자동차용 투명 OLED(Organic Light-Emitting Diode) 시장 보고서(2026년)
Automotive Transparent Organic Light-Emitting Diode (OLED) Global Market Report 2026
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리서치사 : The Business Research Company
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한글목차

자동차용 투명 OLED 시장 규모는 최근 급격하게 확대되고 있습니다. 2025년 5억 2,000만 달러에서 2026년 6억 6,000만 달러에 달하고, CAGR 26.3%를 보일 것으로 예측됩니다. 지금까지의 성장은 고급차 인테리어 수요, 디지털 계기판 보급, OLED 소재 효율 향상, 운전자 정보 가시성에 대한 관심 증가, 고급차 조기 채용 등이 주요 요인으로 꼽힙니다.

자동차용 투명 OLED 시장 규모는 향후 수년간 급격한 성장이 예상됩니다. 2030년에는 16억 7,000만 달러에 달할 것으로 예상되며, CAGR은 26.1%를 보일 것으로 전망됩니다. 예측 기간 중 성장 요인으로는 양산차에 투명 디스플레이의 통합, AR 기반 헤드업 디스플레이(HUD) 채택 확대, OLED 제조 비용 감소, 운전자 주의 산만 방지 규제 강화, 전기자동차 및 소프트웨어 정의 차량의 보급 확대 등을 꼽을 수 있습니다. 예측 기간의 주요 동향으로는 투명 헤드업 디스플레이의 통합, 곡면 및 플렉서블 OLED의 채택, 주간 시인성 향상 OLED, 모듈형 OLED 콕핏 아키텍처, 재료 혁신을 통한 비용 최적화 등이 있습니다.

향후 전기자동차 및 자율주행차의 보급 확대가 자동차용 투명 OLED 시장의 성장을 촉진할 것으로 예측됩니다. 전기자동차 및 자율주행자동차는 전기로 구동되며, 인간의 개입을 최소화하거나 전혀 개입하지 않고 작동하는 첨단 시스템을 탑재한 자동차를 말합니다. 전기자동차 및 자율주행차 증가는 환경적 지속가능성에 대한 요구에 의해 촉진되고 있습니다. 탄소배출량 감소, 대기오염 감소, 화석연료 의존도 감소를 실현하기 위함입니다. 자동차용 투명 OLED는 시인성 저하 없이 운전 보조, 인포테인먼트, 실시간 차량 정보를 강화하는 고화질, 인터랙티브하고 매끄럽게 통합된 디스플레이를 제공함으로써 전기자동차 및 자율주행차를 지원합니다. 예를 들어 인구 통계, 국토 면적, GDP 등의 통계를 포함한 세계 인구 데이터를 제공하는 미국 웹사이트 'World Population Review'에 따르면 2025년 11월 기준 미국은 2024년 150만 대의 전기자동차 판매량을 기록할 것으로 예상했습니다. 따라서 전기자동차 및 자율주행차의 보급 확대가 자동차용 투명 OLED 시장의 성장을 가속하고 있습니다.

자동차용 투명 OLED 시장의 주요 업체들은 차량 내부 디자인 개선과 운전자 정보 시인성 향상을 위해 플렉서블 및 곡면 OLED 패널 등 혁신적인 솔루션 개발에 주력하고 있습니다. 플렉서블 곡면 OLED 패널은 손상 없이 구부릴 수 있는 디스플레이 패널로, 대시보드, 도어 패널, 기타 곡면 인테리어 등 기존과 다른 형태의 표면에 매끄럽게 통합할 수 있습니다. 예를 들어 2024년 2월 이스라엘에 본사를 둔 기술 기업 고지(Goji)는 한국의 가전업체 LG전자와 제휴하여 고지의 특허 기술인 부유입자소자(SPD) 기술을 활용한 투명 유기EL(T-OLED) 디스플레이 기술 개발을 추진하고 있습니다. 이번 제휴는 항공우주, 철도, 자동차, 선박, 민생제품 등에 적용을 목표로 SPD 기반의 T-OLED 디스플레이 시장 출시를 목표로 하고 있습니다. LG의 T-OLED 및 전자 분야 전문성과 Gauzy의 첨단 재료과학을 결합해 고대비, 유연성, 다양한 환경에서 우수한 사용자 경험을 제공하는 혁신적인 투명 디스플레이 솔루션을 구현하고자 합니다.

