한글목차

위치 기반 서비스(LBS) 세계 시장 규모는 2024년 254억 3,000만 달러로 평가되었고, 2030년에는 711억 2,000만 달러에 이르고, 2030년까지 연평균 복합 성장률(CAGR) 18.70%로 성장할 전망입니다.

위치 기반 서비스(LBS) 세계 시장에는 사용자 및 장치의 지리적 위치를 기반으로 실시간 데이터, 용도 및 서비스를 제공하는 광범위한 솔루션이 포함됩니다.

세계 측위 시스템(GPS), Wi-Fi, 블루투스, 휴대폰 네트워크 등의 기술로 세계의 위치 기반 서비스(LBS) 시장은 내비게이션, 지오펜싱, 위치 추적, 위치 정보 광고 등의 핵심 기능을 실현하고 있습니다. 이러한 서비스는 교통, 소매, 물류, 건강 관리, 관광, 공공 안전과 같은 주요 분야에서 널리 사용됩니다. 스마트폰, 커넥티드카, 스마트 디바이스의 보급에 따라 세계의 위치 기반 서비스(LBS) 시장은 사용자 참여를 강화하고 데이터 중심의 의사결정을 가능하게 하는데 필수적입니다.

주요 시장 성장 촉진요인

스마트폰과 모바일 기기의 보급률 상승

주요 시장 과제

데이터 프라이버시와 규정 준수의 복잡성

주요 시장 동향

위치 정보 광고 및 하이퍼로컬 마케팅의 보급

목차

제1장 솔루션 개요

• 시장의 정의
• 시장 범위
  • 대상 시장
  • 조사 대상 연도
  • 주요 시장 세분화

제2장 조사 방법

제3장 주요 요약

제4장 고객의 목소리

제5장 세계의 위치 기반 서비스(LBS) 시장 전망

• 시장 규모와 예측
  • 금액별
• 시장 점유율 및 예측
  • 구성요소별(하드웨어, 소프트웨어, 서비스)
  • 기술별(GPS, Cell ID, Wi-Fi, 기타)
  • 용도별(위치 정보 광고, 비즈니스 인텔리전스 애널리틱스, 플릿 관리, 매핑 및 네비게이션, 로컬 검색 및 정보, 소셜 네트워킹 및 엔터테인먼트, 기타)
  • 지역별(북미, 유럽, 남미, 중동 및 아프리카, 아시아태평양)
• 기업별(2024년)
• 시장 맵

제6장 북미의 위치 기반 서비스(LBS) 시장 전망

• 시장 규모와 예측
• 시장 점유율 및 예측
• 북미 : 국가별 분석
  • 미국
  • 캐나다
  • 멕시코

제7장 유럽의 위치 기반 서비스(LBS) 시장 전망

• 시장 규모와 예측
• 시장 점유율 및 예측
• 유럽 : 국가별 분석
  • 독일
  • 프랑스
  • 영국
  • 이탈리아
  • 스페인

제8장 아시아태평양의 위치 기반 서비스(LBS) 시장 전망

• 시장 규모와 예측
• 시장 점유율 및 예측
• 아시아태평양 : 국가별 분석
  • 중국
  • 인도
  • 일본
  • 한국
  • 호주

제9장 중동 및 아프리카의 위치 기반 서비스(LBS) 시장 전망

• 시장 규모와 예측
• 시장 점유율 및 예측
• 중동 및 아프리카 : 국가별 분석
  • 사우디아라비아
  • 아랍에미리트(UAE)
  • 남아프리카

제10장 남미의 위치 기반 서비스(LBS) 시장 전망

• 시장 규모와 예측
• 시장 점유율 및 예측
• 남미 : 국가별 분석
  • 브라질
  • 콜롬비아
  • 아르헨티나

제11장 시장 역학

• 성장 촉진요인
• 과제

제12장 시장 동향과 발전

• 합병과 인수
• 제품 출시
• 최근 동향

제13장 기업 프로파일

• Google LLC
• Apple Inc.
• Microsoft Corporation
• IBM Corporation
• Cisco Systems, Inc.
• Oracle Corporation
• TomTom NV
• Qualcomm Incorporated
• Zebra Technologies Corporation

제14장 전략적 제안

제15장 기업 소개와 면책사항

영문목차

The Global Location-Based Services (LBS) Market was valued at USD 25.43 billion in 2024and is expected to reach USD 71.12 billion by 2030 with a CAGR of 18.70% through 2030. The Global Location-Based Services (LBS) Market encompasses a wide array of solutions that deliver real-time data, applications, and services based on the geographic position of users or devices.

Powered by technologies such as Global Positioning System (GPS), Wi-Fi, Bluetooth, and cellular networks, the Global Location-Based Services (LBS) Market enables core functionalities like navigation, geofencing, location tracking, and location-based advertising. These services are extensively used across key sectors including transportation, retail, logistics, healthcare, tourism, and public safety. With the widespread adoption of smartphones, connected vehicles, and smart devices, the Global Location-Based Services (LBS) Market has become vital for enhancing user engagement and enabling data-driven decision-making.

