Android 셋톱박스(STB) 및 TV 시장 보고서(2026년)
Android Set Top Box (STB) And Television Global Market Report 2026
상품코드 : 1921359
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

안드로이드 셋톱박스(STB) 및 TV 시장 규모는 최근 몇 년 동안 빠르게 성장하고 있습니다. 2025년 1,017억 4,000만 달러에서 2026년 1,174억 5,000만 달러로 CAGR 15.4%로 성장할 것으로 예상됩니다. 지금까지의 성장은 브로드밴드 보급률 상승, 케이블TV에서 디지털TV로의 전환 확대, 안드로이드 기기의 보급화, 스마트홈 생태계 확대, 온디맨드 컨텐츠 수요 증가 등이 주요 요인으로 꼽힙니다.

안드로이드 셋톱박스(STB) 및 TV 시장 규모는 향후 몇 년 동안 급속한 성장이 예상됩니다. 2030년에는 1,976억 4,000만 달러에 달할 것으로 예상되며, CAGR은 13.9%에 달할 것으로 전망됩니다. 예측 기간의 성장 요인으로는 4K 이상 컨텐츠 공급 확대, AI 기반 컨텐츠 검색 기술 보급 확대, 신흥 시장에서의 스마트 TV 보급률 상승, 클라우드 기반 게임 서비스 확대, 안드로이드 OS의 지속적인 기능 업그레이드 등을 꼽을 수 있습니다. 예측 기간의 주요 동향으로는 안드로이드 플랫폼을 통한 OTT 스트리밍의 보급 확대, 음성 지원 스마트TV 인터페이스에 대한 수요 증가, 4K 및 고급 디스플레이를 탑재한 안드로이드 기기의 선호도 상승, TV의 앱 기반 게임 멀티미디어 이용 확대, 개인화된 컨텐츠 추천 기능의 통합 발전 등을 들 수 있습니다. 앱 기반 게임 멀티미디어 이용 확대, 개인화된 컨텐츠 추천 기능의 통합 발전 등을 꼽을 수 있습니다.

OTT(Over The Top) 서비스의 보급 확대는 향후 몇 년 동안 안드로이드 셋톱박스(STB) 및 TV 시장 확대를 견인할 것으로 예상됩니다. OTT(Over The Top) 서비스는 기존 방송, 케이블, 위성 TV 플랫폼을 거치지 않고 인터넷을 통해 음성, 동영상, 기타 미디어 컨텐츠를 제공하는 서비스입니다. 편의성, 저렴한 가격, 풍부한 컨텐츠 제공이 인기의 배경입니다. OTT 서비스는 TV에 통합된 안드로이드 셋톱박스(STB)를 활용하여 다양한 멀티미디어 컨텐츠에 대한 끊김 없는 액세스를 제공합니다. 예를 들어, 미국 정부 기관인 Ofcom이 2025년 7월에 발표한 보고서에 따르면, 2024년 디즈니+의 가입자 수가 급증하여 2025년 1분기까지 유료 요금제 채택률은 28%, 광고가 포함된 요금제 채택률은 23%에 달했습니다. 이는 각각 13%, 7%에서 증가한 수치입니다. 따라서 OTT 서비스의 인기가 높아지면서 안드로이드 셋톱박스(STB) 및 TV 시장의 성장을 견인하고 있습니다.

이 시장의 주요 기업들은 화질과 사용자 경험을 향상시키기 위해 4K 고성능 셋톱박스(STB)와 같은 첨단 기술 통합에 주력하고 있습니다. 2024년 5월 ZTE Corporation이 출시한 B866V6N에서 볼 수 있듯이, 이러한 차세대 STB는 AI 슈퍼 해상도(AI-SR)와 같은 고급 기능을 지원합니다. 이 제품은 이미지 처리 능력을 강화하여 사용자가 초고화질(UHD) 동영상 시청, 보다 부드러운 게임 경험, 다양한 스마트 애플리케이션에 대한 액세스를 가능하게 합니다. B866V6N은 Cortex-A55 쿼드코어 아키텍처를 채택하여 최대 30,000 Dhrystone Million Instructions Per Second(DMIPS)를 구현합니다. 기존 4K STB 모델 대비 처리 속도는 29% 향상되고, 소비 전력은 50% 감소했습니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 공급망 분석

제4장 세계의 시장 동향과 전략

제5장 최종 이용 산업 시장 분석

제6장 시장 : 금리, 인플레이션, 지정학, 무역 전쟁과 관세의 영향, 관세 전쟁과 무역 보호주의가 공급망에 미치는 영향, 코로나가 시장에 미치는 영향을 포함한 거시경제 시나리오

제7장 세계의 전략 분석 프레임워크, 현재 시장 규모, 시장 비교와 성장률 분석

제8장 시장에서 세계의 총 잠재 시장 규모(TAM)

