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세계의 생성형 인공지능(AI) 미디어 소프트웨어 시장 보고서(2025년)
Generative Artificial Intelligence Media Software Global Market Report 2025
상품코드 : 1888264
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

생성형 인공지능(AI) 미디어 소프트웨어 시장 규모는 최근 급격히 확대되고 있습니다. 2024년 63억 9,000만 달러로 평가되었고, 2025년에는 86억 1,000만 달러에 달할 것으로 추정되며, CAGR 34.6%로 성장이 예상되고 있습니다. 이 성장은 자동화된 컨텐츠 작성에 대한 수요 증가, 동영상 편집에 있어서 인공지능 활용 확대, 인공지능 생성 음악 및 그래픽의 인기 상승, 실시간 컨텐츠 생성에 대한 수요 증가, 그리고 인공지능에 의한 사용자 참여 강화에 대한 주력 강화 등의 요인에 기인하고 있습니다.

생성형 인공지능(AI) 미디어 소프트웨어 시장 규모는 향후 수년간 급성장할 것으로 전망됩니다. 2029년에는 279억 9,000만 달러에 달할 것으로 예측되며, CAGR 34.3%로 성장할 전망입니다. 예측 기간 중의 성장 요인으로는 몰입형 미디어 체험에서 인공지능 활용 확대, 자동화된 컨텐츠 개인화에 대한 수요 증가, 컨텐츠 워크플로우에서 업무 효율화의 중요성 증대, 교육 미디어에서 인공지능 활용 확대, 예측형 컨텐츠 생성 및 최적화에 대한 주력 강화 등을 들 수 있습니다. 주요 동향으로는 인공지능 구동형 동영상 편집 툴의 혁신, 그래픽 디자인 소프트웨어에 대한 생성형 인공지능의 통합, 실시간 음악 제작 인공지능 진보, 다언어 대응 및 역할 특화형 인공지능 어시스턴트의 혁신, 미디어 워크플로우용 인공지능 하이퍼 오토메이션의 통합 등이 포함됩니다.

소셜 미디어 이용자 증가는 생성형 인공지능(AI) 미디어 소프트웨어 시장의 성장을 가속할 것으로 예측됩니다. 소셜 미디어는 가상 커뮤니티 및 네트워크를 통해 사람들이 정보와 아이디어를 창조, 공유, 교환할 수 있는 디지털 플랫폼입니다. 인터넷과 스마트폰의 보급 확대로 언제 어디서나 사람들이 연결되어 컨텐츠를 공유하고 온라인으로 교류할 수 있게 된 것이 소셜 미디어 이용자 증가의 원동력이 되고 있습니다. 생성형 인공지능(AI) 미디어 소프트웨어는 소셜 미디어 사용자가 전문 지식을 필요로 하지 않고, 매력적이며, 고품질 컨텐츠를 빠르고 쉽게 제작할 수 있도록 지원하여 창의성과 온라인 존재를 향상시킵니다. 예를 들어 호주에 본사를 둔 소셜 미디어 관리 플랫폼 '스프로트 소셜'에 따르면 2025년 3월 현재 호주 소셜 미디어 사용자 수는 2024년 약 2,080만 명으로 증가했으며, 2022년 약 1,910만 명에서 증가했습니다. 따라서 소셜 미디어 사용자의 수가 증가함에 따라 생성형 인공지능 미디어 소프트웨어 시장의 성장이 촉진되고 있습니다.

생성형 AI 미디어 소프트웨어 시장에서 사업을 전개하는 주요 기업은 AI 구동형 미디어 솔루션의 도입 촉진, 컨텐츠 제작의 효율화, 업무 효율의 향상을 도모하기 위해 AI 애플리케이션 개발에 주력하고 있습니다. 인공지능 애플리케이션은 일반적으로 인간의 지능이 필요한 학습, 추론 및 의사 결정과 관련된 작업을 수행하기 위해 인공지능을 활용하는 프로그램입니다. 예를 들어, 2025년 7월에는 이탈리아에 본사를 둔 IT 및 컨설팅 기업인 Reply사가 생성형 인공지능의 기업 도입을 간소화 및 가속시키는 'Prebuilt AI Apps'를 발표했습니다. 이러한 애플리케이션을 통해 조직은 컨텐츠 제작에서 반복 작업을 자동화하고, 인사 및 조달 부서에 실시간 지원을 제공하며, 정보 액세스를 개선하고, 직관적인 대화형 인터페이스를 통해 사용자 경험을 향상시킬 수 있습니다. 확장 가능하고 사용자 정의 가능한 인공지능 솔루션을 제공하는 'Prebuilt AI Apps'는 생성된 인공지능을 미디어 업무에 통합하는 현대적인 접근 방식을 도입하여 도입 초기부터 효율성 및 혁신성을 촉진합니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향 및 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁 및 관세, 그리고 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석 및 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별 및 국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도 및 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹 및 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문 및 전략

