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크리에이터 이코노미 분야 AI 시장 보고서(2025년)
Artificial Intelligence In Creator Economy Global Market Report 2025
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리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

세계의 크리에이터 이코노미 분야 AI 시장 규모는 최근 급격히 확대되고 있습니다. 2024년 33억 1,000만 달러에서 2025년에는 43억 5,000만 달러로, CAGR 31.4%로 성장이 전망되고 있습니다. 이러한 성장은 개인 크리에이터의 AI 도구 채택 확대, 개인화된 컨텐츠 수요 증가, 인플루언서 중심 브랜드 협업 증가, 잠재고객 참여 분석의 필요성 증가, 크리에이터 수익화 솔루션 투자 확대 등의 요인으로 인한 것입니다.

크리에이터 이코노미 분야 AI 시장 규모는 앞으로 수년간 급격한 성장이 예상됩니다. 2029년까지 128억 5,000만 달러에 달하고, CAGR은 31.1%가 될 전망입니다. 예측 기간 중 성장 요인으로는 컨텐츠 제작에서 생성형 AI의 통합 확대, 자동화 마케팅 솔루션에 대한 수요 증가, 크리에이터 주도형 E-Commerce에 대한 주목의 높아짐, AI을 활용한 시청자 인사이트의 선호 확대, 클라우드 기반의 크리에이터 플랫폼 도입 증가 등을 들 수 있습니다. 예측 기간의 주요 동향으로는 생성된 AI 모델의 기술적 진보, 컨텐츠 개인화 알고리즘의 혁신, 실시간 잠재고객 참여 도구 개발, AI 기반 분석 기술 향상, 수익화 및 브랜드 협업 프레임워크 혁신 등이 있습니다.

인터넷 보급률의 향상은 향후 몇 년간의 크리에이터 이코노미 분야 AI 시장의 성장을 견인할 것으로 예측됩니다. 인터넷은 컴퓨터와 장치를 연결하는 세계적인 시스템으로 사람들이 정보를 공유하고 서로 통신할 수 있도록 합니다. 합리적인 가격의 스마트폰의 보급 확대로 사용자 간의 온라인 액세스가 보다 편리하고 광범위하게 되어 인터넷 보급률이 상승하고 있습니다. 인터넷 보급률의 상승은 데이터와 접속성에 대한 액세스를 확대함으로써 크리에이터 이코노미 분야 AI를 지원합니다. 이를 통해 AI 도구는 시청자의 선호도를 분석하고 보다 개인화된 컨텐츠를 효율적으로 생성할 수 있습니다. 예를 들어, 2024년 11월 현재 스위스에 본부를 두고 있는 국제통신연합(ITU)의 전문기관에 따르면 2024년에는 약 55억 명이 인터넷에 연결되어 있으며, 이는 세계 인구의 68%에 해당하며 전년의 65%에서 증가하고 있습니다. 따라서 인터넷 보급률의 확대는 크리에이터 이코노미 분야 AI 시장의 성장을 가속하고 있습니다.

크리에이터 이코노미 분야 AI 시장에서 활동하는 주요 기업은 창조적 컨텐츠 생성의 향상, 디자인 워크플로우의 효율화, 디지털 미디어 제작에서 AI 기반 혁신의 실현을 목적으로 하는 생성형 AI 플랫폼의 개발에 주력하고 있습니다. 생성형 AI 플랫폼이란, 고도의 AI 알고리즘을 활용해, 영상, 텍스트, 음성, 디자인 등의 오리지널 컨텐츠를 자율적으로 생성하는 소프트웨어 환경을 가리킵니다. 사용자는 생성된 출력을 맞춤설정하고 최적화하고 크리에이티브 워크플로우에 통합할 수 있습니다. 예를 들어, 2023년 3월 미국 소프트웨어 기업인 Adobe Inc.는 컨텐츠 제작 및 디지털 디자인의 주요 과제를 해결하기 위해 개발된 생성형 AI 모델 스위트 'Firefly'를 발표했습니다. Firefly는 Adobe Stock 이미지, 오픈 라이선스 컨텐츠 및 공개 도메인 소재로 교육되어 상용으로 사용할 수 있는 고품질 이미지, 텍스트 효과, 음성, 벡터, 동영상 및 3D 자산을 생성합니다. Creative Cloud, Document Cloud, Experience Cloud, Adobe Express와의 원활한 연계를 제공하여 효율성과 창의적인 유연성을 요구하는 전문 크리에이터와 기업을 위한 직관적이고 빠르고 반복적인 컨텐츠 제작 환경을 제공합니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁과 관세, 그리고 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문, 전략

