세계의 앱 디자인 소프트웨어 시장 규모는 2024년에 1,982억 7,000만 달러로 평가되었으며, 2024년부터 2031년까지 18.25%의 CAGR로 성장하여 2031년에는 6,748억 1,000만 달러에 달할 것으로 예측됩니다.
앱 디자인 소프트웨어는 개발자와 디자이너가 모바일 애플리케이션이나 웹 애플리케이션의 시각적 요소와 인터랙티브 요소를 제작할 수 있는 도구나 플랫폼을 말합니다.
와이어프레임, 프로토타이핑, UI/UX 디자인, 경우에 따라서는 기본적인 코딩 기능 등이 이러한 도구의 일반적인 특징입니다. 앱 디자인 소프트웨어는 E-Commerce, 헬스케어, 엔터테인먼트, 교육 등 다양한 산업에서 사용자 친화적이고 시각적으로 매력적인 애플리케이션을 만드는 데 사용되고 있습니다.
앱 디자인 소프트웨어의 미래는 광범위하며, AI 기반 디자인, 노코드/로코드 플랫폼, 다양한 디바이스와 사용자의 기대에 부응하는 반응형/적응형 디자인을 지원하는 도구에 대한 수요가 증가하고 있습니다. 디지털 전환이 가속화되면서 효율성, 혁신성, 사용자 중심의 앱 개발에 대한 요구로 인해 앱 디자인 소프트웨어의 시장 개척은 확대될 것으로 예상됩니다.
세계 앱 디자인 소프트웨어 시장을 형성하는 주요 시장 역학은 다음과 같습니다:
주요 시장 촉진요인
모바일 애플리케이션 수요 증가 : 소매, 헬스케어, 금융, 엔터테인먼트 등 다양한 산업에서 모바일 앱 사용이 급증하면서 앱 디자인 소프트웨어에 대한 수요가 증가하고 있습니다. 기업들은 고객 참여를 높이기 위해 사용자 친화적이고 시각적으로 매력적인 앱 개발에 점점 더 많은 노력을 기울이고 있습니다. 2024년 5월, 애플은 새로운 개발자 도구와 스위프트(Swift) 프로그래밍 언어 업데이트를 발표하여 개발자들이 iOS 기기용 고품질 앱을 쉽게 만들 수 있도록 하는 것을 목표로 앱 디자인 소프트웨어에 대한 수요를 증가시키고 있습니다.
노코드/로우코드 플랫폼으로의 전환 : 노코드 및 로우코드 플랫폼의 인기가 높아짐에 따라, 비기술 사용자들이 앱 디자인을 쉽게 할 수 있게 되었습니다. 이러한 플랫폼에서 사용자는 약간의 코딩 지식만 있으면 앱을 만들 수 있기 때문에 기업은 간단한 디자인 도구로 팀을 강화하려고 노력하여 시장 성장을 가져오고 있습니다. 2024년 4월, 마이크로소프트는 Power Apps 플랫폼의 업데이트를 발표하여 비즈니스 사용자의 앱 디자인 프로세스를 간소화하는 새로운 기능을 도입했습니다.
사용자 경험(UX) 디자인의 중요성 증대 : 앱 시장의 경쟁이 과열되면서 뛰어난 사용자 경험을 제공하는 것이 중요해지고 있습니다. 기업들은 직관적이고 매력적인 인터페이스를 만들어 사용자들의 몰입도와 만족도를 높이기 위해 최첨단 앱 디자인 소프트웨어에 투자하고 있습니다. 어도비는 2024년 3월, 정교한 앱 디자인 솔루션에 대한 수요 증가에 대응하여 협업 기능 향상과 AI를 활용한 디자인 제안 등 UX 디자인 툴 'Adobe XD'에 새로운 기능을 추가했습니다.
