시장보고서 | 연간정보서비스 | 맞춤형시장조사 | 메일링 | 샘플 요청 목록
세계의 고객 데이터 통합 시장 보고서(2025년)
Customer Data Integration Global Market Report 2025
상품코드 : 1877594
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
 라이선스 & 가격 (부가세 별도)
US $ 4,490 ￦ 6,684,000
PDF (Single User License) help
PDF 보고서를 1명만 이용할 수 있는 라이선스입니다. 인쇄 가능하며 인쇄물의 이용 범위는 PDF 이용 범위와 동일합니다.
US $ 6,490 ￦ 9,662,000
PDF (Site License) help
PDF 보고서를 동일 사업장의 모든 분이 이용할 수 있는 라이선스입니다. 인쇄 가능하며 인쇄물의 이용 범위는 PDF 이용 범위와 동일합니다.
US $ 8,490 ￦ 12,639,000
PDF (Enterprise License) help
PDF 보고서를 동일 기업의 모든 분이 이용할 수 있는 라이선스입니다. 인쇄 가능하며 인쇄물의 이용 범위는 PDF 이용 범위와 동일합니다.


ㅁ Add-on 가능: 고객의 요청에 따라 일정한 범위 내에서 Customization이 가능합니다. 자세한 사항은 문의해 주시기 바랍니다.
ㅁ 보고서에 따라 최신 정보로 업데이트하여 보내드립니다. 배송기일은 문의해 주시기 바랍니다.

한글목차

고객 데이터 통합 시장 규모는 최근 급속히 확대되고 있습니다. 2024년 44억 7,000만 달러에서 2025년에는 50억 7,000만 달러에 달할 것으로 추정되며, CAGR 13.4%로 성장이 전망되고 있습니다. 지난 수년간의 성장은 빅데이터 증가, 멀티클라우드 환경 도입 확대, 규제 규정 준수 요건 강화, 실시간 데이터 통합 필요성 증가, 개인화된 고객 경험 제공에 대한 관심 증가로 인한 것입니다.

고객 데이터 통합 시장 규모는 향후 수년간 급속한 성장이 예상됩니다. 2029년에는 82억 7,000만 달러에 달할 것으로 예측되며, CAGR 13.0%로 성장할 전망입니다. 예측 기간 성장 요인으로는 인공지능(AI) 및 머신러닝 도입 확대, 통일된 고객 전망의 필요성 증가, 데이터 프라이버시 및 거버넌스에 대한 주목 증가, 멀티클라우드 통합 전략 증가, 개인화된 마케팅 자동화에 대한 수요 증가 등이 있습니다. 예측 기간 주요 동향으로는 AI 구동형 데이터 통합 기술의 진전, 하이브리드 및 멀티 클라우드 환경의 통합, 프라이버시 보호 기술의 혁신, 실시간 스트리밍 데이터 통합의 개발, 로우 코드 및 노코드 통합 툴의 진화 등을 들 수 있습니다.

향후 수년간 디지털 변환(DX) 노력 증가가 고객 데이터 통합 시장의 성장을 이끌 것으로 예측됩니다. DX는 효율성, 민첩성 및 고객 경험을 향상시키기 위해 디지털 기술을 비즈니스 운영의 모든 측면에 도입 및 통합하는 노력을 말합니다. DX 증가는 주로 급속히 변화하는 시장에서 실시간 데이터를 활용하고 정보에 근거한 의사결정을 하는 것을 목표로 하는 조직에 의해 추진되고 있습니다. 고객 데이터 통합은 여러 소스에서 고객 데이터를 원활하게 집계, 동기화 및 분석할 수 있게 해주고, 개인화 및 업무 워크플로우를 강화하는 통합된 뷰를 제공함으로써 디지털 변환 노력을 지원합니다. 예를 들어, 2024년 10월에 호주 정부 기관인 디지털 전환청이 발표한 바에 따르면, 호주 디지털 정부의 실적은 국내에서 강화되었으며, 현지 벤치마크는 2023년의 79%에서 2024년에는 80%로 상승했습니다. 따라서 디지털 전환 노력 증가는 고객 데이터 통합 시장의 성장을 이끌고 있습니다.

