country Market Share Analysis
9.2.4.1. Argentina Podcast Advertising Market Outlook
9.2.4.1.1. Market Size & Forecast
9.2.4.1.1.1. By Value
9.2.4.1.2. Market Share & Forecast
9.2.4.1.2.1. By Ad Type Market Share Analysis
9.2.4.1.2.2. By Campaign Type Market Share Analysis
9.2.4.1.2.3. By Content Genre Market Share Analysis
9.2.4.2. Colombia Podcast Advertising Market Outlook
9.2.4.2.1. Market Size & Forecast
9.2.4.2.1.1. By Value
9.2.4.2.2. Market Share & Forecast
9.2.4.2.2.1. By Ad Type Market Share Analysis
9.2.4.2.2.2. By Campaign Type Market Share Analysis
9.2.4.2.2.3. By Content Genre Market Share Analysis
9.2.4.3. Brazil Podcast Advertising Market Outlook
9.2.4.3.1. Market Size & Forecast
9.2.4.3.1.1. By Value
9.2.4.3.2. Market Share & Forecast
9.2.4.3.2.1. By Ad Type Market Share Analysis
9.2.4.3.2.2. By Campaign Type Market Share Analysis
9.2.4.3.2.3. By Content Genre Market Share Analysis
10. Market Dynamics
10.1. Drivers
10.2. Challenges
11. Impact of COVID-19 on Global Podcast Advertising Market
