Creator Tipping Platforms Global Market Report 2025
상품코드:1888188
리서치사:The Business Research Company
발행일:On Demand Report
페이지 정보:영문 250 Pages
라이선스 & 가격 (부가세 별도)
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한글목차
크리에이터 팁 플랫폼 시장 규모는 최근 급속히 확대되고 있습니다. 2024년 24억 4,000만 달러에서 2025년에는 29억 달러에 이를 것으로 예측되며, CAGR은 18.8%를 나타낼 전망입니다. 지금까지의 성장은 디지털 월렛 및 온라인 결제 채택 증가, 크리에이터 경제 및 긱(gig) 기반 일자리 확대, 팬들의 크리에이터 직접 지원 의지 증대, 봉쇄 기간 중 원격 엔터테인먼트 소비 증가, 그리고 더 저렴한 데이터와 결합된 광대역 접근성 확대와 연관될 수 있습니다.
크리에이터 팁 플랫폼 시장 규모는 향후 수년간 급속한 성장이 예상됩니다. 2029년에는 57억 2,000만 달러에 이를 것으로 예측되며, CAGR은 18.5%를 나타낼 전망입니다. 예측 기간 동안의 성장은 팬들의 국경 간 디지털 지출 증가, 크리에이터 유치 및 유지 경쟁 심화, 크리에이터 가시성 제고에 기여하는 인플루언서 마케팅 예산 증가, 팟캐스터 및 스트리머 및 단편 동영상 크리에이터들의 수익화 확대, 소액 후원 문화의 점진적 수용 등에 기인할 수 있습니다. 예측 기간 동안 예상되는 주요 트렌드로는 디지털 팁 시스템의 기술 발전, 가상 선물 및 배지 혁신, 실시간 분석 도구 개발, 안전한 결제 처리 연구 및 진전, 모바일 앱 통합 기술 개선 등이 있습니다.
디지털 월렛의 보급 확대는 향후 몇 년간의 크리에이터 팁 플랫폼 시장의 성장을 견인할 것으로 전망됩니다. 디지털 월렛은 사용자의 결제 정보를 안전하게 저장하고 온라인 또는 앱 내에서 빠르고 현금 없는 거래를 가능하게 하는 소프트웨어 기반 결제 도구입니다. 스마트폰과 모바일 인터넷의 보급이 편리하고 즉각적인 현금없는 결제를 촉진하고 디지털 월렛 채택 확대를 뒷받침하고 있습니다. 크리에이터 팁 플랫폼은 디지털 월렛을 활용하여 팬과 크리에이터 간의 원활한 거래를 가능하게 하여 결제 편의성을 높이고 마찰을 줄이며 디지털 결제 솔루션의 더 넓은 채택을 촉진합니다. 예를 들어, 2024년 3월 영국에 본사를 둔 결제기술 기업 Worldpay LLC는 2023년 디지털 월렛 거래량이 13조 9,000억 달러에 이르렀고, 온라인 거래 전체의 절반인 POS(판매 시점 정보 관리)에서 소비자 지출의 30%를 차지했다고 보고했습니다. 이 거래액은 2027년까지 25조 달러 이상에 달할 것으로 예측되고 있으며, 온라인 거래와 POS 거래를 합한 전체의 49%를 차지할 전망입니다. 따라서 디지털 월렛의 보급 확대가 크리에이터 팁 플랫폼 시장의 성장을 이끌고 있습니다.
크리에이터 팁 플랫폼 시장의 주요 기업들은 빠르고, 저렴하며, 안전한 거래를 가능하게 하는 암호화폐 스테이블코인 결제와 같은 첨단 솔루션에 집중하고 있습니다. 암호화폐 스테이블코인 결제는 미국 달러나 유로와 같은 안정적인 자산에 연동된 블록체인 기반 디지털 화폐로, 크리에이터들이 국경을 넘어 안전하고 즉시 수익을 받을 수 있게 하면서 결제 처리 위험을 줄여줍니다. 예를 들어, 2024년 7월 영국 기술 기업 민트스타스(Mintstars Ltd.)는 계정 생성 없이도 팬들이 팁을 보낼 수 있는 크리에이터 팁 솔루션 '민트페이(MintPay)'를 출시했습니다. 민트페이는 크리에이터에게 수수료 없이, 지불 거절 보호, 빠른 지급, 안전한 암호화폐 스테이블코인 결제를 제공하며, 소액 처리 수수료를 팬에게 전가해 원활하고 위험이 낮은 거래를 보장합니다.