제36장 부록

AJY
영문 목차

영문목차

Generative artificial intelligence media software is an advanced technology that employs machine learning models to automatically create media content such as images, videos, audio, and text, minimizing manual effort in production. Its primary purpose is to enhance creativity and efficiency by producing realistic, high-quality content tailored to specific styles or user preferences. It also optimizes media workflows, facilitates real-time content creation, supports personalization in entertainment and marketing, and drives innovation across digital storytelling, broadcasting, and design.

The primary components of generative artificial intelligence media software include software, hardware, and services. Software comprises the core generative artificial intelligence tools, applications, and platforms that enable automatic content generation, editing, and enhancement. Different deployment models include cloud-based, on-premises, and hybrid, and the technology is utilized by small and medium enterprises and large enterprises. It is applied to content creation, video editing, music composition, graphic design, and other areas across several end-users, including media and entertainment, advertising, education, and other industries.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the media sector, particularly in content production, broadcasting, and digital distribution. Higher duties on imported audiovisual equipment, editing software, and broadcast technology have increased production and operational costs for media companies. Film and television studios face added expenses for sourcing foreign-made cameras, lighting systems, and post-production tools, while news and broadcasting agencies are contending with inflated costs for transmission equipment and satellite services. Moreover, retaliatory tariffs in international markets are restricting the export of U.S.-produced media content, limiting global revenue potential. In response, media organizations are turning to domestic suppliers, expanding digital platforms, and investing in AI-driven content creation to streamline operations and preserve competitiveness in a volatile global trade environment.

The generative artificial intelligence media software market research report is one of a series of new reports from The Business Research Company that provides generative artificial intelligence media software market statistics, including generative artificial intelligence media software industry global market size, regional shares, competitors with a generative artificial intelligence media software market share, detailed generative artificial intelligence media software market segments, market trends and opportunities, and any further data you may need to thrive in the generative artificial intelligence media software industry. This generative artificial intelligence media software market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The generative artificial intelligence media software market size has grown exponentially in recent years. It will grow from $6.39 billion in 2024 to $8.61 billion in 2025 at a compound annual growth rate (CAGR) of 34.6%. The growth during the historic period can be attributed to the growing need for automated content creation, the increasing use of artificial intelligence in video editing, the rising popularity of artificial intelligence-generated music and graphics, the growing demand for real-time content generation, and the increasing focus on enhancing user engagement through artificial intelligence.

The generative artificial intelligence media software market size is expected to see exponential growth in the next few years. It will grow to $27.99 billion in 2029 at a compound annual growth rate (CAGR) of 34.3%. The growth during the forecast period can be attributed to the increasing use of artificial intelligence for immersive media experiences, the rising demand for automated content personalization, the growing emphasis on operational efficiency in content workflows, the increasing utilization of artificial intelligence in educational media, and the rising focus on predictive content generation and optimization, with key trends including innovation in artificial intelligence-driven video editing tools, integration of generative artificial intelligence in graphic design software, advancement in real-time music composition artificial intelligence, innovation in multilingual and role-specific artificial intelligence assistants, and integration of artificial intelligence hyperautomation for media workflows.

The rising number of social media users is expected to drive the growth of the generative artificial intelligence media software market. Social media are digital platforms that enable people to create, share, and exchange information and ideas through virtual communities and networks. The increase in social media users is fueled by greater internet and smartphone accessibility, allowing people to connect, share content, and engage online anytime and anywhere. Generative artificial intelligence media software assists social media users in producing engaging, high-quality content quickly and easily, enhancing creativity and online presence without requiring specialized expertise. For example, in March 2025, according to Sprout Social, an Australia-based social media management platform, the number of social media users in Australia increased to approximately 20.8 million in 2024, up from about 19.1 million in 2022. Therefore, the rising number of social media users is fueling the growth of the generative artificial intelligence media software market.

