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세계의 크리에이터 제휴 관리 플랫폼 시장 보고서(2025년)
Creator Affiliate Management Platform Global Market Report 2025
상품코드 : 1888156
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

크리에이터 제휴 관리 플랫폼 시장 규모는 최근 급속히 확대되고 있습니다. 2024년 16억 4,000만 달러로 평가되었고, 2025년에는 19억 3,000만 달러에 달하고, CAGR 17.4%로 성장할 전망입니다. 이 성장은 제휴사 추적 도구의 보급 확대, 크리에이터와 브랜드 간의 협업 확대, 소셜 미디어 수익화 기회 증가, 전자상거래 제휴 프로그램의 성장, 성과 보상형 마케팅 수요 증가 등이 요인으로 생각됩니다.

크리에이터 제휴 관리 플랫폼 시장 규모는 향후 수년간 급속한 성장이 예상됩니다. 2029년에는 36억 1,000만 달러에 달하고, CAGR은 17.0%를 나타낼 전망입니다. 예측기간의 성장요인으로는 크리에이터 주도형 캠페인에 대한 투자 증가, 실시간 성과 분석에 대한 수요 증가, 제휴관리에 있어서의 AI 통합의 진전, 인플루언서 주도형 제휴 네트워크의 확대, ROI 중시의 파트너십에 대한 주력 강화 등을 들 수 있습니다. 예측 기간의 주요 트렌드로는 캠페인 자동화의 기술적 진보, 크리에이터를 위한 지불 및 추적 솔루션의 혁신, 크로스 플랫폼 대응 제휴 툴의 개발, AI 구동형 어트리뷰션 모델의 연구 개발, 데이터 구동형 퍼포먼스 분석의 고도화 등을 들 수 있습니다.

향후 수년간 전자상거래의 보급이 크리에이터를 위한 제휴관리 플랫폼 시장의 성장을 견인할 것으로 예측됩니다. 전자상거래란, 웹사이트나 모바일 애플리케이션를 통한 온라인 거래가 이루어지는 디지털 플랫폼을 통한 상품·서비스의 매매를 말합니다. 전자상거래의 급속한 성장은 고속 인터넷 접속의 보급과 스마트폰 이용 증가에 의해 추진되고 있어, 온라인 쇼핑은 소비자에게 보다 액세스하기 쉽고, 편리하고, 사용자 친화적인 것이 되고 있습니다. 전자상거래의 성장은 컨텐츠 크리에이터가 제품을 효과적으로 홍보하고 제휴사 제휴를 통해 보상을 받는 디지털 마켓플레이스를 확대함으로써 크리에이터 제휴 관리 플랫폼을 지원합니다. 예를 들어 미국 인구조사국에 따르면 2024년 2월 현재 2023년 전자상거래 총 매출액은 1조 1,187억 달러로 추산되어 2022년 대비 7.6%(±1.2%) 증가를 보였습니다. 같은 기간 소매 매출 전체의 전년 대비 성장률은 2.1%(±0.4%)였습니다. 2023년 소매 매출에서 차지하는 전자상거래 비율은 15.4%로 2022년 14.7%에서 상승했습니다. 따라서 전자상거래의 보급은 제작자를 위한 제휴 관리 플랫폼 시장의 성장을 가속하고 있습니다.

크리에이터 제휴 관리 플랫폼 시장의 주요 기업은 캠페인 최적화 및 인플루언서 투자 이익률(ROI) 극대화를 위해 인공지능(AI) 기반 분석과 같은 혁신적인 솔루션 개발에 주력하고 있습니다. AI 기반 분석은 인공지능을 활용하고 대량의 데이터를 자동으로 분석하여 브랜드가 동향을 파악하고, 실적을 예측하고, 캠페인을 최적화하고, 크리에이터 마케팅에서 신속하고 현명한 의사 결정을 지원합니다. 예를 들어, 2025년 5월에는 미국에 본사를 둔 크리에이터 관리 플랫폼 기업인 GRIN Inc.가 크리에이터 마케터를 대상으로 한 최초의 에이전트형 AI 솔루션인 Gia(GRIN Intelligent Assistant)를 발표했습니다. Gia는 10년이 넘는 독자적인 데이터를 활용하여 크리에이터 프로그램의 주요 측면을 자동화 및 최적화합니다. 구체적으로는 적절한 크리에이터의 발견, 개인적인 접촉을 유지한 채로의 어프로치 자동화, 공정한 보상액의 제안, 온보딩의 효율화, 크리에이터의 퍼포먼스 관리와 정착율 향상 등입니다. 이 접근법을 통해 마케터는 관계 구축 및 창의적인 캠페인 기획과 같은 고부가가치 업무에 집중할 수 있으며 인플루언서 ROI 극대화에서 AI 중심 분석의 중요성이 높아지고 있음을 보여줍니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁과 관세, 그리고 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문, 전략

