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세계의 게임형 운전자 코칭 디스플레이 시장 보고서(2025년)
Gamified Driver Coaching Display Global Market Report 2025
상품코드 : 1872917
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

게임형 운전자 코칭 디스플레이 시장 규모는 최근 급속히 확대되고 있습니다. 2024년 10억 3,000만 달러에서 2025년에는 12억 달러로 성장하며 CAGR은 16.9%를 나타낼 전망입니다. 이러한 성장은 플릿 관리 솔루션에 대한 수요 증가, 클라우드 기반 플랫폼의 보급 확대, 교육의 게이미피케이션에 대한 관심 증가, 데이터 프라이버시와 보안에 대한 중점의 강화, 개인화된 학습 경험에 대한 수요 증가에 기인한다고 생각됩니다.

게임형 운전자 코칭 디스플레이 시장 규모는 향후 수년간 급속한 성장이 예상됩니다. 2029년에는 22억 2,000만 달러에 달하고, CAGR은 16.5%를 나타낼 전망입니다. 예측 기간 동안 성장 촉진요인으로는 텔레매틱스 및 IoT 채택 확대, 운전자 안전 플랫폼에 대한 수요 증가, 규제 준수에 중점을 두고, 직원의 웰빙에 대한 주목 강화, 모바일 애플리케이션의 보급 확대 등이 있습니다. 예측 기간의 주요 동향에는 적응 학습 알고리즘의 진보, 생체 인증 모니터링 시스템의 통합, 기술을 활용한 실시간 성능 평가의 도입, 클라우드 기반 분석 플랫폼의 개발, 인간과 기계의 상호작용 설계의 진전이 포함됩니다.

차량 안전에 대한 수요 증가가 향후 게임형 운전자 코칭 디스플레이 시장의 성장을 견인할 것으로 예측됩니다. 차량 안전이란 사고를 방지하고 충돌 시 승무원과 도로 사용자를 부상이나 사망으로부터 보호하는 기술, 설계 특징 및 실천 방법을 말합니다. 교통사고 건수 증가에 따라 안전기술의 진보가 충돌사고 방지 및 충돌시 승무원 보호를 통해 사상자 수를 삭감하는 효과를 가져오기 때문에 차량 안전에 대한 수요가 높아지고 있습니다. 게임형 운전자 코칭 디스플레이는 운전자의 참여와 의식을 높이고 안전 가이드라인을 보다 인터랙티브하게 함으로써 안전성을 향상시킵니다. 또한 운전자가 더 부드럽고 신중하고 책임있는 운전 행동을 실천하도록 동기를 부여합니다. 예를 들어 미국 정부감사원(GAO)의 2024년 4월 발표에 따르면 2022년 미국에서 자동차 사고로 사망한 사람은 약 4만 2,800명에 이르렀으며, 수백만 명이 부상을 입었습니다. 도로 안전을 강화하기 위해 충돌 방지 및 운전 지원을 목적으로 한 선진 차량 기술이 도입되었습니다. 이러한 차량 안전에 대한 수요 증가가 게임형 운전자 코칭 디스플레이 시장의 확대를 견인하고 있습니다.

게임형 운전자 코칭 디스플레이 시장의 주요 기업은 텔레매틱스 기반의 운전자 코칭과 같은 기술 혁신에 주력하여 운전자의 성능 향상, 안전성 강화, 차량 효율 최적화를 도모하고 있습니다. 텔레매틱스 기반 운전자 지도란 연결 차량 데이터를 이용하여 운전 패턴을 분석하고 안전, 효율, 컴플라이언스 향상을 위한 실천적 지견과 지침을 제공하는 시스템을 말합니다. 예를 들어 2025년 8월 미국 소프트웨어 데이터 사이언스 기업인 MOTER Technologies Inc.는 독일의 디지털 이동성 솔루션 제공업체인 Valtech Mobility GmbH와 제휴하여 운전자 지도 앱인 DriveSage를 출시했습니다. 이 애플리케이션은 게임 화된 데이터 구동 운전자 코칭을 제공하고 실시간으로 개인화된 피드백을 통해 도로의 안전을 향상시키는 것을 목표로합니다. 경고, 배지, 진행 추적 등의 기능을 통해 위험한 행동 감소, 운전 습관 개선, 안전 지향 문화 촉진을 목표로 하고 있습니다. 주요 목표는 운전자의 안전을 개선하고 보험 비용을 절감하고 보험 회사와 자동차 제조업체가 보다 정확하고 행동 기반 보험 솔루션을 제공할 수 있도록 하는 것입니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁과 관세, 그리고 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문, 전략