Key companies operating in the generative artificial intelligence media software market are focusing on developing artificial intelligence applications to accelerate the adoption of artificial intelligence-driven media solutions, streamline content creation, and enhance operational efficiency. Artificial intelligence applications are programs that use artificial intelligence to perform tasks involving learning, reasoning, and decision-making that typically require human intelligence. For example, in July 2025, Reply, an Italy-based IT and consulting company, launched Prebuilt AI Apps to simplify and accelerate enterprise adoption of generative artificial intelligence. The applications enable organizations to automate repetitive tasks in content creation, offer real-time support for human resources and procurement departments, improve information access, and enhance user experiences through intuitive conversational interfaces. By providing scalable and customizable artificial intelligence solutions, Prebuilt AI Apps introduce a modern approach to integrating generative artificial intelligence into media operations, promoting efficiency and innovation from the initial stages of implementation.

In March 2025, xAI, a US-based artificial intelligence company, acquired Hotshot for an undisclosed amount. Through this acquisition, xAI aims to strengthen its text-to-video generation capabilities and accelerate the integration of advanced video creation technologies into its Grok AI platform. Hotshot is a US-based provider of generative artificial intelligence media software.

Major players in the generative artificial intelligence media software market are Microsoft Corporation, Alibaba Group Holding Limited, Amazon Web Services Inc., Tencent Holdings Ltd., International Business Machines Corporation, Intel Corporation, Oracle Corporation, SAP SE, Salesforce Inc., Hewlett Packard Enterprise Company, NVIDIA Corporation, Adobe Inc., OpenAI LLC, Canva Pty Ltd., Shutterstock Inc., C3.ai Inc., DeepMind Technologies Limited, Freepik Company S.L.U., Hugging Face Inc., Stability AI Ltd., Synthesia Limited, and Prisma Labs Inc.

North America was the largest region in the generative artificial intelligence media software market in 2024.Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in generative artificial intelligence media software report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the generative artificial intelligence media software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The generative artificial intelligence media software market consists of revenues earned by entities by providing services such as synthetic data generation services, consulting and integration services, generative design and animation services, voice synthesis and dubbing services, and virtual production services. The market value includes the value of related goods sold by the service provider or included within the service offering. The generative artificial intelligence media software market also includes sales of edge AI appliances, smart media devices, smart cameras, microphones, and audio-capture hardware. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Generative Artificial Intelligence Media Software Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on generative artificial intelligence media software market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for generative artificial intelligence media software ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The generative artificial intelligence media software market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Generative Artificial Intelligence Media Software Market Characteristics

3. Generative Artificial Intelligence Media Software Market Trends And Strategies

4. Generative Artificial Intelligence Media Software Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Generative Artificial Intelligence Media Software Growth Analysis And Strategic Analysis Framework

6. Generative Artificial Intelligence Media Software Market Segmentation

7. Generative Artificial Intelligence Media Software Market Regional And Country Analysis

8. Asia-Pacific Generative Artificial Intelligence Media Software Market

9. China Generative Artificial Intelligence Media Software Market

10. India Generative Artificial Intelligence Media Software Market

11. Japan Generative Artificial Intelligence Media Software Market

12. Australia Generative Artificial Intelligence Media Software Market

13. Indonesia Generative Artificial Intelligence Media Software Market

14. South Korea Generative Artificial Intelligence Media Software Market

15. Western Europe Generative Artificial Intelligence Media Software Market

16. UK Generative Artificial Intelligence Media Software Market

17. Germany Generative Artificial Intelligence Media Software Market

18. France Generative Artificial Intelligence Media Software Market

19. Italy Generative Artificial Intelligence Media Software Market

20. Spain Generative Artificial Intelligence Media Software Market

21. Eastern Europe Generative Artificial Intelligence Media Software Market

22. Russia Generative Artificial Intelligence Media Software Market

23. North America Generative Artificial Intelligence Media Software Market

24. USA Generative Artificial Intelligence Media Software Market

25. Canada Generative Artificial Intelligence Media Software Market

26. South America Generative Artificial Intelligence Media Software Market

27. Brazil Generative Artificial Intelligence Media Software Market

28. Middle East Generative Artificial Intelligence Media Software Market

29. Africa Generative Artificial Intelligence Media Software Market

30. Generative Artificial Intelligence Media Software Market Competitive Landscape And Company Profiles

31. Generative Artificial Intelligence Media Software Market Other Major And Innovative Companies

32. Global Generative Artificial Intelligence Media Software Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Generative Artificial Intelligence Media Software Market

34. Recent Developments In The Generative Artificial Intelligence Media Software Market

35. Generative Artificial Intelligence Media Software Market High Potential Countries, Segments and Strategies

36. Appendix

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