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세계의 크리에이터 로열티 포인트 플랫폼 시장 보고서(2025년)
Creator Loyalty Points Platforms Global Market Report 2025
상품코드 : 1888173
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

크리에이터 로열티 포인트 플랫폼 시장 규모는 최근 급격히 확대되고 있습니다. 2024년의 12억 8,000만 달러에서 2025년에는 15억 6,000만 달러로 성장하고, CAGR 21.2%를 나타낼 것으로 전망되고 있습니다. 이러한 성장은 업계를 통한 디지털 변환의 발전, 소셜 미디어 플랫폼의 보급 확대, 인플루언서 마케팅 활동 증가, 온라인 콘텐츠 제작 확대, 개인화된 보상에 대한 소비자 선호도 증가로 인한 것으로 보입니다.

크리에이터 로열티 포인트 플랫폼 시장 규모는 향후 수년간 급격한 성장이 예상됩니다. 2029년에는 33억 2,000만 달러에 달하며 CAGR은 20.8%를 나타낼 전망입니다. 예측 기간의 성장은 디지털 충성도 솔루션의 도입 증가, 크리에이터를 위한 수익화 툴 수요 증가, 데이터 중심 마케팅 전략으로의 전환 가속, 브랜드와 크리에이터의 연계 강화 등이 요인으로 됩니다. 예측 기간의 주요 동향으로는 블록체인 기반의 보상시스템의 진화, AI를 활용한 로열티 분석의 혁신, 크로스 플랫폼 통합의 진전, 고객 참여 기술의 연구개발, 로열티 프로그램에 있어서 게이미피케이션의 채용 등을 들 수 있습니다.

디지털 로열티 솔루션의 도입 확대는 향후 크리에이터 로열티 포인트 플랫폼 시장의 성장을 견인할 것으로 예측됩니다. 디지털 로열티 솔루션은 브랜드와 크리에이터가 앱, 월렛, 상점을 가로질러 포인트와 혜택을 발행, 추적, 교환할 수 있는 소프트웨어 시스템으로, 데이터를 활용하여 보상을 개인화하고 참여를 자동화합니다. 소비자의 충성도 프로그램 참여 확대와 충성도 카드 앱의 이용 증가로 도입이 진행되고 있습니다. 크리에이터 로열티 포인트 플랫폼은 게이미 피케이션을 활용한 참여 및 보상 시스템을 제공함으로써 디지털 충성도 솔루션을 강화하고 잠재고객을 유지하고 확대하는 목표를 달성하는 크리에이터와 브랜드에 이상적입니다. 자동화된 포인트 부여, 퀘스트, 교환 사이클을 통해 수동 추적 및 관리를 줄여 팬 교류와 충성도 향상을 실현합니다. 예를 들어 영국 정부 기관인 경쟁 시장청(CMA)이 실시한 5만 점의 식료품과 429점의 브랜드 제품을 대상으로 한 조사(2024년 11월)에 따르면 쇼핑객의 약 97% 는 적어도 하나의 슈퍼마켓 충성도 체계(평균 3개 회원 자격)에 가입했으며, 충성도가 높은 제품은 17-25%의 절감 효과를 가져왔습니다. 따라서 디지털 충성도 솔루션의 채택 확대는 크리에이터 로열티 포인트 플랫폼 시장의 성장을 이끌고 있습니다.

소셜 미디어 플랫폼의 영향력 확대는 향후 크리에이터 로열티 포인트 플랫폼 시장의 성장을 가속할 것으로 예측됩니다. 소셜 미디어는 사용자가 실시간으로 콘텐츠를 만들고 공유하고 상호 교류할 수 있는 디지털 플랫폼 및 용도를 의미합니다. 소셜 미디어의 영향력 확대는 소비 행동에 영향을 미치는 시각적 동향과 스타일을 신속하게 공유하는 능력에 기인합니다. 소셜 미디어 플랫폼은 콘텐츠 전달 및 잠재고객 참여를 위한 광범위한 채널을 제공하여 제작자 로열티 포인트 플랫폼을 강화합니다. 이렇게 하면 제작자가 팬 베이스를 확장하고 교류할 수 있는 이상적인 환경을 제공합니다. 실시간 교류, 공유, 피드백을 가능하게 함으로써 가시성과 참여율을 향상시켜 팬 정착률과 충성도를 높입니다. 예를 들어 영국 미디어 플레이어인 We Are Social Ltd.에 따르면 2024년 1월 소셜 미디어 이용률은 2023년 0.9%에서 1.5%로 증가했습니다. 따라서 소셜 미디어 플랫폼의 영향력 확대가 크리에이터 로열티 포인트 플랫폼 시장의 성장을 이끌고 있습니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁과 관세, 그리고 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문, 전략

