셋톱박스 시장 : 세계 산업 규모, 점유율, 동향, 기회, 예측 - 제품 유형별, 컨텐츠 품질별, 서비스별, 최종사용자별, 지역별, 경쟁별(2020-2030년)
Set Top Box Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type, By Content Quality, By Service, By End-User, By Region, By Competition, 2020-2030F
상품코드:1881524
리서치사:TechSci Research
발행일:2025년 11월
페이지 정보:영문 180 Pages
라이선스 & 가격 (부가세 별도)
ㅁ Add-on 가능: 고객의 요청에 따라 일정한 범위 내에서 Customization이 가능합니다. 자세한 사항은 문의해 주시기 바랍니다.
한글목차
세계의 셋톱박스 시장은 2024년에 267억 1,000만 달러로 평가되었으며, 2030년까지 CAGR 4.9%로 성장하여 355억 9,000만 달러에 달할 것으로 예측됩니다.
셋톱박스는 케이블, 위성, 인터넷 등 외부로부터 디지털 TV 신호를 수신, 복호화하여 TV 화면에 표시하는 전자기기입니다. 세계 셋톱박스 시장의 주요 성장 요인은 세계 인터넷 및 브로드밴드 서비스 보급 확대와 고화질(HD) 및 초고화질(UHD) 컨텐츠에 대한 소비자 수요 증가에 기인합니다. 또한, 전 세계적으로 아날로그 방송에서 디지털 방송으로의 전환이 지속되고 있는 것도 시장 성장을 견인하고 있습니다.
시장 개요
예측 기간
2026-2030년
시장 규모 : 2024년
267억 1,000만 달러
시장 규모 : 2030년
355억 9,000만 달러
CAGR : 2025-2030년
4.9%
가장 빠르게 성장하는 부문
4K
최대 시장
아시아태평양
주요 시장 촉진요인
OTT(Over The Top) 스트리밍 서비스의 보급이 전 세계 셋톱박스 시장을 크게 견인하고 있습니다. 소비자의 온디맨드 컨텐츠 소비가 증가함에 따라 여러 스트리밍 플랫폼을 원활하게 통합하고 통합된 액세스 포인트를 제공하는 셋톱박스의 필요성이 증가하고 있습니다.
주요 시장 과제
세계 셋톱박스 시장은 스마트 TV와 대체 스트리밍 기기의 보급 확대라는 큰 도전에 직면해 있습니다. 이러한 첨단 TV와 장치는 추가 하드웨어 없이도 스트리밍 애플리케이션과 주문형 비디오를 포함한 다양한 디지털 컨텐츠에 대한 액세스를 소비자에게 제공합니다.
주요 시장 동향
세계 셋톱박스 시장은 디바이스의 기능과 사용자 참여를 재정의하는 주요 진화 추세에 의해 크게 영향을 받고 있습니다. 특히 주목할 만한 발전 중 하나는 인공지능(AI)과 머신러닝(ML)의 고도의 통합입니다.
목차
제1장 개요
제2장 조사 방법
제3장 주요 요약
제4장 고객의 소리
제5장 세계의 셋톱박스 시장 전망
시장 규모 및 예측
금액별
시장 점유율과 예측
제품 유형별(IPTV, 지상 디지털 TV, 위성방송, 케이블 TV, OTT 컨텐츠, 기타)
컨텐츠 품질별(고화질, 표준 화질, 4K)
서비스별(매니지드 서비스, 인터랙티브 서비스)
최종사용자별(상업용, 주택)
지역별
기업별(2024)
시장 맵
제6장 북미의 셋톱박스 시장 전망
시장 규모 및 예측
시장 점유율과 예측
북미 : 국가별 분석
미국
캐나다
멕시코
제7장 유럽의 셋톱박스 시장 전망
시장 규모 및 예측
시장 점유율과 예측
유럽 : 국가별 분석
독일
프랑스
영국
이탈리아
스페인
제8장 아시아태평양의 셋톱박스 시장 전망
시장 규모 및 예측
시장 점유율과 예측
아시아태평양 : 국가별 분석
중국
인도
일본
한국
호주
제9장 중동 및 아프리카의 셋톱박스 시장 전망
시장 규모 및 예측
시장 점유율과 예측
중동 및 아프리카 : 국가별 분석
사우디아라비아
아랍에미리트
남아프리카공화국
제10장 남미의 셋톱박스 시장 전망
시장 규모 및 예측
시장 점유율과 예측
남미 : 국가별 분석
브라질
콜롬비아
아르헨티나
제11장 시장 역학
성장 촉진요인
과제
제12장 시장 동향과 발전
인수합병
제품 출시
최근 동향
제13장 세계의 셋톱박스 시장 : SWOT 분석
제14장 Porter's Five Forces 분석
업계내 경쟁
신규 참여의 가능성
공급업체의 능력
고객의 능력
대체품의 위협
제15장 경쟁 구도
EchoStar Corporation
Shenzhen Skyworth Digital Technology Co. Ltd
Sagemcom Broadband SAS
ZTE Corporation
Amino Communications Ltd.