제9장 시장 세분화

제10장 지역별·국가별 분석

제11장 아시아태평양 시장

제12장 중국 시장

제13장 인도 시장

제14장 일본 시장

제15장 호주 시장

제16장 인도네시아 시장

제17장 한국 시장

제18장 대만 시장

제19장 동남아시아 시장

제20장 서유럽 시장

제21장 영국 시장

제22장 독일 시장

제23장 프랑스 시장

제24장 이탈리아 시장

제25장 스페인 시장

제26장 동유럽 시장

제27장 러시아 시장

제28장 북미 시장

제29장 미국 시장

제30장 캐나다 시장

제31장 남미 시장

제32장 브라질 시장

제33장 중동 시장

제34장 아프리카 시장

제35장 시장 규제 상황과 투자 환경

제36장 경쟁 구도와 기업 개요

제37장 기타 주요 기업과 혁신적 기업

제38장 세계의 시장 경쟁 벤치마킹과 대시보드

제39장 주요 인수합병

제40장 시장 잠재력이 높은 국가, 전략

제41장 부록

KSM
영문 목차

영문목차

An Android set-top box (STB) and television are devices powered by the Android operating system, designed to provide smart TV functionalities to conventional televisions. These devices enable users to stream content from the internet, access apps, games, and various multimedia services, while also offering features such as voice control and personalized recommendations. Their purpose is to enrich the viewing experience by integrating internet capabilities and expanding entertainment options beyond traditional TV programming.

Android set-top boxes (STBs) and televisions are primarily categorized into Android set-top boxes (STBs) and Android televisions (TVs). An Android set-top box (STB) converts a regular television into a smart TV, allowing access to apps, streaming services, and internet browsing. These devices support various resolutions including high definition (HD), full high definition (FHD), and 4K and higher, available through both online and offline distribution channels. They find applications in residential and commercial settings.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

Tariffs have impacted the android set top box and television market by increasing the cost of imported display panels, chipsets, and electronic components used in device manufacturing. This has led to pricing pressures and delayed product rollouts, particularly affecting consumer electronics markets in asia pacific and north america where component sourcing is highly globalized. Premium 4k and smart android tv segments have been more affected due to higher dependency on advanced components. However, tariffs have also encouraged local assembly, regional manufacturing expansion, and supply chain diversification, supporting long term market stability and competitiveness.

The android set top box (STB) and television research report is one of a series of new reports from The Business Research Company that provides android set top box (STB) and television market statistics, including the android set top box (STB) and television industry's global market size, regional shares, competitors with an android set top box (STB) and television market share, detailed android set top box (STB) and television market segments, market trends and opportunities, and any further data you may need to thrive in the android set top box (STB) and television industry. This android set top box (STB) and television market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The android set top box (stb) and television market size has grown rapidly in recent years. It will grow from $101.74 billion in 2025 to $117.45 billion in 2026 at a compound annual growth rate (CAGR) of 15.4%. The growth in the historic period can be attributed to rising broadband penetration, growing shift from cable to digital tv, increasing affordability of android devices, expansion of smart home ecosystems, rising demand for on demand content.

The android set top box (stb) and television market size is expected to see rapid growth in the next few years. It will grow to $197.64 billion in 2030 at a compound annual growth rate (CAGR) of 13.9%. The growth in the forecast period can be attributed to growth in 4k and above content availability, increasing adoption of AI based content discovery, rising smart tv penetration in emerging markets, expansion of cloud based gaming services, continuous android os feature upgrades. Major trends in the forecast period include growing adoption of ott streaming through android platforms, increasing demand for voice enabled smart tv interfaces, rising preference for 4k and advanced display android devices, expansion of app based gaming and multimedia usage on tvs, growing integration of personalized content recommendations.

The growing popularity of over-the-top (OTT) services is expected to drive the expansion of the android set-top box (STB) and television market in the coming years. Over-the-top (OTT) services deliver audio, video, and other media content via the Internet, bypassing traditional broadcasting, cable, and satellite television platforms. Their increasing popularity is fueled by convenience, affordability, and a wide range of content offerings. OTT services leverage android set-top boxes (STBs) integrated with televisions to provide seamless access to diverse multimedia content. For instance, in July 2025, Ofcom, a US-based government agency, reported that in 2024, Disney+ subscriptions surged, with overall tier adoption reaching 28% and ad-supported subscriptions rising to 23% by Q1 2025, up from 13% and 7%, respectively. Therefore, the rising popularity of OTT services is driving growth in the android set-top box (STB) and television market.

Leading companies in this market are focused on integrating cutting-edge technologies such as 4K high-performance set-top boxes (STBs) to enhance picture quality and user experiences. These next-generation STBs support advanced features such as AI Super Resolution (AI-SR), as seen with ZTE Corporation's B866V6N launched in May 2024. This product enhances image processing capabilities, enabling users to enjoy Ultra High Definition (UHD) videos, smoother gaming experiences, and access to a variety of smart applications. The B866V6N features a Cortex-A55 quad-core architecture, offering up to 30,000 Dhrystone Million Instructions Per Second (DMIPS), 29% faster processing speed, and a 50% reduction in power consumption compared to earlier 4K STB models.