제36장 부록

KTH
영문 목차

영문목차

Creator loyalty points platforms are digital systems that enable content creators to reward their audience with points, tokens, or credits for engagement, purchases, or support. They enhance audience retention, encourage interaction, and foster long-term loyalty by converting fan engagement into tangible rewards or exclusive benefits. These platforms also allow creators to track and manage community participation efficiently.

The key components of creator loyalty points platforms are software and services. Software refers to computer programs, applications, and supporting code that instruct devices to perform specific tasks and manage data, independent of physical hardware. The platform types include web-based and mobile-based, distributed through direct and third-party channels. These platforms are used in content monetization, fan engagement, community building, brand partnerships, and other applications, serving end-users such as individual creators, influencer agencies, brands, and others.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the media sector, particularly in content production, broadcasting, and digital distribution. Higher duties on imported audiovisual equipment, editing software, and broadcast technology have increased production and operational costs for media companies. Film and television studios face added expenses for sourcing foreign-made cameras, lighting systems, and post-production tools, while news and broadcasting agencies are contending with inflated costs for transmission equipment and satellite services. Moreover, retaliatory tariffs in international markets are restricting the export of U.S.-produced media content, limiting global revenue potential. In response, media organizations are turning to domestic suppliers, expanding digital platforms, and investing in AI-driven content creation to streamline operations and preserve competitiveness in a volatile global trade environment.

The creator loyalty points platforms market research report is one of a series of new reports from The Business Research Company that provides creator loyalty points platforms market statistics, including creator loyalty points platforms industry global market size, regional shares, competitors with a creator loyalty points platforms market share, detailed creator loyalty points platforms market segments, market trends and opportunities, and any further data you may need to thrive in the creator loyalty points platforms industry. This creator loyalty points platforms market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The creator loyalty points platforms market size has grown exponentially in recent years. It will grow from $1.28 billion in 2024 to $1.56 billion in 2025 at a compound annual growth rate (CAGR) of 21.2%. The growth in the historic period can be attributed to increasing digital transformation across industries, growing popularity of social media platforms, rising influencer marketing activities, expansion of online content creation, and increasing consumer preference for personalized rewards.

The creator loyalty points platforms market size is expected to see exponential growth in the next few years. It will grow to $3.32 billion in 2029 at a compound annual growth rate (CAGR) of 20.8%. The growth in the forecast period can be attributed to rising adoption of digital loyalty solutions, growing demand for creator monetization tools, increasing shift toward data-driven marketing strategies, and expanding collaboration between brands and creators. Key trends in the forecast period include advancements in blockchain-based reward systems, innovations in AI-powered loyalty analytics, developments in cross-platform integration, research and development in customer engagement technologies, and adoption of gamification in loyalty programs.

The rising adoption of digital loyalty solutions is expected to propel the growth of the creator loyalty points platforms market going forward. Digital loyalty solutions are software systems that enable brands or creators to issue, track, and redeem points or perks across apps, wallets, and stores, using data to personalize rewards and automate engagement. Adoption is increasing due to widespread consumer participation in loyalty programs and higher usage of loyalty cards or apps. Creator loyalty points platforms enhance digital loyalty solutions by providing gamified engagement and reward systems, making them ideal for creators and brands aiming to retain and grow their audience. They reduce manual tracking and management by offering automated points, quests, and redemption cycles, improving fan interaction and loyalty. For instance, in November 2024, according to a survey of 50,000 grocery products and 429 branded products conducted by the Competition and Markets Authority, a UK-based government department, around 97% of shoppers were members of at least one supermarket loyalty scheme (average three memberships), and loyalty-priced products delivered 17-25% savings. Therefore, the rising adoption of digital loyalty solutions is driving the creator loyalty points platforms market.