제36장 부록

SHW
영문 목차

영문목차

A creator affiliate management platform is a digital system that allows brands to recruit, track, and manage content creators who promote their products or services. It automates commission tracking, performance analytics, and payment distribution for affiliates. The platform also provides tools to optimize campaigns and strengthen collaborations between creators and brands.

The key components of creator affiliate management platforms are software and services. Software is a digital platform that automates and streamlines creator-affiliate management, including tracking, commission calculations, onboarding, analytics, and payouts. It operates across various platform types, such as video streaming, blogging, podcasting, social media, and others, and is deployed through cloud-based or on-premises modes. It is used for various applications, including influencer marketing, brand management, campaign tracking, analytics and reporting, payment and commission management, and others, and is used by various end-users, such as e-commerce, media and entertainment, retail, fashion and lifestyle, gaming, and others.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the media sector, particularly in content production, broadcasting, and digital distribution. Higher duties on imported audiovisual equipment, editing software, and broadcast technology have increased production and operational costs for media companies. Film and television studios face added expenses for sourcing foreign-made cameras, lighting systems, and post-production tools, while news and broadcasting agencies are contending with inflated costs for transmission equipment and satellite services. Moreover, retaliatory tariffs in international markets are restricting the export of U.S.-produced media content, limiting global revenue potential. In response, media organizations are turning to domestic suppliers, expanding digital platforms, and investing in AI-driven content creation to streamline operations and preserve competitiveness in a volatile global trade environment.

The creator affiliate management platform market research report is one of a series of new reports from The Business Research Company that provides creator affiliate management platform market statistics, including creator affiliate management platform industry global market size, regional shares, competitors with the creator affiliate management platform market share, creator affiliate management platform market segments, market trends, and opportunities, and any further data you may need to thrive in the creator affiliate management platform industry. This creator affiliate management platform market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The creator affiliate management platform market size has grown rapidly in recent years. It will grow from $1.64 billion in 2024 to $1.93 billion in 2025 at a compound annual growth rate (CAGR) of 17.4%. The growth in the historic period can be attributed to increasing adoption of affiliate tracking tools, expanding collaborations between creators and brands, rising social media monetization opportunities, growth of e-commerce affiliate programs, and increasing need for performance-based marketing.

The creator affiliate management platform market size is expected to see rapid growth in the next few years. It will grow to $3.61 billion in 2029 at a compound annual growth rate (CAGR) of 17.0%. The growth in the forecast period can be attributed to rising investment in creator-led campaigns, increasing demand for real-time performance analytics, growing integration of AI in affiliate management, expansion of influencer-led affiliate networks, and greater focus on ROI-driven partnerships. Key trends in the forecast period include technological advancements in campaign automation, innovation in creator payment and tracking solutions, development of cross-platform affiliate tools, research and development in AI-driven attribution models, and advancement in data-driven performance analytics.

The proliferation of e-commerce is expected to drive the growth of the creator affiliate management platform market in the coming years. E-commerce refers to the buying and selling of goods and services through digital platforms where transactions occur online via websites or mobile applications. The rapid growth of e-commerce is driven by widespread high-speed internet access and increased smartphone adoption, making online shopping more accessible, convenient, and user-friendly for consumers. Growth in e-commerce supports creator affiliate management platforms by expanding the digital marketplace where content creators can promote products effectively and earn commissions through affiliate partnerships. For example, in February 2024, according to the United States Census Bureau, total e-commerce sales in 2023 were estimated at $1,118.7 billion, marking a 7.6% (+-1.2%) increase compared to 2022. During the same period, overall retail sales grew by 2.1% (+-0.4%) from the previous year. E-commerce accounted for 15.4% of total retail sales in 2023, up from 14.7% in 2022. Therefore, the proliferation of e-commerce is fueling growth in the creator affiliate management platform market.

