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세계의 IPTV 시장 보고서(2025년)
IPTV Global Market Report 2025
상품코드 : 1811095
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 175 Pages
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한글목차

IPTV 시장 규모는 향후 수년간 급성장할 것으로 전망됩니다. 2029년에는 CAGR 17.3%를 나타내 3,579억 2,000만 달러로 성장할 전망입니다. 이 예측 기간의 성장은 5G 네트워크의 출현, Ott 플랫폼과의 통합, 초고화질(UHD) 콘텐츠에 대한 수요, 인터랙티브하고 몰입감 있는 콘텐츠에 대한 주목, 클라우드 기반 IPTV 솔루션으로의 전환 등에 기인하고 있습니다. 예측 기간의 세계 동향에는 대화형, 몰입감 있는 콘텐츠, 클라우드 기반 IPTV 솔루션, 콘텐츠 보안의 중요성, 음성 제어 및 자연 언어 처리 통합, IPTV 서비스의 세계 배포 등이 포함됩니다.

향후 5년간의 성장률 17.3%라고 하는 예측은 이 시장에 관한 전회의 예측으로부터 변경은 없습니다. 이 감소는 주로 미국과 타국 간 관세의 영향 때문입니다. IPTV 서비스는 관세에 따라 스트리밍 라우터, 셋톱 박스 및 광대역 네트워크 장비의 비용이 증가하기 때문에 배달 병목 현상으로 고통받을 수 있습니다. 또한 상호관세와 무역의 긴장과 한계 증가로 인한 세계 경제와 무역에 대한 악영향으로 인해 그 영향이 보다 광범위하게 이어질 수 있습니다.

주문형 비디오(VoD) 서비스에 대한 선호도 증가는 IPTV 시장 성장을 뒷받침하는 중요한 요소입니다. VoD는 IPTV가 제공하는 혁신적인 기능 중 하나이며 소비자는 사용 가능한 비디오의 다양한 배열 중에서 선택할 수 있습니다. 이 콘텐츠는 실시간 스트리밍 프로토콜을 사용하여 전송됩니다. 최근 VoD의 인기는 눈부시고 스마트 TV의 보급률 상승에 기여하고 있습니다. 예를 들어 2023년 4월 미국 스트리밍 미디어 플레이어인 Netflix Inc.는 2022년 4분기 유료 가입자 수가 2억 2,300만 명에 이르렀고 2023년 1분기에는 2억 3,100만 명으로 증가했다고 발표했습니다. 그 결과, 비디오 온 디맨드 서비스에 대한 선호도 증가가 IPTV 시장 성장을 가속할 것으로 예측됩니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 - 거시경제 시나리오 금리, 인플레이션, 지정학, 무역전쟁과 관세, 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 전략

제36장 부록

KTH
영문 목차

영문목차

Internet Protocol Television (IPTV) encompasses network architecture, equipment, middleware, and software facilitating the delivery of real-time standard or high-definition television signals over a Managed Communications Service Provider (CSP) network.

Primary types of IPTV include video and non-video variants. Video IPTV involves delivering media content, videos, or live television over an IP network, utilizing either the public internet, private local area networks, or wide area networks. Various applications of IPTV encompass linear television and nonlinear television, catering to small & medium enterprises, large enterprises, and residential customers asuch as.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid surge in U.S. tariffs and the resulting trade tensions in spring 2025 are heavily affecting the media sector, particularly in areas such as content creation, broadcasting, and digital streaming. Increased tariffs on imported audiovisual gear, editing tools, and broadcasting technologies have driven up both production and operational costs for media companies. Film and TV studios are incurring higher expenses for sourcing foreign-made cameras, lighting, and post-production equipment, while news and broadcast outlets are facing steeper costs for satellite services and transmission hardware. Additionally, retaliatory tariffs imposed by other countries are hindering the export of U.S.-based media content, curbing international revenue growth. To navigate these challenges, media firms are increasingly sourcing domestically, accelerating digital transformation, and adopting AI-powered production tools to reduce costs and sustain their global competitiveness amid ongoing trade disruptions.

The internet protocol television IPTV market research report is one of a series of new reports from The Business Research Company that provides internet protocol television market statistics, including internet protocol television industry global market size, regional shares, competitors with an internet protocol television market share, detailed internet protocol television market segments, market trends and opportunities, and any further data you may need to thrive in the internet protocol television industry. This internet protocol television market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The iptv market size has grown rapidly in recent years. It will grow from $162.37 billion in 2024 to $189.25 billion in 2025 at a compound annual growth rate (CAGR) of 16.6%. The growth in the historic period can be attributed to broadband internet penetration, content consumption patterns, improved compression and encoding, global expansion of broadband infrastructure, rise of smart TVs and connected devices.

The iptv market size is expected to see rapid growth in the next few years. It will grow to $357.92 billion in 2029 at a compound annual growth rate (CAGR) of 17.3%. The growth in the forecast period can be attributed to emergence of 5g networks, integration with Ott platforms, demand for ultra high definition (uhd) content, focus on interactive and immersive content, shift to cloud-based iptv solutions. Major trends in the forecast period include interactive and immersive content, cloud-based iptv solutions, emphasis on content security, integration of voice control and natural language processing, global expansion of iptv services.

