세계의 차량 증강현실(AR) 윈드실드 디스플레이 시장 보고서(2025년)
Fleet Augmented Reality Windshield Display Global Market Report 2025
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리서치사 : The Business Research Company
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한글목차

차량 증강현실(AR) 윈드실드 디스플레이 시장 규모는 최근 급격히 확대되고 있습니다. 2024년의 10억 4,000만 달러에서 2025년에는 12억 6,000만 달러로 성장하고, CAGR 21.2%를 나타낼 것으로 전망되고 있습니다. 이 성장은 플릿 관리 솔루션의 도입 확대, ADAS(선진 운전 지원 시스템)에 대한 수요 증가, 물류·배송 서비스의 성장, 운전자의 안전성과 업무 효율에 대한 주목의 높아짐, 상업용차에 있어서 증강현실(AR) 기술의 통합 촉진 등이 요인으로 되어 있습니다.

차량 증강현실(AR) 윈드실드 디스플레이 시장 규모는 향후 수년간 급격한 성장이 예상됩니다. 2029년에는 26억 9,000만 달러에 달하며 CAGR은 20.8%를 나타낼 전망입니다. 예측 기간 동안의 이러한 성장은 스마트 교통 인프라 투자 증가, 전기자동차 함대 도입 확대, 도시화 및 커넥티드 자동차 보급 진전, 규제 지원 및 안전 기준 강화, 실시간 탐색 및 함대 최적화에 대한 수요 증가와 관련이 있습니다. 예측 기간의 주요 동향으로는 AR 대응 내비게이션 시스템의 진화, 헤드업 디스플레이(HUD) 및 헤드 마운트 디스플레이(HMD) 기술의 혁신, 텔레매틱스와 사물인터넷(IoT) 솔루션과의 AR 통합, 예측 분석 및 AI 탑재 운전 지원 툴의 개발, 클라우드 기반의 플릿 관리 소프트웨어의 혁신 등이 있습니다.

전기자동차(EV)의 보급 확대는 향후 수년간 차량 증강현실(AR) 윈드실드 디스플레이 시장의 성장을 견인할 것으로 예측됩니다. 전기자동차는 전동 모터와 배터리 팩으로 구동되며 기존의 내연 기관차에 비해 깨끗하고 지속 가능한 대안을 제공합니다. EV 보급의 확대는 주로 소비자 구매 비용 절감을 지원하는 정부의 인센티브와 보조금 증가 때문입니다. 전기자동차용 차량 증강현실(AR) 윈드실드 디스플레이는 실시간 내비게이션, 배터리 상태 및 충전소 정보를 윈드실드에 직접 표시하여 운전자의 인지도를 높여 운영 효율성을 향상시킵니다. 예를 들어 2023년에는 파리에 본부를 둔 정부간 기관인 국제에너지기구(IEA)가 전기차 판매량이 350만대 증가해 전년 대비 35% 성장을 기록했다고 보고했습니다. 이와 같이 전기자동차의 보급 확대가 차량 증강현실(AR) 윈드실드 디스플레이 시장의 확대를 견인하고 있습니다.

차량 증강현실(AR) 윈드실드 디스플레이 시장의 주요 기업은 고휘도·광시야의 가상 정보를 윈드실드에 직접 투영하는 홀로그래픽 광학 소자(HOE) 등의 기술 혁신에 주력하고 있습니다. 홀로그래픽 광학 소자란, 빛을 회절·반사·집광시키는 것으로, 광학 시스템에 있어서 렌즈 기능, 필터링, 화상 투영 등의 역할을 하는 박형의 광 제어 구조체입니다. 예를 들어 2024년 12월에는 한국에 본사를 둔 자동차 기술기업인 현대모비스가 세계 최초의 풀프런트 유리 홀로그램 디스플레이를 발표했고 CES 2025에서 전시했습니다. 이 획기적인 기술은 윈드실드 전체를 동적인 디스플레이로 바꾸어 내비게이션 데이터, 안전 경보, 인터랙티브한 차량 정보를 드라이버의 시선에 직접 투영하여 자동차용 디스플레이 솔루션에서 중요한 진보를 보여줍니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁과 관세, 그리고 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문, 전략

제36장 부록

KTH
영문 목차

영문목차

Fleet augmented reality windshield displays refer to the integration of augmented reality (AR) technology into vehicle windshields, allowing real-time, context-aware information to be projected directly into the driver's line of sight. They enhance situational awareness by presenting navigation instructions, safety alerts, and other driving-related information within the driver's field of view.