Key companies in the creator affiliate management platform market are focusing on developing innovative solutions, such as artificial intelligence (AI)-driven analytics, to optimize campaigns and maximize influencer ROI. AI-driven analytics uses artificial intelligence to automatically analyze large volumes of data, helping brands identify trends, predict performance, optimize campaigns, and make faster, smarter decisions in creator marketing. For example, in May 2025, GRIN Inc., a US-based creator management platform, launched Gia (GRIN Intelligent Assistant), the first agentic AI solution built specifically for creator marketers. Gia leverages over a decade of proprietary data to automate and optimize key aspects of creator programs, including discovering the right creators, automating outreach while maintaining a personal touch, suggesting fair compensation rates, streamlining onboarding, and managing creator performance and retention. This approach allows marketers to focus on high-value human work, such as building relationships and crafting creative campaigns, highlighting the growing impact of AI-driven analytics in maximizing influencer ROI.

In July 2023, Pantastic Networks Inc., a US-based e-commerce technology company, acquired Refersion Inc. for an undisclosed amount. The acquisition aims to strengthen Pantastic Networks' platform by integrating affiliate marketing capabilities to help independent brands scale customer acquisition and revenue, enhance brand visibility, optimize marketing ROI, and create a seamless end-to-end solution for managing partnerships and driving long-term growth across diverse online sales channels. Refersion Inc. is a US-based provider of an all-in-one affiliate and influencer marketing platform that enables e-commerce brands to build and manage affiliate programs, track performance and commissions, and reach new audiences through affiliates, publishers, and influencers.

Major players in the creator affiliate management platform market are ClickBank Inc., Impact.com Inc., CJ Affiliate by Conversant Inc., Partnerize Inc., GRIN Inc., Rakuten Advertising Inc., TUNE Inc., Everflow Inc., Affise Ltd., Post Affiliate Pro Inc., Tapfiliate B.V., Omnistar Affiliate Inc., UpPromote Inc., LoudCrowd Inc., LinkConnector Inc., Refersion Inc., Awin Limited, ShareASale Inc., Rewardful Inc., and FirstPromoter Inc.

North America was the largest region in the creator affiliate management platform market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in creator affiliate management platform report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the creator affiliate management platform market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The creator affiliate management platform market includes revenues earned by entities by providing services such as recruitment and onboarding of affiliates, performance analytics and optimization, payment processing and commission distribution, influencer and partner relationship management, campaign management and promotion support, fraud detection, and compliance monitoring. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Creator Affiliate Management Platform Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on creator affiliate management platform market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for creator affiliate management platform ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The creator affiliate management platform market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Creator Affiliate Management Platform Market Characteristics

3. Creator Affiliate Management Platform Market Trends And Strategies

4. Creator Affiliate Management Platform Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Creator Affiliate Management Platform Growth Analysis And Strategic Analysis Framework

6. Creator Affiliate Management Platform Market Segmentation

7. Creator Affiliate Management Platform Market Regional And Country Analysis

8. Asia-Pacific Creator Affiliate Management Platform Market

9. China Creator Affiliate Management Platform Market

10. India Creator Affiliate Management Platform Market

11. Japan Creator Affiliate Management Platform Market

12. Australia Creator Affiliate Management Platform Market

13. Indonesia Creator Affiliate Management Platform Market

14. South Korea Creator Affiliate Management Platform Market

15. Western Europe Creator Affiliate Management Platform Market

16. UK Creator Affiliate Management Platform Market

17. Germany Creator Affiliate Management Platform Market

18. France Creator Affiliate Management Platform Market

19. Italy Creator Affiliate Management Platform Market

20. Spain Creator Affiliate Management Platform Market

21. Eastern Europe Creator Affiliate Management Platform Market

22. Russia Creator Affiliate Management Platform Market

23. North America Creator Affiliate Management Platform Market

24. USA Creator Affiliate Management Platform Market

25. Canada Creator Affiliate Management Platform Market

26. South America Creator Affiliate Management Platform Market

27. Brazil Creator Affiliate Management Platform Market

28. Middle East Creator Affiliate Management Platform Market

29. Africa Creator Affiliate Management Platform Market

30. Creator Affiliate Management Platform Market Competitive Landscape And Company Profiles

31. Creator Affiliate Management Platform Market Other Major And Innovative Companies

32. Global Creator Affiliate Management Platform Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Creator Affiliate Management Platform Market

34. Recent Developments In The Creator Affiliate Management Platform Market

35. Creator Affiliate Management Platform Market High Potential Countries, Segments and Strategies

36. Appendix

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