세계의 크리에이터용 뉴스레터 플랫폼 시장 보고서(2025년)
Newsletter Platforms For Creators Global Market Report 2025
상품코드 : 1888358
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

크리에이터용 뉴스레터 플랫폼 시장 규모는 최근 급속히 확대되고 있습니다. 2024년의 14억 8,000만 달러에서 2025년에는 17억 6,000만 달러에 이를 것으로 예측되며, CAGR은 18.6%를 나타낼 전망입니다. 이러한 성장은 독립 크리에이터들의 이메일 마케팅 채택 증가, 구독 기반 콘텐츠의 인기 상승, 시청자 수익화 도구 수요 증가, 디지털 크리에이터 경제의 확장, 그리고 시청자와의 직접 소통에 대한 관심 증대 등에 기인합니다.

크리에이터용 뉴스레터 플랫폼 시장 규모는 향후 수년간 급속한 성장이 예상됩니다. 2029년에는 34억 4,000만 달러에 이를 것으로 예측되며, CAGR은 18.2%를 나타낼 전망입니다. 예측 기간 동안의 성장은 AI 기반 개인화 기술의 통합 확대, 커뮤니티 주도형 뉴스레터 플랫폼의 채택 증가, 크리에이터 주도형 미디어 모델 선호도 상승, 콘텐츠 수익화 기회 확대, 데이터 기반 관객 인사이트 수요 증가 등에 기인합니다. 예측 기간의 주요 트렌드로는 자동화 및 분석 기술 발전, 크리에이터 네트워킹 기능의 지속적인 혁신, AI 기반 콘텐츠 추천 기술 발전, 개인화 알고리즘 연구 개발, 고급 관객 참여 기술 통합 등이 포함됩니다.

향후 모바일 인터넷 보급률 증가는 크리에이터용 뉴스레터 플랫폼 시장 성장을 주도할 것으로 예상됩니다. 모바일 인터넷은 스마트폰 및 태블릿과 같은 모바일 기기를 통해 셀룰러 네트워크로 무선 접속하는 인터넷을 의미합니다. 저렴한 스마트폰으로 더 많은 사람들이 온라인 서비스와 디지털 플랫폼에 접근할 수 있게 되면서 그 보급률이 증가하고 있습니다. 모바일 인터넷은 크리에이터가 어디서나 쉽게 뉴스레터를 생성, 관리, 전개할 수 있게 하여 모바일 기기를 통한 더 빠른 관객 참여와 편리한 성과 인사이트 접근을 가능하게 합니다. 예를 들어, 영국 규제 기관인 Ofcom에 따르면 2023년 9월 기준, 2023년 3월 기준 24시간 평균 다운로드 속도가 30 Mbit/s 이상인 회선 비율은 88%로, 2022년 3월 83%에서 증가했습니다. 따라서 모바일 인터넷 보급률 증가는 크리에이터용 뉴스레터 플랫폼 시장 성장을 촉진하고 있습니다.

크리에이터용 뉴스레터 플랫폼 시장의 주요 기업은 협업 플랫폼으로서의 크리에이터 네트워크와 같은 혁신적인 솔루션에 집중하고 있습니다. 이는 커뮤니티 주도형 네트워크를 통해 관객 참여도를 높이고, 크리에이터 간 파트너십을 촉진하며, 유기적인 구독자 증가를 가속화하기 위함입니다. 협업 플랫폼으로서의 크리에이터 네트워크는 콘텐츠 크리에이터, 브랜드, 관객을 연결하는 디지털 생태계로, 상호 성장과 참여를 위한 협업, 자원 공유, 콘텐츠 공동 창작을 가능하게 합니다. 예를 들어, 2023년 6월 미국 기반 크리에이터 마케팅 및 이메일 자동화 솔루션 제공업체인 ConvertKit은 크리에이터 간 추천을 통해 뉴스레터 크리에이터의 관객 확대를 가속화하는 협업 플랫폼인 크리에이터 네트워크를 출시했습니다. 크리에이터 프로필을 설정함으로써 크리에이터는 자신이 좋아하는 다른 뉴스레터를 추천할 수 있으며, 이러한 추천은 구독자와 공유되어 참여하는 모든 크리에이터가 더 효율적으로 신규 구독자를 확보할 수 있도록 돕습니다. 이 네트워크는 사회적 증거와 지속적인 교차 홍보를 활용하여 크리에이터들이 ConvertKit 생태계 내에서 유기적으로 연결하고 공유하며 함께 성장할 수 있도록 합니다. 이 네트워크의 출시는 뉴스레터 확장을 위한 전통적인 고립된 성장 방식에서 보다 커뮤니티 중심의 접근 방식으로의 전환을 의미합니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁과 관세, 그리고 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문, 전략

