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세계의 AaaS(Analytics As A Service) 시장 보고서(2025년)
Analytics As A Service Global Market Report 2025
상품코드 : 1877489
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

세계의 AaaS(Analytics As A Service) 시장 규모는 최근 급격히 확대되고 있습니다. 2024년 136억 9,000만 달러에서 2025년에는 175억 7,000만 달러로 확대되고, CAGR 28.3%로 성장이 전망되고 있습니다. 지난 몇 년간의 성장은 데이터 중심의 의사 결정에 대한 수요 증가, 클라우드 기반 서비스의 보급 확대, 디지털 변환(DX) 이니셔티브의 급증, 규제 및 컴플라이언스 요건 강화, 소셜 미디어 데이터 양 확대 등이 요인으로 꼽힙니다.

AaaS(Analytics As A Service) 시장 규모는 향후 수년간 급성장이 전망되고 있습니다. 2029년까지 472억 7,000만 달러에 이르고, CAGR은 27.9%가 될 전망입니다. 예측기간의 성장 요인으로는 업계 횡단적인 실시간 분석의 필요성 증대, 중소기업에서의 수요 급증, 리스크 관리와 부정 감지에 대한 관심 증가, 개인화된 체험에 대한 고객 기대의 향상, 업계 특화형 이용 사례의 확대 등을 들 수 있습니다. 예측기간의 주요 동향으로는 인공지능(AI) 및 머신러닝의 기술적 진보, 셀프서비스 분석 플랫폼의 혁신, 하이브리드 및 멀티클라우드 배포의 발전, 자동화된 인사이트를 위한 확장 분석의 진보, 업계 특화형 솔루션의 연구개발에 대한 투자 등이 있습니다.

앞으로 각 부문의 데이터 생성량 증가는 AaaS(Analytics As A Service) 시장의 성장을 이끌 것으로 예측됩니다. 데이터 생성은 다양한 산업에서 디바이스, 용도 및 시스템에 의한 디지털 정보의 생산을 의미합니다. 이러한 데이터 생성 증가는 특히 사물 인터넷(IoT)을 비롯한 연결 장치의 급속한 보급에 의해 촉진되고 있으며, 이들은 여러 섹터에 걸쳐 엄청난 양의 실시간 데이터를 지속적으로 생성하고 있습니다. AaaS는 정보를 수집, 처리, 분석하고 원시 입력을 실용적인 지식으로 변환하는 확장 가능한 클라우드 기반 도구를 제공함으로써 이 데이터를 쉽게 처리할 수 있습니다. 이를 통해 조직은 패턴을 감지하고 동향을 예측하며 데이터 중심의 의사 결정을 보다 효율적으로 수행할 수 있습니다. 예를 들어, 미국 소프트웨어 기업 Edge Delta에 따르면, 2023년에 세계에서 생성된 데이터의 양은 예상 120 제타바이트(ZB)에 달했으며, 이는 하루에 약 337,080 페타바이트(PB)에 해당합니다. 게다가 세계 인터넷 사용자 수는 53억 5,000만 명에 달했고, 이는 1인당 하루 약 15.87테라바이트(TB)의 데이터를 생성하는 수준입니다. 이와 같이 모든 분야에서 데이터 생성량이 증가하고 있는 것이 AaaS(Analytics As A Service) 시장 수요를 뒷받침하고 있습니다.

AaaS(Analytics As A Service) 시장에서 사업을 전개하는 주요 기업은 AI를 활용한 고객 프로파일링과 같은 혁신적인 솔루션의 활용에 주력하고, 개인화된 마케팅 추진, 고객 참여 강화, 데이터 중심 비즈니스 의사결정 지원을 도모하고 있습니다. AI를 활용한 고객 프로파일링은 인공지능을 이용하여 행동, 인구통계, 선호에 근거하여 고객을 자동으로 세분화하고 프로파일링하는 방법을 말하며, 기업이 요구를 예측하고, 마케팅 활동을 최적화하고, 제품 및 서비스 전략을 최적화할 수 있게 합니다. 예를 들면, 2024년 9월에는 일본의 EC 및 테크놀로지 기업인 Rakuten Group Inc.가, 기업이 전략적 의사 결정을 위한 실용적인 지견을 얻는 것을 지원하는 AaaS(Analytics As A Service) 플랫폼 “Rakuten Analytics”를 출시했습니다. 이 플랫폼은 AI를 이용해 사용자의 인구통계, 라이프스타일, 행동 정보를 4,000개 이상의 속성으로 분류하는 Rakuten의 광범위한 CustomerDNA 데이터베이스를 활용하여 상세한 고객 페르소나를 작성합니다. 법인 고객은 자사의 데이터를 Rakuten의 분석 기능과 통합함으로써 온라인 오프라인 양 채널에서의 고객 행동, 기호, 구매 패턴의 종합적인 이해를 얻을 수 있습니다. 이러한 지식을 통해 기업은 마케팅 캠페인 최적화, 광고 타겟팅 개선, 고객 관계 관리 전략 강화, 제품 개발 지원, 고객 평생 가치 향상을 실현할 수 있습니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁과 관세, 그리고 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문, 전략

