세계의 크리에이터 이코노미 분석 AI 시장 보고서(2025년)
Creator Economy Analytics Artificial Intelligence Global Market Report 2025
상품코드 : 1888164
리서치사 : The Business Research Company
발행일 : On Demand Report
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한글목차

크리에이터 이코노미 분석 AI 시장 규모는 최근 급격히 확대되고 있습니다. 2024년의 32억 4,000만 달러에서 2025년에는 39억 1,000만 달러로 성장하고, CAGR 20.7%를 나타낼 것으로 전망되고 있습니다. 이러한 성장은 소셜 미디어 플랫폼 활용 확대, 인플루언서 마케팅 지출 증가, 콘텐츠 수익화 도구에 대한 수요 증가, 디지털 광고 예산 확대, 잠재고객 참여에 대한 인사이트에 대한 요구 증가로 인한 것으로 분석됩니다.

크리에이터 이코노미 분석 AI 시장 규모는 향후 수년간 급격한 성장이 예상됩니다. 2029년에는 82억 달러에 달하며 CAGR은 20.3%를 나타낼 전망입니다. 예측 기간의 성장은 인공지능을 활용한 분석 툴에 대한 수요 증가, 크리에이터 이코노미 플랫폼에 대한 투자 증가, 예측 분석 툴의 도입 확대, 크리에이터간 데이터 구동형 의사결정에 대한 주목이 높아지고, 개인화된 콘텐츠에 대한 수요 증가에 기인한다고 생각됩니다. 예측 기간의 주요 동향으로는 기술 강화 수익화 모델, 데이터 중심 인플루언서 마케팅 모델 개발, 크리에이터 투명성 향상을 위한 블록체인 통합, 크로스 플랫폼 데이터 시각화 혁신 등이 있습니다.

콘텐트 크리에이터 증가는 향후 크리에이터 이코노미 분석 AI 시장의 성장을 가속할 것으로 예측됩니다. 콘텐츠 크리에이터란 동영상, 블로그, 팟캐스트, 이미지, 소셜 미디어 게시 등의 디지털 소재를 제작·공유하고, 온라인 플랫폼상에서 시청자를 끌어들이는 개인 또는 조직을 말합니다. 콘텐츠 크리에이터 증가는 개인이 콘텐츠를 제작, 공유, 수익화할 수 있는 디지털 플랫폼의 보급 확대로 인한 것입니다. 크리에이터 이코노미 분석 AI는 콘텐츠 실적 향상, 시청자 참여 강화, 수익 창출 전략 최적화를 위한 데이터 기반 인사이트 및 자동화 도구를 제공하여 콘텐츠 크리에이터를 지원합니다. 예를 들어 미국에 본사를 둔 비즈니스 서비스 기술 기업인 MBO Partners Inc.에 따르면 2023년에는 독립 콘텐츠 제작자 비율이 2022년 27%에서 35%로 증가했습니다. 따라서 콘텐츠 제작자 수가 증가하면 크리에이터 이코노미 분석 AI 시장의 성장이 이어지고 있습니다.

크리에이터 이코노미 분석 AI 시장에서 활동하는 주요 기업은 콘텐츠 성능 향상, 시청자 참여 강화, 크리에이터 수익 성장을 가속하는 혁신적인 솔루션 개발에 주력하고 있습니다. 구체적으로는 AI 구동형 크리에이터 툴이나 통합형 분석 플랫폼 등을 들 수 있습니다. AI 구동형 크리에이터 툴은 AI 기술을 활용한 디지털 용도으로 콘텐츠 크리에이터의 업무 자동화, 인사이트 생성, 콘텐츠의 질과 영향력 향상을 지원합니다. 예를 들어, 2025년 9월에는 인도의 기술 기업인 도나타즈가 디지털 크리에이터를 위해 특화된 AI 주도 수익화 플랫폼을 출시했습니다. 이 플랫폼은 구독, 칩, 통화, 경매 및 디지털 판매와 같은 여러 수익 채널을 단일 용도에 통합하여 제작자가 여러 도구에 의존하지 않고도 효율적으로 작품을 수익화할 수 있도록 합니다. AI를 활용한 분석 기능, 개인화된 잠재고객 참여 제안, 직관적인 제작자 대시보드를 통해 콘텐츠 실적과 수익을 모두 최적화하는 동시에 지적 재산의 완전한 소유권을 보장합니다. 법정 통화와 USDC의 즉시 지불, 안전한 거래를 위한 온체인 투명성, 통합 브랜드 협업 기회를 제공하여 간소화되고 안전하고 지속 가능한 수익 창출 경험을 제공합니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁과 관세, 그리고 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문, 전략

제36장 부록

KTH
영문 목차

영문목차

Creator economy analytics artificial intelligence refers to the application of AI technologies to evaluate, optimize, and enhance various aspects of the creator economy, including content creation, audience engagement, and monetization. It enables creators and platforms to derive data-driven insights that improve performance, forecast trends, and maximize revenue potential.

