시장보고서 | 연간정보서비스 | 맞춤형시장조사 | 메일링 | 샘플 요청 목록
세계의 팟캐스팅 시장 보고서(2025년)
Podcasting Global Market Report 2025
상품코드 : 1811117
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 175 Pages
 라이선스 & 가격 (부가세 별도)
US $ 4,490 ￦ 6,448,000
PDF (Single User License) help
PDF 보고서를 1명만 이용할 수 있는 라이선스입니다. 인쇄 가능하며 인쇄물의 이용 범위는 PDF 이용 범위와 동일합니다.
US $ 6,490 ￦ 9,320,000
PDF (Site License) help
PDF 보고서를 동일 사업장의 모든 분이 이용할 수 있는 라이선스입니다. 인쇄 가능하며 인쇄물의 이용 범위는 PDF 이용 범위와 동일합니다.
US $ 8,490 ￦ 12,193,000
PDF (Enterprise License) help
PDF 보고서를 동일 기업의 모든 분이 이용할 수 있는 라이선스입니다. 인쇄 가능하며 인쇄물의 이용 범위는 PDF 이용 범위와 동일합니다.


ㅁ Add-on 가능: 고객의 요청에 따라 일정한 범위 내에서 Customization이 가능합니다. 자세한 사항은 문의해 주시기 바랍니다.
ㅁ 보고서에 따라 최신 정보로 업데이트하여 보내드립니다. 배송기일은 문의해 주시기 바랍니다.

한글목차

팟캐스팅 시장 규모는 향후 수년간 비약적인 성장이 예상됩니다. 2029년에는 CAGR 29.4%를 나타내 1,340억 7,000만 달러로 성장할 전망입니다. 예측 기간의 성장은 음성 어시스턴트와 스마트 스피커 채용 확대, 틈새 콘텐츠 수요 증가, 브랜디드 팟캐스트 인기 증가, 프로그래매틱 광고 채용 확대, 스마트폰 및 기타 모바일 기기 채용 확대에 기인할 수 있습니다. 예측 기간의 주요 동향으로는 팟캐스팅 기술의 진보, 연재형 스토리텔링의 인기 증가, 팟캐스팅 분석과 메트릭, 팟캐스팅 라이브 이벤트, 단편 팟캐스트 등이 있습니다.

향후 5년간의 성장률 29.4%라고 하는 예측은 전회의 예측으로부터 0.1%의 소폭의 감소를 반영하고 있습니다. 이 감소는 주로 미국과 다른 국가 간의 관세의 영향 때문입니다. 관세에 따라 오디오 인터페이스, 커패시터 마이크, 붐 암의 가격이 상승하기 때문에 팟캐스트 제작자는 장비의 가격경감으로 고생할 가능성이 있습니다. 또한 상호관세와 무역의 긴장과 한계 증가에 의한 세계경제와 무역에 대한 악영향에 의해 영향은 보다 넓게 느껴진다고 생각됩니다.

팟캐스팅 시장 성장에는 인터넷의 보급이 크게 기여하고 있습니다. 인터넷 이용 증가는 모바일 기기에 대한 액세스 강화, 인터넷을 통한 새로운 커뮤니케이션 채널의 출현, 기타 기여하는 요소 등의 요인에 기인합니다. COVID-19의 대유행시에는 락다운에 의해 사람들이 집에 닫히는 중, 통신, 엔터테인먼트, e러닝, 팟캐스트 등의 온라인 활동으로의 변화가 관찰되었습니다. 인터넷의 보급은 온라인 학습과 엔터테인먼트에서 팟캐스팅의 역할을 감안할 때 큰 수요를 창출합니다. 특히 2022년 미국의 인터넷 보급률은 약 92.0%로, 2021년 대비 2.8% 증가했으며 2021년부터 2022년 사이 840만 명의 인터넷 사용자가 증가했습니다. 마찬가지로 영국은 2022년 98.0%의 인터넷 보급률을 기록했으며, 이는 0.4% 성장한 수치로 동일 기간 동안 30만 명의 인터넷 사용자가 증가했음을 반영합니다. 그 결과, 인터넷 보급률의 향상이 팟캐스팅 시장 성장을 가속하게 됩니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁과 관세, 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 전략

제36장 부록

KTH
영문 목차

영문목차

Podcasting refers to an audio series program available in digital format for download or streaming over the Internet. It provides users with easy and free access to a variety of genres, including news, education, health, fitness, comedy, fiction, as well as industry updates and breakdowns that can be downloaded or streamed online.

