세계의 비디오 수익화 플랫폼 시장 보고서(2025년)
Video Monetization Platform Global Market Report 2025
상품코드 : 1888516
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

비디오 수익화 플랫폼 시장 규모는 최근 급속히 확대되고 있습니다. 2024년 77억 2,000만 달러로 평가되었고, 2025년에는 90억 8,000만 달러에 달할 것으로 추정되며, CAGR 17.7%로 성장할 전망입니다. 지난 수년간의 성장은 온라인 비디오 컨텐츠에 대한 수요 증가, 디지털 광고 지출 확대, 스트리밍 플랫폼 보급 확대, 광대역 인터넷 액세스 확대, 온디맨드 미디어에 대한 소비자 선호 증가로 인한 것입니다.

비디오 수익화 플랫폼 시장 규모는 향후 수년간 급속한 성장이 예상되고 있습니다. 2029년에는 172억 달러에 달했으며 CAGR은 17.3%가 될 전망입니다. 예측 기간의 성장은 컨텐츠 제작자를 위한 수익 창출 기회 확대, 비디오 기술 인프라 투자 증가, 모바일 비디오 소비 보급 확대, 클라우드 기반 비디오 플랫폼 성장, 개인화된 컨텐츠 경험에 대한 수요 증가로 인한 것입니다. 예측 기간 중에 예상되는 주요 동향으로는 비디오 인코딩 및 전달 기술의 진보, 인공지능(AI)을 활용한 컨텐츠 추천의 혁신, 인터랙티브 비디오 및 쇼핑 대응 비디오 형태의 개발, 클라우드 스트리밍 솔루션의 연구 개발 지속, 소셜 미디어 플랫폼과의 기술적 통합 심화 등을 들 수 있습니다.

온라인 비디오 스트리밍 수요가 증가함에 따라 비디오 수익화 플랫폼 시장의 성장이 이어지고 있습니다. 온라인 비디오 스트리밍은 인터넷을 통해 실시간으로 비디오 컨텐츠를 제공하므로 다운로드 및 물리적 미디어가 필요하지 않습니다. 이 편의성을 통해 사용자는 언제 어디서나 다양한 컨텐츠에 액세스할 수 있습니다. 비디오 수익 창출 플랫폼은 컨텐츠 제작자와 서비스 제공업체가 광고, 구독 및 페이퍼뷰 모델을 통해 수익을 창출하고, 시청자 참여를 관리하며 분석할 수 있게 함으로써 이 생태계를 지원합니다. 예를 들어 2023년 12월 호주 통신 미디어청(ACMA)이 발표한 보고서에 따르면 온라인 비디오 서비스가 시청자의 선호를 주도하고 있으며 유료 구독형 스트리밍(59%에서 66%로), 사용자 생성 및 숏 폼 비디오 플랫폼(44%에서 57%로), 무료 방송 캐치업 TV/스트리밍(38%에서 43%)이 모두 눈에 띄는 성장을 보이고 있습니다. 이러한 추세는 온디맨드로 편리한 비디오 액세스에 대한 수요 증가가 비디오 수익 창출 플랫폼의 도입을 촉진하고 있음을 보여줍니다.

시장의 각 회사는 수익화 및 워크플로우 효율성을 향상시키기 위해 통합과 자동화를 중시하고 있습니다. 수익화에 중점을 둔 고급 도구인 수익 엔진은 AI를 활용하여 실시간으로 광고 배치 및 가격 설정을 최적화하고 수익을 극대화합니다. 2023년 7월 EX.CO는 전 세계 게시자를 위한 완벽한 온라인 비디오 플랫폼(OVP)을 출시했습니다. 이 플랫폼은 엔터프라이즈 사용자 정의, 동적 재생목록, 라이브 게재, 호스팅, 트랜스코딩, 분석, 컨텐츠 관리 시스템과의 원활한 통합을 포함한 비디오 관리 도구를 제공합니다. 이를 통해 게시자는 비디오 솔루션을 통합하고 워크플로를 효율화하며 향상된 시청 경험을 제공할 수 있습니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향 및 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁 및 관세, 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석 및 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별 및 국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도 및 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹 및 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문 및 전략

제36장 부록

AJY
영문 목차

영문목차

A video monetization platform is a technology solution that enables content creators and publishers to generate revenue from their video content through advertisements, subscriptions, and transactional models. It provides tools for content management, analytics, and workflow automation to optimize monetization strategies and enhance audience engagement. By integrating secure access, payment processing, and performance tracking, these platforms help maximize revenue while delivering a seamless viewing experience.

The key components of a video monetization platform are platforms and services. A platform is a digital or physical environment that supports interactions, transactions, or service delivery between multiple users, participants, or systems. The primary monetization models include advertising, subscription, transactional, and hybrid approaches. Key deployment modes consist of cloud-based and on-premises solutions. Major applications include live streaming, video-on-demand, online education, gaming, sports, and others, and they are used by end users such as content creators, broadcasters, publishers, enterprises, and more.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the media sector, particularly in content production, broadcasting, and digital distribution. Higher duties on imported audiovisual equipment, editing software, and broadcast technology have increased production and operational costs for media companies. Film and television studios face added expenses for sourcing foreign-made cameras, lighting systems, and post-production tools, while news and broadcasting agencies are contending with inflated costs for transmission equipment and satellite services. Moreover, retaliatory tariffs in international markets are restricting the export of U.S.-produced media content, limiting global revenue potential. In response, media organizations are turning to domestic suppliers, expanding digital platforms, and investing in AI-driven content creation to streamline operations and preserve competitiveness in a volatile global trade environment.