제36장 부록

JHS
영문 목차

영문목차

Analytics-as-a-service (AaaS) is a cloud-based model in which companies rent tools and expertise for analyzing data instead of building their own platforms or hiring full analytics teams. It enables organizations to obtain actionable insights quickly without the high upfront costs of infrastructure and specialized talent, allowing businesses to make data-driven decisions efficiently and adapt to changing market conditions with greater agility.

The key components of analytics-as-a-service are solutions and services. Services refer to the specialized activities provided by the provider, including data ingestion, data cleaning, statistical modeling, reporting, dashboard development, and custom consulting. These services are deployed through public cloud, private cloud, or hybrid cloud modes and are utilized by various enterprise types, including small, medium, and large enterprises. They serve multiple industry verticals such as banking, financial services, and insurance (BFSI), telecommunications, retail and consumer goods, healthcare and life sciences, government and defense, automotive, education, manufacturing, transportation and logistics, and other sectors.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the information technology sector, particularly in hardware manufacturing, data infrastructure, and software deployment. Higher duties on imported semiconductors, circuit boards, and networking equipment have raised production and operational costs for tech firms, cloud service providers, and data centers. Companies relying on globally sourced components for laptops, servers, and consumer electronics are facing longer lead times and increased pricing pressures. In parallel, tariffs on specialized software tools and retaliatory measures from key international markets have disrupted global IT supply chains and reduced overseas demand for U.S.-developed technologies. To navigate these challenges, the sector is accelerating investments in domestic chip fabrication, diversifying supplier bases, and adopting AI-driven automation to enhance operational resilience and cost efficiency.

The analytics-as-a-service market research report is one of a series of new reports from The Business Research Company that provides analytics-as-a-service market statistics, including the analytics-as-a-service industry global market size, regional shares, competitors with the analytics-as-a-service market share, detailed analytics-as-a-service market segments, market trends, and opportunities, and any further data you may need to thrive in the analytics-as-a-service industry. These analytics-as-a-service market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The analytics as a service market size has grown exponentially in recent years. It will grow from $13.69 billion in 2024 to $17.57 billion in 2025 at a compound annual growth rate (CAGR) of 28.3%. The growth in the historic period can be attributed to the increasing demand for data-driven decision-making, the rising adoption of cloud-based services, the surge in digital transformation initiatives, the growing regulatory and compliance requirements, and the expansion of social media data volumes.

The analytics as a service market size is expected to see exponential growth in the next few years. It will grow to $47.27 billion in 2029 at a compound annual growth rate (CAGR) of 27.9%. The growth in the forecast period can be attributed to the growing need for real-time analytics across industries, the surge in demand from small and medium enterprises, the increasing emphasis on risk management and fraud detection, the rising customer expectations for personalized experiences, and the expansion of industry-specific use cases. Major trends in the forecast period include technological advancements in artificial intelligence and machine learning, innovations in self-service analytics platforms, developments in hybrid and multi-cloud deployment, advancements in augmented analytics for automated insights, and investments in research and development for industry-specific solutions.

The rising generation of data across sectors is expected to drive the growth of the analytics as a service market going forward. Data generation refers to the production of digital information by devices, applications, and systems across various industries. The increase in data generation is fueled by the rapid proliferation of connected devices, particularly the Internet of Things (IoT), which continuously produce vast amounts of real-time data across multiple sectors. Analytics as a service facilitates the handling of this data by offering scalable, cloud-based tools that collect, process, and analyze information, transforming raw inputs into actionable insights. This enables organizations to detect patterns, forecast trends, and make data-driven decisions more efficiently. For instance, in March 2024, according to Edge Delta, a US-based software company, the world generated an estimated 120 zettabytes (ZB) of data in 2023, equating to approximately 337,080 petabytes (PB) per day. Additionally, with 5.35 billion global internet users, each user could produce around 15.87 terabytes (TB) of data daily. Therefore, the increasing data generation across sectors is fueling the demand for the analytics as a service market.