The primary genres in podcasting include news and politics, society and culture, comedy, sports, and others. News and politics podcasts aim to keep listeners informed about local, national, or global news and politics, often focusing on specific topics using existing media sources like newspapers or magazines. These podcasts are designed to entertain, inform, or advocate for a cause, catering to audiences interested in current affairs. Typically, these programs range from half an hour to an hour in length and are presented in various formats such as interviews, panels, solo discussions, repurposed content, and conversational styles.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid surge in U.S. tariffs and the resulting trade tensions in spring 2025 are heavily affecting the media sector, particularly in areas such as content creation, broadcasting, and digital streaming. Increased tariffs on imported audiovisual gear, editing tools, and broadcasting technologies have driven up both production and operational costs for media companies. Film and TV studios are incurring higher expenses for sourcing foreign-made cameras, lighting, and post-production equipment, while news and broadcast outlets are facing steeper costs for satellite services and transmission hardware. Additionally, retaliatory tariffs imposed by other countries are hindering the export of U.S.-based media content, curbing international revenue growth. To navigate these challenges, media firms are increasingly sourcing domestically, accelerating digital transformation, and adopting AI-powered production tools to reduce costs and sustain their global competitiveness amid ongoing trade disruptions.

The podcasting market research report is one of a series of new reports from The Business Research Company that provides podcasting market statistics, including podcasting industry global market size, regional shares, competitors with a podcasting market share, detailed podcasting market segments, market trends and opportunities, and any further data you may need to thrive in the podcasting industry. This podcasting market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The podcasting market size has grown exponentially in recent years. It will grow from $36.28 billion in 2024 to $47.75 billion in 2025 at a compound annual growth rate (CAGR) of 31.6%. The growth in the historic period can be attributed to rise of on-demand content, rise in internet penetration, growing popularity of audio-on-demand services, increased demand for personalized content, platform diversification.

The podcasting market size is expected to see exponential growth in the next few years. It will grow to $134.07 billion in 2029 at a compound annual growth rate (CAGR) of 29.4%. The growth in the forecast period can be attributed to growing adoption of voice assistants and smart speakers, increasing demand for niche content, growing popularity of branded podcasts, increasing adoption of programmatic advertising, increasing adoption of smartphones and other mobile devices. Major trends in the forecast period include advancements in podcasting technology, growing popularity of serialized storytelling, podcasting analytics and metrics, live podcasting events, short-form podcasts.

The forecast of 29.4% growth over the next five years reflects a slight reduction of 0.1% from the previous projection. This reduction is primarily due to the impact of tariffs between the US and other countries. Podcast creators may struggle with equipment affordability as tariffs increase prices for audio interfaces, condenser mics, and boom arms. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The growth of the podcasting market is significantly fueled by the increasing penetration of the internet. The rise in internet usage is attributed to factors such as enhanced access to mobile devices, the emergence of new communication channels over the internet, and other contributing elements. During the COVID-19 pandemic, a shift to online activities, including communications, entertainment, e-learning, and podcasts, was observed as people were confined to their homes due to lockdowns. The expanding reach of the internet generates substantial demand for podcasting, considering its role in online learning and entertainment. Notably, in 2022, the internet penetration rate in the USA was approximately 92. 0%, indicating a 2. 8% increase and reaching 8. 4 million internet users between 2021 and 2022. Similarly, the UK witnessed a 98. 0% internet penetration rate in 2022, reflecting a 0. 4% growth and reaching 300 thousand internet users during the same period. Consequently, the increasing penetration of the internet is poised to propel the growth of the podcasting market.

The anticipated growth of the podcasting market is further driven by the increasing penetration of smartphones. Smartphones, characterized by their handheld design, mobile communication features, and multimedia capabilities, have become integral devices for accessing podcast content. These devices offer users accessibility and convenience, enabling them to discover, subscribe to, and listen to podcasts seamlessly while on the move. The global smartphone user base is estimated to reach 5. 25 billion in 2023, representing a 4. 9% annual increase, as reported by Oberlo. In the United States, the percentage of smartphone users increased to 76. 5% in 2022, reflecting a 3. 8% rise from the previous year, according to Demand Sage. Hence, the increasing penetration of smartphones is a key driver of the podcasting market's growth.