목차
제1장 주요 요약
제2장 시장 특징
제3장 시장 동향과 전략
제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁과 관세, 그리고 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오
제5장 세계의 성장 분석과 전략 분석 프레임워크
세계의 크리에이터 팁 플랫폼 : PESTEL 분석(정치, 사회, 기술, 환경, 법적 요인, 촉진요인과 억제요인)
최종 이용 산업의 분석
세계의 크리에이터 팁 플랫폼 시장 : 성장률 분석
세계의 크리에이터 팁 플랫폼 시장 실적 : 규모와 성장(2019-2024년)
세계의 크리에이터 팁 플랫폼 시장 예측 : 규모와 성장(2024-2029년, 2034년)
세계의 크리에이터 팁 플랫폼 : 총 잠재 시장 규모(TAM)
제6장 시장 세분화
세계의 크리에이터 팁 플랫폼 시장 : 플랫폼 유형별, 분석과 예측(2019-2024년, 2024-2029년, 2034년)
웹 기반
모바일 앱
통합형 소셜 미디어 도구
세계의 크리에이터 팁 플랫폼 시장 : 결제 방법별, 분석과 예측(2019-2024년, 2024-2029년, 2034년)
디지털 월렛
신용카드 또는 직불카드
가상 통화
기타
세계의 크리에이터 팁 플랫폼 시장 : 수익 모델별, 분석과 예측(2019-2024년, 2024-2029년, 2034년)
거래 수수료
구독
광고
기타
세계의 크리에이터 팁 플랫폼 시장 : 최종 사용자별, 분석과 예측(2019-2024년, 2024-2029년, 2034년)
개인 크리에이터
인플루언서
아티스트
스트리머
기타
세계의 크리에이터 팁 플랫폼 시장 : 웹 기반, 유형별 세분화, 분석과 예측(2019-2024년, 2024-2029년, 2034년)
팁 위젯 및 오버레이
기부 페이지 및 마이크로 사이트
구독 및 멤버십 포털
호스트형 결제 및 결제 게이트웨이
분석 및 보고서 대시보드
세계의 크리에이터 팁 플랫폼 시장 : 모바일 앱, 유형별 세분화, 분석과 예측(2019-2024년, 2024-2029년, 2034년)
인앱 팁 및 마이크로 결제
모바일 월렛 및 결제 관리
푸시 알림 및 참여
카메라 및 라이브 스트리밍 지원
위치 정보 연동의 발견 기능 및 이벤트
세계의 크리에이터 팁 플랫폼 시장 : 통합형 소셜 미디어 도구, 유형별 세분화, 분석과 예측(2019-2024년, 2024-2029년, 2034년)
네이티브 팁 버튼 및 스티커
라이브 전송 팁 오버레이
팁 채팅봇 자동화
코멘트 트리거형 팁 프롬프트
다이렉트 메시지 팁 리퀘스트
제7장 지역별/국가별 분석
세계의 크리에이터 팁 플랫폼 시장 : 지역별, 분석과 예측(2019-2024년, 2024-2029년, 2034년)
세계의 크리에이터 팁 플랫폼 시장 : 국가별, 분석과 예측(2019-2024년, 2024-2029년, 2034년)
제8장 아시아태평양 시장
제9장 중국 시장
제10장 인도 시장
제11장 일본 시장
제12장 호주 시장
제13장 인도네시아 시장
제14장 한국 시장
제15장 서유럽 시장
제16장 영국 시장
제17장 독일 시장
제18장 프랑스 시장
제19장 이탈리아 시장
제20장 스페인 시장
제21장 동유럽 시장
제22장 러시아 시장
제23장 북미 시장
제24장 미국 시장
제25장 캐나다 시장
제26장 남미 시장
제27장 브라질 시장
제28장 중동 시장
제29장 아프리카 시장
제30장 경쟁 구도와 기업 프로파일
크리에이터 팁 플랫폼 시장 : 경쟁 구도
크리에이터 팁 플랫폼 시장 : 기업 프로파일
TikTok Pte. Ltd. : 개요, 제품 및 서비스, 전략 및 재무 분석
OnlyFans : 개요, 제품 및 서비스, 전략 및 재무 분석
Snap Inc. : 개요, 제품 및 서비스, 전략 및 재무 분석
Patreon Inc. : 개요, 제품 및 서비스, 전략 및 재무 분석
Rumble Inc. : 개요, 제품 및 서비스, 전략 및 재무 분석
제31장 기타 주요 기업 및 혁신 기업
Lino Network Inc.
Kumu Inc.
StreamElements Ltd.
Meta Platforms Inc.
pixiv Inc.
Ko-fi Ltd.
Buy Me A Coffee Inc.
Tipeee SAS
Liberapay Association
Fansly Inc.
Gumroad Inc.
SubscribeStar Inc.
Streamloots Inc.