Key companies operating in the analytics as a service market are focusing on leveraging innovative solutions such as AI-powered customer profiling to drive personalized marketing, enhance customer engagement, and support data-driven business decisions. AI-powered customer profiling refers to the use of artificial intelligence to automatically segment and profile customers based on behavior, demographics, and preferences, enabling businesses to predict needs, tailor marketing efforts, and optimize product or service strategies. For instance, in September 2024, Rakuten Group Inc., a Japan-based e-commerce and technology company, launched Rakuten Analytics, an analytics-as-a-service platform designed to help businesses derive actionable insights for strategic decision-making. The platform uses Rakuten's extensive CustomerDNA database, which classifies user demographic, lifestyle, and behavioral information into over 4,000 attributes using AI, to create detailed customer personas. Corporate clients can integrate their own data with Rakuten's analytics to gain a comprehensive understanding of customer behaviors, preferences, and purchase patterns across both online and offline channels. These insights enable companies to optimize marketing campaigns, improve ad targeting, enhance customer relationship management strategies, support product development, and increase customer lifetime value.

In January 2025, Analytic Partners, LLC, a US-based analytics company, acquired Analyx Sp. z o.o. sp.k. for an undisclosed amount. Through this acquisition, Analytic Partners aims to strengthen its European presence, enhance its commercial analytics solutions, and provide enterprise clients with advanced marketing decision-support tools and services. This enables organizations to optimize marketing spend, achieve better business outcomes, and gain deeper insights into customer behavior across multiple markets. Analyx Sp. z o.o. sp.k. is a Poland-based market consulting company specializing in analytics-as-a-service.

Major players in the analytics as a service market are Amazon.com Inc., Alphabet Inc., Microsoft Corporation, Dell Technologies Inc., Hitachi Ltd., International Business Machines Corporation, Oracle Corporation, Salesforce Inc., SAP SE, Hewlett Packard Enterprise Company, Atos SE, SAS Institute Inc., Databricks Inc., Snowflake Inc., Zoho Corporation Pvt. Ltd., ThoughtSpot Inc., Domo Inc., ScienceSoft Corporation, Sisense Ltd., GoodData Corporation.

North America was the largest region in the analytics as a service market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in analytics-as-a-service report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the analytics-as-a-service market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The analytics-as-a-service market includes revenues earned by entities by providing services such as data management, data visualization, business intelligence, real-time analytics, cloud analytics, machine learning services, and risk analytics. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Analytics As A Service Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on analytics as a service market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for analytics as a service ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The analytics as a service market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Analytics As A Service Market Characteristics

3. Analytics As A Service Market Trends And Strategies

4. Analytics As A Service Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Analytics As A Service Growth Analysis And Strategic Analysis Framework

6. Analytics As A Service Market Segmentation

7. Analytics As A Service Market Regional And Country Analysis

8. Asia-Pacific Analytics As A Service Market

9. China Analytics As A Service Market

10. India Analytics As A Service Market

11. Japan Analytics As A Service Market

12. Australia Analytics As A Service Market

13. Indonesia Analytics As A Service Market

14. South Korea Analytics As A Service Market

15. Western Europe Analytics As A Service Market

16. UK Analytics As A Service Market

17. Germany Analytics As A Service Market

18. France Analytics As A Service Market

19. Italy Analytics As A Service Market

20. Spain Analytics As A Service Market

21. Eastern Europe Analytics As A Service Market

22. Russia Analytics As A Service Market

23. North America Analytics As A Service Market

24. USA Analytics As A Service Market

25. Canada Analytics As A Service Market

26. South America Analytics As A Service Market

27. Brazil Analytics As A Service Market

28. Middle East Analytics As A Service Market

29. Africa Analytics As A Service Market

30. Analytics As A Service Market Competitive Landscape And Company Profiles

31. Analytics As A Service Market Other Major And Innovative Companies

32. Global Analytics As A Service Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Analytics As A Service Market

34. Recent Developments In The Analytics As A Service Market

35. Analytics As A Service Market High Potential Countries, Segments and Strategies

36. Appendix

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