목차

제1장 개요

제2장 시장의 특징

제3장 시장 공급망 분석

제4장 세계의 시장 동향과 전략

제5장 최종 용도 산업의 시장 분석

제6장 시장 : 금리, 인플레이션, 지정학, 무역 전쟁과 관세의 영향, 관세 전쟁과 무역 보호주의에 의한 공급망에 대한 영향, Covid가 시장에 미치는 영향을 포함한 거시경제 시나리오

제7장 세계의 전략 분석 프레임워크, 현재 시장 규모, 시장 비교 및 성장률 분석

제8장 시장의 세계 TAM(Total Addressable Market)

제9장 시장 세분화

제10장 지역별·국가별 분석

제11장 아시아태평양 시장

제12장 중국 시장

제13장 인도 시장

제14장 일본 시장

제15장 호주 시장

제16장 인도네시아 시장

제17장 한국 시장

제18장 대만 시장

제19장 동남아시아 시장

제20장 서유럽 시장

제21장 영국 시장

제22장 독일 시장

제23장 프랑스 시장

제24장 이탈리아 시장

제25장 스페인 시장

제26장 동유럽 시장

제27장 러시아 시장

제28장 북미 시장

제29장 미국 시장

제30장 캐나다 시장

제31장 남미 시장

제32장 브라질 시장

제33장 중동 시장

제34장 아프리카 시장

제35장 시장 규제 상황과 투자환경

제36장 경쟁 구도와 기업 개요

제37장 기타 대기업과 혁신적 기업

제38장 세계의 시장 경쟁 벤치마킹과 대시보드

제39장 주요 합병과 인수

제40장 시장의 잠재력이 높은 국가, 부문, 전략

제41장 부록

KSA
영문 목차

영문목차

Automotive transparent organic light-emitting diode OLED is a display technology that produces light from organic materials, delivering bright and high-contrast visuals. Its partial transparency enables drivers to view information without blocking their sight. OLED displays are energy efficient and provide flexible design possibilities. They are applied in vehicles to offer advanced, customizable, and visually appealing interfaces.

The primary product types of automotive transparent organic light-emitting diode OLED are display panels and lighting panels. Display panels integrated into vehicles emit light individually without a backlight and allow visibility through them, enabling both information display and transparency for innovative automotive interior and windshield uses. These are applied across various vehicle types, including passenger vehicles, commercial vehicles, and electric vehicles. Their uses include head-up displays, instrument clusters, infotainment systems, interior lighting, exterior lighting, and other functions. Sales generally occur through channels such as original equipment manufacturers OEMs and aftermarket.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

Tariffs have influenced the automotive transparent oled market by increasing costs of imported organic materials, display panels, and precision manufacturing equipment, impacting overall production economics. These cost pressures have been most evident across display panel segments and electric vehicle applications, particularly in regions such as Asia-Pacific and Europe that rely heavily on cross-border supply chains. Tariffs have slowed short-term adoption among cost-sensitive vehicle segments, while encouraging manufacturers to localize production and diversify supplier bases. In the long term, selective tariffs have also supported domestic manufacturing investments and accelerated innovation in cost-efficient transparent oled technologies.

The automotive transparent organic light-emitting diode (OLED) market research report is one of a series of new reports from The Business Research Company that provides automotive transparent organic light-emitting diode (OLED) market statistics, including automotive transparent organic light-emitting diode (OLED) industry global market size, regional shares, competitors with a automotive transparent organic light-emitting diode (OLED) market share, detailed automotive transparent organic light-emitting diode (OLED) market segments, market trends and opportunities, and any further data you may need to thrive in the automotive transparent organic light-emitting diode (OLED) industry. This automotive transparent organic light-emitting diode (OLED) market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The automotive transparent organic light-emitting diode (oled) market size has grown exponentially in recent years. It will grow from $0.52 billion in 2025 to $0.66 billion in 2026 at a compound annual growth rate (CAGR) of 26.3%. The growth in the historic period can be attributed to demand for premium vehicle interiors, growth of digital instrument clusters, advancements in oled material efficiency, increasing focus on driver information visibility, early adoption in luxury vehicles.

