세계의 크리에이터 협업 매칭 플랫폼 시장 보고서(2025년)
Creator Collab Matching Platforms Global Market Report 2025
상품코드 : 1888159
리서치사 : The Business Research Company
발행일 : On Demand Report
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한글목차

크리에이터 협업 매칭 플랫폼 시장 규모는 최근 급격히 확대되고 있습니다. 2024년 12억 8,000만 달러로 평가되었고, 2025년에는 15억 6,000만 달러, CAGR 21.7%로 성장할 전망입니다. 이 성장은 인플루언서 마케팅의 보급 확대, 소셜 미디어 침투율 상승, 실제 브랜드 협업 수요 증가, 디지털 컨텐츠 제작 확대, 크리에이터 이코노미 플랫폼 투자 증가 등의 요인으로 인한 것으로 분석됩니다.

크리에이터 협업 매칭 플랫폼 시장 규모는 향후 수년간 급격한 성장이 예상됩니다. 2029년에는 33억 9,000만 달러에 달하고, CAGR은 21.3%를 나타낼 전망입니다. 예측 기간의 성장은 크리에이터 이코노미의 확대, 데이터 기반 인플루언서 캠페인 수요 증가, 브랜드의 장기적인 크리에이터 파트너십 강화, 크로스 플랫폼 협업 도구 확대, 크리에이터 수익 창출 기회 확대로 인한 것입니다. 예측 기간의 주요 동향으로는 AI 기반 매칭 기술의 진보, 컨텐츠 공동 제작 툴의 혁신, 통합형 분석 대시보드의 개발, 잠재고객 행동 통찰력의 연구 개발, 캠페인 관리의 자동화 진전 등을 들 수 있습니다.

소셜 미디어 플랫폼의 이용 확대는 향후 수년간 크리에이터 협업 매칭 플랫폼 시장의 성장을 가속할 것으로 예측됩니다. 소셜 미디어 플랫폼은 사용자가 컨텐츠를 작성, 공유, 교류하고, 다른 사람과 연결하고, 커뮤니티와 네트워크에 참여할 수 있는 온라인 용도 및 웹사이트입니다. 스마트폰과 안정적인 인터넷 접속이 확대됨에 따라 언제 어디서나 접속하고, 컨텐츠를 공유하고, 온라인 커뮤니티와 관련이 쉬워지고, 채택이 진행되고 있습니다. 소셜 미디어 플랫폼 활용 확대는 컨텐츠 제작자와 시청자 수를 늘리고 제작자와 브랜드와 협력자를 효율적으로 연결하는 파트너십 도구에 대한 수요를 높이고 있습니다. 예를 들어, 2024년 11월에 영국 통신청(Ofcom)이 발표한 보고서에 따르면, 2024년 6월 시점에서 Reddit는 영국에서 가장 급성장하고 있는 주요 소셜 미디어 플랫폼이 되어, 온라인 성인의 절반 이상, 2,460만 유저(인구의 52%)에 도달했습니다. 이용자수는 전년 대비 47% 증가해 X(구 Twitter)나 LinkedIn을 웃돌아, 제5위의 플랫폼이 되었습니다. 특히 젊은층의 성장이 현저하고, 18-24세의 71%, 25-34세의 63%가 Reddit를 이용하고 있어, 전년의 58%, 49%로부터 증가하고 있습니다. 따라서 소셜 미디어의 이용 확대가 크리에이터 협업 매칭 플랫폼 시장의 성장을 가속하고 있습니다.

크리에이터 협업 매칭 플랫폼 시장의 주요 기업은 크리에이터와 브랜드 파트너십을 최적화하고 캠페인 효율성을 극대화하기 위한 혁신적인 솔루션 개발에 주력하고 있습니다. 예를 들어 인공지능(AI)을 활용한 매칭 소프트웨어는 머신러닝 알고리즘을 사용하여 크리에이터 브랜드 잠재고객의 데이터를 분석하여 최적의 파트너십을 자동으로 식별합니다. 이를 통해 시간 절약, 캠페인 효과 향상, 실적 예측이 가능하며 브랜드와 가장 관련성이 높은 제작자를 연결하여 참여와 투자수익을 극대화할 수 있습니다. 예를 들어, 2023년 12월에는 미국을 거점으로 하는 크리에이터 커머스 플랫폼 'LIKEtoKNOW.it, LLC(LTK)'가 인플루언서 마케팅을 변화시키는 AI 구동 솔루션 'LTK Match.AI'를 출시했습니다. 이 플랫폼은 독자적인 크리에이터, 브랜드 및 구매자 데이터 세트에서 1억 개 이상의 데이터 포인트와 수십억 달러 규모의 판매 데이터를 분석하여 최적의 브랜드와 크리에이터의 조합을 즉시 제안합니다. LTK Match.AI는 브랜드가 지금까지 미개척했던 크리에이터를 발견할 수 있도록 돕고, 조사 기간을 며칠에서 몇 초로 단축함으로써 캠페인 효율성을 향상시키고, 크리에이터에게 자신의 잠재고객과 궁합이 좋은 브랜드와의 연계를 실현함으로써 수익 기회를 확대합니다. 예측 실적 분석, 맞춤형 제작자 추천, 낮은 지식도를 가진 제작자에게 노출 확대 등의 기능을 통해 참여 및 광고 비용 효과(ROAS)에서 측정 가능한 개선을 제공합니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁과 관세, 그리고 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문, 전략

