한글목차

팟캐스팅 세계 시장 규모는 2024년 213억 4,000만 달러로 평가되었고, 예측 기간 동안 26.73%의 연평균 복합 성장률(CAGR)로 2030년에는 245억 7,000만 달러로 성장할 것으로 예상됩니다.

팟캐스팅 시장을 주도하고 있는 것은 스마트폰의 보급으로 사용자가 이동 중에도 쉽게 팟캐스팅 컨텐츠에 접속하여 이용할 수 있게 된 것입니다. 또한, 초고속 인터넷의 보급과 Spotify, Apple Podcasts, Google Podcasts와 같은 스트리밍 플랫폼의 등장으로 팟캐스팅의 도달 범위는 더욱 광범위하게 확대되었습니다. 주문형 개인화 컨텐츠에 대한 수요는 팟캐스팅의 인기에 박차를 가하고 있으며, 청취자들은 자신의 관심사에 맞는 주제를 유연하게 선택할 수 있는 것을 즐기고 있습니다. 팟캐스팅의 광고, 스폰서십, 구독 모델을 통해 수익을 창출할 수 있는 능력은 팟캐스팅의 성장에 더욱 기여하고 있습니다. 또한, 제작이 간편하고 크리에이터가 저렴한 비용으로 진입할 수 있어 새로운 컨텐츠가 급증하고, 아마추어와 프로 팟캐스터가 모두 모여들고 있습니다. 이러한 요인들이 계속 진화하는 가운데, 세계 팟캐스팅 시장은 지속적으로 확대될 것으로 예상됩니다.

시장 성장 촉진요인

컨텐츠 전송 강화를 위한 AI 기술 활용 확대

주요 시장 이슈

팟캐스팅에 대한 사람들의 인식 부족

목차

제1장 서론

제2장 조사 방법

제3장 주요 요약

제4장 고객의 소리

제5장 세계의 팟캐스팅 시장 전망

• 시장 규모와 예측
  • 금액별
• 시장 점유율과 예측
  • 장르별(뉴스 및 정치, 코미디, 스포츠, 사회 및 문화, 기타)
  • 포맷별(인터뷰, 패널, 솔로, 회화, 재이용 컨텐츠)
  • 지역별
  • 주요 5개사, 기타(2024년)
• 세계의 팟캐스팅 시장 매핑＆기회 평가
  • 장르별
  • 포맷별
  • 지역별

제6장 북미의 팟캐스팅 시장 전망

• 시장 규모와 예측
• 시장 점유율과 예측
• 북미 : 국가별 분석
  • 캐나다
  • 멕시코

제7장 아시아태평양의 팟캐스팅 시장 전망

• 시장 규모와 예측
• 시장 점유율과 예측
• 아시아태평양 : 국가별 분석
  • 일본
  • 인도
  • 호주
  • 한국
  • 인도네시아

제8장 유럽의 팟캐스팅 시장 전망

• 시장 규모와 예측
• 시장 점유율과 예측
• 유럽 : 국가별 분석
  • 영국
  • 이탈리아
  • 독일
  • 스페인

제9장 남미의 팟캐스팅 시장 전망

• 시장 규모와 예측
• 시장 점유율과 예측
• 남미 : 국가별 분석
  • 콜롬비아
  • 브라질

제10장 중동 및 아프리카의 팟캐스팅 시장 전망

• 시장 규모와 예측
• 시장 점유율과 예측
• 중동 및 아프리카 : 국가별 분석
  • 사우디아라비아
  • 아랍에미리트(UAE)
  • 터키

제11장 시장 역학

• 성장 촉진요인
• 과제

제12장 COVID-19가 세계의 팟캐스팅 시장에 미치는 영향

• 영향 평가 모델
  • 영향을 받는 주요 부문
  • 영향을 받는 주요 지역
  • 영향을 받는 주요 국가

제13장 시장 동향과 발전

제14장 경쟁 구도

• 기업 개요
  • Amazon.com, Inc.
  • Apple Inc.
  • iHeartMedia Inc.
  • Pandora Media, LLC
  • Audacy, Inc
  • Sound Cloud Global Limited & Co. KG
  • Spotify AB
  • TuneIn, Inc.
  • Podbean Inc
  • Liberated Syndication(Libsyn)

