세계의 레이저 TV 시장 - 산업규모, 점유율, 동향, 기회, 예측 : 유형별, 사이즈별, 최종 용도별, 지역별, 경쟁(2019-2029년)
Laser TV Market - Global Industry Size, Share, Trends, Opportunity and Forecast, Segmented By Type, By Size, By End Use, By Region & Competition, 2019-2029F
상품코드:1591675
리서치사:TechSci Research
발행일:2024년 11월
페이지 정보:영문 181 Pages
라이선스 & 가격 (부가세 별도)
ㅁ Add-on 가능: 고객의 요청에 따라 일정한 범위 내에서 Customization이 가능합니다. 자세한 사항은 문의해 주시기 바랍니다.
한글목차
레이저 TV 세계 시장 규모는 2023년에 35억 3,000만 달러가 되고, 예측 기간 중의 CAGR은 45.38%로 2029년까지 332억 4,000만 달러의 성장이 전망되고 있습니다.
고품질 디스플레이 기술에 대한 수요가 증가하고 에너지 효율이 높고 친환경 제품으로 전환하는 등 다양한 요인으로 인해 시장이 크게 성장하고 있습니다. 힘있는 가격으로 선명한 색채, 뛰어난 대비비, 큰 화면 등 뛰어난 화질을 자랑하는 레이저 TV 기술에 있습니다. 소비자는 특히 FIFA 월드컵이나 올림픽과 같은 세계의 이벤트 시에, 보다 충실한 시청 체험을 요구하게 되어 있습니다. 인원수는 35억 7,200만 명에 달하며, 이는 세계 인구의 절반 이상에 해당합니다.
시장 개요
예측 기간
2025-2029년
시장 규모 : 2023년
35억 3,000만 달러
시장 규모 : 2029년
332억 4,000만 달러
CAGR : 2024-2029년
45.38%
급성장 부문
주택 시장
최대 시장
북미
이 시장을 더욱 활성화시키고 있는 것은 가전산업의 성장입니다. 그리고 UN Environment.Org의 보고서에 따르면 세계 약 26억 명의 게이머가 있습니다. 는 현대 소비자의 엔터테인먼트 수요를 충족하는 데 레이저 텔레비전이 수행하는 중요한 역할을 돋보이게합니다.
또 다른 중요한 추진력은 레이저 TV의 환경 친화적이고 에너지 효율적인 특성이며, 이는 지속가능성에 대한 소비자 의식의 향상과 잘 일치합니다. LED TV 등 기존 대체 제품과의 경쟁이 시장에 과제를 붙이고 있다고는 해도 소비자층이 넓고 주택에서 상업시설까지 레이저 TV의 용도가 다양하기 때문에 시장 전망은 유망합니다.
시장 성장 촉진요인
고화질 디스플레이와 세계 이벤트 시청자 증가
가전산업과 비디오게임 문화 확대
주요 시장 과제
대체 제품의 강한 존재감
가격 민감성과 비용 우려
주요 시장 동향
일반 가정에서 레이저 TV의 보급 확대
환경 친화적이고 에너지 효율적인 제품의 중시
목차
제1장 서론
제2장 조사 방법
제3장 주요 요약
제4장 고객의 목소리
제5장 세계의 레이저 TV 시장 전망
시장 규모와 예측
금액별
시장 점유율·예측
유형별(프로젝터 TV, 통상 TV)
사이즈별(40인치 이하, 40-100인치, 100인치 이상)
용도별(주택, 상업)
지역별
상위 5개사, 기타(2023)
세계 레이저 TV 시장 매핑 및 기회 평가
유형별
사이즈별
최종 용도별
지역별
제6장 북미의 레이저 TV 시장 전망
시장 규모와 예측
금액별
시장 점유율·예측
유형별
사이즈별
최종 용도별
국가별
북미: 국가별 분석
미국
캐나다
멕시코
제7장 아시아태평양의 레이저 TV 시장 전망
시장 규모와 예측
금액별
시장 점유율·예측
유형별
사이즈별
최종 용도별
국가별
아시아태평양: 국가별 분석
중국
일본
인도
호주
한국
인도네시아
제8장 유럽 레이저 TV 시장 전망
시장 규모와 예측
금액별
시장 점유율·예측
유형별
사이즈별
최종 용도별
국가별
유럽: 국가별 분석
프랑스
영국
이탈리아
독일
스페인
제9장 남미의 레이저 TV 시장 전망
시장 규모와 예측
금액별
시장 점유율과 예측
유형별
사이즈별
최종 용도별
국가별
남미 : 국가별 분석
아르헨티나
콜롬비아
브라질
제10장 중동 및 아프리카의 레이저 TV 시장 전망
시장 규모와 예측
금액별
시장 점유율·예측
유형별
사이즈별
최종 용도별
국가별
중동 및 아프리카: 국가별 분석
남아프리카
사우디아라비아
아랍에미리트(UAE)
터키
제11장 시장 역학
성장 촉진요인
과제
제12장 COVID-19가 세계 레이저 TV 시장에 미치는 영향
영향 평가 모델
영향을 받는 주요 부문
영향을 받는 주요 지역
영향을 받는 주요국
제13장 시장 동향과 발전
제14장 경쟁 구도
기업 프로파일
Xiaomi Corporation
Hisense International Co., Ltd.
