세계의 3D 자산용 생성형 인공지능(AI) 시장 보고서(2025년)
Generative Artificial Intelligence (AI) For Three-Dimensional (3D) Assets Global Market Report 2025
상품코드 : 1888262
리서치사 : The Business Research Company
발행일 : On Demand Report
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한글목차

최근 3D 자산용 생성형 인공지능(AI) 시장 규모는 비약적으로 확대되고 있습니다. 2024년 18억 9,000만 달러로 평가되었고, 2025년에는 24억 7,000만 달러에 달할 것으로 추정되며, CAGR 31.0%로 성장이 전망되고 있습니다. 이러한 성장은 몰입형 게임 경험에 대한 수요 증가, 미디어 엔터테인먼트 분야에서 인공지능 활용 확대, 가상현실(VR) 및 메타버스 애플리케이션에 대한 관심 증가, 전자상거래에서 인터랙티브한 제품 시각화의 필요성 증가, 애니메이션 및 시각 효과 제작의 효율화가 진행되고 있는 것에 기인합니다.

3D 자산용 생성형 인공지능(AI) 시장 규모는 향후 수년간 급격한 성장이 예상됩니다. 2029년에는 72억 1,000만 달러에 달할 것으로 예측되며, CAGR 30.7%로 성장할 전망입니다. 예측 기간 동안의 성장 요인으로는 디지털 트윈 기술에 대한 투자 증가, 인터랙티브 학습 툴 수요 증가, 게임 엔터테인먼트 분야에서 신속한 컨텐츠 제작의 필요성 증가, 설계 자동화에 있어서의 인공지능 활용 확대, 메타버스 및 몰입형 체험에 대한 관심 증가 등이 있습니다. 주요 동향으로는 인공지능 구동형 3D 모델링 툴의 진화, 프로시저형 컨텐츠 생성 혁신, 인공지능 및 실시간 렌더링 엔진의 통합, 텍스트에서 3D 자산 생성 기술의 진보, 포토리얼리틱한 텍스처 및 애니메이션 혁신 등이 있습니다.

전자상거래 및 온라인 마케팅 수요 증가는 향후 3D 자산용 생성형 인공지능(AI) 시장의 성장을 이끌 것으로 예측됩니다. 전자상거래 및 온라인 마케팅은 기업이 온라인 채널을 통해 제품을 판매하고 고객과 관련하여 브랜드를 홍보할 수 있는 디지털 플랫폼 및 전략을 의미합니다. 전자상거래와 온라인 마케팅의 대두는 구매하기 전에 소비자가 제품을 3D 또는 증강현실 형식으로 열람하고 탐색할 수 있는 대화형 제품 시각화에 대한 수요 증가에 의해 추진되고 있습니다. 이렇게 하면 온라인 쇼핑 시 소비자의 신뢰 및 참여가 향상됩니다. 3D 자산용 생성형 인공지능(AI)은 기업이 엄청난 수작업 설계를 필요로 하지 않고 현실적인 3D 제품 모델, 가상 쇼룸, 대화형 광고를 만들 수 있게 함으로써 전자상거래 및 온라인 마케팅을 지원합니다. 예를 들어 미국 정부기관인 국제무역국(ITA)에 따르면 2023년 11월 현재 영국은 세계에서 3번째로 큰 전자상거래 시장을 갖고 있으며, 2025년까지 전자상거래 수익은 2,856억 달러에 이를 것으로 추정되며, 소매 매출 전체의 36.3%를 차지할 것으로 예측되고 있습니다. 따라서 전자상거래 및 온라인 마케팅에 대한 수요가 증가함에 따라 3D 자산용 생성형 인공지능(AI) 시장의 성장이 촉진되고 있습니다.