제36장 부록

JHS
영문 목차

영문목차

Artificial intelligence in the creator economy refers to the application of advanced algorithms and machine learning tools to improve content creation, distribution, and audience engagement. It allows creators to automate tasks, produce high-quality media, and gain insights into consumer preferences through data-driven analysis. By integrating artificial intelligence capabilities, it transforms the process of digital content production and monetization, connecting seamlessly with the aspiration control system.

The primary components of artificial intelligence in the creator economy include software, services, and platforms. Software refers to a collection of programs, instructions, and data that guide a computer or device to perform specific tasks. It provides various deployment modes, including on-premises and cloud-based, and is applied for content creation, audience engagement, monetization, analytics and insights, brand collaboration, and other purposes. It is utilized by several end-users, including individual creators, enterprises, agencies, and others.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the information technology sector, particularly in hardware manufacturing, data infrastructure, and software deployment. Higher duties on imported semiconductors, circuit boards, and networking equipment have raised production and operational costs for tech firms, cloud service providers, and data centers. Companies relying on globally sourced components for laptops, servers, and consumer electronics are facing longer lead times and increased pricing pressures. In parallel, tariffs on specialized software tools and retaliatory measures from key international markets have disrupted global IT supply chains and reduced overseas demand for U.S.-developed technologies. To navigate these challenges, the sector is accelerating investments in domestic chip fabrication, diversifying supplier bases, and adopting AI-driven automation to enhance operational resilience and cost efficiency.

The artificial intelligence in creator economy market research report is one of a series of new reports from The Business Research Company that provides artificial intelligence in creator economy market statistics, including artificial intelligence in creator economy industry global market size, regional shares, competitors with a artificial intelligence in creator economy market share, detailed artificial intelligence in creator economy market segments, market trends and opportunities, and any further data you may need to thrive in the artificial intelligence in creator economy industry. This artificial intelligence in creator economy market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The artificial intelligence in creator economy market size has grown exponentially in recent years. It will grow from $3.31 billion in 2024 to $4.35 billion in 2025 at a compound annual growth rate (CAGR) of 31.4%. The growth during the historic period can be attributed to the increasing adoption of artificial intelligence tools by individual creators, the rising demand for personalized content, the growing number of influencer-led brand collaborations, the increasing need for audience engagement analytics, and the rising investment in creator monetization solutions.

The artificial intelligence in creator economy market size is expected to see exponential growth in the next few years. It will grow to $12.85 billion in 2029 at a compound annual growth rate (CAGR) of 31.1%. The growth during the forecast period can be attributed to the growing integration of generative artificial intelligence in content creation, the increasing demand for automated marketing solutions, the rising focus on creator-led ecommerce, the growing preference for artificial intelligence-driven audience insights, and the increasing adoption of cloud-based creator platforms. Key trends in the forecast period include technological advancements in generative artificial intelligence models, innovations in content personalization algorithms, developments in real-time audience engagement tools, technological improvements in artificial intelligence-driven analytics, and innovations in monetization and brand collaboration frameworks.

The increasing internet penetration is expected to drive the growth of the artificial intelligence in creator economy market in the coming years. The internet is a global system that connects computers and devices, enabling people to share information and communicate with one another. Internet penetration is rising due to the growing availability of affordable smartphones, which make online access more convenient and widespread among users. Higher internet penetration supports artificial intelligence in the creator economy by providing broader access to data and connectivity, allowing artificial intelligence tools to analyze audience preferences and produce more personalized content efficiently. For example, in November 2024, according to the International Telecommunication Union, a Switzerland-based specialized agency, approximately 5.5 billion people were connected to the internet in 2024, representing 68 percent of the global population, an increase from 65 percent the previous year. Therefore, the growing internet penetration is fueling the growth of the artificial intelligence in creator economy market.