고객 데이터 통합 시장에서 사업을 전개하는 주요 기업은 데이터 통합 효율성 향상, 지연 최소화, 데이터 복제를 필요로 하지 않는 다양한 시스템 간의 실시간 데이터 액세스 실현을 목적으로 하는 제로 카피 데이터 오케스트레이션 등의 기술적 진보에 주력하고 있습니다. 제로 카피 데이터 오케스트레이션은 물리적으로 데이터를 복제하거나 이동하지 않고 시스템 간에 관리 및 통합하는 기술을 말하며, 스토리지 및 네트워크 오버헤드를 줄이면서 보다 빠른 처리 및 실시간 액세스를 가능하게 합니다. 예를 들어, 2025년 6월에는 미국을 기반으로 하는 고객 데이터 플랫폼 기업인 Tealium사가 실시간 데이터 통합을 실현하고 복제를 최소화하여 데이터 보안을 강화하고 플랫폼 간의 원활한 상호 운용성을 보장하는 제로 카피 데이터 오케스트레이션 서비스 'CloudStream'을 발표했습니다. 이 기술을 통해 처방전 배송 서비스를 제공하는 기업은 고객 데이터를 효율적으로 통합하여 개인화된 경험 및 신속한 의사결정을 지원합니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향 및 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁 및 관세, 그리고 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석 및 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별 및 국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도 및 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹 및 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문 및 전략

제36장 부록

AJY
영문 목차

영문목차

Customer data integration (CDI) is the process of consolidating and managing customer data from various sources into a single, unified, and accurate view. This integration allows businesses to gain a comprehensive understanding of their customers, enhance data accuracy, and eliminate information silos across departments. CDI plays a crucial role in enabling personalized customer experiences, supporting data-driven decision-making, and improving operational efficiency across marketing, sales, and customer service functions.

The key components of customer data integration are software and services. Software refers to platforms and applications that facilitate the collection, consolidation, and management of customer data from multiple sources to create a unified view. These solutions can be deployed through on-premises or cloud models and serve both large enterprises and small and medium enterprises. Core applications include sales and marketing, customer experience management, risk management and fraud detection, compliance management, and others. Primary end users include banking, financial services, and insurance (BFSI), healthcare, retail and e-commerce, information technology (IT) and telecommunications, manufacturing, and others.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the information technology sector, particularly in hardware manufacturing, data infrastructure, and software deployment. Higher duties on imported semiconductors, circuit boards, and networking equipment have raised production and operational costs for tech firms, cloud service providers, and data centers. Companies relying on globally sourced components for laptops, servers, and consumer electronics are facing longer lead times and increased pricing pressures. In parallel, tariffs on specialized software tools and retaliatory measures from key international markets have disrupted global IT supply chains and reduced overseas demand for U.S.-developed technologies. To navigate these challenges, the sector is accelerating investments in domestic chip fabrication, diversifying supplier bases, and adopting AI-driven automation to enhance operational resilience and cost efficiency.

The customer data integration market research report is one of a series of new reports from The Business Research Company that provides customer data integration market statistics, including the customer data integration industry global market size, regional shares, competitors with the customer data integration market share, detailed customer data integration market segments, market trends, and opportunities, and any further data you may need to thrive in the customer data integration industry. This customer data integration market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The customer data integration market size has grown rapidly in recent years. It will grow from $4.47 billion in 2024 to $5.07 billion in 2025 at a compound annual growth rate (CAGR) of 13.4%. The growth in the historic period can be attributed to the increasing volumes of big data, rising adoption of multi-cloud environments, growing regulatory compliance requirements, increasing need for real-time data integration, and rising focus on delivering personalized customer experiences.

The customer data integration market size is expected to see rapid growth in the next few years. It will grow to $8.27 billion in 2029 at a compound annual growth rate (CAGR) of 13.0%. The growth in the forecast period can be attributed to the increasing adoption of artificial intelligence and machine learning, rising need for unified customer views, growing emphasis on data privacy and governance, rise in multi-cloud integration strategies, and increasing demand for personalized marketing automation. Major trends in the forecast period include advancements in AI-driven data integration, integration of hybrid and multi-cloud environments, innovations in privacy-preserving technologies, development of real-time streaming data integration, and advancements in low-code and no-code integration tools.