Broadcom Inc.
Cisco Systems, Inc.
Apple Inc.
Huawei Technologies Co., Ltd.
Samsung Electronics Co., Ltd.
제16장 전략적 제안
제17장 조사 회사 소개 및 면책사항
KSM
영문 목차
영문목차
The Global Set Top Box Market, valued at USD 26.71 Billion in 2024, is projected to experience a CAGR of 4.9% to reach USD 35.59 Billion by 2030. A set-top box is an electronic device designed to receive, decode, and display digital television signals from external sources such as cable, satellite, or internet on a television screen. The global Set Top Box market is primarily driven by the increasing penetration of internet and broadband services worldwide, alongside the growing consumer demand for high-definition and ultra-high-definition content. Further impetus comes from the ongoing global transition from analog to digital broadcasting.
Market Overview
Forecast Period
2026-2030
Market Size 2024
USD 26.71 Billion
Market Size 2030
USD 35.59 Billion
CAGR 2025-2030
4.9%
Fastest Growing Segment
4K
Largest Market
Asia Pacific
Key Market Drivers
The proliferation of Over-the-Top (OTT) streaming services significantly drives the global set-top box market. Consumers' increasing shift to on-demand content necessitates set-top boxes that seamlessly integrate multiple streaming platforms, offering a unified access point. These devices are crucial for aggregating fragmented entertainment options and delivering a consistent user experience. According to Cloudwards. net, in quarter four 2024, Netflix had over 301.6 million worldwide subscribers, underscoring the vast content consumption via compatible devices.
Key Market Challenges
The global Set Top Box market faces a significant challenge from the increasing proliferation of smart televisions and alternative streaming devices that directly integrate over-the-top (OTT) content services. These advanced televisions and devices allow consumers to access a wide array of digital content, including streaming applications and on-demand video, without the need for additional hardware. This direct access to entertainment platforms diminishes the traditional role of a standalone set-top box.
Key Market Trends
The global set-top box market is significantly influenced by key evolutionary trends that redefine device functionality and user engagement. One notable development is the enhanced integration of Artificial Intelligence and Machine Learning. These technologies are enabling sophisticated content recommendations, personalized user interfaces, and advanced operational efficiencies for service providers. According to NAGRAVISION, in September 2024, the company launched an AI Customer Care Agent on AWS Marketplace, leveraging generative AI to reduce call center costs for telco operators, specifically addressing billing explanations that constitute over 60 percent of call center traffic. This demonstrates a direct application of AI to optimize the subscriber experience and operational overhead associated with set-top box deployments.
Key Market Players
EchoStar Corporation
Shenzhen Skyworth Digital Technology Co. Ltd
Sagemcom Broadband SAS
ZTE Corporation
Amino Communications Ltd.
Broadcom Inc.
Cisco Systems, Inc.
Apple Inc.
Huawei Technologies Co., Ltd.
Samsung Electronics Co., Ltd.
Report Scope:
In this report, the Global Set Top Box Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Set Top Box Market, By Product Type:
Internet Protocol TV
Digital Terrestrial Television
Satellite
Cable
Over-The-Top Content
Others
Set Top Box Market, By Content Quality:
High Definition
Standard Definition
4K
Set Top Box Market, By Service:
Managed Services
Interaction Services
Set Top Box Market, By End-User:
Commercial
Residential
Set Top Box Market, By Region:
North America
United States
Canada
Mexico
Europe
France
United Kingdom
Italy
Germany
Spain
Asia Pacific
China
India
Japan
Australia
South Korea
South America
Brazil
Argentina
Colombia
Middle East & Africa
South Africa
Saudi Arabia
UAE
Competitive Landscape
Company Profiles: Detailed analysis of the major companies presents in the Global Set Top Box Market.
Available Customizations:
Global Set Top Box Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
Detailed analysis and profiling of additional market players (up to five).