Picarto.tv
제32장 세계 시장 경쟁 벤치마킹과 대시보드
제33장 주요 인수합병(M&A)
제34장 최근 시장 동향
제35장 시장의 잠재력이 높은 국가, 부문, 전략
크리에이터 팁 플랫폼 시장(2029년) : 새로운 기회를 제공하는 국가
크리에이터 팁 플랫폼 시장(2029년) : 새로운 기회를 제공하는 부문
크리에이터 팁 플랫폼 시장(2029년) : 성장 전략
시장 동향에 기초한 전략
경쟁 전략
제36장 부록
HBR
영문 목차
영문목차
Creator tipping platforms are digital services that allow fans to send direct monetary contributions or tips to content creators as a show of support and appreciation. These platforms enable creators to earn revenue beyond traditional advertising or subscription models. They provide a simple, real-time method for audiences to financially support creators, fostering stronger engagement and more sustainable income streams.
The primary platform types of creator tipping platforms include web-based mobile apps, integrated social media tools, and others. Web-based mobile apps deliver tipping features through browser-accessed sites or online widgets, requiring no installation and functioning on any internet-connected device. Available payment methods include digital wallets, credit or debit cards, cryptocurrencies, and others, while revenue models include transaction fees, subscriptions, advertising, and additional approaches. These platforms serve end users such as individual creators, influencers, artists, streamers, and others.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the media sector, particularly in content production, broadcasting, and digital distribution. Higher duties on imported audiovisual equipment, editing software, and broadcast technology have increased production and operational costs for media companies. Film and television studios face added expenses for sourcing foreign-made cameras, lighting systems, and post-production tools, while news and broadcasting agencies are contending with inflated costs for transmission equipment and satellite services. Moreover, retaliatory tariffs in international markets are restricting the export of U.S.-produced media content, limiting global revenue potential. In response, media organizations are turning to domestic suppliers, expanding digital platforms, and investing in AI-driven content creation to streamline operations and preserve competitiveness in a volatile global trade environment.
The creator tipping platforms market research report is one of a series of new reports from The Business Research Company that provides creator tipping platforms market statistics, including creator tipping platforms industry global market size, regional shares, competitors with a creator tipping platforms market share, detailed creator tipping platforms market segments, market trends and opportunities, and any further data you may need to thrive in the creator tipping platforms industry. This creator tipping platforms market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The creator tipping platforms market size has grown rapidly in recent years. It will grow from $2.44 billion in 2024 to $2.90 billion in 2025 at a compound annual growth rate (CAGR) of 18.8%. Growth during the historic period can be linked to increasing adoption of digital wallets and online payments, the expansion of the creator economy and gig-based work, greater fan willingness to support creators directly, rising consumption of remote entertainment during lockdowns, and broader broadband access coupled with more affordable data.
The creator tipping platforms market size is expected to see rapid growth in the next few years. It will grow to $5.72 billion in 2029 at a compound annual growth rate (CAGR) of 18.5%. Growth in the forecast period can be attributed to increasing cross-border digital spending by fans, intensifying platform competition to attract and retain creators, rising influencer marketing budgets that boost creator visibility, growing monetization among podcasters, streamers, and short-video creators, and the increasing cultural acceptance of micro-patronage. Key trends expected in the forecast period include technological advancements in digital tipping systems, innovations in virtual gifts and badges, developments in real-time analytics tools, research and progress in secure payment processing, and technological improvements in mobile app integration.
The increasing acceptance of digital wallets is expected to drive the growth of the creator tipping platforms market in the coming years. Digital wallets are software-based payment tools that securely store users' payment credentials and enable fast, cashless transactions online or in-app. The growing adoption of digital wallets is driven by the widespread use of smartphones and mobile internet, which facilitate convenient, instant, and cashless payments. Creator tipping platforms leverage digital wallets to enable seamless transactions between fans and creators, enhancing payment convenience, reducing friction, and promoting wider adoption of digital payment solutions. For instance, in March 2024, Worldpay LLC, a UK-based payments technology company, reported that digital wallets accounted for $13.9 trillion in transaction value in 2023, half of all online transactions and 30% of consumer spending at point-of-sale (POS). This value is projected to exceed $25 trillion by 2027, representing 49% of all online and POS transactions combined. Therefore, the increasing acceptance of digital wallets is driving the growth of the creator tipping platforms market.
Key companies in the creator tipping platforms market are focusing on advanced solutions, such as crypto stablecoin payments, to enable fast, low-cost, and secure transactions. Crypto stablecoin payments are blockchain-based digital currencies pegged to stable assets such as the U.S. dollar or euro, allowing creators to receive earnings securely and instantly across borders while reducing payment processing risks. For example, in July 2024, Mintstars Ltd., a UK-based technology company, launched MintPay, a creator tipping solution that allows fans to send tips without creating an account. MintPay provides zero fees for creators, chargeback protection, fast payouts, and secure crypto stablecoin payments, shifting minor processing fees to fans and ensuring smooth, low-risk transactions.
