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세계의 서비스로서의 로케이션 데이터(LDAAS) 시장 보고서(2025년)
Location Data As A Service Global Market Report 2025
상품코드 : 1888319
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

서비스로서의 로케이션 데이터 시장 규모는 최근 수년간 비약적으로 확대되고 있습니다. 2024년 23억 4,000만 달러로 평가되었고, 2025년에는 28억 2,000만 달러에 달할 것으로 추정되며, CAGR 20.6%로 성장이 전망되고 있습니다. 지금까지의 성장은 세계의 포지셔닝 시스템(GPS) 및 서비스로서의 로케이션 데이터 보급 확대, 모바일 단말 보급률 상승, 실시간 분석에 대한 수요 증가, 물류 및 운송 분야 확대, IoT 솔루션과의 조기 통합, 도시화 및 스마트 시티 프로젝트의 진전에 기인하고 있습니다.

서비스로서의 로케이션 데이터 시장 규모는 향후 수년간 급성장할 전망입니다. 2029년에는 58억 8,000만 달러에 달할 것으로 예측되며, CAGR 20.2%로 성장할 전망입니다. 예측 기간의 성장 요인으로는 실시간 위치 정보 수요 증가, 클라우드 기반 서비스 보급 확대, 업무 효율화의 필요성 증가, 스마트 시티 구상 확대, 공급망 최적화에 대한 주력 강화 등이 있습니다. 주요 트렌드로는 지리 공간 분석 기술의 진보, 예측형 위치 정보 인텔리전스의 혁신, AI 및 머신러닝 통합의 발전, 모빌리티 솔루션의 연구 개발, 지오펜싱 및 네비게이션 서비스 이용 확대, 공간 데이터 관리 기술의 진전을 들 수 있습니다.

5G 네트워크의 도입 확대는 향후 서비스로서의 로케이션 데이터 시장의 성장을 가속할 것으로 예측됩니다. 5G 네트워크는 최신 세대의 모바일 연결 기술로 고속 데이터 전송, 초저지연, 고급 기술(몰입형 게임 및 사물 인터넷 등)을 지원하는 향상된 용량을 제공합니다. 실시간 디지털 애플리케이션을 실현하기 위한 고속 및 저지연 접속에 대한 수요 증가에 따라 5G 네트워크의 도입이 확대되고 있습니다. 5G는 초고속 및 저지연 연결을 제공하여 서비스로서의 로케이션 데이터(LDAAS)를 강화하여 실시간 위치 추적의 정확성 및 응답성을 향상시킵니다. 이를 통해 IoT 장치와 센서의 원활한 통합을 지원하고, 위치 정보 인텔리전스를 강화하며, 물류, 스마트 시티 및 자산 관리의 첨단 애플리케이션을 용이하게 합니다. 예를 들어 영국 통신청(Ofcom)의 보고에 따르면 2023년 12월 시점에서 적어도 하나의 이동통신 사업자가 제공하는 옥외 5G 커버리지는 2022년의 67-78%에서 2023년에는 85-93%로 확대된 것으로 평가됩니다. 따라서 5G 네트워크의 보급 확대가 서비스로서의 로케이션 데이터 시장의 성장을 견인하고 있습니다.

서비스로서의 로케이션 데이터 시장에서 사업을 전개하는 주요 기업은 첨단 센서 융합 기술과 인공지능(AI) 구동형 매핑 기술을 통해 복잡한 환경에서도 고정밀, 실시간, 지속적인 위치 정보 인텔리전스를 실현하기 위해 원활한 실내 및 옥외 디바이스 추적 등 첨단 솔루션 개발에 주력하고 있습니다. 원활한 실내 및 실외 장치 추적은 장치 및 자산의 위치 정보를 실내 및 실외 환경에 관계없이 지속적이고 끊임없이 모니터링하는 것을 의미합니다. 예를 들어, 2023년 1월에는 네덜란드에 본사를 둔 위치 정보 기술 기업인 HERE Technologies가 미국에 본사를 둔 클라우드 컴퓨팅 기업인 Amazon Web Services(AWS)와 제휴하여 개발자를 위한 서비스로서의 로케이션 데이터를 강화하기 위해 노력했습니다. 이 제휴는 실내 및 실외에서의 위치 측정 능력 향상에 초점을 맞추어 IoT 장치의 대규모 및 정밀한 추적 및 관리를 가능하게 합니다. HERE의 정밀 위치 측정 기술과 AWS 클라우드 인프라 및 IoT 서비스를 통합함으로써 기업은 자산을 추적하고 사람들이 야외에서 창고 및 공항과 같은 복잡한 실내 공간으로 이동할 때 위치 정보를 잃지 않고 미터 단위의 정확도로 유도할 수 있는 애플리케이션을 구축할 수 있습니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향 및 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁 및 관세, 그리고 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석 및 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별 및 국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도 및 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹 및 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문 및 전략