제36장 부록

KTH
영문 목차

영문목차

Gamified driver coaching display refers to a digital feedback system that employs gamification techniques, such as leaderboards, performance metrics, achievements, and rewards, to guide and motivate drivers toward safer and more efficient driving behaviors. By transforming performance insights into an engaging experience, it helps drivers remain motivated, track improvements, and adopt better driving habits, while enabling fleet operators to improve safety, compliance, and cost-efficiency.

The primary components of a gamified driver coaching display include hardware, software, and services. Hardware encompasses the physical devices and equipment that enable gamified driver coaching. The system supports various vehicle types, including passenger vehicles, commercial vehicles, electric vehicles, and others, and can be deployed via on-premises or cloud-based platforms. It is applied across fleet management, individual drivers, commercial transportation, and other areas, serving end users such as logistics companies, ride-sharing services, individual consumers, and more.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The swift increase in U.S. tariffs and the ensuing trade tensions in spring 2025 are significantly affecting the transport services sector by driving up costs for vehicles, spare parts, and fuel, key inputs often sourced from tariff-affected regions. Freight operators, logistics providers, and public transportation systems are facing squeezed profit margins as higher equipment and maintenance costs coincide with limited ability to pass on these expenses to customers due to competitive pressures. The uncertainty has also delayed fleet modernization and the adoption of greener, more efficient vehicles, slowing progress toward sustainability goals. To adapt, transport firms are optimizing route planning, investing in fuel efficiency technologies, renegotiating supplier contracts, and exploring collaborative logistics models to share costs and mitigate the impact of higher tariffs.

The gamified driver coaching display market research report is one of a series of new reports from The Business Research Company that provides gamified driver coaching display market statistics, including gamified driver coaching display industry global market size, regional shares, competitors with a gamified driver coaching display market share, detailed gamified driver coaching display market segments, market trends and opportunities, and any further data you may need to thrive in the gamified driver coaching display industry. This gamified driver coaching display market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The gamified driver coaching display market size has grown rapidly in recent years. It will grow from $1.03 billion in 2024 to $1.20 billion in 2025 at a compound annual growth rate (CAGR) of 16.9%. The growth during the historic period can be attributed to the increasing need for fleet management solutions, greater adoption of cloud-based platforms, growing interest in gamification for training, heightened emphasis on data privacy and security, and rising demand for personalized learning experiences.

The gamified driver coaching display market size is expected to see rapid growth in the next few years. It will grow to $2.22 billion in 2029 at a compound annual growth rate (CAGR) of 16.5%. The growth during the forecast period can be attributed to the increasing adoption of telematics and IoT, rising demand for driver safety platforms, growing emphasis on regulatory compliance, heightened focus on employee well-being, and expanding popularity of mobile applications. Key trends in the forecast period include advancements in adaptive learning algorithms, integration of biometric monitoring systems, implementation of technology-enabled real-time performance scoring, development of cloud-based analytics platforms, and progress in human-machine interaction design.

The rising demand for vehicle safety is expected to drive the growth of the gamified driver coaching display market going forward. Vehicle safety encompasses the technologies, design features, and practices that prevent accidents and protect occupants and road users from injury or death during collisions. Demand for vehicle safety is growing due to the increasing number of road accidents, as advancements in safety technologies help reduce fatalities and injuries by preventing crashes and protecting occupants during collisions. Gamified driver coaching displays improve vehicle safety by boosting driver engagement and awareness, making safety guidelines more interactive, and motivating drivers to adopt smoother, more attentive, and responsible driving behaviors. For example, in April 2024, according to the Government Accountability Office, a US-based government agency, nearly 42,800 people died in motor vehicle crashes in the United States in 2022, while millions more sustained injuries. To enhance road safety, advanced vehicle technologies have been introduced to prevent collisions and assist drivers. Therefore, the growing demand for vehicle safety is driving the expansion of the gamified driver coaching display market.