The primary components of fleet augmented reality windshield displays include hardware, software, and services. Hardware comprises physical elements such as display units, sensors, and processors that enable the real-time projection of augmented information onto the windshield, improving driver visibility and operational efficiency. These displays are available in forms such as head-up displays, head-mounted displays, and others, and are integrated into commercial vehicles, passenger vehicles, and electric vehicles. They are used in applications including navigation, safety and driver assistance, fleet management, training and simulation, and more. Key end-users include logistics, transportation, delivery services, public transport, and other sectors.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The swift increase in U.S. tariffs and the ensuing trade tensions in spring 2025 are significantly affecting the transport services sector by driving up costs for vehicles, spare parts, and fuel, key inputs often sourced from tariff-affected regions. Freight operators, logistics providers, and public transportation systems are facing squeezed profit margins as higher equipment and maintenance costs coincide with limited ability to pass on these expenses to customers due to competitive pressures. The uncertainty has also delayed fleet modernization and the adoption of greener, more efficient vehicles, slowing progress toward sustainability goals. To adapt, transport firms are optimizing route planning, investing in fuel efficiency technologies, renegotiating supplier contracts, and exploring collaborative logistics models to share costs and mitigate the impact of higher tariffs.

The fleet augmented reality windshield display market research report is one of a series of new reports from The Business Research Company that provides fleet augmented reality windshield display market statistics, including the fleet augmented reality windshield display industry global market size, regional shares, competitors with the fleet augmented reality windshield display market share, detailed fleet augmented reality windshield display market segments, market trends, and opportunities, and any further data you may need to thrive in the fleet augmented reality windshield display industry. This fleet augmented reality windshield display market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The fleet augmented reality windshield display market size has grown exponentially in recent years. It will grow from $1.04 billion in 2024 to $1.26 billion in 2025 at a compound annual growth rate (CAGR) of 21.2%. The growth during the historic period can be attributed to increasing adoption of fleet management solutions, rising demand for advanced driver assistance systems, growth in logistics and delivery services, greater focus on driver safety and operational efficiency, and higher integration of augmented reality (AR) technologies in commercial vehicles.

The fleet augmented reality windshield display market size is expected to see exponential growth in the next few years. It will grow to $2.69 billion in 2029 at a compound annual growth rate (CAGR) of 20.8%. The growth expected in the forecast period can be linked to increasing investments in smart transportation infrastructure, higher adoption of electric vehicle fleets, rising urbanization and connected vehicle penetration, stronger regulatory support and safety mandates, and growing demand for real-time navigation and fleet optimization. Key trends in the forecast period include advancements in AR-enabled navigation systems, innovations in head-up display (HUD) and head-mounted display (HMD) technologies, integration of AR with telematics and Internet of Things (IoT) solutions, development of predictive analytics and AI-powered driver assistance tools, and innovations in cloud-based fleet management software.

The growing adoption of electric vehicles (EVs) is expected to drive the growth of the fleet augmented reality windshield display market in the coming years. Electric vehicles are powered by electric motors and battery packs, offering a cleaner and more sustainable alternative to traditional internal combustion engine vehicles. The rise in EV adoption is largely due to increasing government incentives and subsidies that help reduce purchase costs for consumers. Fleet augmented reality windshield displays in electric vehicles enhance driver awareness by providing real-time navigation, battery status, and charging station information directly on the windshield, improving operational efficiency. For example, in 2023, the International Energy Agency (IEA), a Paris-based intergovernmental organization, reported that electric vehicle sales surged by 3.5 million units, marking a 35% year-over-year growth. As such, the growing adoption of electric vehicles is driving the expansion of the fleet augmented reality windshield display market.

Key players in the fleet augmented reality windshield display market are focusing on innovations such as holographic optical elements (HOE) to project high-brightness, wide-field virtual information directly onto the windshield. A holographic optical element is a thin, light-manipulating structure that can diffract, reflect, or focus light to perform functions such as lensing, filtering, or image projection in optical systems. For instance, in December 2024, Hyundai Mobis, a South Korea-based automotive technology company, introduced the world's first full-windshield holographic display, which it plans to showcase at CES 2025. This breakthrough technology transforms the entire windshield into a dynamic display, projecting navigation data, safety alerts, and interactive vehicle information directly into the driver's line of sight, marking a significant advancement in automotive display solutions.