The increasing influence of social media platforms is expected to propel the growth of the creator loyalty points platforms market going forward. Social media refers to digital platforms and applications that enable users to create, share, and interact with content and each other in real time. The growing impact of social media stems from its ability to rapidly share visual trends and styles, which influence consumer behavior. Social media platforms enhance creator loyalty points platforms by providing wide-reaching channels for content distribution and audience engagement, making them ideal for creators to grow and interact with their fan base. They improve visibility and participation by enabling real-time interactions, shares, and feedback, enhancing fan retention and loyalty. For instance, in January 2024, according to We Are Social Ltd., a UK-based media company, social media usage increased to 1.5% in 2024, up from 0.9% in 2023. Therefore, the increasing influence of social media platforms is driving the creator loyalty points platforms market.

Key companies operating in the creator loyalty points platforms market are focusing on developing innovative solutions, such as stablecoin-based reward rails, to enable programmable, cross-border redemptions with low volatility. Stablecoin-based reward rails are payment layers that allow platforms to settle loyalty payouts in blockchain-issued, price-stable tokens so creators can convert points into dependable monetary value while maintaining on-chain traceability and automation. For instance, in July 2025, Zealy, a France-based community engagement platform for Web3, launched USDC rewards for all communities, enabling creators to attach guaranteed stablecoin payouts to quest or XP campaigns. This addition provides fixed-value incentives without cryptocurrency price fluctuations, converting engagement experience points into redeemable value that boosts quest completion rates and community retention. By integrating points, quests, and payouts in a seamless flow, it reduces operational overhead for managers while giving fans a clear and trustworthy path from participation to tangible rewards.

Major players in the creator loyalty points platforms market are Capillary Technologies International Pte. Ltd., Growave Pte. Ltd., Chingari App Pvt. Ltd., Talon.One GmbH, StreamElements Ltd., Tremendous Inc., LoyaltyLion Ltd, Smile.io Inc., POAP Inc., Fourthwall Inc., PassKit Limited, Voucherify S.A., SuperWorld Inc., Fanbase App Inc., Crowdly Inc., FanCircles Ltd, Roll Inc., Coinvise Labs Inc., Open Loyalty sp. z o.o., and Eber Pte. Ltd.

North America was the largest region in the creator loyalty points platforms market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in creator loyalty points platforms report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the creator loyalty points platforms market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The creator loyalty points platforms market includes revenues earned by entities through reward management, customer engagement, data analytics, platform integration, and blockchain implementation services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Creator Loyalty Points Platforms Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on creator loyalty points platforms market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for creator loyalty points platforms ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The creator loyalty points platforms market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Creator Loyalty Points Platforms Market Characteristics

3. Creator Loyalty Points Platforms Market Trends And Strategies

4. Creator Loyalty Points Platforms Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Creator Loyalty Points Platforms Growth Analysis And Strategic Analysis Framework

6. Creator Loyalty Points Platforms Market Segmentation

7. Creator Loyalty Points Platforms Market Regional And Country Analysis

8. Asia-Pacific Creator Loyalty Points Platforms Market

9. China Creator Loyalty Points Platforms Market

10. India Creator Loyalty Points Platforms Market

11. Japan Creator Loyalty Points Platforms Market

12. Australia Creator Loyalty Points Platforms Market

13. Indonesia Creator Loyalty Points Platforms Market

14. South Korea Creator Loyalty Points Platforms Market

15. Western Europe Creator Loyalty Points Platforms Market

16. UK Creator Loyalty Points Platforms Market

17. Germany Creator Loyalty Points Platforms Market

18. France Creator Loyalty Points Platforms Market

19. Italy Creator Loyalty Points Platforms Market

20. Spain Creator Loyalty Points Platforms Market

21. Eastern Europe Creator Loyalty Points Platforms Market

22. Russia Creator Loyalty Points Platforms Market

23. North America Creator Loyalty Points Platforms Market

24. USA Creator Loyalty Points Platforms Market

25. Canada Creator Loyalty Points Platforms Market

26. South America Creator Loyalty Points Platforms Market

27. Brazil Creator Loyalty Points Platforms Market

28. Middle East Creator Loyalty Points Platforms Market

29. Africa Creator Loyalty Points Platforms Market

30. Creator Loyalty Points Platforms Market Competitive Landscape And Company Profiles

31. Creator Loyalty Points Platforms Market Other Major And Innovative Companies

32. Global Creator Loyalty Points Platforms Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Creator Loyalty Points Platforms Market

34. Recent Developments In The Creator Loyalty Points Platforms Market

35. Creator Loyalty Points Platforms Market High Potential Countries, Segments and Strategies

36. Appendix

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