제15장 전략적 제안·행동 플랜

• 주요 중점 분야
• 장르별 타겟
• 포맷별 타겟

제16장 리서치사에 대해 & 면책사항

영문목차

The Global Podcasting market was valued at USD 21.34 billion in 2024 and is expected to grow to USD 24.57 billion by 2030 with a CAGR of 26.73% during the forecast period. The Podcasting market is driven by the increasing adoption of smartphones, which allows users to easily access and consume podcast content on the go. Also, the growing availability of high-speed internet and the rise of streaming platforms such as Spotify, Apple Podcasts, and Google Podcasts have expanded the reach of podcasts to a broader audience. The demand for on-demand, personalized content has fueled podcast popularity, as listeners enjoy the flexibility of choosing topics that match their interests. Podcasting's ability to generate revenue through ads, sponsorships, and subscription models further contributes to its growth. Also, the ease of production and low-cost entry point for creators has led to a surge in new content, attracting both amateur and professional podcasters. As these factors continue to evolve, the global podcasting market is expected to see sustained expansion.

Key Market Drivers

Rising Usage of AI-Powered Technology for Enhanced Content Delivery

The rising usage of AI-powered technology is becoming a significant driver in the global podcasting market, revolutionizing content delivery and enhancing the overall listener experience. AI tools are being increasingly used to automate tasks such as transcription, editing, and content recommendations. These technologies enable podcasters to streamline their workflow, improve audio quality, and create personalized listening experiences for their audience.AI-driven recommendation engines allow podcast platforms to suggest relevant content based on user behavior and preferences, increasing listener engagement and retention. Also, AI-powered voice recognition and natural language processing are improving the accuracy of transcriptions, making podcasts more accessible to a wider audience, including those with hearing impairments. AI is also helping advertisers better target their audience through advanced analytics and data-driven insights, leading to more effective ad placements and higher revenue generation for podcasters. As AI technology continues to advance, its role in content creation, personalization, and monetization will further fuel the growth of the global podcasting market, making it an essential tool for creators, platforms, and advertisers alike.

Key Market Challenges

Lack of Podcast Awareness Among People

One of the key challenges in the global podcasting market is the lack of podcast awareness among certain segments of the population. Despite the rapid growth of podcasting, many potential listeners, especially in older demographics or in regions with lower internet penetration, are still unfamiliar with podcasts or unsure about how to access them. This lack of awareness often prevents people from exploring podcast content, even though it could be a valuable source of entertainment, information, and education. For newcomers, discovering the right podcast or understanding how to use platforms and apps to listen can be intimidating. In some cases, potential listeners may not fully understand the benefits of podcasts over traditional media like radio or TV, which can contribute to hesitation in adopting the medium. Also, for creators, reaching an audience that is unaware of podcasts requires more investment in marketing and education about the format. Overcoming this challenge requires improving outreach efforts, increasing podcast visibility, and providing simple, accessible ways for new users to engage with the medium. As awareness grows and platforms evolve to become more user-friendly, this challenge will likely diminish, but it remains a significant hurdle in expanding podcasting's global reach.

Key Market Players

• Amazon.com, Inc.
• Apple Inc.
• iHeartMedia Inc.
• Pandora Media, LLC
• Audacy, Inc
• Sound Cloud Global Limited & Co. KG
• Spotify AB
• TuneIn, Inc.
• Podbean Inc
• Liberated Syndication (Libsyn)

Report Scope:

In this report, the Global Podcasting Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Podcasting Market, By Genre:

• News & Politics
• Comedy
• Sports
• Society & Culture
• Others

Podcasting Market, By Format:

• Interview
• Panels
• Solo
• Conversational
• Repurposed Content

Podcasting Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Asia-Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Indonesia
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• South America
  • Argentina
  • Colombia
  • Brazil
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Podcasting Market.

Available Customizations:

Global Podcasting Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Product Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Market Overview
• 3.2. Market Forecast
• 3.3. Key Regions
• 3.4. Key Segments

4. Voice of Customers

• 4.1. Brand Awareness
• 4.2. Factor Influencing Purchase Decision

5. Global Podcasting Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Genre Market Share Analysis (News & Politics, Comedy, Sports, Society & Culture, Others)
  • 5.2.2. By Format Market Share Analysis (Interview, Panels, Solo, Conversational, Repurposed Content)
  • 5.2.3. By Regional Market Share Analysis
    • 5.2.3.1. North America Market Share Analysis
    • 5.2.3.2. Europe Market Share Analysis
    • 5.2.3.3. Asia Pacific Market Share Analysis
    • 5.2.3.4. Middle East & Africa Market Share Analysis
    • 5.2.3.5. South America Market Share Analysis
  • 5.2.4. By Top 5 Companies Market Share Analysis, Others (2024)
• 5.3. Global Podcasting Market Mapping & Opportunity Assessment
  • 5.3.1. By Genre Market Mapping & Opportunity Assessment
  • 5.3.2. By Format Market Mapping & Opportunity Assessment
  • 5.3.3. By Regional Market Mapping & Opportunity Assessment

