팟캐스트 수익화 플랫폼 시장 보고서(2025년)
Podcast Monetization Platform Global Market Report 2025
상품코드 : 1888384
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

팟캐스트 수익화 플랫폼 시장 규모는 최근 몇 년 동안 비약적으로 확대되고 있습니다. 2024년의 17억 9,000만 달러에서 2025년에는 21억 7,000만 달러로 평가되었고, CAGR은 21.3%를 나타낼 전망입니다. 지금까지의 성장은 스마트 센서 및 연결 기기의 채택 증가, 스마트 환경에서의 사물인터넷(IoT) 기술 통합 확대, 맞춤형 위치 기반 서비스 수요 증가, 웨어러블 및 모바일 기기 사용 확대, 스마트 홈 및 에너지 효율 솔루션 지원 정부 정책 강화 등과 연계될 수 있습니다.

팟캐스트 수익화 플랫폼 시장 규모는 향후 수년간 급성장할 것으로 전망됩니다. 2029년에는 46억 4,000만 달러에 이를 것으로 예측되며, CAGR은 20.9%를 나타낼 전망입니다. 예측 기간 동안의 성장은 스마트 시티 인프라 및 IoT 생태계의 확산 증가, AI 기반 자동화 및 주변 지능 시스템의 채택 확대, 엣지 컴퓨팅 및 실시간 위치 분석에 대한 관심 증대, 주변 지능으로 가능해진 의료 및 노인 돌봄 애플리케이션의 확장, 위치 기반 솔루션을 지원하기 위한 5G와 같은 무선 통신 기술에 대한 투자 증가 등에 의해 주도될 수 있습니다. 예측 기간의 주요 트렌드로는 주변 지능 및 IoT 센서 네트워크의 지속적인 발전, 인간-컴퓨터 상호작용 및 컨텍스트 인식 컴퓨팅의 혁신, 공간 컴퓨팅 및 실시간 위치 분석의 발전, 유비쿼터스 컴퓨팅 및 엣지 인텔리전스 분야의 연구 개발, AI 기반 지능형 환경 및 위치 인식 자동화 시스템의 진화 등이 포함됩니다.

증가하는 인터넷 보급률과 모바일 채택률은 팟캐스트 수익화 플랫폼 시장 성장을 주도할 것으로 예상됩니다. 인터넷 보급률과 모바일 채택률은 스마트폰 및 태블릿과 같은 모바일 기기를 통해 정기적으로 인터넷에 접속하는 인구의 비율이 증가하는 것을 의미합니다. 이러한 추세는 모바일 네트워크의 글로벌 확장과 스마트폰 가격 하락에 의해 주도되고 있습니다. 팟캐스트 수익화 플랫폼은 인터넷 연결 모바일 기기를 통해 직접 수익화 도구와 오디오 콘텐츠 서비스를 제공함으로써 이러한 증가세에서 혜택을 얻습니다. 이를 통해 제작자와 청취자는 어디서나 참여하고 거래할 수 있습니다. 예를 들어 세계의 시스템 포 모바일 커뮤니케이션즈 협회(GSMA)는 2025년 1월 유럽의 모바일 계약자 수가 2024년 5억 2,000만명(보급률 88%)에서 2030년에는 5억 2,700만명(동 89%)으로 증가할 것으로 예측했습니다. 또한 모바일 인터넷 이용자 수는 2024년 4억 7,100만 명(동 79%)에서 2030년에는 5억 2,700만 명(동 89%)으로 증가할 전망입니다.(보급률 88%)에서 2030년까지 5억 2,700만건(89%)으로 증가할 것으로 예측되고 있습니다. 한편 모바일 인터넷 사용자 수는 2024년 4억 7,100만 건(79%)에서 2030년 4억 9,400만 건(84%)으로 증가할 전망입니다. 이 연결성의 확대는 팟캐스트 수익화 플랫폼 시장의 성장을 가속하고 있습니다.