클라우드 기반 소프트웨어 솔루션의 확장 : 클라우드 기반 앱 디자인 소프트웨어는 유연성, 확장성, 저렴한 비용으로 인해 인기가 높아지고 있습니다. 클라우드 솔루션을 통해 팀은 장소에 구애받지 않고 실시간으로 협업할 수 있으며, 이는 현대의 분산된 인력에 이상적입니다. 2024년 6월, 구글은 구글 워크스페이스(Google Workspace) 제품군 내 클라우드 기반 디자인 도구의 확장을 발표했으며, 협업 워크플로우를 지원하는 고급 앱 디자인 기능을 포함합니다.
주요 과제
급속한 기술 발전 : 새로운 프로그래밍 언어, 디자인 표준, 디바이스 기능 등 기술 발전의 빠른 속도는 앱 디자인 소프트웨어 제공업체에게 도전과제를 던져주고 있습니다. 이러한 변화에 대응하기 위해서는 잦은 업데이트와 기술 혁신이 필요하며, 시간이 걸립니다.
높은 경쟁력과 시장 포화 : 앱 디자인 소프트웨어 시장은 경쟁이 매우 치열하며, 많은 업체들이 비슷한 기능을 제공하고 있습니다. 이러한 포화 상태는 기업이 제품을 차별화하고 가격 결정력을 유지하기 어렵게 만들어 수익률을 떨어뜨리는 경우가 많습니다.
크로스 플랫폼 호환성의 복잡성 : 여러 플랫폼(iOS, Android, 웹 등)에서 원활하게 작동하는 앱을 설계하는 것은 큰 과제입니다. 앱 디자인 소프트웨어는 앱이 다양한 운영체제 및 장치와 완벽하게 호환되도록 보장하기 위해 끊임없이 진화해야 하며, 개발에 복잡한 레이어를 추가해야 합니다.
보안 및 개인 정보 보호 문제 : 앱 사용이 증가함에 따라 데이터 보안 및 개인 정보 보호에 대한 우려는 더욱 보편화될 것입니다. 앱 디자인 소프트웨어는 사용자 데이터를 보호하기 위해 강력한 보안 기능을 포함해야 하지만, 개발자는 보안과 사용성 및 성능의 균형을 맞춰야 하기 때문에 어려운 경우가 많습니다.
주요 동향:
AI와 머신러닝의 통합 : 인공지능과 머신러닝 기능이 앱 디자인 소프트웨어에 통합되는 사례가 늘고 있습니다. 이러한 기술들은 반복 작업의 자동화, 디자인 제안, 예측 분석을 통한 사용자 경험 향상을 통해 디자이너를 지원합니다. 이러한 추세는 디자인 프로세스의 효율성과 창의성을 높여줍니다.
크로스 플랫폼 개발에 집중 : iOS, Android, 웹 등 여러 운영체제에서 원활하게 작동하도록 설계된 소프트웨어로, 크로스 플랫폼 앱 개발이 점점 더 널리 보급되고 있습니다. 이러한 추세는 개발 기간과 비용을 줄이면서 더 많은 사용자에게 도달하고자 하는 열망에 힘입은 것입니다.
협업 기능의 증가 : 앱 디자인 소프트웨어는 더 많은 협업 기능을 도입하여 팀이 실시간으로 협업하고, 피드백을 공유하며, 보다 효율적으로 디자인을 반복할 수 있도록 하고 있습니다. 이러한 추세는 원격근무가 확산되고 여러 장소에서 원활한 협업이 필요한 상황에서 특히 중요합니다.
반응형 디자인과 적응형 디자인에 집중 : 사용자가 다양한 디바이스에서 앱에 접속하게 되면서 반응형, 적응형 인터페이스 디자인이 중요해지고 있습니다. 앱 디자인 소프트웨어는 다양한 화면 크기와 해상도에서 앱이 제대로 표시되고 작동하도록 보장하는 도구와 기능을 탑재하도록 진화하고 있습니다.