Key companies operating in the artificial intelligence in creator economy market are focusing on developing generative artificial intelligence platforms to improve creative content generation, streamline design workflows, and enable artificial intelligence-driven innovation in digital media production. A generative artificial intelligence platform refers to a software environment that utilizes advanced artificial intelligence algorithms to autonomously create original content such as images, text, audio, or designs while allowing users to customize, optimize, and integrate the generated outputs into creative workflows. For instance, in March 2023, Adobe Inc., a United States-based software company, launched Firefly, a suite of creative generative artificial intelligence models developed to address key challenges in content creation and digital design. Firefly is trained on Adobe Stock images, openly licensed content, and public domain materials, enabling the creation of high-quality images, text effects, audio, vectors, videos, and three-dimensional assets with commercial-use safety. It provides seamless integration across Creative Cloud, Document Cloud, Experience Cloud, and Adobe Express, offering intuitive, fast, and iterative content creation suitable for professional creators and enterprises seeking efficiency and creative flexibility.

In November 2023, Adobe Inc., a United States-based software company, acquired Rephrase.ai for an undisclosed amount. Following the acquisition, Rephrase's generative artificial intelligence video technology will be integrated with Adobe's Creative Cloud platform. This integration will strengthen Adobe's video editing capabilities and accelerate the introduction of artificial intelligence-based video creation tools for a broad user base. Rephrase.ai is an India-based company specializing in artificial intelligence in creator economy solutions.

Major players in the artificial intelligence in creator economy market are Google LLC, Meta Platforms Inc., YouTube, Adobe Inc., Spotify AB, OpenAI LLC, TikTok Pte Ltd., Snap Inc., Canva, Unity Technologies, Wixcom Ltd., Shutterstock Inc., Jasper AI Inc., Fiverr International Ltd., Lightricks Ltd., Patreon, SoundCloud Ltd., Runway ML, Descript Inc., and Linguana.

North America was the largest region in the artificial intelligence in creator economy market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in artificial intelligence in creator economy report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the artificial intelligence in creator economy market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The artificial intelligence in creator economy market includes revenues earned by entities by providing services such as intellectual property protection, automated copyright management services, personalised AI marketing campaigns, AI-powered community management, and virtual collaboration. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Artificial Intelligence In Creator Economy Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on artificial intelligence in creator economy market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for artificial intelligence in creator economy ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The artificial intelligence in creator economy market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Artificial Intelligence In Creator Economy Market Characteristics

3. Artificial Intelligence In Creator Economy Market Trends And Strategies

4. Artificial Intelligence In Creator Economy Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Artificial Intelligence In Creator Economy Growth Analysis And Strategic Analysis Framework

6. Artificial Intelligence In Creator Economy Market Segmentation

7. Artificial Intelligence In Creator Economy Market Regional And Country Analysis

8. Asia-Pacific Artificial Intelligence In Creator Economy Market

9. China Artificial Intelligence In Creator Economy Market

10. India Artificial Intelligence In Creator Economy Market

11. Japan Artificial Intelligence In Creator Economy Market

12. Australia Artificial Intelligence In Creator Economy Market

13. Indonesia Artificial Intelligence In Creator Economy Market

14. South Korea Artificial Intelligence In Creator Economy Market

15. Western Europe Artificial Intelligence In Creator Economy Market

16. UK Artificial Intelligence In Creator Economy Market

17. Germany Artificial Intelligence In Creator Economy Market

18. France Artificial Intelligence In Creator Economy Market

19. Italy Artificial Intelligence In Creator Economy Market

20. Spain Artificial Intelligence In Creator Economy Market

21. Eastern Europe Artificial Intelligence In Creator Economy Market

22. Russia Artificial Intelligence In Creator Economy Market

23. North America Artificial Intelligence In Creator Economy Market

24. USA Artificial Intelligence In Creator Economy Market

25. Canada Artificial Intelligence In Creator Economy Market

26. South America Artificial Intelligence In Creator Economy Market

27. Brazil Artificial Intelligence In Creator Economy Market

28. Middle East Artificial Intelligence In Creator Economy Market

29. Africa Artificial Intelligence In Creator Economy Market

30. Artificial Intelligence In Creator Economy Market Competitive Landscape And Company Profiles

31. Artificial Intelligence In Creator Economy Market Other Major And Innovative Companies

32. Global Artificial Intelligence In Creator Economy Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Artificial Intelligence In Creator Economy Market

34. Recent Developments In The Artificial Intelligence In Creator Economy Market

35. Artificial Intelligence In Creator Economy Market High Potential Countries, Segments and Strategies

36. Appendix

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