제36장 부록

AJY
영문 목차

영문목차

Location data as a service refers to cloud-based solutions that deliver accurate, real-time, and historical geospatial and location-based data to businesses. It enables organizations to utilize location intelligence for decision-making, including optimizing logistics, enhancing marketing strategies, improving asset tracking, and personalizing customer experiences. This approach simplifies access to complex geospatial datasets without requiring in-house infrastructure or specialized expertise.

The main components of the location data as a service market include platform and services. The platform consists of cloud-based or on-premises solutions that provide real-time location data collection, analytics, and visualization, allowing businesses to make informed decisions, optimize operations, and enhance customer engagement. It is deployed through cloud and on-premises modes and serves organizations of all sizes, including small and medium enterprises and large enterprises. Key applications include mapping and navigation, advertising and marketing, asset tracking, risk management, and others, catering to end users such as retail, transportation and logistics, banking, financial services, and insurance (BFSI), healthcare, government, and others.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the information technology sector, particularly in hardware manufacturing, data infrastructure, and software deployment. Higher duties on imported semiconductors, circuit boards, and networking equipment have raised production and operational costs for tech firms, cloud service providers, and data centers. Companies relying on globally sourced components for laptops, servers, and consumer electronics are facing longer lead times and increased pricing pressures. In parallel, tariffs on specialized software tools and retaliatory measures from key international markets have disrupted global IT supply chains and reduced overseas demand for U.S.-developed technologies. To navigate these challenges, the sector is accelerating investments in domestic chip fabrication, diversifying supplier bases, and adopting AI-driven automation to enhance operational resilience and cost efficiency.

The location data as a service market research report is one of a series of new reports from The Business Research Company that provides location data as a service market statistics, including the location data as a service industry global market size, regional shares, competitors with the location data as a service market share, detailed location data as a service market segments, market trends, and opportunities, and any further data you may need to thrive in the location data as a service industry. This location data as a service market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The location data as a service market size has grown exponentially in recent years. It will grow from $2.34 billion in 2024 to $2.82 billion in 2025 at a compound annual growth rate (CAGR) of 20.6%. The growth in the historic period can be attributed to the growing adoption of global positioning system (GPS) and location-based services, increasing mobile device penetration, rising demand for real-time analytics, expansion of logistics and transportation sectors, early integration with IoT solutions, and growing urbanization and smart city projects.

The location data as a service market size is expected to see exponential growth in the next few years. It will grow to $5.88 billion in 2029 at a compound annual growth rate (CAGR) of 20.2%. The growth in the forecast period can be attributed to increasing demand for real-time location insights, growing adoption of cloud-based services, rising need for operational efficiency, expansion of smart city initiatives, and growing emphasis on supply chain optimization. Key trends in the forecast period include technological advancements in geospatial analytics, innovations in predictive location intelligence, developments in AI and machine learning integration, research and development in mobility solutions, increasing use of geofencing and navigation services, and advancements in spatial data management.

The rising adoption of 5G networks is expected to propel the growth of the location data as a service market going forward. 5G networks represent the latest generation of mobile connectivity, offering high-speed data transmission, ultra-low latency, and enhanced capacity to support advanced technologies such as immersive gaming and the internet of things. The adoption of 5G networks is increasing due to the growing need for high-speed, low-latency connectivity to enable real-time digital applications. It enhances location data as a service by providing ultra-fast, low-latency connections that improve the accuracy and responsiveness of real-time location tracking. This supports seamless integration of IoT devices and sensors, strengthens location intelligence, and facilitates advanced applications in logistics, smart cities, and asset management. For instance, in December 2023, according to the Office of Communications (Ofcom), a UK-based regulator and competition authority, outdoor 5G coverage provided by at least one mobile network operator increased to 85-93% in 2023 from 67-78% in 2022. Therefore, the rising adoption of 5G networks is driving the growth of the location data as a service market.