Global App Design Software Market size was valued at USD 198.27 Billion in 2024 and is projected to reach USD 674.81 Billion by 2031, growing at a CAGR of 18.25% from 2024 to 2031.
App Design Software refers to the tools and platforms that allow developers and designers to create visual and interactive elements for mobile and web applications.
Wire framing, prototyping, UI/UX design, and, on occasion, basic coding capabilities are common features of these tools. App design software is used in a wide range of industries, including e-commerce, healthcare, entertainment, and education, to create user-friendly and visually appealing applications.
The future of app design software is vast, with growing demand for AI-driven design, no-code/low-code platforms, and tools that support responsive and adaptive design to meet the needs of various devices and user expectations. As digital transformation accelerates, the market for app design software is expected to grow, driven by the need for efficiency, innovation, and user-centric app development.
The key market dynamics that are shaping the global app design software market include:
Key Market Drivers:
Increasing Demand for Mobile Applications: The rapid growth of mobile app usage in a variety of industries, including retail, healthcare, finance, and entertainment, is fueling demand for app design software. Businesses are increasingly focusing on developing user-friendly and visually appealing apps to boost customer engagement. In May 2024, Apple announced new developer tools and Swift programming language updates, with the goal of making it easier for developers to create high-quality apps for iOS devices, thereby driving up demand for app design software.
Shift to No-Code/Low-Code Platforms: The growing popularity of no-code and low-code platforms is making app design easier for non-technical users. These platforms enable users to create apps with little coding knowledge, resulting in market growth as businesses seek to empower their teams with simple design tools. In April 2024, Microsoft released updates to its Power Apps platform, introducing new features that simplify the app design process for business users, which are expected to drive adoption of app design software across industries.
Increasing Emphasis on User Experience (UX) Design: As competition in the app market heats up, there is an increased emphasis on providing exceptional user experiences. Companies are investing in cutting-edge app design software to create intuitive and engaging interfaces that boost user retention and satisfaction. In March 2024, Adobe added new features to Adobe XD, its UX design tool, including improved collaboration capabilities and AI-powered design suggestions, in response to the growing demand for sophisticated app design solutions.
Expansion of Cloud-Based Software Solutions: Cloud-based app design software is becoming more popular due to its flexibility, scalability, and low cost. Cloud solutions allow teams to collaborate in real time, regardless of their location, making them ideal for modern, distributed workforces. In June 2024, Google announced the expansion of its cloud-based design tools within the Google Workspace suite, including advanced app design functionalities that support collaborative workflows, which is expected to boost the market for cloud-based app design software.
Key Challenges:
Rapidly Developing Technology: The rapid pace of technological advancement, which includes new programming languages, design standards, and device capabilities, poses a challenge to app design software providers. Keeping up with these changes necessitates frequent updates and innovation, which can be time-consuming.
High Competitiveness and Market Saturation: The app design software market is extremely competitive, with many players providing similar features. This saturation makes it difficult for businesses to differentiate their products and maintain pricing power, which often results in lower profit margins.
Complexity of Cross-Platform Compatibility: Designing apps that work seamlessly across multiple platforms (iOS, Android, web, etc.) presents a significant challenge. App design software must constantly evolve to ensure that apps are fully compatible with various operating systems and devices, adding layers of complexity to the development.
Security and Privacy Concerns: Concerns about data security and privacy become more prevalent as app usage increases. App design software must include strong security features to protect user data, which can be difficult because developers must balance security with usability and performance.
Key Trends:
Integrating AI and Machine Learning: Artificial intelligence and machine learning capabilities are increasingly being integrated into app design software. These technologies help designers by automating repetitive tasks, making design suggestions, and improving user experience with predictive analytics. This trend increases the efficiency and creativity of the design process.
Focus on Cross-Platform Development: Cross-platform app development is becoming increasingly popular, with software designed to work seamlessly across multiple operating systems, including iOS, Android, and the web. This trend is driven by the desire to reach a larger audience while reducing development time and costs.