3D 자산용 생성형 AI 시장에서 사업을 전개하는 주요 기업은 자산 작성의 가속과 비용 절감을 목적으로 오픈소스 텍스트에서 3D 모델 생성, 이미지에서 3D 모델 생성의 기반 모델 개발에 주력하고 있습니다. 오픈소스 텍스트에서 3D 모델 생성 및 이미지에서 3D 모델 생성 기반 모델은 대규모 2D 및 3D 데이터 세트로 훈련된 대규모 신경망으로, 자연 언어 프롬프트와 참조 이미지에서 직접 메쉬, 재질, 텍스처를 생성하는 동시에 커뮤니티 통합 및 개발을 위한 코드와 가중치에 대한 오픈 액세스를 제공합니다. 예를 들어, 2025년 3월에는 중국 기술 기업인 텐센트 홀딩스 주식회사가 Hunyuan3D-2.0을 기반으로 5개의 오픈소스 3D 생성 모델을 발표했습니다. 여기에는 약 30초 만에 고품질의 3D 비주얼을 생성할 수 있는 터보 버전도 포함되어 디자이너 및 게임 개발자를 대상으로 합니다. 오픈소스로서의 특성, 고속 처리 능력, 향상된 텍스트 무결성, 기하학적 정밀도, 시각적 품질을 통해 신속한 프로토타이핑 및 컨텐츠 제작 비용 절감을 실현합니다. 또한 기존 워크플로우에 원활하게 통합되어 게임, 디자인, 가상 환경을 위한 3D 자산을 신속하고 확장성 있게 만들 수 있습니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향 및 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁 및 관세, 그리고 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석 및 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별 및 국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도 및 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹 및 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문 및 전략

제36장 부록

AJY
영문 목차

영문목차

Generative artificial intelligence for three-dimensional assets is a collection of computational techniques that learn from extensive datasets of objects, scenes, and materials to generate new, realistic three-dimensional models, textures, and animations from inputs such as text, images, sketches, scans, or sample meshes. Its purpose is to accelerate and enhance digital content creation by producing high-quality, editable three-dimensional assets on demand, minimizing manual modeling time, supporting rapid iteration and personalization, and expanding accessibility for creators in design, gaming, film, and simulation.

The primary components of generative artificial intelligence for three-dimensional assets include software, hardware, and services. Software comprises the complete set of programs, procedures, and routines that instruct a computer system on what tasks to perform and how to execute them, separate from the physical equipment that operates those instructions. It offers different deployment modes, including cloud and on-premises, and is applied to various types of assets such as characters, environments, props, textures, animations, and others. It is utilized by multiple end-users, including media and entertainment, gaming, architecture, electronic commerce, education, and other industries.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the information technology sector, particularly in hardware manufacturing, data infrastructure, and software deployment. Higher duties on imported semiconductors, circuit boards, and networking equipment have raised production and operational costs for tech firms, cloud service providers, and data centers. Companies relying on globally sourced components for laptops, servers, and consumer electronics are facing longer lead times and increased pricing pressures. In parallel, tariffs on specialized software tools and retaliatory measures from key international markets have disrupted global IT supply chains and reduced overseas demand for U.S.-developed technologies. To navigate these challenges, the sector is accelerating investments in domestic chip fabrication, diversifying supplier bases, and adopting AI-driven automation to enhance operational resilience and cost efficiency.

The generative artificial intelligence (AI) for three-dimensional (3D) assets market research report is one of a series of new reports from The Business Research Company that provides generative artificial intelligence (AI) for three-dimensional (3D) assets market statistics, including generative artificial intelligence (AI) for three-dimensional (3D) assets industry global market size, regional shares, competitors with a generative artificial intelligence (AI) for three-dimensional (3D) assets market share, detailed generative artificial intelligence (AI) for three-dimensional (3D) assets market segments, market trends and opportunities, and any further data you may need to thrive in the generative artificial intelligence (AI) for three-dimensional (3D) assets industry. This generative artificial intelligence (AI) for three-dimensional (3D) assets market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The generative artificial intelligence (AI) for three-dimensional (3D) assets market size has grown exponentially in recent years. It will grow from $1.89 billion in 2024 to $2.47 billion in 2025 at a compound annual growth rate (CAGR) of 31.0%. The growth during the historic period can be attributed to the growing need for immersive gaming experiences, the increasing use of artificial intelligence in media and entertainment, the rising interest in virtual reality and metaverse applications, the growing requirement for interactive product visualization in electronic commerce, and the increasing efficiency in animation and visual effects production.