Leading companies in the gamified driver coaching display market are focusing on technological advancements such as telematics-based driver coaching to improve driver performance, enhance safety, and optimize fleet efficiency. Telematics-based driver coaching refers to a system that uses connected vehicle data to analyze driving patterns and provide actionable insights and guidance to help drivers improve safety, efficiency, and compliance. For instance, in August 2025, MOTER Technologies Inc., a US-based software and data science company, partnered with Valtech Mobility GmbH, a Germany-based digital mobility solutions provider, to launch the DriveSage driver coaching app. This app delivers gamified, data-driven driver coaching designed to enhance road safety by offering real-time, personalized feedback. It aims to reduce risky behaviors, improve driving habits, and promote a safety-oriented culture through features such as alerts, badges, and progress tracking. Its primary goal is to help drivers improve safety, lower insurance costs, and enable insurers and automakers to provide more accurate, behavior-based insurance solutions.

In November 2023, MidOcean Partners L.P., a US-based private equity company, acquired Smith System Driver Improvement Institute Inc. for an undisclosed amount. Through this acquisition, MidOcean Partners L.P. aims to leverage its expertise to support Smith System's continued growth through product enhancements, expansions, and both organic and inorganic investments to build a leading corporate safety training platform. Smith System Driver Improvement Institute Inc. is a driver training company that provides gamified driver coaching displays.

Major players in the gamified driver coaching display market are Valeo SA, Garmin Ltd, Motive, Varroc Smart Mobility Pvt. Ltd., Geotab Inc., Samsara Inc., Webfleet Solutions B.V., Azuga Inc., Netradyne Inc., MiX Telematics Limited, Octo Telematics S.p.A., Tenna Inc., eDriving LLC, Teletrac Navman Inc., Fleet Complete Inc., CameraMatics Ltd., GreenRoad Technologies Inc., AirIQ Inc., DriveSafe Inc., Zubie Inc., and DriveSimSolutions Inc.

North America was the largest region in the gamified driver coaching display market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in gamified driver coaching display report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the gamified driver coaching display market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The gamified driver coaching display market consists of revenues earned by entities by providing services such as eco-driving guidance, safety scoring, custom coaching modules, predictive risk alerts, and driver engagement tools. The market value includes the value of related goods sold by the service provider or included within the service offering. The gamified driver coaching display market also includes sales of audio systems, sensors, accelerometers, and gyroscopes. Values in this market are 'factory gate' values; that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Gamified Driver Coaching Display Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on gamified driver coaching display market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for gamified driver coaching display ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The gamified driver coaching display market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Gamified Driver Coaching Display Market Characteristics

3. Gamified Driver Coaching Display Market Trends And Strategies

4. Gamified Driver Coaching Display Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Gamified Driver Coaching Display Growth Analysis And Strategic Analysis Framework

6. Gamified Driver Coaching Display Market Segmentation

7. Gamified Driver Coaching Display Market Regional And Country Analysis

8. Asia-Pacific Gamified Driver Coaching Display Market

9. China Gamified Driver Coaching Display Market

10. India Gamified Driver Coaching Display Market

11. Japan Gamified Driver Coaching Display Market

12. Australia Gamified Driver Coaching Display Market

13. Indonesia Gamified Driver Coaching Display Market

14. South Korea Gamified Driver Coaching Display Market

15. Western Europe Gamified Driver Coaching Display Market

16. UK Gamified Driver Coaching Display Market

17. Germany Gamified Driver Coaching Display Market

18. France Gamified Driver Coaching Display Market

19. Italy Gamified Driver Coaching Display Market

20. Spain Gamified Driver Coaching Display Market

21. Eastern Europe Gamified Driver Coaching Display Market

22. Russia Gamified Driver Coaching Display Market

23. North America Gamified Driver Coaching Display Market

24. USA Gamified Driver Coaching Display Market

25. Canada Gamified Driver Coaching Display Market

26. South America Gamified Driver Coaching Display Market

27. Brazil Gamified Driver Coaching Display Market

28. Middle East Gamified Driver Coaching Display Market

29. Africa Gamified Driver Coaching Display Market

30. Gamified Driver Coaching Display Market Competitive Landscape And Company Profiles

31. Gamified Driver Coaching Display Market Other Major And Innovative Companies

32. Global Gamified Driver Coaching Display Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Gamified Driver Coaching Display Market

34. Recent Developments In The Gamified Driver Coaching Display Market

35. Gamified Driver Coaching Display Market High Potential Countries, Segments and Strategies

36. Appendix

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