Sony Corporation
Appotronics Corporation Ltd.
VAVA
Toshiba Corporation
BenQ Corporation
Bomaker
Optoma Group Ltd
XGIMI Technology Co., Ltd.
제15장 전략적 제안·실행 계획
제16장 기업 소개와 면책사항
JHS
영문 목차
영문목차
The Global Laser TV Market was valued at USD 3.53 billion in 2023 and is to grow USD 33.24 billion by 2029 with a CAGR of 45.38% during the forecast period. The significant growth in the market due to various factors such as the increasing demand for high-quality display technology and the move towards energy-efficient, eco-friendly products. This market is distinguished by Laser TV technology which boasts superior picture quality with vivid colors, excellent contrast ratios, and larger screen sizes at competitive prices as compared to traditional TVs. Consumers are increasingly seeking enhanced viewing experiences, particularly during global events like the FIFA World Cup and the Olympics. For instance, the 2018 FIFA World Cup in Russia alone attracted a viewership of 3.572 billion, more than half the global population, illustrating the enormous potential for Laser TV market growth.
Market Overview
Forecast Period
2025-2029
Market Size 2023
USD 3.53 Billion
Market Size 2029
USD 33.24 Billion
CAGR 2024-2029
45.38%
Fastest Growing Segment
Residential
Largest Market
North America
Further catalyzing this market is the growth of the consumer electronics industry. Take for example the India Appliances and Consumer Electronics market, which was valued at USD 10.93 billion in 2019. Additionally, there has been a surge in video gaming participation, with approximately 2.6 billion gamers around the world as reported by UN Environment. Org in August 2020, intensifying the demand for Laser TVs. This rise in electronics and gaming culture highlights the critical role Laser TVs play in satisfying the entertainment demands of contemporary consumers.
Another significant driver is the environmentally-friendly and energy-efficient nature of Laser TVs, which aligns well with the increasing consumer awareness regarding sustainability. However, strong competition from existing substitutes like LED, LCD, and OLED TVs presents a challenge to the market. Nevertheless, the large consumer base and versatile applications of Laser TVs, from residential to commercial settings, underscore a promising market outlook.
Key Market Drivers
High-Quality Display and Growing Viewership of Global Events
The global laser TV market is significantly influenced by the high-quality display technology offered by Laser TVs. These TVs provide unparalleled color accuracy, superior contrast ratios, and sharp imagery, thereby enriching viewers' experience. This technological superiority becomes particularly appealing during major worldwide events like the FIFA World Cup, Miss World, and the Olympics. For instance, the 2018 FIFA World Cup in Russia drew an enormous audience of 3.572 billion people. The exceptional display quality of Laser TVs enhances the viewing experience, making them a preferred choice for home entertainment during these events.
Expansion of Consumer Electronics Industry and Video Gaming Culture
An additional major factor driving the Global Laser TV Market is the rapid expansion of the consumer electronics sector alongside the booming video gaming culture. According to the Indian Brand Equity Foundation, the India Appliances and Consumer Electronics market reached a value of USD 10.93 billion in 2019, highlighting the substantial demand for electronic appliances, including Laser TVs. Moreover, the rise in the number of global gamers around 2.6 billion as reported by UN Environment. Org in August 2020 has fueled the demand for high-quality display technology. Laser TVs offer an immersive experience ideal for both movie watching and video gaming.
Key Market Challenges
Strong Market Presence of Substitute Products
The Global Laser TV Market faces significant challenges from established alternatives such as LED, LCD, and OLED TVs, which already enjoy strong market presence. These alternative products have developed extensive consumer bases due to their wide availability, varied pricing strategies, and satisfactory performance levels. The continuous technological advancements and innovations in LED and OLED TV sectors further attract consumers, posing stiff competition to Laser TVs.