The forecast of 17.3% growth over the next five years remains unchanged from the previous projection for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. IPTV services may suffer delivery bottlenecks as tariffs increase the cost of streaming routers, set-top boxes, and broadband network gear. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The increasing preference for video-on-demand (VoD) services is a significant factor propelling the growth of the internet protocol television (IPTV) market. VoD is one of the innovative features provided by IPTV, allowing consumers to select from a wide array of available videos. This content is transmitted using the real-time Streaming Protocol. In recent years, VoD has gained remarkable popularity, contributing to a rise in smart TV adoption rates. For example, in April 2023, Netflix Inc., a US-based streaming media company, announced that it had 223 million paying subscribers in the fourth quarter of 2022, with that number increasing to 231 million by the first quarter of 2023. Consequently, the growing preference for video-on-demand services is anticipated to drive the growth of the IPTV market.

The growth of the IPTV market is expected to be driven by the increasing number of internet users. Internet users, defined as individuals who have accessed the Internet within the past three months, play a crucial role in the functioning of IPTV, as it relies on IP networks for the packetized transmission of video content. As of July 2023, global internet user count reached 5.19 billion, representing 64.6% of the world's population, according to BroadbandSearch, a US-based provider of information about internet service providers. This surge in the number of internet users is poised to be a significant factor propelling the growth of the IPTV market.

An emerging trend in the IPTV industry is the increasing demand for fiber-to-the-home (FTTH) connections. FTTH is gaining prominence due to the unparalleled bandwidth and transmission capacity offered by optical fiber, making it an ideal choice for IPTV services. The use of FTTH provides a stable access network, ensuring high-speed broadband and enhancing the overall user experience. A notable example is Airtel's introduction of Xstream fiber-to-the-home services in remote areas such as Ladakh and the Andaman and Nicobar Islands in June 2022. Service providers are strategically adopting FTTH to deliver premium content, ultimately aiming to offer an enhanced and seamless user experience.

Major companies in the IPTV market are focusing on product innovation, exemplified by the development of Internet-Protocol-Television (IPTV)/Over-the-Top (OTT) platforms. These platforms feature an integrated video architecture and a redesigned user interface, catering to the needs of customers, as demonstrated by Turk Telekom in September 2022. In collaboration with ZTE, the Turkish-based fixed-line provider launched a cutting-edge IPTV/OTT platform. The collaborative effort involved services such as migrating one million set-top boxes, seamless integration with over ten third-party vendors, and ensuring efficient content delivery. This product innovation strategy is geared towards enhancing profitability and staying competitive in the dynamic IPTV market.

In March 2023, Pavlov Media, a US-based internet service provider, acquired Singularity for an undisclosed amount. This acquisition is part of Pavlov Media's strategy to enhance its IPTV offerings by integrating advanced video technology and improving content delivery. Singularity is a US-based company specializing in IPTV software solutions.

Major companies operating in the IPTV market include Google LLC, Microsoft Corporation, Amazon Web Services (AWS), Intel Corporation, International Business Machines Corporation (IBM), Cisco Systems Inc., Tata Consultancy Services Limited, Ericsson AB, Cognizant Technology Solutions Corporation, Texas Instruments Incorporated, Infosys Limited, HCL Technologies Limited, Capgemini SE, Keysight Technologies Inc., Happiest Minds Technologies Limited, RapidValue Solutions Limited, Ixia Solutions, Allot Communications Ltd., Infineon Technologies AG, Atos SE

Asia-Pacific was the largest region in the IPTV market in 2024. Middle East is expected to be the fastest-growing region in the global IPTV market share during the forecast period. The regions covered in the iptv market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the iptv market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain

The internet protocol television market includes revenues earned by entities by providing services such as transmitting and broadcasting television programs through the Internet using the Internet Protocol (IP). IPTV provides the user with innovative features to improve user experience compared to conventional TV broadcasting such as radio, satellite and/or cable TV. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

IPTV Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on iptv market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for iptv ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The iptv market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. IPTV Market Characteristics

3. IPTV Market Trends And Strategies

4. IPTV Market - Macro Economic Scenario Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global IPTV Growth Analysis And Strategic Analysis Framework

6. IPTV Market Segmentation

7. IPTV Market Regional And Country Analysis

8. Asia-Pacific IPTV Market

9. China IPTV Market

10. India IPTV Market

11. Japan IPTV Market

12. Australia IPTV Market

13. Indonesia IPTV Market

14. South Korea IPTV Market

15. Western Europe IPTV Market

16. UK IPTV Market

17. Germany IPTV Market

18. France IPTV Market

19. Italy IPTV Market

20. Spain IPTV Market

21. Eastern Europe IPTV Market

22. Russia IPTV Market

23. North America IPTV Market

24. USA IPTV Market

25. Canada IPTV Market

26. South America IPTV Market

27. Brazil IPTV Market

28. Middle East IPTV Market

29. Africa IPTV Market

30. IPTV Market Competitive Landscape And Company Profiles

31. IPTV Market Other Major And Innovative Companies

32. Global IPTV Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The IPTV Market

34. Recent Developments In The IPTV Market

35. IPTV Market High Potential Countries, Segments and Strategies

36. Appendix

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