The increasing digital transformation initiatives are expected to drive the growth of the customer data integration market in the coming years. Digital transformation initiatives refer to the adoption and integration of digital technologies into all aspects of business operations to enhance efficiency, agility, and customer experience. The rise in digital transformation initiatives is primarily driven by organizations aiming to leverage real-time data to make informed decisions in rapidly evolving markets. Customer data integration supports digital transformation initiatives by enabling seamless aggregation, synchronization, and analysis of customer data from multiple sources, providing a unified view that enhances personalization and operational workflows. For instance, in October 2024, according to the Digital Transformation Agency, an Australia based government agency, Australia's digital government performance strengthened domestically, with the local benchmark rising from 79% in 2023 to 80% in 2024. Therefore, the increasing digital transformation initiatives are driving the growth of the customer data integration market.

Key companies operating in the customer data integration market are focusing on technological advancements such as zero copy data orchestration to improve data integration efficiency, minimize latency, and enable real time data access across diverse systems without the need for data duplication. Zero copy data orchestration refers to a method of managing and integrating data across systems without physically duplicating or moving it, enabling faster processing and real time access while reducing storage and network overhead. For instance, in June 2025, Tealium, a US based customer data platform company, launched CloudStream, a zero copy data orchestration service that delivers real time data integration, enhances data security by minimizing duplication, and ensures seamless interoperability across platforms. This technology enables businesses in prescription delivery services to unify customer data efficiently, supporting personalized experiences and faster decision making.

In May 2025, Salesforce, a US based provider of customer relationship management (CRM) software and cloud based enterprise solutions, acquired Informatica for an undisclosed amount. Through this acquisition, Salesforce aims to strengthen its customer data integration capabilities by combining Informatica's data integration and governance solutions with its own platform, enabling customers to automate data workflows and improve analytics accuracy. Informatica is a US based provider of data integration software and services that supports enterprises in managing data across diverse environments, including cloud and on premises infrastructures.

Major players in the customer data integration market are Microsoft Corporation, International Business Machines Corporation, Oracle Corporation, SAP SE, Salesforce Inc., Experian plc, Twilio Segment Inc., Informatica Inc., TIBCO Software Inc., MuleSoft LLC, Talend Inc., Stibo Systems A/S, Ataccama Corporation, Reltio Inc., Lotame Solutions Inc., Uniserv GmbH, Redpoint Global Inc., Innovative Systems Inc., Data Ladder LLC, SAS Institute Inc.

North America was the largest region in the customer data integration market in 2024. Asia-pacific is expected to be the fastest-growing region in the forecast period. The regions covered in customer data integration report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the customer data integration market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The customer data integration market consists of revenues earned by entities by providing services such as data extraction, data merging and cleansing, data storage in centralized repositories, data synchronization for real-time consistency, and ongoing data governance and maintenance to ensure data quality and regulatory compliance. The market value includes the value of related goods sold by the service provider or included within the service offering. The customer data integration market also includes sales of data extraction tools, and synchronization tools. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Customer Data Integration Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on customer data integration market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for customer data integration ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The customer data integration market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Customer Data Integration Market Characteristics

3. Customer Data Integration Market Trends And Strategies

4. Customer Data Integration Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Customer Data Integration Growth Analysis And Strategic Analysis Framework

6. Customer Data Integration Market Segmentation

7. Customer Data Integration Market Regional And Country Analysis

8. Asia-Pacific Customer Data Integration Market

9. China Customer Data Integration Market

10. India Customer Data Integration Market

11. Japan Customer Data Integration Market

12. Australia Customer Data Integration Market

13. Indonesia Customer Data Integration Market

14. South Korea Customer Data Integration Market

15. Western Europe Customer Data Integration Market

16. UK Customer Data Integration Market

17. Germany Customer Data Integration Market

18. France Customer Data Integration Market

19. Italy Customer Data Integration Market

20. Spain Customer Data Integration Market

21. Eastern Europe Customer Data Integration Market

22. Russia Customer Data Integration Market

23. North America Customer Data Integration Market

24. USA Customer Data Integration Market

25. Canada Customer Data Integration Market

26. South America Customer Data Integration Market

27. Brazil Customer Data Integration Market

28. Middle East Customer Data Integration Market

29. Africa Customer Data Integration Market

30. Customer Data Integration Market Competitive Landscape And Company Profiles

31. Customer Data Integration Market Other Major And Innovative Companies

32. Global Customer Data Integration Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Customer Data Integration Market

34. Recent Developments In The Customer Data Integration Market

35. Customer Data Integration Market High Potential Countries, Segments and Strategies

36. Appendix

(주)글로벌인포메이션 02-2025-2992 kr-info@giikorea.co.kr
ⓒ Copyright Global Information, Inc. All rights reserved.
PC버전 보기