Table of Contents
1. Product Overview
1.1. Market Definition
1.2. Scope of the Market
1.2.1. Markets Covered
1.2.2. Years Considered for Study
1.2.3. Key Market Segmentations
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. Executive Summary
3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions/Countries
3.5. Overview of Market Drivers, Challenges, Trends
4. Voice of Customer
5. Global Set Top Box Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Product Type (Internet Protocol TV, Digital Terrestrial Television, Satellite, Cable, Over-The-Top Content, Others)
5.2.2. By Content Quality (High Definition, Standard Definition, 4K)
5.2.3. By Service (Managed Services, Interaction Services)
5.2.4. By End-User (Commercial, Residential)
5.2.5. By Region
5.2.6. By Company (2024)
5.3. Market Map
6. North America Set Top Box Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Product Type
6.2.2. By Content Quality
6.2.3. By Service
6.2.4. By End-User
6.2.5. By Country
6.3. North America: Country Analysis
6.3.1. United States Set Top Box Market Outlook
6.3.1.1. Market Size & Forecast
6.3.1.1.1. By Value
6.3.1.2. Market Share & Forecast
6.3.1.2.1. By Product Type
6.3.1.2.2. By Content Quality
6.3.1.2.3. By Service
6.3.1.2.4. By End-User
6.3.2. Canada Set Top Box Market Outlook
6.3.2.1. Market Size & Forecast
6.3.2.1.1. By Value
6.3.2.2. Market Share & Forecast
6.3.2.2.1. By Product Type
6.3.2.2.2. By Content Quality
6.3.2.2.3. By Service
6.3.2.2.4. By End-User
6.3.3. Mexico Set Top Box Market Outlook
6.3.3.1. Market Size & Forecast
6.3.3.1.1. By Value
6.3.3.2. Market Share & Forecast
6.3.3.2.1. By Product Type
6.3.3.2.2. By Content Quality
6.3.3.2.3. By Service
6.3.3.2.4. By End-User
7. Europe Set Top Box Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Product Type
7.2.2. By Content Quality
7.2.3. By Service
7.2.4. By End-User
7.2.5. By Country
7.3. Europe: Country Analysis
7.3.1. Germany Set Top Box Market Outlook
7.3.1.1. Market Size & Forecast
7.3.1.1.1. By Value
7.3.1.2. Market Share & Forecast
7.3.1.2.1. By Product Type
7.3.1.2.2. By Content Quality
7.3.1.2.3. By Service
7.3.1.2.4. By End-User
7.3.2. France Set Top Box Market Outlook
7.3.2.1. Market Size & Forecast
7.3.2.1.1. By Value
7.3.2.2. Market Share & Forecast
7.3.2.2.1. By Product Type
7.3.2.2.2. By Content Quality
7.3.2.2.3. By Service
7.3.2.2.4. By End-User
7.3.3. United Kingdom Set Top Box Market Outlook
7.3.3.1. Market Size & Forecast
7.3.3.1.1. By Value
7.3.3.2. Market Share & Forecast
7.3.3.2.1. By Product Type
7.3.3.2.2. By Content Quality
7.3.3.2.3. By Service
7.3.3.2.4. By End-User
7.3.4. Italy Set Top Box Market Outlook
7.3.4.1. Market Size & Forecast
7.3.4.1.1. By Value
7.3.4.2. Market Share & Forecast
7.3.4.2.1. By Product Type
7.3.4.2.2. By Content Quality
7.3.4.2.3. By Service
7.3.4.2.4. By End-User
7.3.5. Spain Set Top Box Market Outlook
7.3.5.1. Market Size & Forecast
7.3.5.1.1. By Value
7.3.5.2. Market Share & Forecast
7.3.5.2.1. By Product Type
7.3.5.2.2. By Content Quality
7.3.5.2.3. By Service
7.3.5.2.4. By End-User
8. Asia Pacific Set Top Box Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Product Type
8.2.2. By Content Quality
8.2.3. By Service
8.2.4. By End-User
8.2.5. By Country
8.3. Asia Pacific: Country Analysis
8.3.1. China Set Top Box Market Outlook
8.3.1.1. Market Size & Forecast
8.3.1.1.1. By Value
8.3.1.2. Market Share & Forecast
8.3.1.2.1. By Product Type
8.3.1.2.2. By Content Quality