Key Market Drivers

Rising Smartphone and Mobile Device Penetration

The widespread adoption of smartphones and mobile-enabled devices has become a foundational driver for the Global Location-Based Services (LBS) Market. With in-built GPS capabilities and constant internet connectivity, mobile devices serve as primary access points for location-based solutions across various consumer and enterprise applications. Whether it is turn-by-turn navigation, location-based advertising, or real-time ride-hailing services, the growing global user base is directly translating into greater demand for accurate, responsive, and personalized location-based services. Businesses are leveraging mobile touch points to reach customers more efficiently and offer hyper local experiences that significantly improve engagement and conversion.

The Global Location-Based Services (LBS) Market benefits from not only the increasing number of smartphone users but also from deeper integration of location capabilities into mobile operating systems and applications. As the average mobile user now relies on over 35 apps per month, most of which utilize some form of geolocation data, the volume and granularity of location data have grown exponentially. This continuous flow of data enables service providers to refine algorithms, deliver real-time recommendations, and improve the performance of services that depend on user movement and proximity intelligence. As of 2024, over 6.9 billion people globally own smartphones, accounting for more than 85% of the world's population. This unprecedented adoption provides a massive foundation forreal-time location-based interactions. As smartphones come pre-equipped with GPS, mobile internet, and sensors, they serve as critical enablers for the Global Location-Based Services (LBS) Market across virtually every sector worldwide.

Key Market Challenges

Data Privacy and Regulatory Compliance Complexity

One of the most critical challenges facing the Global Location-Based Services (LBS) Market is the growing complexity of data privacy regulations and user consent compliance across jurisdictions. As location-based services heavily rely on collecting, storing, and analyzing real-time geolocation data, they inherently raise serious concerns around personal data exposure, surveillance, and misuse. Governments across the world, including those in the European Union, the United States, and parts of Asia-Pacific, have established strict privacy laws-such as the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and India's Digital Personal Data Protection Act-that demand granular user consent and transparency in data handling. Enterprises operating in the Global Location-Based Services (LBS) Market must now contend with a growing maze of regional legal frameworks, each with its own data retention rules, notification requirements, and penalties for non-compliance.

For multinational providers, achieving compliance is not only an administrative burden but also a strategic risk, as non-compliance can result in heavy fines, reputational damage, and loss of consumer trust. Furthermore, consumers are becoming more aware and cautious about how their location data is used. There is rising public skepticism toward data sharing, even in return for personalized experiences. Companies must now invest heavily in secure data architecture, encrypted transmission protocols, privacy-preserving analytics, and user-controlled permission settings. For small and medium-sized enterprises trying to scale, these demands can be financially and operationally overwhelming. In the future, navigating privacy compliance will require the Global Location-Based Services (LBS) Market to innovate new models of privacy-centric value creation-such as decentralized data ownership, on-device analytics, and zero-knowledge proof technologies-to balance personalization with protection.

Key Market Trends

Proliferation of Location-Based Advertising and Hyperlocal Marketing

The Global Location-Based Services (LBS) Market is witnessing a sharp rise in demand due to the growing relevance of hyper local marketing strategies across retail, e-commerce, food services, and entertainment sectors. Brands are increasingly leveraging geolocation data to deliver personalized, context-aware advertisements based on a user's proximity to physical stores, frequently visited locations, or real-time movement patterns. This strategy enables organizations to target the right customer at the right moment with promotions that are highly relevant and timely. Enhanced mobile app usage, integration with navigation tools, and dynamic geofencing have all contributed to the precision and effectiveness of location-based marketing initiatives.

Furthermore, this trend is being reinforced by artificial intelligence and machine learning technologies that analyze user behavior, footfall trends, and historical data to anticipate purchasing intent. The result is a significant improvement in marketing return on investment and customer engagement. Retailers, in particular, are using location data to drive in-store visits, support loyalty programs, and optimize store layouts. As consumer data privacy expectations rise, companies are also focusing on ethical targeting by offering opt-in models and transparency in data use. Overall, the integration of LBS into marketing strategies has transformed advertising from mass communication to individualized customer dialogue.

Key Market Players

• Google LLC
• Apple Inc.
• Microsoft Corporation
• IBM Corporation
• Cisco Systems, Inc.
• Oracle Corporation
• TomTom N.V.
• Qualcomm Incorporated
• Zebra Technologies Corporation

Report Scope:

In this report, the Global Location-Based Services(LBS) Market has been segmented into the following categories, in addition tothe industry trends which have also been detailed below:

Location-Based Services (LBS) Market, By Component:

• Hardware
• Software
• Services

Location-Based Services (LBS) Market, By Technology:

• GPS
• Cell ID
• Wi-Fi
• Others

Location-Based Services (LBS) Market, By Application:

• Location-based Advertising
• Business Intelligence & Analytics
• Fleet Management
• Mapping & Navigation
• Local Search & Information
• Social Networking & Entertainment
• Others

Location-Based Services (LBS) Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • South Africa
• South America
  • Brazil
  • Colombia
  • Argentina

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Location-Based Services (LBS) Market.