In February 2024, Walmart Inc., a US-based retailer and digital commerce company, acquired VIZIO Holding Corp. for an undisclosed amount. Through this acquisition, Walmart aims to expand its connected TV hardware presence and strengthen its advertising business using VIZIO's SmartCast OS and device ecosystem. VIZIO Holding Corp. is a US-based company that manufactures smart televisions and streaming hardware and operates the SmartCast platform.

Major companies operating in the android set top box (stb) and television market are Huawei Technologies Co. Ltd., Hitachi Ltd., Sony Corporation, LG Electronics Inc., Cisco Systems Inc., Xiaomi Inc., Haier Smart Home Inc., Broadcom Inc., NVIDIA Corporation, Koninklijke Philips N.V., Bharti Airtel Limited, CommScope Holding Company Inc., Vantiva SA, Tata Sky Ltd., Hisense International, Humax Co. Ltd., Kaon Media Co. Ltd., Dish TV Limited, Advanced Digital Broadcast Inc., Shenzhen Coship Electronics Co. Ltd., Evolution Digital LLC, SDMC Technology Co. Ltd., Dynalink Communications Inc., Easytone Network Technology Co. Ltd., QPLOVE Technology Co. Ltd.

North America was the largest region in the android set-top box (STB) and television market in 2025. The regions covered in the android set top box (stb) and television market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the android set top box (stb) and television market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The android set top box (STB) and television market consists of sales of remote controls, high-definition multimedia interface cables, and external storage devices. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Android Set Top Box (STB) And Television Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses android set top box (stb) and television market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for android set top box (stb) and television ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The android set top box (stb) and television market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

Scope

Added Benefits available all on all list-price licence purchases, to be claimed at time of purchase. Customisations within report scope and limited to 20% of content and consultant support time limited to 8 hours.

Table of Contents

1. Executive Summary

2. Android Set Top Box (STB) And Television Market Characteristics

3. Android Set Top Box (STB) And Television Market Supply Chain Analysis

4. Global Android Set Top Box (STB) And Television Market Trends And Strategies

5. Android Set Top Box (STB) And Television Market Analysis Of End Use Industries

6. Android Set Top Box (STB) And Television Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, Supply Chain Impact from Tariff War & Trade Protectionism, And Covid And Recovery On The Market

7. Global Android Set Top Box (STB) And Television Strategic Analysis Framework, Current Market Size, Market Comparisons And Growth Rate Analysis

8. Global Android Set Top Box (STB) And Television Total Addressable Market (TAM) Analysis for the Market

9. Android Set Top Box (STB) And Television Market Segmentation

10. Android Set Top Box (STB) And Television Market Regional And Country Analysis

11. Asia-Pacific Android Set Top Box (STB) And Television Market

12. China Android Set Top Box (STB) And Television Market

13. India Android Set Top Box (STB) And Television Market

14. Japan Android Set Top Box (STB) And Television Market

15. Australia Android Set Top Box (STB) And Television Market

16. Indonesia Android Set Top Box (STB) And Television Market

17. South Korea Android Set Top Box (STB) And Television Market

18. Taiwan Android Set Top Box (STB) And Television Market

19. South East Asia Android Set Top Box (STB) And Television Market

20. Western Europe Android Set Top Box (STB) And Television Market

21. UK Android Set Top Box (STB) And Television Market

22. Germany Android Set Top Box (STB) And Television Market

23. France Android Set Top Box (STB) And Television Market

24. Italy Android Set Top Box (STB) And Television Market

25. Spain Android Set Top Box (STB) And Television Market

26. Eastern Europe Android Set Top Box (STB) And Television Market

27. Russia Android Set Top Box (STB) And Television Market

28. North America Android Set Top Box (STB) And Television Market

29. USA Android Set Top Box (STB) And Television Market

30. Canada Android Set Top Box (STB) And Television Market

31. South America Android Set Top Box (STB) And Television Market

32. Brazil Android Set Top Box (STB) And Television Market

33. Middle East Android Set Top Box (STB) And Television Market

34. Africa Android Set Top Box (STB) And Television Market

35. Android Set Top Box (STB) And Television Market Regulatory and Investment Landscape

36. Android Set Top Box (STB) And Television Market Competitive Landscape And Company Profiles

37. Android Set Top Box (STB) And Television Market Other Major And Innovative Companies

38. Global Android Set Top Box (STB) And Television Market Competitive Benchmarking And Dashboard

39. Key Mergers And Acquisitions In The Android Set Top Box (STB) And Television Market

40. Android Set Top Box (STB) And Television Market High Potential Countries, Segments and Strategies

41. Appendix

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