제36장 부록

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영문 목차

영문목차

Creator collab matching platforms are digital tools that connect content creators with complementary skills or audiences for collaboration on projects. They leverage algorithms or curated networks to identify suitable partners for joint content, campaigns, or creative ventures. These platforms simplify the process of finding, communicating, and managing collaborative opportunities efficiently, often offering tools for project planning, scheduling, progress tracking, and ensuring smooth coordination between collaborators.

The key types of creator collab matching platforms are web-based, mobile apps, and integrated social media tools. Web-based creator collab matching platforms are online systems that facilitate seamless brand-creator collaboration, content sharing, and campaign management through accessible browser interfaces. They support various collaboration types, including brand partnerships, content co-creation, influencer networking, event collaboration, and others. These platforms follow different revenue models such as subscription-based, commission-based, freemium, and others and are used by various end-users, including individual creators, brands and agencies, enterprises, and others.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the media sector, particularly in content production, broadcasting, and digital distribution. Higher duties on imported audiovisual equipment, editing software, and broadcast technology have increased production and operational costs for media companies. Film and television studios face added expenses for sourcing foreign-made cameras, lighting systems, and post-production tools, while news and broadcasting agencies are contending with inflated costs for transmission equipment and satellite services. Moreover, retaliatory tariffs in international markets are restricting the export of U.S.-produced media content, limiting global revenue potential. In response, media organizations are turning to domestic suppliers, expanding digital platforms, and investing in AI-driven content creation to streamline operations and preserve competitiveness in a volatile global trade environment.

The creator collab matching platforms market research report is one of a series of new reports from The Business Research Company that provides creator collab matching platforms market statistics, including creator collab matching platforms industry global market size, regional shares, competitors with the creator collab matching platforms market share, creator collab matching platforms market segments, market trends, and opportunities, and any further data you may need to thrive in the creator collab matching platforms industry. This creator collab matching platforms market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The creator collab matching platforms market size has grown exponentially in recent years. It will grow from $1.28 billion in 2024 to $1.56 billion in 2025 at a compound annual growth rate (CAGR) of 21.7%. The growth in the historic period can be attributed to increasing adoption of influencer marketing, rising social media penetration, growing demand for authentic brand collaborations, expansion of digital content creation, and increasing investment in creator economy platforms.

The creator collab matching platforms market size is expected to see exponential growth in the next few years. It will grow to $3.39 billion in 2029 at a compound annual growth rate (CAGR) of 21.3%. The growth in the forecast period can be attributed to the expansion of the creator economy, rising demand for data-driven influencer campaigns, increasing brand focus on long-term creator partnerships, expansion of cross-platform collaboration tools, and growing monetization opportunities for creators. Key trends in the forecast period include technological advancements in AI-based matchmaking, innovations in content co-creation tools, development of integrated analytics dashboards, research and developments in audience behavior insights, and advancements in automation of campaign management.

The rising adoption of social media platforms is expected to drive the growth of the creator collab matching platforms market in the coming years. Social media platforms are online applications and websites that allow users to create, share, and interact with content, connect with others, and participate in communities or networks. Adoption is increasing as more people gain access to smartphones and reliable internet, making it easier to connect, share content, and engage with online communities anytime and anywhere. Growing use of social media platforms expands the number of content creators and audiences, boosting demand for tools that efficiently connect creators with brands and collaborators for partnerships. For example, in November 2024, a report by the UK-based Office of Communications (Ofcom) indicated that by June 2024, Reddit had become the fastest-growing major social media platform in the UK, reaching over half of online adults, 24.6 million users, or 52% of the population. Its audience grew 47% year-on-year, surpassing X (formerly Twitter) and LinkedIn to become the fifth-largest platform. Growth was particularly strong among younger adults, with 71% of 18-24-year-olds and 63% of 25-34-year-olds using Reddit, up from 58% and 49% the previous year. Therefore, rising social media adoption is fueling growth in the creator collab matching platforms market.