The automotive transparent organic light-emitting diode (oled) market size is expected to see exponential growth in the next few years. It will grow to $1.67 billion in 2030 at a compound annual growth rate (CAGR) of 26.1%. The growth in the forecast period can be attributed to integration of transparent displays in mass-market vehicles, rising adoption of AR-based huds, declining oled manufacturing costs, increased regulations on driver distraction reduction, expansion of electric and software-defined vehicles. Major trends in the forecast period include transparent head-up display integration, curved and flexible oled adoption, enhanced daylight visibility oleds, modular oled cockpit architectures, cost optimization through material innovation.

The rising adoption of electric and autonomous vehicles is expected to drive the growth of the automotive transparent organic light-emitting diode (OLED) market going forward. Electric and autonomous vehicles refer to automobiles powered by electricity and equipped with advanced systems that allow them to operate with minimal or no human intervention. The increase in electric and autonomous vehicles is fueled by the need for environmental sustainability, as they lower carbon emissions, reduce air pollution, and decrease reliance on fossil fuels. Automotive transparent organic light-emitting diode (OLED) supports electric and autonomous vehicles by providing high-clarity, interactive, and seamlessly integrated displays that enhance driver assistance, infotainment, and real-time vehicle information without hindering visibility. For example, in November 2025, according to the World Population Review, a US-based website that provides global demographic data, including statistics on population, land area, and GDP, the U.S. reported 1.5 million EV sales in 2024. Therefore, the rising adoption of electric and autonomous vehicles is fueling the growth of the automotive transparent organic light-emitting diode (OLED) market.

Key players in the automotive transparent organic light-emitting diode OLED market are focusing on developing innovative solutions, such as flexible and curved organic light-emitting diode panels, to enhance vehicle interior design and improve driver information visibility. Flexible and curved organic light-emitting diode OLED panels are display panels that can bend or curve without damage, allowing seamless integration into unconventional surfaces such as dashboards, door panels, and other curved interior areas. For instance, in February 2024, Gauzy Ltd., an Israel-based technology company, partnered with LG Electronics Inc., a South Korea-based consumer electronics corporation, to develop transparent organic light-emitting diode T-OLED display technology using Gauzy's patented suspended particle device SPD technology. The collaboration aims to bring SPD-based T-OLED displays to the market, with potential applications in aerospace, rail, automotive, marine, and consumer products. By combining LG's expertise in T-OLEDs and electronics with Gauzy's advanced material science, the partnership aims to deliver innovative transparent display solutions offering high contrast, flexibility, and enhanced user experiences across various environments.

In April 2024, AUO Corporation, a Taiwan-based technology company, acquired Behr-Hella Thermocontrol GmbH for $0.648 billion. Through this acquisition, AUO Corporation aims to transform into a leading smart mobility solutions provider by integrating advanced display technologies with BHTC's expertise in automotive human-machine interfaces and climate control systems. Behr-Hella Thermocontrol GmbH is a Germany-based company specializing in automotive transparent organic light-emitting diode OLED displays.

Major companies operating in the automotive transparent organic light-emitting diode (oled) market are Samsung Electronics Co. Ltd., Panasonic Corporation, Continental AG, AU Optronics Corporation, Beijing Oriental Electronics Technology Group Co. Ltd., LG Display Co. Ltd., Konica Minolta Inc., Japan Display Inc., Planar Systems Inc., Visionox Technology Inc., Gauzy Ltd., Faytech Technology Co. Ltd., Leyard Optoelectronic Co. Ltd., WiseChip Semiconductor Inc., Pro Display Ltd., Crystal Display Solutions Ltd., Tianma Microelectronics Co. Ltd., DisplayMan Co. Ltd., EverDisplay Optronics Inc., Panox Display Co. Ltd.