Major companies in the podcasting market are developing advanced products, such as Arabic podcast apps, to meet the increasing demand for region-specific content and to engage Arabic-speaking audiences with customized podcasts across various genres. An Arabic podcast app is a mobile or web application specifically designed to curate, host, and stream podcasts that are produced in Arabic or focus on topics relevant to Arabic-speaking listeners. For example, in January 2024, Thmanyah, a media company based in Saudi Arabia, launched Radio Thmanyah. This Arabic podcast app caters to both podcast enthusiasts and creators, providing a specialized environment for listening to Arabic and international podcasts. The app enables content creators to host their own podcasts, promote them, and access monetization opportunities through the Thmanyah Ad Network. It features profiles for creators and encourages social interactions among users, thereby enhancing community engagement with the content.

Leading companies in the podcasting market are embracing artificial intelligence (AI) to gain a competitive edge. This involves integrating AI-driven tools and algorithms to enhance content creation, discoverability, and personalization, ultimately elevating the overall listening experience for podcast creators and audiences alike. For instance, in May 2023, Supermix introduced an AI scaling platform to assist podcast creators in broadening their audience reach. The platform utilizes AI to transform one-hour audio podcasts into ten shorter videos optimized for social media algorithms, aiming to increase the podcasts' reach. Supermix's approach combines the efficiency of AI with human creativity, making podcast creation and promotion more accessible.

In February 2022, Spotify bolstered its position in the podcasting market through the acquisition of Chartable and Podsights. These acquisitions enhanced Spotify's capabilities in podcast advertising measurement and attribution, providing more accurate insights for advertisers and improved promotional tools for publishers. Chartable, a podcast analytics company, and Podsights, specializing in advertising tools, contribute to Spotify's efforts to foster the growth of the podcasting industry.

Major companies operating in the podcasting market include Amazon Inc., Apple Inc., iHeartMedia Inc., Megaphone LLC, Resonate Recordings LLC, Lemonpie Inc., Kitcaster Inc., Podfly Productions LLC, Podigy LLC, Podsworth Media LLC, The Podcast Host Limited, Ad Results Media LLC, Authentic Inc., Audioboom Limited, Blubrry a service of Rawvoice Inc., Buzzsprout a product of Limelight Inc., Castos Inc., Chartable Inc., Liberated Syndication Inc., Omny Studio Inc., Podbean Inc., Simplecast Inc., SoundCloud Limited, Spreaker Inc., Stitcher Inc., Voxnest Inc., Wondery LLC, Anchor Inc., Gimlet Media LLC, Radiotopia Inc., Earwolf LLC, Crooked Media Inc., Parcast LLC, Public Radio Exchange Inc.

North America was the largest region in the podcasting market share in 2024. The regions covered in the podcasting market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the podcasting market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

The podcasting market includes revenues earned by entities by non-fictional storytelling podcast and theater podcast format. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Podcasting Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on podcasting market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for podcasting ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The podcasting market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Podcasting Market Characteristics

3. Podcasting Market Trends And Strategies

4. Podcasting Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Podcasting Growth Analysis And Strategic Analysis Framework

6. Podcasting Market Segmentation

7. Podcasting Market Regional And Country Analysis

8. Asia-Pacific Podcasting Market

9. China Podcasting Market

10. India Podcasting Market

11. Japan Podcasting Market

12. Australia Podcasting Market

13. Indonesia Podcasting Market

14. South Korea Podcasting Market

15. Western Europe Podcasting Market

16. UK Podcasting Market

17. Germany Podcasting Market

18. France Podcasting Market

19. Italy Podcasting Market

20. Spain Podcasting Market

21. Eastern Europe Podcasting Market

22. Russia Podcasting Market

23. North America Podcasting Market

24. USA Podcasting Market

25. Canada Podcasting Market

26. South America Podcasting Market

27. Brazil Podcasting Market

28. Middle East Podcasting Market

29. Africa Podcasting Market

30. Podcasting Market Competitive Landscape And Company Profiles

31. Podcasting Market Other Major And Innovative Companies

32. Global Podcasting Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Podcasting Market

34. Recent Developments In The Podcasting Market

35. Podcasting Market High Potential Countries, Segments and Strategies

36. Appendix

(주)글로벌인포메이션 02-2025-2992 kr-info@giikorea.co.kr
ⓒ Copyright Global Information, Inc. All rights reserved.
PC버전 보기