팟캐스트 수익화 플랫폼 시장의 기업들은 광고 타겟팅과 수익 최적화를 개선하기 위해 인공지능(AI)을 점점 더 많이 활용하고 있습니다. AI 기반 수익화 어시스턴트는 예측 분석을 통해 콘텐츠와 청중 데이터를 분석하여 크리에이터를 가장 관련성 높은 광고 기회 및 브랜드와 자동으로 매칭합니다. 예를 들어, 2023년 3월 미국 기반 팟캐스트 기술 기업 Zencastr Inc.는 ‘브랜드 매치(Brand Match)’ AI 수익화 네트워크를 출시했습니다. 이 도구는 팟캐스트 콘텐츠 내 키워드와 감정을 분석해 광고주가 팟캐스트 청취자를 타겟팅할 수 있게 하여 제휴, 프로그래매틱, 직접 브랜드 광고를 용이하게 합니다. 이러한 발전은 비효율성을 줄이고 가격을 최적화하여 제작자에게 더 나은 수익을 제공하기 위한 것입니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁과 관세, 그리고 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문, 전략

제36장 부록

HBR
영문 목차

영문목차

A podcast monetization platform is a digital system that helps podcast creators earn revenue from their audio content through features such as advertising placement, sponsorship management, subscription options, and listener contributions. These platforms typically offer analytics that allow creators to track audience behavior and refine their content for improved engagement and increased earnings. They simplify the financial and operational processes involved in monetizing podcasts, enabling creators to focus primarily on producing content.

The primary components of a podcast monetization platform include software and services. Software consists of instructions, programs, or applications that allow a computer or device to carry out specific tasks or functions. The available deployment modes include cloud-based and on-premises. Key monetization models include advertising, subscriptions, crowdfunding, merchandising, sponsorships, and others, and they are utilized by various end users such as individual podcasters, podcast networks, enterprises, and additional users.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the media sector, particularly in content production, broadcasting, and digital distribution. Higher duties on imported audiovisual equipment, editing software, and broadcast technology have increased production and operational costs for media companies. Film and television studios face added expenses for sourcing foreign-made cameras, lighting systems, and post-production tools, while news and broadcasting agencies are contending with inflated costs for transmission equipment and satellite services. Moreover, retaliatory tariffs in international markets are restricting the export of U.S.-produced media content, limiting global revenue potential. In response, media organizations are turning to domestic suppliers, expanding digital platforms, and investing in AI-driven content creation to streamline operations and preserve competitiveness in a volatile global trade environment.

The podcast monetization platform market research report is one of a series of new reports from The Business Research Company that provides podcast monetization platform market statistics, including the podcast monetization platform industry global market size, regional shares, competitors with the podcast monetization platform market share, detailed podcast monetization platform market segments, market trends, and opportunities, and any further data you may need to thrive in the podcast monetization platform industry. This podcast monetization platform market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The podcast monetization platform market size has grown exponentially in recent years. It will grow from $1.79 billion in 2024 to $2.17 billion in 2025 at a compound annual growth rate (CAGR) of 21.3%. The growth in the historic period can be linked to the increasing adoption of smart sensors and connected devices, rising integration of Internet of Things (IoT) technologies in smart environments, growing demand for personalized location-based services, the expansion of wearable and mobile device usage, and increasing government initiatives supporting smart homes and energy-efficient solutions.

The podcast monetization platform market size is expected to see exponential growth in the next few years. It will grow to $4.64 billion in 2029 at a compound annual growth rate (CAGR) of 20.9%. The growth in the forecast period can be driven by the rising deployment of smart city infrastructure and IoT ecosystems, increasing adoption of AI-driven automation and ambient intelligence systems, a growing focus on edge computing and real-time location analytics, the expansion of healthcare and elderly-care applications enabled by ambient intelligence, and increasing investment in wireless communication technologies such as 5G to support location-based solutions. Major trends in the forecast period include ongoing advancements in ambient intelligence and IoT sensor networks, innovations in human-computer interaction and context-aware computing, developments in spatial computing and real-time location analytics, research and development in ubiquitous computing and edge intelligence, and the evolution of AI-driven intelligent environments and location-aware automation systems.