The main components of creator economy analytics artificial intelligence are software, services, and platforms. Software refers to AI-powered systems and tools that assess creator performance, audience behavior, and brand collaborations to optimize content strategies, measure effectiveness, and support informed decision-making in the creator economy. It is deployed through cloud and on-premises modes and supports both small and medium enterprises as well as large enterprises. These solutions are applied across various areas, including content monetization, audience analytics, brand collaboration, social media management, influencer marketing, and others. They serve a wide range of end users, including individual creators, agencies, brands, media companies, and others.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the media sector, particularly in content production, broadcasting, and digital distribution. Higher duties on imported audiovisual equipment, editing software, and broadcast technology have increased production and operational costs for media companies. Film and television studios face added expenses for sourcing foreign-made cameras, lighting systems, and post-production tools, while news and broadcasting agencies are contending with inflated costs for transmission equipment and satellite services. Moreover, retaliatory tariffs in international markets are restricting the export of U.S.-produced media content, limiting global revenue potential. In response, media organizations are turning to domestic suppliers, expanding digital platforms, and investing in AI-driven content creation to streamline operations and preserve competitiveness in a volatile global trade environment.

The creator economy analytics artificial intelligence market research report is one of a series of new reports from The Business Research Company that provides creator economy analytics artificial intelligence market statistics, including creator economy analytics artificial intelligence industry global market size, regional shares, competitors with a creator economy analytics artificial intelligence market share, detailed creator economy analytics artificial intelligence market segments, market trends and opportunities, and any further data you may need to thrive in the creator economy analytics artificial intelligence industry. This creator economy analytics artificial intelligence market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The creator economy analytics artificial intelligence market size has grown exponentially in recent years. It will grow from $3.24 billion in 2024 to $3.91 billion in 2025 at a compound annual growth rate (CAGR) of 20.7%. The growth in the historic period can be attributed to increasing adoption of social media platforms, growing influencer marketing expenditure, rising demand for content monetization tools, expansion of digital advertising budgets, and increasing need for audience engagement insights.

The creator economy analytics artificial intelligence market size is expected to see exponential growth in the next few years. It will grow to $8.20 billion in 2029 at a compound annual growth rate (CAGR) of 20.3%. The growth in the forecast period can be attributed to growing demand for artificial intelligence-powered analytics, rising investment in creator economy platforms, increasing adoption of predictive analytics tools, rising focus on data-driven decision-making among creators, and growing demand for personalized content. Key trends in the forecast period include technology-enhanced monetization models, development of data-driven influencer marketing models, integration of blockchain for creator transparency, and innovation in cross-platform data visualization.

The increasing number of content creators is expected to propel the growth of the creator economy analytics artificial intelligence market going forward. Content creators refer to individuals or organizations that produce and share digital material such as videos, blogs, podcasts, images, or social media posts to engage audiences across online platforms. The growing number of content creators is due to the expanding accessibility of digital platforms, which enable individuals to create, share, and monetize their content globally. Creator economy analytics artificial intelligence supports content creators by offering data-driven insights and automation tools that enhance content performance, audience engagement, and monetization strategies. For instance, according to MBO Partners Inc., a US-based business services and technology company, in 2023, the share of independent content creators increased to 35%, up from 27% in 2022. Therefore, the increasing number of content creators is driving the growth of the creator economy analytics artificial intelligence market.

Key companies operating in the creator economy analytics artificial intelligence market are focusing on developing innovative solutions, such as artificial intelligence-driven creator tools and integrated analytics platforms to enhance content performance, audience engagement, and creator revenue growth. Artificial intelligence-driven creator tools are digital applications that utilize AI technologies to assist content creators in automating tasks, generating insights, and improving the quality and impact of their content. For instance, in September 2025, Donatuz, an India-based technology company, launched an AI-led monetization platform specifically designed for digital creators. The platform consolidates multiple revenue channels such as subscriptions, tips, calls, auctions, and digital sales into a single application, enabling creators to monetize their work efficiently without relying on multiple tools. It features AI-powered analytics, personalized audience engagement recommendations, and an intuitive creator dashboard to optimize both content performance and earnings while ensuring full ownership of intellectual property. With instant payouts available in fiat and USDC, on-chain transparency for secure transactions, and integrated brand collaboration opportunities, the platform delivers a simplified, secure, and sustainable monetization experience.