The generative artificial intelligence (AI) for three-dimensional (3D) assets market size is expected to see exponential growth in the next few years. It will grow to $7.21 billion in 2029 at a compound annual growth rate (CAGR) of 30.7%. The growth during the forecast period can be attributed to the increasing investment in digital twin technologies, the growing demand for interactive learning tools, the rising need for rapid content production in gaming and entertainment, the increasing use of artificial intelligence for design automation, and the growing interest in metaverse and immersive experiences, with key trends including the advancement of artificial intelligence-driven three-dimensional modeling tools, innovation in procedural content generation, integration of artificial intelligence with real-time rendering engines, advancement of text-to-three-dimensional asset generation, and innovation in photorealistic textures and animations.

The increasing demand for electronic commerce and online marketing is expected to drive the growth of the generative artificial intelligence for three-dimensional assets market going forward. Electronic commerce and online marketing refer to digital platforms and strategies that enable businesses to sell products, engage customers, and promote brands through online channels. The rise in electronic commerce and online marketing is driven by the growing need for interactive product visualization, which allows consumers to view and explore products in three-dimensional or augmented reality formats before purchase, enhancing their confidence and engagement during online shopping. Generative artificial intelligence for three-dimensional assets supports electronic commerce and online marketing by allowing businesses to create realistic three-dimensional product models, virtual showrooms, and interactive advertisements without extensive manual design work. For example, in November 2023, according to the International Trade Administration, a US-based government agency, the United Kingdom had the third-largest electronic commerce market globally, with electronic commerce revenue projected to reach $285.60 billion by 2025, accounting for 36.3% of total retail sales. Therefore, the increasing demand for electronic commerce and online marketing is fueling the growth of the generative artificial intelligence for three-dimensional assets market.

Key companies operating in the generative artificial intelligence for three-dimensional assets market are focusing on developing open-source text-to-three-dimensional and image-to-three-dimensional foundation models to accelerate asset creation and reduce costs. Open-source text-to-three-dimensional and image-to-three-dimensional foundation models are large neural networks trained on extensive two-dimensional and three-dimensional datasets that generate meshes, materials, and textures directly from natural language prompts or reference images while providing open access to code and weights for community integration and development. For example, in March 2025, Tencent Holdings Ltd., a China-based technology company, released five open-source three-dimensional generation models based on Hunyuan3D-2.0, including turbo versions that can generate high-quality three-dimensional visuals in about 30 seconds, aimed at designers and game developers. Its open-source nature, fast processing speed, and enhanced text consistency, geometric precision, and visual quality support rapid prototyping and lower content production costs. The technology also integrates seamlessly into existing workflows, enabling fast and scalable creation of three-dimensional assets for gaming, design, and virtual environments.

In May 2024, Autodesk Inc., a US-based design and software company, acquired Wonder Dynamics for an undisclosed amount. Through this acquisition, Autodesk aims to enable more artists and creators to efficiently produce high-quality three-dimensional content by incorporating Wonder Dynamics' artificial intelligence-based tools into its Media and Entertainment portfolio. The acquisition helps Autodesk reduce barriers to three-dimensional content creation, accelerate workflows, and enable scalable production of animated characters and visual effects across films, games, and virtual environments. Wonder Dynamics is a US-based company specializing in generative artificial intelligence solutions for three-dimensional assets.

Major players in the generative artificial intelligence (ai) for three-dimensional (3d) assets market are Microsoft Corporation, Meta Platforms Inc., Alibaba Group Holding Limited, Amazon Web Services Inc., NVIDIA Corporation, Adobe Inc., Dassault Systemes SE, Hexagon AB, Autodesk Inc., Trimble Inc., ANSYS Inc., Unity Software Inc., Epic Games Inc., Bentley Systems Incorporated, Stability AI Ltd., Reallusion Inc., Spline Design Studio Inc., Kaedim Ltd., Anything World, and Tripo AI.