Major companies operating in the location data as a service market are focusing on developing advanced solutions, such as seamless indoor and outdoor device tracking, to enable highly accurate, real-time, and continuous location intelligence across complex environments through advanced sensor fusion and artificial intelligence (AI)-driven mapping technologies. Seamless indoor and outdoor device tracking refers to the continuous and uninterrupted monitoring of a device or asset's location across both indoor and outdoor environments. For instance, in January 2023, HERE Technologies, a Netherlands-based location technology company, partnered with Amazon Web Services (AWS), a US-based cloud computing company, to enhance location-based services for developers. The collaboration focuses on improving indoor and outdoor positioning capabilities, enabling precise tracking and management of IoT devices at scale. It integrates HERE's precise positioning with AWS's cloud infrastructure and IoT services, allowing businesses to build applications that can track assets and guide people with meter-level accuracy as they move from outdoor areas into complex indoor spaces such as warehouses and airports without losing location context.

In January 2023, Precisely Holdings LLC, a US-based data integrity company, acquired Transerve Technologies Pvt Ltd. for an undisclosed amount. The acquisition provides Transerve with strategic support to accelerate growth, expand its market presence, and increase adoption of its location intelligence solutions. Transerve Technologies Pvt Ltd. is an India-based company specializing in location intelligence and spatial data solutions, with a focus on geospatial analytics and mapping for sectors such as logistics, retail, and telecommunications.

Major players in the location data as a service market are Google LLC, Microsoft Corporation, Alibaba Group Holding Limited, Tencent Holdings Limited, International Business Machines Corporation, Oracle Corporation, Uber Media Inc., CARTO DB Inc., Zebra Technologies Corporation, Trimble Inc., Precisely Inc., Yelp Inc., Environmental Systems Research Institute Inc., HERE Technologies, TomTom N.V., Telenav Inc., Mapbox Inc., Foursquare Labs Inc., MapQuest Inc., SafeGraph Inc., and OpenStreetMap Foundation.

North America was the largest region in the location data as a service market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in location data as a service report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the location data as a service market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The location data as a service market includes revenues earned by entities through real-time location tracking, geofencing, mapping and navigation solutions, location analytics, asset and fleet management, and location-based advertising. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Location Data As A Service Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on location data as a service market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for location data as a service ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The location data as a service market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Location Data As A Service Market Characteristics

3. Location Data As A Service Market Trends And Strategies

4. Location Data As A Service Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Location Data As A Service Growth Analysis And Strategic Analysis Framework

6. Location Data As A Service Market Segmentation

7. Location Data As A Service Market Regional And Country Analysis

8. Asia-Pacific Location Data As A Service Market

9. China Location Data As A Service Market

10. India Location Data As A Service Market

11. Japan Location Data As A Service Market

12. Australia Location Data As A Service Market

13. Indonesia Location Data As A Service Market

14. South Korea Location Data As A Service Market

15. Western Europe Location Data As A Service Market

16. UK Location Data As A Service Market

17. Germany Location Data As A Service Market

18. France Location Data As A Service Market

19. Italy Location Data As A Service Market

20. Spain Location Data As A Service Market

21. Eastern Europe Location Data As A Service Market

22. Russia Location Data As A Service Market

23. North America Location Data As A Service Market

24. USA Location Data As A Service Market

25. Canada Location Data As A Service Market

26. South America Location Data As A Service Market

27. Brazil Location Data As A Service Market

28. Middle East Location Data As A Service Market

29. Africa Location Data As A Service Market

30. Location Data As A Service Market Competitive Landscape And Company Profiles

31. Location Data As A Service Market Other Major And Innovative Companies

32. Global Location Data As A Service Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Location Data As A Service Market

34. Recent Developments In The Location Data As A Service Market

35. Location Data As A Service Market High Potential Countries, Segments and Strategies

36. Appendix

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