Increasing Collaboration Features: App design software is incorporating more collaborative features, allowing teams to collaborate in real time, share feedback, and iterate designs more efficiently. This trend is especially important as remote work becomes more prevalent, necessitating seamless collaboration across multiple locations.
Focus on Responsive and Adaptive Design: As users access apps from a variety of devices, there is a greater emphasis on designing responsive and adaptive interfaces. App design software is evolving to include more tools and features that ensure apps look and function properly across a variety of screen sizes and resolutions.
Here is a more detailed regional analysis of the global app design software market:
North America:
North America is the dominant region in the global app design software market, owing to its advanced technological infrastructure and the presence of major technology companies and software developers. The region has a well-developed ecosystem that promotes innovation and rapid adoption of new technologies. In recent years, North America has been a hotbed of app design innovation, with numerous tech firms and startups driving growth in this field.
Furthermore, in June 2024, Google announced new integrations for its Figma design tool, strengthening its position in the North American market. These advancements demonstrate the region's continued commitment to advancing app design technology and maintaining its market leadership.
Asia Pacific:
The Asia Pacific region is currently experiencing the fastest growth in the app design software market, owing to rapid digitalization, increased smartphone penetration, and a thriving startup ecosystem. Countries like China, India, Japan, and South Korea are at the forefront of this trend, thanks to their tech-savvy populations and government initiatives that encourage digital innovation.
In May 2024, Adobe announced the establishment of a new AI research center in Singapore, with a focus on developing advanced AI-powered design tools for app developers. Similarly, in February 2024, Figma, a leading collaborative design platform, partnered with Tencent to improve its services for the Chinese market, providing localized features and improved performance to regional users. These advancements, combined with the growing demand for user-friendly and visually appealing mobile applications across various industries are expected to drive the app design software market in the Asia Pacific region.
The Global App Design Software Market is segmented based on Type, Application, and Geography.
Cloud-Based
On-premises
Based on Type, the Global App Design Software Market is segmented into Cloud-based, On-premises. The cloud-based segment dominates the market due to its flexibility, scalability, and the growing preference for remote collaboration and access. On-premises is the second fastest-growing segment, owing to enterprises' desire for greater control over their software environment and data security.
TV
Mobile Phone
Based on Application, the Global App Design Software Market is segmented into TV, Mobile Phone. The mobile phone segment is the most popular application in the market, owing to widespread smartphone adoption and the ongoing demand for mobile applications. The TV segment is the second fastest-growing, owing to the growing popularity of smart TVs and the demand for tailored applications for TV platforms.
North America
Europe
Asia Pacific
Rest of the World
Based on the Geography, the Global App Design Software Market are classified into North America, Europe, Asia Pacific, and Rest of World. North America dominates the global app design software market, owing to the presence of major technology companies, advanced infrastructure, and widespread adoption of digital solutions. Asia Pacific is the fastest-growing region, driven by rapid digitalization, rising smartphone penetration, and a thriving start-up ecosystem.
Key Players In App Design Software Market
The "Global App Design Software Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Sketch, Adobe, Axure, Marvel, SNQ Digital, Facebook, The Omni Group, Balsamiq, Justinmind, HotGloo
Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.
Global App Design Software Market: Recent Developments
In July 2024, Adobe released a major update to Adobe XD, which included advanced AI features to improve design automation and collaboration. The update aims to streamline workflows and improve user interface design capabilities.
In May 2024, Sketch launched a 90-day free trial for its design platform, aimed at new users and providing an extended period to evaluate its features. This initiative is intended to attract more designers and increase market penetration.
In January 2024, Axure released a new cloud-based version of its app design software with enhanced scalability and collaboration capabilities. The platform enables teams to collaborate in real time, regardless of their location.
In February 2024, UXPin introduced AI-powered prototyping features that enable designers to quickly create interactive prototypes from natural language descriptions. This innovation aims to speed up the design process and improve usability.