North America was the largest region in the generative artificial intelligence (AI) for three-dimensional (3D) assets market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in generative artificial intelligence (AI) for three-dimensional (3D) assets report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the generative artificial intelligence (AI) for three-dimensional (3D) assets market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The generative artificial intelligence (AI) for three-dimensional (3D) assets market consists of revenues earned by entities by providing services such as text-to-3D asset generation, generative 3D content customization and varianting, automated retopology and mesh optimization, artificial intelligence (AI)-based rigging and animation synthesis, and synthetic 3D dataset creation. The market value includes the value of related goods sold by the service provider or included within the service offering. The generative artificial intelligence (AI) for three-dimensional (3D) assets market also includes sales of AI-accelerator chips, workstation desktops, edge AI devices, and 3D-capture hardware. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Generative Artificial Intelligence (AI) For Three-Dimensional (3D) Assets Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on generative artificial intelligence (ai) for three-dimensional (3d) assets market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for generative artificial intelligence (ai) for three-dimensional (3d) assets ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The generative artificial intelligence (ai) for three-dimensional (3d) assets market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Generative Artificial Intelligence (AI) For Three-Dimensional (3D) Assets Market Characteristics

3. Generative Artificial Intelligence (AI) For Three-Dimensional (3D) Assets Market Trends And Strategies

4. Generative Artificial Intelligence (AI) For Three-Dimensional (3D) Assets Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Generative Artificial Intelligence (AI) For Three-Dimensional (3D) Assets Growth Analysis And Strategic Analysis Framework

6. Generative Artificial Intelligence (AI) For Three-Dimensional (3D) Assets Market Segmentation

7. Generative Artificial Intelligence (AI) For Three-Dimensional (3D) Assets Market Regional And Country Analysis

8. Asia-Pacific Generative Artificial Intelligence (AI) For Three-Dimensional (3D) Assets Market

9. China Generative Artificial Intelligence (AI) For Three-Dimensional (3D) Assets Market

10. India Generative Artificial Intelligence (AI) For Three-Dimensional (3D) Assets Market

11. Japan Generative Artificial Intelligence (AI) For Three-Dimensional (3D) Assets Market

12. Australia Generative Artificial Intelligence (AI) For Three-Dimensional (3D) Assets Market

13. Indonesia Generative Artificial Intelligence (AI) For Three-Dimensional (3D) Assets Market

14. South Korea Generative Artificial Intelligence (AI) For Three-Dimensional (3D) Assets Market

15. Western Europe Generative Artificial Intelligence (AI) For Three-Dimensional (3D) Assets Market

16. UK Generative Artificial Intelligence (AI) For Three-Dimensional (3D) Assets Market

17. Germany Generative Artificial Intelligence (AI) For Three-Dimensional (3D) Assets Market

18. France Generative Artificial Intelligence (AI) For Three-Dimensional (3D) Assets Market

19. Italy Generative Artificial Intelligence (AI) For Three-Dimensional (3D) Assets Market

20. Spain Generative Artificial Intelligence (AI) For Three-Dimensional (3D) Assets Market

21. Eastern Europe Generative Artificial Intelligence (AI) For Three-Dimensional (3D) Assets Market

22. Russia Generative Artificial Intelligence (AI) For Three-Dimensional (3D) Assets Market

23. North America Generative Artificial Intelligence (AI) For Three-Dimensional (3D) Assets Market

24. USA Generative Artificial Intelligence (AI) For Three-Dimensional (3D) Assets Market

25. Canada Generative Artificial Intelligence (AI) For Three-Dimensional (3D) Assets Market

26. South America Generative Artificial Intelligence (AI) For Three-Dimensional (3D) Assets Market

27. Brazil Generative Artificial Intelligence (AI) For Three-Dimensional (3D) Assets Market

28. Middle East Generative Artificial Intelligence (AI) For Three-Dimensional (3D) Assets Market

29. Africa Generative Artificial Intelligence (AI) For Three-Dimensional (3D) Assets Market

30. Generative Artificial Intelligence (AI) For Three-Dimensional (3D) Assets Market Competitive Landscape And Company Profiles

31. Generative Artificial Intelligence (AI) For Three-Dimensional (3D) Assets Market Other Major And Innovative Companies

32. Global Generative Artificial Intelligence (AI) For Three-Dimensional (3D) Assets Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Generative Artificial Intelligence (AI) For Three-Dimensional (3D) Assets Market

34. Recent Developments In The Generative Artificial Intelligence (AI) For Three-Dimensional (3D) Assets Market

35. Generative Artificial Intelligence (AI) For Three-Dimensional (3D) Assets Market High Potential Countries, Segments and Strategies

36. Appendix

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