6. North America Podcasting Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Genre Market Share Analysis
  • 6.2.2. By Format Market Share Analysis
  • 6.2.3. By Country Market Share Analysis
• 6.3. North America: Country Analysis
  • 6.3.1. United States Podcasting Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Genre Market Share Analysis
      • 6.3.1.2.2. By Format Market Share Analysis
  • 6.3.2. Canada Podcasting Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Genre Market Share Analysis
      • 6.3.2.2.2. By Format Market Share Analysis
  • 6.3.3. Mexico Podcasting Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Genre Market Share Analysis
      • 6.3.3.2.2. By Format Market Share Analysis

7. Asia Pacific Podcasting Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Genre Market Share Analysis
  • 7.2.2. By Format Market Share Analysis
  • 7.2.3. By Country Market Share Analysis
• 7.3. Asia Pacific: Country Analysis
  • 7.3.1. China Podcasting Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Genre Market Share Analysis
      • 7.3.1.2.2. By Format Market Share Analysis
  • 7.3.2. Japan Podcasting Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Genre Market Share Analysis
      • 7.3.2.2.2. By Format Market Share Analysis
  • 7.3.3. India Podcasting Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Genre Market Share Analysis
      • 7.3.3.2.2. By Format Market Share Analysis
  • 7.3.4. Australia Podcasting Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Genre Market Share Analysis
      • 7.3.4.2.2. By Format Market Share Analysis
  • 7.3.5. South Korea Podcasting Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Genre Market Share Analysis
      • 7.3.5.2.2. By Format Market Share Analysis
  • 7.3.6. Indonesia Podcasting Market Outlook
    • 7.3.6.1. Market Size & Forecast
      • 7.3.6.1.1. By Value
    • 7.3.6.2. Market Share & Forecast
      • 7.3.6.2.1. By Genre Market Share Analysis
      • 7.3.6.2.2. By Format Market Share Analysis

8. Europe Podcasting Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Genre Market Share Analysis
  • 8.2.2. By Format Market Share Analysis
  • 8.2.3. By Country Market Share Analysis
• 8.3. Europe: Country Analysis
  • 8.3.1. France Podcasting Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Genre Market Share Analysis
      • 8.3.1.2.2. By Format Market Share Analysis
  • 8.3.2. United Kingdom Podcasting Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Genre Market Share Analysis
      • 8.3.2.2.2. By Format Market Share Analysis
  • 8.3.3. Italy Podcasting Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Genre Market Share Analysis
      • 8.3.3.2.2. By Format Market Share Analysis
  • 8.3.4. Germany Podcasting Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Genre Market Share Analysis
      • 8.3.4.2.2. By Format Market Share Analysis
  • 8.3.5. Spain Podcasting Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Genre Market Share Analysis
      • 8.3.5.2.2. By Format Market Share Analysis

9. South America Podcasting Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Genre Market Share Analysis
  • 9.2.2. By Format Market Share Analysis
  • 9.2.3. By Country Market Share Analysis
• 9.3. South America: Country Analysis
  • 9.3.1. Argentina Podcasting Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Genre Market Share Analysis
      • 9.3.1.2.2. By Format Market Share Analysis
  • 9.3.2. Colombia Podcasting Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Genre Market Share Analysis
      • 9.3.2.2.2. By Format Market Share Analysis
  • 9.3.3. Brazil Podcasting Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Genre Market Share Analysis
      • 9.3.3.2.2. By Format Market Share Analysis

10. Middle East & Africa Podcasting Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Genre Market Share Analysis
  • 10.2.2. By Format Market Share Analysis
  • 10.2.3. By Country Market Share Analysis
• 10.3. Middle East & Africa: Country Analysis
  • 10.3.1. South Africa Podcasting Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Genre Market Share Analysis
      • 10.3.1.2.2. By Format Market Share Analysis
  • 10.3.2. Saudi Arabia Podcasting Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Genre Market Share Analysis
      • 10.3.2.2.2. By Format Market Share Analysis
  • 10.3.3. UAE Podcasting Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Genre Market Share Analysis
      • 10.3.3.2.2. By Format Market Share Analysis
  • 10.3.4. Turkey Podcasting Market Outlook
    • 10.3.4.1. Market Size & Forecast
      • 10.3.4.1.1. By Value
    • 10.3.4.2. Market Share & Forecast
      • 10.3.4.2.1. By Genre Market Share Analysis
      • 10.3.4.2.2. By Format Market Share Analysis