8.3.1.2.3. By Service
8.3.1.2.4. By End-User
8.3.2. India Set Top Box Market Outlook
8.3.2.1. Market Size & Forecast
8.3.2.1.1. By Value
8.3.2.2. Market Share & Forecast
8.3.2.2.1. By Product Type
8.3.2.2.2. By Content Quality
8.3.2.2.3. By Service
8.3.2.2.4. By End-User
8.3.3. Japan Set Top Box Market Outlook
8.3.3.1. Market Size & Forecast
8.3.3.1.1. By Value
8.3.3.2. Market Share & Forecast
8.3.3.2.1. By Product Type
8.3.3.2.2. By Content Quality
8.3.3.2.3. By Service
8.3.3.2.4. By End-User
8.3.4. South Korea Set Top Box Market Outlook
8.3.4.1. Market Size & Forecast
8.3.4.1.1. By Value
8.3.4.2. Market Share & Forecast
8.3.4.2.1. By Product Type
8.3.4.2.2. By Content Quality
8.3.4.2.3. By Service
8.3.4.2.4. By End-User
8.3.5. Australia Set Top Box Market Outlook
8.3.5.1. Market Size & Forecast
8.3.5.1.1. By Value
8.3.5.2. Market Share & Forecast
8.3.5.2.1. By Product Type
8.3.5.2.2. By Content Quality
8.3.5.2.3. By Service
8.3.5.2.4. By End-User
9. Middle East & Africa Set Top Box Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Product Type
9.2.2. By Content Quality
9.2.3. By Service
9.2.4. By End-User
9.2.5. By Country
9.3. Middle East & Africa: Country Analysis
9.3.1. Saudi Arabia Set Top Box Market Outlook
9.3.1.1. Market Size & Forecast
9.3.1.1.1. By Value
9.3.1.2. Market Share & Forecast
9.3.1.2.1. By Product Type
9.3.1.2.2. By Content Quality
9.3.1.2.3. By Service
9.3.1.2.4. By End-User
9.3.2. UAE Set Top Box Market Outlook
9.3.2.1. Market Size & Forecast
9.3.2.1.1. By Value
9.3.2.2. Market Share & Forecast
9.3.2.2.1. By Product Type
9.3.2.2.2. By Content Quality
9.3.2.2.3. By Service
9.3.2.2.4. By End-User
9.3.3. South Africa Set Top Box Market Outlook
9.3.3.1. Market Size & Forecast
9.3.3.1.1. By Value
9.3.3.2. Market Share & Forecast
9.3.3.2.1. By Product Type
9.3.3.2.2. By Content Quality
9.3.3.2.3. By Service
9.3.3.2.4. By End-User
10. South America Set Top Box Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Product Type
10.2.2. By Content Quality
10.2.3. By Service
10.2.4. By End-User
10.2.5. By Country
10.3. South America: Country Analysis
10.3.1. Brazil Set Top Box Market Outlook
10.3.1.1. Market Size & Forecast
10.3.1.1.1. By Value
10.3.1.2. Market Share & Forecast
10.3.1.2.1. By Product Type
10.3.1.2.2. By Content Quality
10.3.1.2.3. By Service
10.3.1.2.4. By End-User
10.3.2. Colombia Set Top Box Market Outlook
10.3.2.1. Market Size & Forecast
10.3.2.1.1. By Value
10.3.2.2. Market Share & Forecast
10.3.2.2.1. By Product Type
10.3.2.2.2. By Content Quality
10.3.2.2.3. By Service
10.3.2.2.4. By End-User
10.3.3. Argentina Set Top Box Market Outlook
10.3.3.1. Market Size & Forecast
10.3.3.1.1. By Value
10.3.3.2. Market Share & Forecast
10.3.3.2.1. By Product Type
10.3.3.2.2. By Content Quality
10.3.3.2.3. By Service
10.3.3.2.4. By End-User
11. Market Dynamics
11.1. Drivers
11.2. Challenges
12. Market Trends & Developments
12.1. Merger & Acquisition (If Any)
12.2. Product Launches (If Any)
12.3. Recent Developments
13. Global Set Top Box Market: SWOT Analysis
14. Porter's Five Forces Analysis
14.1. Competition in the Industry
14.2. Potential of New Entrants
14.3. Power of Suppliers
14.4. Power of Customers
14.5. Threat of Substitute Products
15. Competitive Landscape
15.1. EchoStar Corporation
15.1.1. Business Overview
15.1.2. Products & Services
15.1.3. Recent Developments
15.1.4. Key Personnel
15.1.5. SWOT Analysis
15.2. Shenzhen Skyworth Digital Technology Co. Ltd