The growing internet penetration and mobile adoption are expected to drive the growth of the podcast monetization platform market. Internet penetration and mobile adoption refer to the increasing proportion of the population that regularly accesses the internet through mobile devices, such as smartphones and tablets. This trend is being driven by the global expansion of mobile networks and the decreasing cost of smartphones. Podcast monetization platforms benefit from this rise by providing monetization tools and audio content services directly through internet-connected mobile devices, allowing creators and listeners to engage and transact from anywhere. For example, the Global System for Mobile Communications Association (GSMA) reported in January 2025 that in Europe, unique mobile subscriptions are expected to grow from 520 million (88% penetration) in 2024 to 527 million (89%) by 2030, while mobile internet users will rise from 471 million (79%) in 2024 to 494 million (84%) by 2030. This expanding connectivity is fueling the growth of the podcast monetization platform market.

Companies in the podcast monetization platform market are increasingly leveraging artificial intelligence (AI) to improve ad targeting and revenue optimization. AI-powered monetization assistants use predictive analytics to analyze content and audience data, automatically matching creators with the most relevant advertising opportunities and brands. For instance, in March 2023, Zencastr Inc., a U.S.-based podcast technology company, launched its "Brand Match" AI monetization network. This tool allows advertisers to target podcast audiences by analyzing keywords and sentiment in podcast content, facilitating affiliate, programmatic, and direct brand advertising. These advancements are aimed at reducing inefficiencies and optimizing pricing to provide better yield for creators.

In October 2024, Podimo ApS, a Denmark-based podcast and audiobook platform, acquired Podads for an undisclosed amount. This acquisition enables Podimo to strengthen its podcast monetization and advertising capabilities by integrating Podads' agency expertise and advertising platform. The deal allows creators to access multiple revenue streams, while Podads will continue to operate independently under its existing leadership. Podads is a technology-driven podcast advertising and monetization platform based in Denmark, and this acquisition expands Podimo's ability to provide innovative monetization solutions for podcast creators.

Major players in the podcast monetization platform market are Apple Inc., Spotify Technology S.A., Acast AB, Buzzsprout Inc., Audioboom Group plc, Liberated Syndication Inc. (Libsyn), Podbean Inc., Supercast Inc., RedCircle Inc., Memberful Inc., Podomatic Inc., Castos LLC, Backtracks Inc., Transistor FM Inc., Blubrry Inc., Hubhopper Media Pvt. Ltd., Zencastr Inc., The Podglomerate Inc., Ausha SAS, Patreon Inc.

North America was the largest region in the podcast monetization platform market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in podcast monetization platform report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the podcast monetization platform market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The podcast monetization platform market includes revenues earned by entities by providing services such as sponsorships, advertisements, listener donations, premium subscriptions and other monetization mechanisms. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Podcast Monetization Platform Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on podcast monetization platform market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for podcast monetization platform ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The podcast monetization platform market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Podcast Monetization Platform Market Characteristics

3. Podcast Monetization Platform Market Trends And Strategies

4. Podcast Monetization Platform Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Podcast Monetization Platform Growth Analysis And Strategic Analysis Framework

6. Podcast Monetization Platform Market Segmentation

7. Podcast Monetization Platform Market Regional And Country Analysis

8. Asia-Pacific Podcast Monetization Platform Market

9. China Podcast Monetization Platform Market

10. India Podcast Monetization Platform Market

11. Japan Podcast Monetization Platform Market

12. Australia Podcast Monetization Platform Market

13. Indonesia Podcast Monetization Platform Market

14. South Korea Podcast Monetization Platform Market

15. Western Europe Podcast Monetization Platform Market

16. UK Podcast Monetization Platform Market

17. Germany Podcast Monetization Platform Market

18. France Podcast Monetization Platform Market

19. Italy Podcast Monetization Platform Market

20. Spain Podcast Monetization Platform Market

21. Eastern Europe Podcast Monetization Platform Market

22. Russia Podcast Monetization Platform Market

23. North America Podcast Monetization Platform Market

24. USA Podcast Monetization Platform Market

25. Canada Podcast Monetization Platform Market

26. South America Podcast Monetization Platform Market

27. Brazil Podcast Monetization Platform Market

28. Middle East Podcast Monetization Platform Market

29. Africa Podcast Monetization Platform Market

30. Podcast Monetization Platform Market Competitive Landscape And Company Profiles

31. Podcast Monetization Platform Market Other Major And Innovative Companies

32. Global Podcast Monetization Platform Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Podcast Monetization Platform Market

34. Recent Developments In The Podcast Monetization Platform Market

35. Podcast Monetization Platform Market High Potential Countries, Segments and Strategies

36. Appendix

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