In September 2025, Visteon Corporation, a US-based automotive technology company, announced a partnership with FUTURUS to co-develop advanced HUD (Head-Up Display) systems for global automakers. This collaboration aims to create next-generation AR, windshield, and panoramic HUD systems that project real-time driving data and ADAS (Advanced Driver Assistance System) alerts onto the windshield. The goal is to enhance driver awareness and redefine the in-cabin experience through advanced optical and computing technologies. FUTURUS, a China-based innovator in the AR and HUD industry, will work alongside Visteon to drive the development of these cutting-edge display solutions.

Major players in the fleet augmented reality windshield display market are Samsung Electronics Co. Ltd., General Motors Co., Robert Bosch GmbH, Panasonic Corporation, Denso Corporation, Continental AG, Valeo S.A., Thales Group, Aptiv PLC, Texas Instruments Incorporated, Garmin Ltd., Visteon Corporation, JVCKENWOOD Corporation, Nippon Seiki Co. Ltd., WayRay AG, Envisics Ltd., MicroVision Inc., HUDWAY LLC, FIC Group, AUMOVIO SE.

North America was the largest region in the fleet augmented reality windshield display market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in fleet augmented reality windshield display report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the fleet augmented reality windshield display market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The fleet augmented reality windshield display market consists of revenues earned by entities by providing services such as system integration, real-time data processing, map updating, driver assistance, and software maintenance. The market value includes the value of related goods sold by the service provider or included within the service offering. The fleet augmented reality windshield display market also includes sales of head-up display units, augmented reality display modules, camera systems, processors, sensors. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Fleet Augmented Reality Windshield Display Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on fleet augmented reality windshield display market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for fleet augmented reality windshield display ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The fleet augmented reality windshield display market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Fleet Augmented Reality Windshield Display Market Characteristics

3. Fleet Augmented Reality Windshield Display Market Trends And Strategies

4. Fleet Augmented Reality Windshield Display Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Fleet Augmented Reality Windshield Display Growth Analysis And Strategic Analysis Framework

6. Fleet Augmented Reality Windshield Display Market Segmentation

7. Fleet Augmented Reality Windshield Display Market Regional And Country Analysis

8. Asia-Pacific Fleet Augmented Reality Windshield Display Market

9. China Fleet Augmented Reality Windshield Display Market

10. India Fleet Augmented Reality Windshield Display Market

11. Japan Fleet Augmented Reality Windshield Display Market

12. Australia Fleet Augmented Reality Windshield Display Market

13. Indonesia Fleet Augmented Reality Windshield Display Market

14. South Korea Fleet Augmented Reality Windshield Display Market

15. Western Europe Fleet Augmented Reality Windshield Display Market

16. UK Fleet Augmented Reality Windshield Display Market

17. Germany Fleet Augmented Reality Windshield Display Market

18. France Fleet Augmented Reality Windshield Display Market

19. Italy Fleet Augmented Reality Windshield Display Market

20. Spain Fleet Augmented Reality Windshield Display Market

21. Eastern Europe Fleet Augmented Reality Windshield Display Market

22. Russia Fleet Augmented Reality Windshield Display Market

23. North America Fleet Augmented Reality Windshield Display Market

24. USA Fleet Augmented Reality Windshield Display Market

25. Canada Fleet Augmented Reality Windshield Display Market

26. South America Fleet Augmented Reality Windshield Display Market

27. Brazil Fleet Augmented Reality Windshield Display Market

28. Middle East Fleet Augmented Reality Windshield Display Market

29. Africa Fleet Augmented Reality Windshield Display Market

30. Fleet Augmented Reality Windshield Display Market Competitive Landscape And Company Profiles

31. Fleet Augmented Reality Windshield Display Market Other Major And Innovative Companies

32. Global Fleet Augmented Reality Windshield Display Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Fleet Augmented Reality Windshield Display Market

34. Recent Developments In The Fleet Augmented Reality Windshield Display Market

35. Fleet Augmented Reality Windshield Display Market High Potential Countries, Segments and Strategies

36. Appendix

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