제36장 부록

HBR
영문 목차

영문목차

Newsletter platforms for creators are specialized digital platforms that offer a streamlined environment for producing, managing, and distributing newsletters to a targeted audience in an organized and efficient way. These platforms combine tools for content creation, subscriber management, data analytics, and revenue generation, enabling creators to retain ownership of their audience and foster consistent engagement over time.

The key types of platforms in newsletter platforms for creators are standalone newsletter platforms, integrated email marketing platforms, social media-based platforms, and others. Standalone newsletter platforms are independent tools designed solely for creating, managing, and distributing newsletters without relying on broader marketing or content management systems. They cover various creator types, including individual creators, small businesses, enterprises, nonprofits, and others, as well as monetization models, such as subscription-based, ad-supported, freemium, transaction fee, and others. These platforms can be deployed on cloud-based or on-premises servers and serve a range of end-users, including content creators, journalists, educators, marketers, and others.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the media sector, particularly in content production, broadcasting, and digital distribution. Higher duties on imported audiovisual equipment, editing software, and broadcast technology have increased production and operational costs for media companies. Film and television studios face added expenses for sourcing foreign-made cameras, lighting systems, and post-production tools, while news and broadcasting agencies are contending with inflated costs for transmission equipment and satellite services. Moreover, retaliatory tariffs in international markets are restricting the export of U.S.-produced media content, limiting global revenue potential. In response, media organizations are turning to domestic suppliers, expanding digital platforms, and investing in AI-driven content creation to streamline operations and preserve competitiveness in a volatile global trade environment.

The newsletter platforms for creators market research report is one of a series of new reports from The Business Research Company that provides newsletter platforms for creators market statistics, including newsletter platforms for creators industry global market size, regional shares, competitors with a newsletter platforms for creators market share, detailed newsletter platforms for creators market segments, market trends and opportunities, and any further data you may need to thrive in the newsletter platforms for creators industry. This newsletter platform for the creators' market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The newsletter platforms for creators market size has grown rapidly in recent years. It will grow from $1.48 billion in 2024 to $1.76 billion in 2025 at a compound annual growth rate (CAGR) of 18.6%. The growth in the historic period is attributed to the increasing adoption of email marketing by independent creators, the rising popularity of subscription-based content, the growing demand for audience monetization tools, the expansion of the digital creator economy, and the heightened focus on direct-to-audience communication.

The newsletter platforms for creators market size is expected to see rapid growth in the next few years. It will grow to $3.44 billion in 2029 at a compound annual growth rate (CAGR) of 18.2%. The growth in the forecast period is attributed to the increasing integration of AI-powered personalization, the rising adoption of community-driven newsletter platforms, the growing preference for creator-led media models, the expansion of content monetization opportunities, and the increasing demand for data-driven audience insights. Key trends in the forecast period include technological advancements in automation and analytics, continuous innovations in creator networking features, developments in AI-based content recommendations, research and development in personalization algorithms, and the integration of advanced audience engagement technologies.

The rising mobile internet penetration is expected to drive the growth of the newsletter platforms for creators market going forward. Mobile internet refers to wireless access to the internet through cellular networks using mobile devices such as smartphones and tablets. Its penetration is increasing as affordable smartphones enable more people to access online services and digital platforms. Mobile internet allows creators to easily create, manage, and distribute newsletters from anywhere, facilitating faster audience engagement and convenient access to performance insights through their mobile devices. For example, in September 2023, according to Ofcom, a UK-based regulatory body, 88% of lines recorded a 24-hour average download speed of at least 30 Mbit/s in March 2023, up from 83% in March 2022. Therefore, rising mobile internet penetration is propelling the growth of the newsletter platforms for creators market.