In September 2025, Manifest Financial LLC, a US-based financial technology company, acquired Nucreator LLC for an undisclosed amount. Through this acquisition, Manifest Financial aims to empower creators with an all-in-one platform that simplifies brand partnership discovery, deal management, and financial services to help them grow and manage their businesses more effectively. Nucreator LLC is a US-based company that provides creator economy analytics powered by artificial intelligence, specializing in automating and optimizing brand partnerships for creators and agencies.

Major players in the creator economy analytics artificial intelligence market are Meltwater Holding ASA, Sprout Social Inc., Conviva Inc., CreatorIQ Inc., Favikon SAS, Traackr Inc., Upfluence Inc., Tubular Labs Inc., AspireIQ Inc., Mavrck Inc., Vidooly Media Tech Pvt. Ltd., Pulsar Platform Ltd., HypeAuditor Ltd., BuzzSumo Ltd., Influencity S.L., Analisa.io Pte. Ltd., Modash OU, NeoReach Inc., Storyclash GmbH, and Quintly GmbH.

North America was the largest region in the creator economy analytics artificial intelligence market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in creator economy analytics artificial intelligence report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the creator economy analytics artificial intelligence market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The creator economy analytics artificial intelligence market includes revenues earned by entities by providing services such as content performance analytics, predictive trend analysis, audience insights reporting, influencer performance tracking, and campaign performance evaluation. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Creator Economy Analytics Artificial Intelligence Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on creator economy analytics artificial intelligence market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for creator economy analytics artificial intelligence ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The creator economy analytics artificial intelligence market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Creator Economy Analytics Artificial Intelligence Market Characteristics

3. Creator Economy Analytics Artificial Intelligence Market Trends And Strategies

4. Creator Economy Analytics Artificial Intelligence Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Creator Economy Analytics Artificial Intelligence Growth Analysis And Strategic Analysis Framework

6. Creator Economy Analytics Artificial Intelligence Market Segmentation

7. Creator Economy Analytics Artificial Intelligence Market Regional And Country Analysis

8. Asia-Pacific Creator Economy Analytics Artificial Intelligence Market

9. China Creator Economy Analytics Artificial Intelligence Market

10. India Creator Economy Analytics Artificial Intelligence Market

11. Japan Creator Economy Analytics Artificial Intelligence Market

12. Australia Creator Economy Analytics Artificial Intelligence Market

13. Indonesia Creator Economy Analytics Artificial Intelligence Market

14. South Korea Creator Economy Analytics Artificial Intelligence Market

15. Western Europe Creator Economy Analytics Artificial Intelligence Market

16. UK Creator Economy Analytics Artificial Intelligence Market

17. Germany Creator Economy Analytics Artificial Intelligence Market

18. France Creator Economy Analytics Artificial Intelligence Market

19. Italy Creator Economy Analytics Artificial Intelligence Market

20. Spain Creator Economy Analytics Artificial Intelligence Market

21. Eastern Europe Creator Economy Analytics Artificial Intelligence Market

22. Russia Creator Economy Analytics Artificial Intelligence Market

23. North America Creator Economy Analytics Artificial Intelligence Market

24. USA Creator Economy Analytics Artificial Intelligence Market

25. Canada Creator Economy Analytics Artificial Intelligence Market

26. South America Creator Economy Analytics Artificial Intelligence Market

27. Brazil Creator Economy Analytics Artificial Intelligence Market

28. Middle East Creator Economy Analytics Artificial Intelligence Market

29. Africa Creator Economy Analytics Artificial Intelligence Market

30. Creator Economy Analytics Artificial Intelligence Market Competitive Landscape And Company Profiles

31. Creator Economy Analytics Artificial Intelligence Market Other Major And Innovative Companies

32. Global Creator Economy Analytics Artificial Intelligence Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Creator Economy Analytics Artificial Intelligence Market

34. Recent Developments In The Creator Economy Analytics Artificial Intelligence Market

35. Creator Economy Analytics Artificial Intelligence Market High Potential Countries, Segments and Strategies

36. Appendix

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