The video monetization platform market research report is one of a series of new reports from The Business Research Company that provides video monetization platform market statistics, including the video monetization platform industry global market size, regional shares, competitors with the video monetization platform market share, detailed video monetization platform market segments, market trends, and opportunities, and any further data you may need to thrive in the video monetization platform industry. This video monetization platform market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The video monetization platform market size has grown rapidly in recent years. It will grow from $7.72 billion in 2024 to $9.08 billion in 2025 at a compound annual growth rate (CAGR) of 17.7%. Growth during the historic period can be attributed to increasing demand for online video content, rising digital advertising spending, growing adoption of streaming platforms, expansion of broadband internet access, and a stronger consumer preference for on-demand media.

The video monetization platform market size is expected to see rapid growth in the next few years. It will grow to $17.20 billion in 2029 at a compound annual growth rate (CAGR) of 17.3%. Growth in the forecast period can be attributed to expanding monetization opportunities for content creators, increased investment in video technology infrastructure, rising adoption of mobile video consumption, growth of cloud-based video platforms, and increasing demand for personalized content experiences. Major trends expected in the forecast period include advancements in video encoding and delivery technologies, innovations in artificial intelligence (AI)-driven content recommendations, developments in interactive and shoppable video formats, continued research and development in cloud streaming solutions, and deeper technological integration with social media platforms.

The rising demand for online video streaming is driving growth in the video monetization platform market. Online video streaming delivers video content over the internet in real time, eliminating the need for downloads or physical media. This convenience allows users to access diverse content anytime and anywhere. Video monetization platforms support this ecosystem by enabling content creators and service providers to generate revenue through ads, subscriptions, and pay-per-view models, while also managing and analyzing audience engagement. For example, in December 2023, the Australian Communications and Media Authority (ACMA) reported that online video services dominated viewer preferences, with paid subscription streaming (66% from 59%), user-generated/short-form video platforms (57% from 44%), and free-to-air catch-up TV/streaming (43% from 38%) all seeing notable growth. This trend demonstrates that increasing demand for on-demand, convenient video access is fueling the adoption of video monetization platforms.

Companies in the market are emphasizing integration and automation to enhance monetization and workflow efficiency. Advanced tools such as monetization-forward yield engines leverage AI to optimize ad placement and pricing in real time, maximizing revenue. In July 2023, EX.CO launched its full online video platform (OVP) for global publishers, offering video management tools including player customization, dynamic playlists, live feeds, hosting, transcoding, analytics, and seamless integration with content management systems. This enables publishers to consolidate video solutions, streamline workflows, and deliver an enhanced viewing experience.

In July 2023, TargetVideo GmbH acquired Brid.TV, a US-based provider of an all-in-one online video platform and monetization solution. This acquisition allows TargetVideo to expand its video delivery and monetization offerings, integrating Brid.TV's enterprise-level platform for hosting, managing, and monetizing video content, thereby providing more comprehensive solutions for digital publishers and advertisers.

Major players in the video monetization platform market are Google LLC, Meta Platforms Inc., IBM Corporation, Kaltura Inc., Dailymotion SA, JW Player, Muvi LLC, Wowza Media Systems LLC, Uscreen, Zype Inc., Vplayed, Dacast Inc., Vidverto, MediaMelon, Brid.TV, Cincopa, Enveu, SproutVideo, StreamShark, and VidCrunch Inc.

North America was the largest region in the video monetization platform market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in video monetization platform report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the video monetization platform market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The video monetization platform market consists of revenues earned by entities by providing services such as video hosting, content management, analytics and reporting, payment gateway integration, rights management, and customer support. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Video Monetization Platform Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on video monetization platform market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for video monetization platform ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The video monetization platform market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Video Monetization Platform Market Characteristics

3. Video Monetization Platform Market Trends And Strategies

4. Video Monetization Platform Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Video Monetization Platform Growth Analysis And Strategic Analysis Framework

6. Video Monetization Platform Market Segmentation

7. Video Monetization Platform Market Regional And Country Analysis

8. Asia-Pacific Video Monetization Platform Market

9. China Video Monetization Platform Market

10. India Video Monetization Platform Market

11. Japan Video Monetization Platform Market

12. Australia Video Monetization Platform Market

13. Indonesia Video Monetization Platform Market

14. South Korea Video Monetization Platform Market

15. Western Europe Video Monetization Platform Market

16. UK Video Monetization Platform Market

17. Germany Video Monetization Platform Market

18. France Video Monetization Platform Market

19. Italy Video Monetization Platform Market

20. Spain Video Monetization Platform Market

21. Eastern Europe Video Monetization Platform Market

22. Russia Video Monetization Platform Market

23. North America Video Monetization Platform Market

24. USA Video Monetization Platform Market

25. Canada Video Monetization Platform Market

26. South America Video Monetization Platform Market

27. Brazil Video Monetization Platform Market

28. Middle East Video Monetization Platform Market

29. Africa Video Monetization Platform Market

30. Video Monetization Platform Market Competitive Landscape And Company Profiles

31. Video Monetization Platform Market Other Major And Innovative Companies

32. Global Video Monetization Platform Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Video Monetization Platform Market

34. Recent Developments In The Video Monetization Platform Market

35. Video Monetization Platform Market High Potential Countries, Segments and Strategies

36. Appendix

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