Key companies in the newsletter platforms for creators market are focusing on innovative solutions, such as creator networks as collaborative platforms, to enhance audience engagement, foster creator partnerships, and accelerate organic subscriber growth through community-driven networks. A creator network as a collaborative platform is a digital ecosystem connecting content creators, brands, and audiences, enabling collaboration, resource sharing, and co-creation of content for mutual growth and engagement. For instance, in June 2023, ConvertKit, a US-based provider of creator marketing and email automation solutions, launched a Creator Network as a collaborative platform to help newsletter creators grow their audiences faster through creator-to-creator recommendations. By setting up a Creator Profile, creators can recommend other newsletters they like, and these recommendations are shared with their subscribers, helping all participating creators gain new subscribers more efficiently. This network leverages social proof and ongoing cross-promotion, enabling creators to connect, share, and grow together organically within the ConvertKit ecosystem. The launch of this network marks a shift from traditional isolated growth methods to a more community-driven approach to newsletter expansion.

In March 2025, Redbrick Technologies Inc., a Canada-based provider of digital publishing and audience engagement solutions, acquired Paved for an undisclosed amount. Through this acquisition, Redbrick aims to strengthen its presence in the rapidly growing creator economy, reinforce its position in the newsletter advertising ecosystem, and expand its portfolio of digital media assets to support audience monetization and brand partnerships. Paved Inc. is a US-based provider of a premium newsletter advertising platform that offers tools for creating and sending newsletters.

Major players in the newsletter platforms for creators market are Zoho Corporation Private Limited, Klaviyo Inc., ActiveCampaign LLC, Substack Inc., GetResponse S.A., Brevo Group, Maropost Inc., Omnisend UAB, ConvertKit LLC, Sendlane Inc., AWeber Communications Inc., Beehiiv Inc., Elastic Email Ltd., Podia Inc., BigMailer Ltd., Buttondown LLC, CleverReach GmbH & Co. KG, EmailOctopus Ltd., MailerCloud Ltd., Mailmodo Inc., SendFox LLC, MoonMail S.L., Flodesk Inc., and Letterdrop Inc.

North America was the largest region in the newsletter platforms for creators market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in newsletter platforms for creators report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the newsletter platforms for creators market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The newsletter platforms for creators market consist of revenues earned by entities by providing services such as email distribution, content creation, audience management, monetization support, subscription management, and performance tracking. The market value includes the value of related goods sold by the service provider or included within the service offering. The newsletter platforms for creators market also include sales of data storage devices, networking equipment, computer hardware, power supply units, cooling systems, and data center racks. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Newsletter Platforms For Creators Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on newsletter platforms for creators market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for newsletter platforms for creators ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The newsletter platforms for creators market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Newsletter Platforms For Creators Market Characteristics

3. Newsletter Platforms For Creators Market Trends And Strategies

4. Newsletter Platforms For Creators Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Newsletter Platforms For Creators Growth Analysis And Strategic Analysis Framework

6. Newsletter Platforms For Creators Market Segmentation

7. Newsletter Platforms For Creators Market Regional And Country Analysis

8. Asia-Pacific Newsletter Platforms For Creators Market

9. China Newsletter Platforms For Creators Market

10. India Newsletter Platforms For Creators Market

11. Japan Newsletter Platforms For Creators Market

12. Australia Newsletter Platforms For Creators Market

13. Indonesia Newsletter Platforms For Creators Market

14. South Korea Newsletter Platforms For Creators Market

15. Western Europe Newsletter Platforms For Creators Market

16. UK Newsletter Platforms For Creators Market

17. Germany Newsletter Platforms For Creators Market

18. France Newsletter Platforms For Creators Market

19. Italy Newsletter Platforms For Creators Market

20. Spain Newsletter Platforms For Creators Market

21. Eastern Europe Newsletter Platforms For Creators Market

22. Russia Newsletter Platforms For Creators Market

23. North America Newsletter Platforms For Creators Market

24. USA Newsletter Platforms For Creators Market

25. Canada Newsletter Platforms For Creators Market

26. South America Newsletter Platforms For Creators Market

27. Brazil Newsletter Platforms For Creators Market

28. Middle East Newsletter Platforms For Creators Market

29. Africa Newsletter Platforms For Creators Market

30. Newsletter Platforms For Creators Market Competitive Landscape And Company Profiles

31. Newsletter Platforms For Creators Market Other Major And Innovative Companies

32. Global Newsletter Platforms For Creators Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Newsletter Platforms For Creators Market

34. Recent Developments In The Newsletter Platforms For Creators Market

35. Newsletter Platforms For Creators Market High Potential Countries, Segments and Strategies

36. Appendix

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