Available Customizations:

Global Location-Based Services (LBS) Market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Solution Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

5. Global Location-Based Services (LBS) Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Component (Hardware, Software, Services)
  • 5.2.2. By Technology (GPS, Cell ID, Wi-Fi, Others)
  • 5.2.3. By Application (Location-based Advertising, Business Intelligence & Analytics, Fleet Management, Mapping & Navigation, Local Search & Information, Social Networking & Entertainment, Others)
  • 5.2.4. By Region (North America, Europe, South America, Middle East & Africa, Asia Pacific)
• 5.3. By Company (2024)
• 5.4. Market Map

6. North America Location-Based Services (LBS) Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Component
  • 6.2.2. By Technology
  • 6.2.3. By Application
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Location-Based Services (LBS) Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Component
      • 6.3.1.2.2. By Technology
      • 6.3.1.2.3. By Application
  • 6.3.2. Canada Location-Based Services (LBS) Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Component
      • 6.3.2.2.2. By Technology
      • 6.3.2.2.3. By Application
  • 6.3.3. Mexico Location-Based Services (LBS) Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Component
      • 6.3.3.2.2. By Technology
      • 6.3.3.2.3. By Application

7. Europe Location-Based Services (LBS) Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Component
  • 7.2.2. By Technology
  • 7.2.3. By Application
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Location-Based Services (LBS) Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Component
      • 7.3.1.2.2. By Technology
      • 7.3.1.2.3. By Application
  • 7.3.2. France Location-Based Services (LBS) Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Component
      • 7.3.2.2.2. By Technology
      • 7.3.2.2.3. By Application
  • 7.3.3. United Kingdom Location-Based Services (LBS) Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Component
      • 7.3.3.2.2. By Technology
      • 7.3.3.2.3. By Application
  • 7.3.4. Italy Location-Based Services (LBS) Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Component
      • 7.3.4.2.2. By Technology
      • 7.3.4.2.3. By Application
  • 7.3.5. Spain Location-Based Services (LBS) Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Component
      • 7.3.5.2.2. By Technology
      • 7.3.5.2.3. By Application

8. Asia Pacific Location-Based Services (LBS) Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Component
  • 8.2.2. By Technology
  • 8.2.3. By Application
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Location-Based Services (LBS) Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Component
      • 8.3.1.2.2. By Technology
      • 8.3.1.2.3. By Application
  • 8.3.2. India Location-Based Services (LBS) Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Component
      • 8.3.2.2.2. By Technology
      • 8.3.2.2.3. By Application
  • 8.3.3. Japan Location-Based Services (LBS) Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Component
      • 8.3.3.2.2. By Technology
      • 8.3.3.2.3. By Application
  • 8.3.4. South Korea Location-Based Services (LBS) Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Component
      • 8.3.4.2.2. By Technology
      • 8.3.4.2.3. By Application
  • 8.3.5. Australia Location-Based Services (LBS) Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Component
      • 8.3.5.2.2. By Technology
      • 8.3.5.2.3. By Application

9. Middle East & Africa Location-Based Services (LBS) Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Component
  • 9.2.2. By Technology
  • 9.2.3. By Application
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Location-Based Services (LBS) Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Component
      • 9.3.1.2.2. By Technology
      • 9.3.1.2.3. By Application
  • 9.3.2. UAE Location-Based Services (LBS) Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Component
      • 9.3.2.2.2. By Technology
      • 9.3.2.2.3. By Application
  • 9.3.3. South Africa Location-Based Services (LBS) Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Component
      • 9.3.3.2.2. By Technology
      • 9.3.3.2.3. By Application

10. South America Location-Based Services (LBS) Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Component
  • 10.2.2. By Technology
  • 10.2.3. By Application
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Location-Based Services (LBS) Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Component
      • 10.3.1.2.2. By Technology
      • 10.3.1.2.3. By Application
  • 10.3.2. Colombia Location-Based Services (LBS) Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Component
      • 10.3.2.2.2. By Technology
      • 10.3.2.2.3. By Application
  • 10.3.3. Argentina Location-Based Services (LBS) Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Component
      • 10.3.3.2.2. By Technology
      • 10.3.3.2.3. By Application

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends and Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Company Profiles

• 13.1. Google LLC
  • 13.1.1. Business Overview
  • 13.1.2. Key Revenue and Financials
  • 13.1.3. Recent Developments
  • 13.1.4. Key Personnel
  • 13.1.5. Key Product/Services Offered
• 13.2. Apple Inc.
• 13.3. Microsoft Corporation
• 13.4. IBM Corporation
• 13.5. Cisco Systems, Inc.
• 13.6. Oracle Corporation
• 13.7. TomTom N.V.
• 13.8. Qualcomm Incorporated
• 13.9. Zebra Technologies Corporation

14. Strategic Recommendations

15. About Us & Disclaimer