Asia-Pacific was the largest region in the automotive transparent organic light-emitting diode (OLED) market in 2025. The regions covered in the automotive transparent organic light-emitting diode (oled) market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the automotive transparent organic light-emitting diode (oled) market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The automotive transparent organic light-emitting diode (OLED) market consists of revenues earned by entities by providing services such as design and integration services, aftermarket installation and customization, research and development services, maintenance, repair, and support services, and interior ambient and accent lighting solutions. The market value includes the value of related goods sold by the service provider or included within the service offering. The automotive transparent organic light-emitting diode (OLED) market also includes sales of transparent displays, smart head-up displays, interior ambient lighting panels, transparent instrument clusters, and exterior lighting elements. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Automotive Transparent Organic Light-Emitting Diode (OLED) Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses automotive transparent organic light-emitting diode (oled) market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for automotive transparent organic light-emitting diode (oled) ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The automotive transparent organic light-emitting diode (oled) market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

Scope

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Table of Contents

1. Executive Summary

2. Automotive Transparent Organic Light-Emitting Diode (OLED) Market Characteristics

3. Automotive Transparent Organic Light-Emitting Diode (OLED) Market Supply Chain Analysis

4. Global Automotive Transparent Organic Light-Emitting Diode (OLED) Market Trends And Strategies

5. Automotive Transparent Organic Light-Emitting Diode (OLED) Market Analysis Of End Use Industries

6. Automotive Transparent Organic Light-Emitting Diode (OLED) Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, Supply Chain Impact from Tariff War & Trade Protectionism, And Covid And Recovery On The Market

7. Global Automotive Transparent Organic Light-Emitting Diode (OLED) Strategic Analysis Framework, Current Market Size, Market Comparisons And Growth Rate Analysis

8. Global Automotive Transparent Organic Light-Emitting Diode (OLED) Total Addressable Market (TAM) Analysis for the Market

9. Automotive Transparent Organic Light-Emitting Diode (OLED) Market Segmentation

10. Automotive Transparent Organic Light-Emitting Diode (OLED) Market Regional And Country Analysis

11. Asia-Pacific Automotive Transparent Organic Light-Emitting Diode (OLED) Market

12. China Automotive Transparent Organic Light-Emitting Diode (OLED) Market

13. India Automotive Transparent Organic Light-Emitting Diode (OLED) Market

14. Japan Automotive Transparent Organic Light-Emitting Diode (OLED) Market

15. Australia Automotive Transparent Organic Light-Emitting Diode (OLED) Market

16. Indonesia Automotive Transparent Organic Light-Emitting Diode (OLED) Market

17. South Korea Automotive Transparent Organic Light-Emitting Diode (OLED) Market

18. Taiwan Automotive Transparent Organic Light-Emitting Diode (OLED) Market

19. South East Asia Automotive Transparent Organic Light-Emitting Diode (OLED) Market

20. Western Europe Automotive Transparent Organic Light-Emitting Diode (OLED) Market

21. UK Automotive Transparent Organic Light-Emitting Diode (OLED) Market

22. Germany Automotive Transparent Organic Light-Emitting Diode (OLED) Market

23. France Automotive Transparent Organic Light-Emitting Diode (OLED) Market

24. Italy Automotive Transparent Organic Light-Emitting Diode (OLED) Market

25. Spain Automotive Transparent Organic Light-Emitting Diode (OLED) Market

26. Eastern Europe Automotive Transparent Organic Light-Emitting Diode (OLED) Market

27. Russia Automotive Transparent Organic Light-Emitting Diode (OLED) Market

28. North America Automotive Transparent Organic Light-Emitting Diode (OLED) Market

29. USA Automotive Transparent Organic Light-Emitting Diode (OLED) Market

30. Canada Automotive Transparent Organic Light-Emitting Diode (OLED) Market

31. South America Automotive Transparent Organic Light-Emitting Diode (OLED) Market

32. Brazil Automotive Transparent Organic Light-Emitting Diode (OLED) Market

33. Middle East Automotive Transparent Organic Light-Emitting Diode (OLED) Market

34. Africa Automotive Transparent Organic Light-Emitting Diode (OLED) Market

35. Automotive Transparent Organic Light-Emitting Diode (OLED) Market Regulatory and Investment Landscape

36. Automotive Transparent Organic Light-Emitting Diode (OLED) Market Competitive Landscape And Company Profiles

37. Automotive Transparent Organic Light-Emitting Diode (OLED) Market Other Major And Innovative Companies

38. Global Automotive Transparent Organic Light-Emitting Diode (OLED) Market Competitive Benchmarking And Dashboard

39. Key Mergers And Acquisitions In The Automotive Transparent Organic Light-Emitting Diode (OLED) Market

40. Automotive Transparent Organic Light-Emitting Diode (OLED) Market High Potential Countries, Segments and Strategies

41. Appendix

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