Price Sensitivity and Cost Concerns
Additionally, the Global Laser TV Market must contend with price sensitivity and cost-related concerns. While Laser TVs offer superior display quality and energy efficiency, the initial investment can be relatively high compared to other types of televisions. This cost factor can be a major deterrent for price-sensitive buyers who might opt for more budget-friendly options like LED or LCD TVs. The higher costs associated with Laser TVs could restrict their adoption among certain consumer segments, thereby impacting market growth.
Key Market Trends
Increasing Adoption of Laser TVs in Households
There's a growing trend of adopting Laser TVs in domestic settings. Families are showing a marked preference for larger screen sizes that provide a cinema-like viewing experience at home. With sizes exceeding 40 inches available at competitive prices, Laser TVs are becoming increasingly attractive for households prioritizing immersive entertainment. Furthermore, Laser TVs are known for their long lifespan and minimal maintenance compared to traditional TVs, enhancing their appeal for home use.
Emphasis on Eco-friendly and Energy-efficient Products
As awareness about sustainability and environmental preservation grows, consumers are increasingly favoring eco-friendly and energy-efficient products. Laser TVs align well with this trend, as they consume less power and do not contain harmful chemicals like mercury, common in other display technologies. The environmental advantages, coupled with lower energy bills, make Laser TVs an appealing option for eco-conscious consumers.
Segmental Insights
By Size Insights
The Laser TV Market is categorized by size into 40 inch and below, 40-100 inch, and 100 inch and above. The 40-100 inch segment is anticipated to dominate the market because of its ideal dimensions for most households. Many consumers find this size range to be perfectly suited for their living rooms and entertainment spaces, offering a balanced blend of screen area and cost. The affordability of Laser TVs within this range also bolsters their market popularity.
Regional Insights
North America
North America is expected to continue holding a dominant position in the Global Laser TV Market. Growth in this region is driven by an uptick in luxurious home consumption, including Laser TVs. For instance, homes valued at over USD 1 million in the U.S. increased by 400,702 in 2018, according to USA Today. This region also benefits from higher minimum wages, boosting consumer spending power and facilitating growth in the Laser TV market.
Asia Pacific
The Asia Pacific region is projected to show considerable growth in the Laser TV Market due to an increase in dual-income households and a thriving hospitality industry. For instance, dual-income households in South Korea were estimated to be 5.66 million in 2019, accounting for 46 percent of all households. The rise in transaction volumes within the hospitality sector by 26.6 percent in 2018 further drives the adoption of Laser TVs in hotels and resorts, meeting the demand for high-quality display solutions.
Key Market Players
Xiaomi Corporation
Hisense International Co., Ltd.
Sony Corporation
Appotronics Corporation Ltd.
VAVA
Toshiba Corporation
BenQ Corporation
Bomaker
Optoma Group Ltd
XGIMI Technology Co., Ltd.
Report Scope:
In this report, the Laser TV Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Laser TV Market, By Type:
Projector TV
Regular TV
Laser TV Market, By Size:
40 Inch and Below
40-100 Inch
100 Inch and Above
Laser TV Market, By End Use:
Residential
Commercial
Laser TV Market, By Region:
North America
United States
Canada
Mexico
Asia-Pacific
China
Japan
India
Australia
South Korea
Indonesia
Europe
France
United Kingdom
Italy
Germany
Spain
South America
Argentina
Colombia
Brazil
Middle East & Africa
South Africa
Saudi Arabia
UAE
Turkey
Competitive Landscape
Company Profiles: Detailed analysis of the major companies presents in the Global Laser TV Market.
Available Customizations:
Global Laser TV Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
Detailed analysis and profiling of additional market players (up to five).
Table of Contents
1. Introduction
1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. Executive Summary
3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments
4. Voice of Customer
4.1. Brand Awareness
4.2. Brand Preference
4.3. Factor Influencing Purchase Decision
5. Global Laser TV Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Type Market Share Analysis (Projector TV, Regular TV)
5.2.2. By Size Market Share Analysis (40 Inch and Below, 40-100 Inch, 100 Inch and Above)
5.2.3. By End Use Market Share Analysis (Residential, Commercial)
5.2.4. By Regional Market Share Analysis
5.2.4.1. North America Market Share Analysis
5.2.4.2. Europe Market Share Analysis
5.2.4.3. Asia Pacific Market Share Analysis
5.2.4.4. Middle East & Africa Market Share Analysis
5.2.4.5. South America Market Share Analysis
5.2.5. By Top 5 Companies Market Share Analysis, Others (2023)
5.3. Global Laser TV Market Mapping & Opportunity Assessment
5.3.1. By Type Market Mapping & Opportunity Assessment
5.3.2. By Size Market Mapping & Opportunity Assessment
5.3.3. By End Use Market Mapping & Opportunity Assessment
5.3.4. By Regional Market Mapping & Opportunity Assessment