Key companies in the creator collab matching platforms market are focusing on developing innovative solutions such as artificial intelligence (AI)-powered matchmaking software to optimize creator-brand partnerships and maximize campaign efficiency. AI-powered matchmaking software uses machine learning algorithms to analyze data from creators, brands, and audiences to automatically identify the most suitable partnership matches, saving time, improving campaign effectiveness, predicting performance, and connecting brands with the most relevant creators for maximum engagement and ROI. For instance, in December 2023, LIKEtoKNOW.it, LLC (LTK), a US-based creator commerce platform, launched LTK Match.AI, an AI-driven solution designed to transform influencer marketing. The platform analyzes over 100 million data points and billions in sales from proprietary creator, brand, and shopper datasets, offering instant recommendations for optimal brand-creator matches. LTK Match.AI helps brands discover previously untapped creators, increases campaign efficiency by reducing days of research to seconds, and enhances earning potential for creators by connecting them with brands aligned with their audience. Its features include predictive performance analytics, personalized creator recommendations, and increased visibility for lesser-known creators, providing measurable improvements in engagement and return on ad spend.

In June 2025, Gen.Video Inc., a US-based influencer marketing and video-commerce technology company, acquired Lionize Inc. for an undisclosed amount. The acquisition aims to accelerate Gen.Video's full-funnel creator-commerce platform by combining Lionize's AI-driven influencer discovery and contracting capabilities with its own commerce analytics and content collaboration tools. Lionize Inc. is a US-based influencer-marketing technology firm specializing in automating creator discovery, matching brands with creators via AI across platforms such as TikTok and Instagram, and managing the end-to-end creator-brand workflow.

Major players in the creator collab matching platforms market are Sprout Social Inc., CreatorIQ Inc., GRIN Inc., TRIBE Group Pty Ltd, IZEA Worldwide Inc., Upfluence Inc., Open Influence Inc., AspireIQ Inc., Modash Inc., Onalytica Ltd., Influicity Inc., HypeAuditor Inc., Collabstr Inc., Influencity Inc., Heepsy Inc., Intellifluence LLC, Shoutcart Inc., Tagger Media Inc., Grapevine Logic Inc., JuliusWorks Inc., Klear Inc., and Zine Ltd.

North America was the largest region in the creator collab matching platforms market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in creator collab matching platforms report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the creator collab matching platforms market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The creator collab matching platforms market includes revenues earned by entities by providing services such as campaign management, payment and contract handling, content creation support, analytics and performance insights, community building and onboarding, brand safety and compliance management, and marketplace transaction facilitation. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Creator Collab Matching Platforms Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on creator collab matching platforms market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for creator collab matching platforms ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The creator collab matching platforms market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Creator Collab Matching Platforms Market Characteristics

3. Creator Collab Matching Platforms Market Trends And Strategies

4. Creator Collab Matching Platforms Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Creator Collab Matching Platforms Growth Analysis And Strategic Analysis Framework

6. Creator Collab Matching Platforms Market Segmentation

7. Creator Collab Matching Platforms Market Regional And Country Analysis

8. Asia-Pacific Creator Collab Matching Platforms Market

9. China Creator Collab Matching Platforms Market

10. India Creator Collab Matching Platforms Market

11. Japan Creator Collab Matching Platforms Market

12. Australia Creator Collab Matching Platforms Market

13. Indonesia Creator Collab Matching Platforms Market

14. South Korea Creator Collab Matching Platforms Market

15. Western Europe Creator Collab Matching Platforms Market

16. UK Creator Collab Matching Platforms Market

17. Germany Creator Collab Matching Platforms Market

18. France Creator Collab Matching Platforms Market

19. Italy Creator Collab Matching Platforms Market

20. Spain Creator Collab Matching Platforms Market

21. Eastern Europe Creator Collab Matching Platforms Market

22. Russia Creator Collab Matching Platforms Market

23. North America Creator Collab Matching Platforms Market

24. USA Creator Collab Matching Platforms Market

25. Canada Creator Collab Matching Platforms Market

26. South America Creator Collab Matching Platforms Market

27. Brazil Creator Collab Matching Platforms Market

28. Middle East Creator Collab Matching Platforms Market

29. Africa Creator Collab Matching Platforms Market

30. Creator Collab Matching Platforms Market Competitive Landscape And Company Profiles

31. Creator Collab Matching Platforms Market Other Major And Innovative Companies

32. Global Creator Collab Matching Platforms Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Creator Collab Matching Platforms Market

34. Recent Developments In The Creator Collab Matching Platforms Market

35. Creator Collab Matching Platforms Market High Potential Countries, Segments and Strategies

36. Appendix

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