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Impact of COVID-19 on Global Podcasting Market

• 12.1. Impact Assessment Model
  • 12.1.1. Key Segments Impacted
  • 12.1.2. Key Region Impacted
  • 12.1.3. Key Countries Impacted

13. Market Trends & Developments

14. Competitive Landscape

• 14.1. Company Profiles
  • 14.1.1. Amazon.com, Inc.
    • 14.1.1.1. Company Details
    • 14.1.1.2. Products
    • 14.1.1.3. Financials (As Per Availability)
    • 14.1.1.4. Key Market Focus & Geographical Presence
    • 14.1.1.5. Recent Developments
    • 14.1.1.6. Key Management Personnel
  • 14.1.2. Apple Inc.
    • 14.1.2.1. Company Details
    • 14.1.2.2. Products
    • 14.1.2.3. Financials (As Per Availability)
    • 14.1.2.4. Key Market Focus & Geographical Presence
    • 14.1.2.5. Recent Developments
    • 14.1.2.6. Key Management Personnel
  • 14.1.3. iHeartMedia Inc.
    • 14.1.3.1. Company Details
    • 14.1.3.2. Products
    • 14.1.3.3. Financials (As Per Availability)
    • 14.1.3.4. Key Market Focus & Geographical Presence
    • 14.1.3.5. Recent Developments
    • 14.1.3.6. Key Management Personnel
  • 14.1.4. Pandora Media, LLC
    • 14.1.4.1. Company Details
    • 14.1.4.2. Products
    • 14.1.4.3. Financials (As Per Availability)
    • 14.1.4.4. Key Market Focus & Geographical Presence
    • 14.1.4.5. Recent Developments
    • 14.1.4.6. Key Management Personnel
  • 14.1.5. Audacy, Inc
    • 14.1.5.1. Company Details
    • 14.1.5.2. Products
    • 14.1.5.3. Financials (As Per Availability)
    • 14.1.5.4. Key Market Focus & Geographical Presence
    • 14.1.5.5. Recent Developments
    • 14.1.5.6. Key Management Personnel
  • 14.1.6. Sound Cloud Global Limited & Co. KG
    • 14.1.6.1. Company Details
    • 14.1.6.2. Products
    • 14.1.6.3. Financials (As Per Availability)
    • 14.1.6.4. Key Market Focus & Geographical Presence
    • 14.1.6.5. Recent Developments
    • 14.1.6.6. Key Management Personnel
  • 14.1.7. Spotify AB
    • 14.1.7.1. Company Details
    • 14.1.7.2. Products
    • 14.1.7.3. Financials (As Per Availability)
    • 14.1.7.4. Key Market Focus & Geographical Presence
    • 14.1.7.5. Recent Developments
    • 14.1.7.6. Key Management Personnel
  • 14.1.8. TuneIn, Inc.
    • 14.1.8.1. Company Details
    • 14.1.8.2. Products
    • 14.1.8.3. Financials (As Per Availability)
    • 14.1.8.4. Key Market Focus & Geographical Presence
    • 14.1.8.5. Recent Developments
    • 14.1.8.6. Key Management Personnel
  • 14.1.9. Podbean Inc
    • 14.1.9.1. Company Details
    • 14.1.9.2. Products
    • 14.1.9.3. Financials (As Per Availability)
    • 14.1.9.4. Key Market Focus & Geographical Presence
    • 14.1.9.5. Recent Developments
    • 14.1.9.6. Key Management Personnel
  • 14.1.10. Liberated Syndication (Libsyn)
    • 14.1.10.1. Company Details
    • 14.1.10.2. Products
    • 14.1.10.3. Financials (As Per Availability)
    • 14.1.10.4. Key Market Focus & Geographical Presence
    • 14.1.10.5. Recent Developments
    • 14.1.10.6. Key Management Personnel

15. Strategic Recommendations/Action Plan

• 15.1. Key Focus Areas
• 15.2. Target By Genre
• 15.3. Target By Format

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