In September 2025, Street Wallet (Pty) Ltd, a South Africa-based mobile payment solutions company, acquired Digitip, a digital tipping platform. This acquisition enables Street Wallet to expand its offerings to support cashless tips for informal workers, street vendors, and service providers, enhancing financial inclusion and strengthening its fintech presence in the digital tipping ecosystem.
Major players in the creator tipping platforms market are TikTok Pte. Ltd., OnlyFans, Snap Inc., Patreon Inc., Rumble Inc., Lino Network Inc., Kumu Inc., StreamElements Ltd., Meta Platforms Inc., pixiv Inc., Ko-fi Ltd., Buy Me A Coffee Inc., Tipeee SAS, Liberapay Association, Fansly Inc., Gumroad Inc., SubscribeStar Inc., Streamloots Inc., Tipeee SAS, and Picarto.tv.
North America was the largest region in the creator tipping platforms market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in creator tipping platforms report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The countries covered in the creator tipping platforms market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The creator tipping platforms market consists of revenues earned by entities by providing services such as facilitating direct fan-to-creator payments, processing microtransactions, enabling digital wallet integration, offering real-time notifications for tips, and providing analytics and reporting tools. The market value includes the value of related goods sold by the service provider or included within the service offering. The creator tipping platforms market also includes sales of digital tipping software, payment processing tools, micro-donation processing services, virtual gifts, premium emojis, badges, and exclusive content access. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Creator Tipping Platforms Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on creator tipping platforms market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Where is the largest and fastest growing market for creator tipping platforms ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The creator tipping platforms market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:
The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:1) By Platform Type: Web-Based; Mobile Apps; Integrated Social Media Tools
2) By Payment Method: Digital Wallets; Credit Or Debit Cards; Cryptocurrencies; Other Payment Methods
3) By Revenue Model: Transaction Fees; Subscription; Advertising; Other Revenue Models
4) By End-User: Individual Creators; Influencers; Artists; Streamers; Other End-Users
Subsegments:
1) By Web-Based: Tipping Widgets And Overlays; Donation Pages And Microsites; Subscription And Membership Portals; Hosted Checkout And Payment Gateways; Analytics And Reporting Dashboards
2) By Mobile Apps: In App Tipping And Micropayments; Mobile Wallet And Payout Management; Push Notifications And Engagement; Camera And Live Streaming Support; Location Based Discovery And Events
3) By Integrated Social Media Tools: Native Tip Buttons And Stickers; Live Stream Tip Overlays; Chat Bot Automation For Tips; Comment Triggered Tip Prompts; Direct Message Tip Requests
3. Creator Tipping Platforms Market Trends And Strategies
4. Creator Tipping Platforms Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market
4.1. Supply Chain Impact from Tariff War & Trade Protectionism
5. Global Creator Tipping Platforms Growth Analysis And Strategic Analysis Framework
5.1. Global Creator Tipping Platforms PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Creator Tipping Platforms Market Growth Rate Analysis
5.4. Global Creator Tipping Platforms Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Creator Tipping Platforms Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Creator Tipping Platforms Total Addressable Market (TAM)
6. Creator Tipping Platforms Market Segmentation
6.1. Global Creator Tipping Platforms Market, Segmentation By Platform Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Web-Based
Mobile Apps
Integrated Social Media Tools
6.2. Global Creator Tipping Platforms Market, Segmentation By Payment Method, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Digital Wallets
Credit Or Debit Cards
Cryptocurrencies
Other Payment Methods
6.3. Global Creator Tipping Platforms Market, Segmentation By Revenue Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Transaction Fees
Subscription
Advertising
Other Revenue Models
6.4. Global Creator Tipping Platforms Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Individual Creators
Influencers
Artists
Streamers
Other End-Users
6.5. Global Creator Tipping Platforms Market, Sub-Segmentation Of Web-Based, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Tipping Widgets And Overlays
Donation Pages And Microsites
Subscription And Membership Portals
Hosted Checkout And Payment Gateways
Analytics And Reporting Dashboards
6.6. Global Creator Tipping Platforms Market, Sub-Segmentation Of Mobile Apps, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
In App Tipping And Micropayments
Mobile Wallet And Payout Management
Push Notifications And Engagement
Camera And Live Streaming Support
Location Based Discovery And Events
6.7. Global Creator Tipping Platforms Market, Sub-Segmentation Of Integrated Social Media Tools, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Native Tip Buttons And Stickers
Live Stream Tip Overlays
Chat Bot Automation For Tips
Comment Triggered Tip Prompts
Direct Message Tip Requests
7. Creator Tipping Platforms Market Regional And Country Analysis
7.1. Global Creator Tipping Platforms Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Creator Tipping Platforms Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
